Conventions of my Ancillary ProductsTom Evans

In the front cover of my album I made the image in a conventional location and this was somewhere we visited in the music video so creates a brand identify. The location is conventional because of the graffiti on the back of the wall. This portrays the young stereotypical character of this genre to be rebellious and not conforming to societies norms, which is a key convention in the punk pop genre. The other ways its conventional is the fonts I used. These appear

in my other ancillary products and therefore make my product more easily recognisable. The parent advisory logo I decided to add in because this further reinforces the rebellious nature of the genre and will appeal to the young audience because they want to be seeing listening to bad language. One of the band members is also smoking a cigarette, this is also a key convention in the punk pop genre.

This is the inside right of my album cover. I used a typical location to take this picture, and this type of location is seen very often in the punk pop genre. When researching existing music videos lots of locations were in abounded warehouses and other similar places. This is because to escape from societies norms the youths often find refuge in places like this making it a key conventions.

I added in black rectangles to hide the identity of the band because this is also a convention of the genre. They are in their hideout or off limits location where they don't have to conform and can be individual. The reason I chose this on the right side is because the CD goes there and further reinforces their identity being hidden. It also adds a sense of unease with their faces being covered because they can get up to anything without being recognised. The abandoned warehouse also connotes parties and having fun which is something heavily associated with the genre.

This image is on the left side on the inside of my album. I decided to add this in because its a close up of the lead singer. This is very conventional not only in ancillary tasks but in the actual music video itself. When doing this in my music video I decided to take a picture at the same time, this made it very similar to the music video and creates a brand identity for the fans of the band. This also meant he was dressed in the same clothing allowing more links to develop.

I decided to add in the lead singers name on the album, Charles Skoulding. This was done in a punk pop style font and was placed where there was a white part. White connotes innocence and by placing a black aggressive font over it I wanted it to look like the innocence was gone or destroyed, other key convention in the punk pop genre. The name also helps the audience identify the lead singer and therefore promote the band more as well as creating more brand identity.

This is the back cover of my album. I added in the barcode to make it look more professional and give it a more realistic dynamic look. This is a convention for music albums in general. The fonts for the song names are also the same as the ‘Charles Skoulding’ in the inside cover, creating a brand identity for the band.

The image is unusual and that's a very conventional feature of the punk pop genre. The main image is in black and white and doesn't include much colour but the hat that one of the band members is wearing is very bright and colourful. This suggests that society is dark and boring and they are the only bright fun people to be around it. This produces an affect that will appeal to the target audience. The names of the songs are also conventional and are all called things associated with the genre. Being rebellious, cigarettes, alcohol and having fun.

The side panels for my album are conventional because they include the same fonts as my album, magazine advert and appear in my music video. This makes them easily recognisable and creates a brand identity so that the audience learn to associate the fonts and the slogan ‘Presents’ with the band. The ‘presents’ also features in the music video at the start. The colours are dark so fits well with the back cover which is in black and white but contrasts with the front cover which is very colourful. This is conventional because punk pop can range from using bright colours to using very dark colours.