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CLICK TO EDIT MASTER STYLE • Click to edit Master text styles – Second level • Third level – Fourth level » FiAh level 1 The Advantages of ICANN AccreditaFon Neha Naik Strategic Partner Manager LogicBoxes hIp://www.logicboxes.com
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The Advantages of ICANN AccreditaFon Neha Naik
Strategic Partner Manager
LogicBoxes
hIp://www.logicboxes.com
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ADVANTAGES OF ICANN ACCREDITATION
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The Profit Advantage
TLD
.com .net .org .info .biz .mobi
% Savings
12.2% 30.8% 22.5% 22.5% 21.8% 44.8%
BUY AT BASE COST: Registrars buy directly from the Registries
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The Profit Advantage
Year 1 Year 2 Year 3 Year 4 Year 5
Registrar $76,545 $86,534 $98,022 $111,233 $126,425
Reseller $88,048 $101,255 $116,443 $133,909 $153,996
$70,000
$90,000
$110,000
$130,000
$150,000
Annual Costs of OperaQon
PotenQal Savings as a Registrar
10,000 Domains
Annual Savings $7,892
Monthly Savings $658
20,000 Domains
$21,684
$1,807
30,000 Domains
$35,476
$2,956
As Volumes grow, Savings keep increasing
This gap will keep increasing with Fme and domains growth
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The Profit Advantage
In 2010, Registrars enjoyed:
• Registry Promos:
– A certain gTLD @ as low as $0.25!
– A premium gTLD @ $5.99
– $1 straight off + $5 off renewals for a popular gTLD
– All new registraFons @ $1 for another gTLD
– Achieve targets and get new registraFons at $0.25 a year
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The Profit Advantage
In 2010, Registrars enjoyed:
• Registry MarkeQng Grants:
– MarkeFng grant of upto $125,000 from one of the largest
Registries
– Co-‐markeFng funds worth $20,000 from another Registry
– Upfront discount on domains + equal addiFonal funds to
match Registrar’s markeFng budget
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The Profit Advantage
• Advent of newgtlds has forced incumbents to scramble for market share
• gTLD Registry sales promos must be made available to all ICANN Accredited Registrars regardless of size or domicile.
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The Profit Advantage
• Park expired / coming soon / suspended domains
• Controversial when first introduced, some went overboard
• Process considered fair and acceptable when done right • There are parking companies specialized in moneFzing
registrar and hoster traffic
For so many Registrars today,
Parking Revenues > Profit from Domains
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Increased Marketability
Domain Names
are an entry point
Target
InternaQonal Markets
Build a Reseller Channel
DifferenQaQon
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Increased Marketability
Consumer & Industry
RecogniQon
Every WHOIS request promotes your brand
= Trust Stability
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UlFmate Control & Security
Consolidate domains
under your own Registrar
Access to all Registry commands, emails
and noQficaQons
UlQmate Security: Registrar level domain locking
UlQmate Control:
Freedom from Registrar Policies
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UlFmate Control & Security
Treat VIP domains deservingly
Own your
Customers (completely)
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CONCLUSION
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Conclusion
HosQng Sales =
Costs
Domain Parking New Revenue Channels +
+
Brand Image
Domain name Sales
Control &
Security
Increased Reach & Market Presence
+ Registry Grants InternaFonal Markets Develops Reseller channel
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Thank You
Neha Naik Strategic Partner Manager LogicBoxes
Website: hIp://www.logicboxes.com Blog: hIp://blog.logicboxes.com Twifer: @logicboxes
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