Ancillary products research

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    27-Jun-2015
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Transcript of Ancillary products research

  • 1. Fortnightly publication like an omnibus, creates a sense of being regular and means that the audience know they can rely on the magazine to be published fortnightly and give them the information they want Bleeds above the banner, part of the picture comes out from the banner/box Masthead within top third of page, this means when the magazine is on the shelf it can be seen by the audience/customer All images relate to current soap stories, this mean the audience will recognise the actors in the soaps, causing for them to pick up the magazine and buy it Main image occupies roughly 1/3 of the whole cover, this lets the audience know that it is the cover story, depending what the cover story is may influence if the audience buys it or notPredominantly red, pink and white colour scheme. This creates a house style that makes the product look professional. The added use of black and blue make the product look more exciting, but also the bright colours make the product look more dramatic and stand out, this is fitting as soap operas generally have this effect on the audience. The colours make it easy to tell that this is a soap magazine. Use of enigma code in tag line, this is something for the audience to work out. It intrigues the audience to pick the magazine up to read more but also to watch the soap in order to find out the answer to the codeBold Text for main cover story, this makes it clear what the cover story isSecondary cover stories in boxes, this anchors the story on the picture but also contains the text so that the audience doesnt get confused

2. Bleeds above the banner, part of the picture comes out from the banner/box Masthead within top third of page, this means when the magazine is on the shelf it can be seen by the audience/customer All images relate to current soap stories, this mean the audience will recognise the actors in the soaps, causing for them to pick up the magazine and buy it Main image occupies roughly 1/3 of the whole cover, this lets the audience know that it is the cover story, depending what the cover story is may influence if the audience buys it or not Secondary cover stories in boxes, this anchors the story on the picture but also contains the text so that the audience doesnt get confusedPredominantly red, yellow and white colour scheme, creates sense of brand identity and makes the publication recognisable to the audience when on the shelf Weekly publication like an omnibus, creates a brand following as audience know it will published every week and they will be able to purchase it Bold Text for main cover story, this makes it clear what the cover story is Use of enigma code in tag line, this is something for the audience to work out. It intrigues the audience to pick the magazine up to read more but also to watch the soap in order to find out the answer to the code 3. Style of poster gives viewer an insight into what the show will be about, makes the programme seem exciting and also shows the audience that the show will have fire related themeAir date, so that the audience knows when the programme will be on, billboard entices the viewer but also gives them the necessary informationKey characters represented, makes it easy to recognise the show through the charactersLandscape layoutEnigma code enticing the viewer to watch, will draw the viewer in and make Institutional logo, so that the them want to watch it viewer knows what channel the show is on 4. Style of poster gives viewer an insight into what the show will be about, relates to themes already in the programme and is something that the viewer will recognise, causing them to instantly know the programme or it will intrigue themAir date, so that the audience knows when the programme will be on, billboard entices the viewer but also gives them the necessary informationLandscape layout Key characters represented, makes it easy to recognise the show through the charactersEnigma code enticing the viewer to watch, will draw the viewer in and make them want to watch itInstitutional logo, so that the viewer knows what channel the show is on