Coaching Presentation 1

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    To give special classes in sports or a

    school subject... especially privately to

    one person or a small group.

    (Cambridge Dictionary)

    Tutor,train (pupil especially intensively

    or individually for

    examination, crew for race)

    Give hints to prime with facts

    (Oxford Dictionary)

    A private tutor, often one employed to

    train pupils for an examination

    To prepare for an examination by

    private instructions(Home Study Dictionary)

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    Face To Face interview used

    by managers to Analyze, help to

    maintain & Improveperformance of their

    subordinates

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    Is a disciplined conversation, using concrete

    performance information, between a leader and

    an individual or a team that results in the continuous

    improvement of performance(ASTD Coaching)

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    CounselingDealing with work related problems that stem from

    basics, deeply rooted attitudes and values and from

    conditions outside the work situation.

    When to counsel

    May be needed as a preliminary to coaching in order

    to define the cause of the work problem..

    never try to act as a psychiatrist or a social worker

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    Definition :

    Feedback is information to a person regarding

    WHAT and / orHOW he did on a task,skill or a job activity

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    WHY COACHIING IS BECOMINGWHY COACHIING IS BECOMING

    SO IMPORTANTSO IMPORTANT

    * Control model for managing and leading isnt

    working all that well.

    * Present need is to do more with less and

    empower people.

    * Managers and leaders are being expected to act

    as resources and problem solvers.

    * Coaching is a primary tool for being a resourceand solving problems.

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    Overall Effectiveness of a RepresentativeOverall Effectiveness of a Representative

    Coaching SkillsCoaching Skills -- The Key to Effective ImplementationThe Key to Effective Implementation

    CompanyProductMarketCompetition

    Selling Skills

    Basic

    Advanced

    Presentation Skills

    Communication

    Skills

    Negotiation

    Skills

    Follow-up

    Activities

    Planning

    Reporting

    Time Management

    Market Res.+

    Segmentation

    Administration

    Job

    Knowledge

    Skills BusinessOrganizationSkills

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    What actually happens to new skills without follow-up actions / Coaching:

    Behaviors

    Time

    TrainingImprovement

    of skills(Behavioral

    Change)

    Results

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    What actually happens to new skills with follow-up actions / Coaching:

    Behaviors

    Field Coaching

    Time

    TrainingImprovementof skills(Behavioral

    Change)

    Results

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    ANTECEDENT

    (Activator)Starts..

    20 %

    CON

    SEQUEN

    CESmaintain...

    80 %

    100 %

    Desired Behaviour

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    Coachingis Dealing with the workperformance and not with the personality

    (personal Qualities)

    so, mainly improve work performancethrough the coaching but do not change

    Med. Reps . Personality through

    counseling.

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    Coaching strategy

    Recognize the nature of the unsatisfactory performance& decide what specific actions must be taken to correct

    this performance

    Unsatisfactory performance can be in the followingareas:

    Task knowledge

    Transferring skills

    Motivation

    confidence

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    Task knowledge

    Unsatisfactory performance results from a lack of

    knowledge of the required task.

    Coaching strategy provides:

    technical training

    Reorientation of the task

    Frequent observation of task performance.

    Clear feedback on the out come of task behavior.

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    Transferable skills

    Unsatisfactory performance results from difficulty intransferring the required skills.

    Coaching strategy provides:

    Training on new task as needed.

    Modeling of required skills.

    Skill practice.

    Clear feedback on the outcome of task behavior.

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    motivation

    Unsatisfactory performance results from lack ofmotivation.

    Coaching Strategy provides:

    Positive reinforcement

    Discussion of rewards & incentives for

    effective task performance

    Analysis of possible consequences of various

    levels of task performance.

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    confidence

    U

    nsatisfactory performance results from lack ofconfidence.

    Coaching Strategy provides: Short small-step goals

    Reassurance of support for attempts to

    improve task performance.

    Encourage personal practice in taskaccomplishment.

    Clear, positive reinforcing feedback on growth

    in task accomplishment.

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    Key Coaching GuidelinesKey Coaching Guidelines

    Never coach when big things are at stake

    Analyse before action

    Target coaching efforts

    Set priorities for coaching

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    Key Coaching GuidelinesKey Coaching Guidelines (cont.)(cont.)

    Make a thorough post-call review

    Use effective, appropriate feedback

    Observe and listen actively

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    Key Coaching GuidelinesKey Coaching Guidelines (cont.)(cont.)

    Be open and honest

    Set performance objectives

    Make notes

    Communicate freely

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    Professional Selling Skills

    Coaching Process

    Coaching introduction

    Precall briefing

    Call observation

    Post call debriefing

    Does

    performance

    problem require

    action?

    YesProblem solving

    Next callImprovement

    Action

    No

    Chart 1

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    Professional Selling Skills

    Coaching introduction

    Chart 2

    .Explain coaching program and benefits.

    .Specify roles on coaching calls:Salesperson controls callsManager observes calls

    .Give criteria for coaching calls:Selling activity

    Managers help not needed

    .Arrange initial calls.

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    Professional Selling Skills

    Precall briefing

    Chart 3

    Review call preparation:

    Account information

    Anticipated needs/ opportunities

    Anticipated customer attitudes

    Call objective

    Review roles:

    Salesperson controls call

    Manager observes call

    Introduction of manager

    Call observation

    Mention note taking to customer.

    Record observation/highlight consistencies.

    Thank the customer.

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    Professional Selling Skill

    Post call debriefing

    Chart 4

    State debriefing steps.

    Ask for salespersons self- analysis:

    Ask which skills were handled well

    Ask which skills could have been used more effectively

    Give feedback:

    If time permits, reconstruct the call

    Summarize skills handled wellSummarize skills needing improvement

    Plan the next step:

    If performance problem requires action, go to problem

    solving

    If not, go to next call

    Problem solving

    Determine cause of performance problem.

    Ask for / suggest improvement actions.

    Confirm action(s) planned.

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