Charity Awareness MonitorPublic Increasingly Back Investment in FundraisingDecember 2010

Tel: 020 7426 8888

Email: CAM@nfpsynergy.net

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49%

34%

51%

41%

53%

40%

53%

46%

0%

20%

40%

60%

80%

100%

I think charities should spend as much as possible of my

donation on this year's need rather than saving it for future

years

I think it makes sense for charities to spend more of my

donations on fundraising this year if it will increase their income

for future years

Jul 07 Jul 08 Jul 09 Jul-10

Base: 1,000 adults 16+, Britain. Source: Charity Awareness Monitor, Jul 10 nfpSynergy

Public still prioritise charity spending on current needs rather than fundraising for future income

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“Please look at the statements below and indicate how much you agree or disagree with each statement by ticking the appropriate box.” Strongly agree/Agree

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