ANCILLARY TEXTS;

CONVENTIONS

MAGAZINE ADVERTIt was hard to find many magazine advertisements online, and I didn’t have £££’s to go and spend on lots of magazines,

so I decided to look at other kinds of advert’s, e.g. posters or online ads for social networking sites.

Here are some that I found:

JESSIE.J ALBUM ADVERT

Main image

Record label/producers logos

In this case, the main image is the actual cover.

This is effective because the cover will be instantly

recognisable by somebody who has seen the advert.

ALBUM COVER

WebsiteSomething it includes

What is being advertised and name of product

YMAS ALBUM ADVERT

Main imageOnce again, the main

image is the actual cover.

Website

Where it is available Record Label

What is being advertised

Artists name

Release Date

Album name

This is an advertisement

for You Me At Six’s Album,

found in a magazine.

SHANE FILAN ADVERTThis is an advertisement for Shane Filan’s Album, his Facebook page’s Cover Photo.

Main Image

Artists name Album name

What is being advertised Where it is available Website

When it is available

Shane’s advert is slightly different to the others. First of all, it is an advert for Facebook, so

it is a different shape. It does not include the album cover on it, nor has the same image.

The only thing’s that match with the cover are the font, and the artists and album name.

JAKE BUGG’S ADVERT

Artists name

What is being advertised

Single name

Where it may be

recognised from

Website Main Image

This is an advert for Jake Bugg’s single ‘Lightening Bolt’. I do not know the source of the advert.

I doesn’t include when it’s released, where you can find it. What label he is with, a picture of the single cover. The only

similarities between the advert and the cover is the names, and the font. Not a very informative advertisement.

All of the adverts I have viewed include;

• The artist’s name

• The album/single name

• 1 main image

• The artist’s website

• What is being advertised

Therefore I would say these are the most

popular conventions.

All of them but Jake Bugg’s included;

• A release date

• The record label

Other things included;

• Where you can purchase/find the product

• The album cover

SUMMARY OF FINDINGS for advertisements

The albums/singles in the adverts where all very successful and had millions of purchases, so I will include

most of these conventional ingredients in my advertisement to help promote a successful campaign.

DIGIPAKI decided to look at albums as well as CD/DVD packages to find the conventions.

I will look mainly at front covers and back covers.

Here are some existing products that I found;

FRONT COVERS BACK COVERS

FRONT COVERSThe front covers are pretty simple. They have a main image,

more often than not, this is of the artist, and the Album name

and the Artist’s name. Some, depending on the content have a

warning that there may be some ‘explicit content’.

Apart from Jessie J’s, and part of YMA6’s, the text is simplistic,

easy to read and looks recognisable.

BACK COVERSBack covers aren’t quite as simplistic as the front. They have a full track

list, often a barcode, all of the credits, copyright’s, manufacturers etc. so

there are more conventions to follow.

CREDITS, COPYRIGHT’S, MANUFACTURERS ETC.

This information is conventionally along the

bottom, either right across, or in a corner.

The information includes, the music label,

trademarks, manufactures, distribution,

websites, year of production, copyright

information and a warning about copyright.

DIGIPAK INTERIORSThe inside of the digipak usually has a theme running

throughout, and are linked to the covers. In these

examples you can see there is colour continuity.

I will take this into account when I am creating mine.