ANCILLARY

PRODUCTS

BY

LE

WI S

JU

PP

TYPOGRAPHY

On the front cover of empire they use a variety of san-serif fount, they do this to appeal to their youthful target audience because they are informal and appeal to the younger ages. They have used large font sizes to help attract people to the magazine and the use of the bold masthead helps to maximise brand awareness due to it’s size. The cover story’s on the front are in a smaller text but the use of san-serif font helps them stand out and catch the eye of the reader.

IMAGE

The use of the long shot of the joker on the front cover allows the reader to see what mise-en scene he is wearing, the use of him wearing a green and purple suit makes him seem slightly creepy which entices the reader as they want to find out why he’s on the front. They have also used his conventional make-up to make him seem slightly creepy.

COLOUR

They have used dark colours in the background of the image to make the atmosphere seem unsettling as the characters is quite disturbing. They have used bright colours to attract the readers eye and the colour scheme they’ve used matches the jokers clothes creating a contrast between the font and image.

LAYOUT

• They have followed the route of eye approach on the cover so the user reads all the stories on the front. They have used the hotspots on the rule of thirds to advertise the stories. The use of the route of eye allows the reader to identify the brand and identify the stories.

LANGUAGE

They have used informal text on the front cover to appeal to their youthful audience, they have used text such as “mass murdering clown” and “meet the joker” these entice the audience because they want to read more about the joker and what he is about.

CONVENTIONS OF FORM AND GENRE• This front cover is conventional to the

horror genre this is because the joker is wearing make-up which is a conventional item for a horror character to make him more creepier. He is also surrounded by black colours which makes him seem even more unsettling which is conventional for a horror film as the character is made to scare the viewer.

• This front cover is conventional to form, this is because it includes a masthead in bold which displays the brand name, cover stories which tell the reader what’s inside (the use of bold colours attract them to this part of the magazine). The use a bold image on the cover is also conventional to form because it tells the reader what the main story is about, in this case it’s the joker.

TYPOGRAPHY

The use of a bold masthead attracts the audience to the brand name, the use of bold cover story’s help attract the reader to different parts of the magazine which entices them to read on in the magazine as they want to know what’s going on. The use of san-serif font appeals to the youthful audience which they have and makes the magazine less informal which appeals to their target audience.

IMAGE

• They have used an image of Leonardo Di Caprio on the front cover, they have used a wide shot so the reader can see what he is wearing. The use of him wearing a suit displays his intelligence and makes the reader want to read on and find out why he is on the front. The use of the mist in the image helps make the character look mysterious and detective like signifying his intelligence and power. The use of the cover story image reveals what else is inside the magazine so the reader gets a more visual idea of what the story is about.

COLOUR

• On the front cover they have used colours in the background which are pale to help emphasise the misty effect they have on the image. They also have used red for their cover stories to help the stories stand out in front of the image to attract the attention of the readers.

LAYOUT

• They have used the route of eye approach on this front cover this helps the reader identify the key aspects of the magazine. They have also used a bold masthead at the top to maximise brand awareness and the use of cover story’s identify the smaller stories involved in the magazine.

LANGUAGE

• On this front cover they have used a series of short phrases to make it easier for the audience to read and also when the audience glance at it, the stories catch their eyes and they then buy it because they are enticed in the magazine.

CONVENTIONS OF FORM AND GENRE

• The conventions of form are the masthead is the largest part of the magazine and is located at the top of the page. There is one main image and the cover story is the 2nd largest font. There are also cover lines around the magazine and the use of left third is also applied on the front cover.

• The conventions of genre are the fog creates a mysterious effect on the character which makes the reader wonder why they have made him look like this. They have also use red colours which connote blood and anger which is conventional for the horror genre.