Century21.com IDX for.com overview July 14, 2011.

Century21.comIDX for .com overview

July 14, 2011

Copyright © 2011 Century 21 Real Estate LLC. All rights reserved.

Interim response to latest NAR ruling

• On May 14, 2011, NAR made a substantive change the IDX Indexing policy

– Introduced an opt-in provision if brokers want to allow their listings to be displayed on the national websites of real estate franchisors

• To ensure full compliance with this latest NAR policy, we discontinued indexing IDX listings on June 13

• After monitoring the performance of the site for a whole month Lead conversion dipped below pre-indexing levels

– This demonstrates the importance of a superior website experience to consumers as opposed to delivering an average search experience that hands-off to all the listings


IDX Classic Search effective July 14

• Realogy listings will be the default search results presented

• IDX listings will be accessible via one more click to our local broker's IDX-compliant websites provided by eNeighborhoods.

• A user path will be available to go to IDX directly if a consumer so chooses but the default search path will be Realogy listings first

• Realogy shared listings leads will follow area served rules

• IDX office handoffs will follow area served rules to rotate between IDX enabled offices


Location Dropdown

The auto suggest presents information about various locations as soon as the consumer

starts entering a location. Links to Listings, Rentals, Agents, Offices and Local Information


With a location match, the location dashboard for that area is presented with the CENTURY 21 local broker site on the left and CENTURY 21 data on the right.

Location Dashboard


Default Search Results Page

Link to Local Broker’s IDX Site


Right Column on Search Results Page

C21 offices serving the area

Agents from all the C21 offices serving the areaPresented in Alphabetical order of last name


Listing Details Page

Content comes from CREST/Listing Central . Slideshows and Full screen viewers are available. Lead form follows listing office’s CREST preferences to decide whether the lead should go to the Listing Agent or the Listing Office


View More Listings – IDX /eNeighborhoodsDBA logo of the office whose IDX Site is being utilized

All data comes from the MLS

Agents from this office are shown in alphabetic order of last name


Listing Details – IDX /eNeighborhoods

DBA logo of the office whose IDX Site is being utilized

All data comes from MLS

Office contact Lead form Data comes from MLS


Lead Rules for IDX Listings

• No change to Area Served rules• Areas Served Office rotation determines the office that will be

displayed• All leads go to the IDX enabled office whose site is being utilized• Only exception is C21 listings where the listing office is IDX

enabled and completed Listing Association• No Cookies – Rotation rules applied to every search


Telling the difference

Some quick pointers to see the difference between the Realogy listings presentation and the IDX listings presentation


Realogy Search Results Page

View offices

No Office DBA logo

Listing Count and Location

View more Listings button

Data comes from CREST/Listing Central


IDX Search Results Page

View Agents

Office DBA logo

Office Name and address

View all C21 Listings button

Data comes from MLS and is hosted in eNeighborhoods’ IDX compliant Broker sites


Realogy Listings Details Page

Agent Leads form where offices CREST preferences allow

No Office DBA logo

Map and Slideshow where available

Data comes from CREST/Listing Central

Favorites, Share and Print buttons


IDX Listings Details Page

View Agents

Office DBA logo

Office Name and address

Always Office Contact Form

Data comes from MLS and is hosted in eNeighborhoods’ IDX compliant Broker sites

Century21.com IDX for.com overview July 14, 2011.

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