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BLACKWATER CREATIVE

Suite 200, 906 12th Ave SW, Calgary, Alberta, T2R 1K7

[email protected]

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WELCOME TO BLACKWATER CREATIVE

We are a team of mentally unstable, yet highly creative masterminds. Some may

call us crazy but pushing the boundaries is what sets us apart. We take pride

in establishing strong relationships with our clients and providing them with

exceptional service, high quality work and reliable support. Here at Blackwater,

we consider ourselves the “un-agency,” because we like to do things differently.

While budgets are important, long-term business relationships and client

satisfaction are what really matter to us.

We work with clients to understand their goals and needs and recognize that

they are also experts in their own domains. We listen (weird right?) to what they

want out of a partnership, because hiring Blackwater is working with a partner,

not just hiring an agency. We understand the needs you have, regardless of

budget. We know that you sometimes have very short deadlines and we have no

problem with that. We are known for our ability to produce high quality work with

a quick turn around.

The method to our madness is having a diverse, well-rounded team with unique

strengths. This creates a collective network to support our clients in achieving

their goals in an effective and efficient way. We value collaboration over

competition and are a crew that truly enjoys working together. Our philosophy

is that by allowing every individual, artist or business to utilize their strengths,

we maximize the outcomes for both clients and ourselves. We know that with the

right creative minds, possibilities are endless. Teamwork makes the dream work.

BENTLEY - OUR IN HOUSE SPACE CADET / MASCOT

COMMON BUSINESS MODEL

We’ve worked in the big agency world and we know all too well how they operate.

Your goals are secondary to budget and agency profitability. While that works

great for the agency, it rarely works well for your business. The costs of build-

out, leasing, legal services, accounting and staffing needs are just a portion of

the headache that can come with starting a new business. Most agencies are

equipped to provide you with a pretty package of branding materials for launch.

However, their commitment to you usually ends there, leaving you with just the

initial set of materials and a hefty invoice but no support to create new materials

or support tools.

OUR BUSINESS MODEL

ON BOARDING

Cash flow is the lifeblood of any business; we get that. But at Blackwater we

don’t believe that the above model is a fair way to do business. Instead, our

business model is built on long-term relationships and primarily functions on a

retainer basis. This means we are able to front load the bulk of those key launch

materials while spreading out your cash flow over a longer period of time. After

you launch, we’re still right there.

CONTINUED SUPPORT

We prefer to say yes, and we deliver. Need to redo the menu? No problem. Need more

online materials? No problem. Need to tweak the art direction? No problem. Happy with

current materials but would like to brainstorm some new ideas? We’re happy to help.

PARTNERSHIP

At Blackwater we are not as concerned with your budget as we are with your

needs. Our partnership-based relationship pushes us to bring you quality tools

that help you meet your goals. Blackwater is an all-in-one, in-house marketing

team. This means we’ve got all your design, web development, strategist and

media buyer skill sets under one roof, eliminating excess outsourcing that can

often rack up budgets and extend deadlines. Blackwater is a people business and

as we’ve grown, we’ve continued to add skilled team members that fit, not only

our culture, but our clients as well. Now we’ve grown to the point where we have

all the tools at your disposal… and we’re ready to hustle.

WHAT DOES THIS MEAN TO YOU?

For a fraction of the cost and hassles of an “agency,” you have access to many

of the key marketing services you need on an as-needed basis. We deliver quality

work, promptly, with your best interest in mind. That’s the Blackwater way.

OUR ADVANTAGE OUR BENEFIT

A brand is often defined as “a name, term, design, symbol, or any other feature

that identifies a seller’s good(s) or service(s) as distinct from those of other

sellers.”

Blackwater knows that a brand is more than that. A brand lives and evolves in

the minds and hearts of potential customers. With the endless number of choices

offered to consumers these days, many companies are looking for unique ways to

connect with consumers. Your brand helps set you apart from the competition. So

think about it, how do you stand out? Do you stand out at all? This is where we

come in; to distinguish you from the rest.

“A BRAND IS A PERSON’S GUT FEELING ABOUT A PRODUCT, SERVICE, OR COMPANY.”

– Marty Newmeier, The Brand Gap

Consumers love and trust brands - two small words with a lot of impact. They

believe in the inherent superiority of the experience so much, that even in a

negative economy, 60% are often or always willing to pay more for it. Creating an

identity that resonates with your consumer is vital.

This is what we do.

We are about creating lasting impressions and brands that people will recognize

even when the name is not present. People tend to do business with companies

they are familiar with. If your brand is consistent and easy to recognize, it will

help people feel more at ease when purchasing your product or service.

A memorable brand generates referrals. People love to tell others about the

brands they like. People wear, eat and listen to brands and are constantly telling

others about the ones they love. On the flip side, you can’t tell someone about a

brand you don’t remember.

Here at Blackwater we recognize that your brand isn’t only geared towards

customers, it is just as important that your brand provides motivation and

direction for your staff. A clear brand strategy provides the clarity that your staff

needs to be successful. It tells them how to act, how to win and how to meet the

organization’s goals.

The best branding is built on a strong idea; an idea that you and your staff can

hold on to, commit to, and deliver upon. This is where the magic happens for your

business and the consumers.

WE ARE THE ‘UN-AGENCY’

IF YOU DON’T BELIEVE US, HOW ABOUT WHEN THESE SOURCES SAY IT?

The best branding today is based on a strong idea. The best brands have remarkable creativity in advertising to help them break through people’s wall of indifference to create brand heat and product lust. – Forbes

Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.– Sir Richard Branson, CEO Virgin

Inaccurate branding of a new business can make it difficult for people to grasp why the business exists in the first place. – New York Times

Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that’s most likely when they are sinking in with customers. – AllBusiness.com

A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.– Scott Bedbury – Nike, Starbucks

SERVICES

Blackwater Creative is your in-house marketing team. Whether you’re

looking for online assets or more traditional media outlets, we’re

equipped and ready to create visually stunning campaigns to get your

brand where it needs to be. With a plethora of design, web, strategic

and creative tools at our fingertips, we have the knowledge and skill

sets to not only brainstorm custom concepts for your company, but

effectively execute them as well. With partnerships in print media

publications, ticketing platforms and promoters, we are also able use

our network to make sure your brand gets noticed.

BLACKWATERCREATIVE

STRATEGIC PLANNING

MEDIA SERVICES

ACCOUNT SERVICING

ROAD MAP

CREATIVE SERVICES

DIGITAL MARKETING SERVICES

EVENTS, SPONSORSHIP & PROMOTIONS

MEDIA BUYING & PLANNING

Public Speaking

Forum, Comment, & UGC Spam

Press & Public Relations

& repetition

Higher avg cost toacquire a new customer

THE VALUE OF DIGITAL MARKETNG

THE ROI OF SOCIAL MEDIA Is social media marketing really effective?

Return on investment is a business metric, and within social media, it’s been a contentious topic. More businesses than ever are devoting an increasing amount of resources into social /media marketing.

How do you determine whether those efforts are successful?

74%

of CMOs believe they’ll tie social media efforts to hard ROI this year

96%

of businesses are using social networking for business objectives

76%

of marketers are integrating social mediainto their marketing plans

64%

of businesses using social media marketing have been using it for more than 3 years

11%

of businesses using social media marketing have been using it for less than a year

9%are starting to look past sales goals & web metrics to identify the benefits of social media marketing efforts

MAKING SENSE OF THE IMPRECISE

SOCIAL MEDIA MARKETING TODAY

2.

Influencers

they follow

Websites

they’ve visited

Emails

they’ve opened

Blog articles

they’ve read

Products

they’ve bought

Content they’ve

downloaded

Venues they’ve

checked into

Searches

they’ve conducted

CREATE SOCIAL PROFILES

etc...

DRIVE SOCIAL ROI4.

of small businesses marketing budgetis allocated to inbound marketing

Inbound marketingleads costs

than traditionaloutbound leads

61% LESS

$135$341

43%

avg. cost of inbound marketing lead

avg. cost of traditional lead

ATTRACT MORE LEADS1.

of businesses who blog once per week generate customers via their blog

77%51%

50%

Content searchleads close

than traditionalleads

8X MORE

of marketers say Facebook is the most effective social sharing tool for B2C marketing

of marketers say Linkedin is effective in B2B marketing

more clicks come from emailsthat have been tailored to specific audiences throughsegmentation

66%

INCREASE IN EMPLOYEEENGAGEMENT

INCREASE IN SALES PRODUCTIVITY

INCREASE IN SALES REVENUES

IMPROVEMENT IN FINDINGINFORMATION & EXPERTISEQUICKLY

SOCIAL COLLAB. BENEFITS3.

Maps | Business View

A premium quality, 360° virtual tour of your business powered by Street View technology

It’s simple, fast and affordable

Invite customers inside to experience your

businesses ambiance and decor with familiar

Street View navigation

Add premium imagery to your presence in Google

Search results, Google Maps and Google+

Customers can Google Maps Business View on

their computers, smart-phones or tablets

Contact [email protected] for more information or to book your shoot today!

Why get Business View?

ROOSEVELT FOOD & DRINK BENSONHURST PIZZA CO.

Street TeamIn house printing & distribution

BE SEEN STREET TEAMWWW.BESEENSTREETTEAM.CA

403.383.3979

Be Seen Street Team is Calgary’s inaugural poster printing and distribution service. The name says it all; we are about getting

your promotional materials noticed right on the busy streets of Calgary. We work with Calgary’s premier clubs, restaurants,

special events and promoters and pride ourselves on our ability to get your posters printed and distributed fast, hassle-free,

at an affordable rate. We also offer other print materials such as handbills, business cards and custom tickets.

Get noticed with the Be Seen Street Team.

THE TEAM

AVERY LEEPROJECT LEAD

ALANNAH POHRANDESIGNER

JAS KULLARCONTROLLER

SHAYLON HABERMANWEB DEVELOPMENT

BREWSTERPRINT SHOP MANAGER

BENTLEYSPACE CADET / MASCOT

CHRIS MURPHYDIGITAL MEDIA / PHOTOGRAPHER

BRITTANY LEMOINEACCOUNT MANAGER / EVENTS

ALEXANDRA KERGENACCOUNT MANAGER

MIKE TRUDEAUSENIOR DESIGNER / PHOTOGRAPHER

AVI BUTALIATHE BOSS

ZAK MCGURKART DIRECTOR

PORTFOLIO

In the landmark 4th Street Rose building, an anchor of the neighborhood in the

‘80s, Añejo has elevated the Mexican experience to another level. Basing their entire

brand around the classic sugar skull, this bold, new restaurant quickly noticed

their brand relevancy was not creating a lasting impression with their guests. They

needed a stronger brand presence. Subsequently, a new advertising campaign was

created while still incorporating the sugar skull from the logo. We took the Añejo

sugar skull and overlaid it on the faces of real people in photographs. The effect

made their faces look like they had the design of a sugar skull underneath their skin.

This concept originally stemmed from Añejo’s tag line: “Tequila, it flows through our

veins,” and was a huge hit with patrons.

Añejo was able to launch the new campaign through traditional media with great

success. Online traffic increased immediately as well as social media engagement.

The feedback on the look was nothing short of inspiring. Añejo has continued to

redevelop their campaign and bring the new “look” into all touch points of their

business. We are proud to remain their agency of choice.

| Strategic Planning

| Account Servicing

| Creative Services

| Digital Marketing Services

| Events, Sponsorship & Promotions

AÑEJO RESTAURANT January 2013 – Present

The Pig & Duke is a small Calgary pub located on the Downtown Beltline. Despite

its size, this pub has made a serious impression on the Canadian bar scene,

winning titles such as enRoute Magazine’s top 15 bars in Canada, and Food

Network’s top 7 burgers in Canada. However, it was not always smooth sailing.

Upon opening, the restaurant struggled to attract a wider demographic as the

original Pig & Duke branding, tone, artwork and messaging did not appeal to a

younger crowd. We were able to create a new brand, incorporating the original

concepts, but updating them to a more relevant design.

Shortly after the rebrand, the Pig & Duke saw huge increases in sales and a wider

range in audiences and bill totals. They attribute a large part of their growth to

their new brand direction and continue to work closely with us to develop new

brand and art directions for both their current and future establishments.


| Account Servicing

| Creative Services



THE PIG & DUKEMarch 2012 – Present

Black Betty ownership noticed their marketing concepts were not consistent across

all their materials. The goal for our team was to establish a solid art direction

while maintaining their current brand. We have been able to re-align their artwork

and marketing materials to a level of consistency that has helped to solidify their

identity while staying true to their brand definition.

Since then, Black Betty has seen an increase in online and corporate bookings as

well as traffic during their Friday and Saturday night events. The new design also

highlighted key menu items, leading to a strong increase in sales. Black Betty

continues to be a client, and we always look forward to working with them.


| Account Servicing

| Creative Services


BLACK BETTYJuly 2013 – Present

Moti Mahal has been a staple in Calgary, boasting some of the best Indian food

in the city. They have a great reputation as far as food quality and service are

concerned, but wanted their branding to be stronger and more memorable; just

like their dishes. We came up with an eye catching and striking campaign with the

objective to leave any patron breathless. We redid their art direction and menus

and as a result received amazing feedback from owners, staff and customers.


| Account Servicing

| Creative Services

MOTI MAHALAugust 2013 – Present

Hapa Izakaya is a modern Japanese dining experience with locations in Vancouver,

Toronto and most recently, Calgary. Hapa launched in Vancouver in 2003, setting a

high standard for the host contenders that followed. With significant recognition

already, Hapa Calgary felt their brand and art direction didn’t match the quality of

food and ambiance in their restaurant. They wanted something edgy and upscale.

Respectively, we went with a brand new art direction, fusing iconic Japanese

imagery with an edgy, modern twist sure to catch the eye of any passers by. From

rebranding, to new menu design, we have brought together a new artistic direction

that is visually stunning.


| Account Servicing

| Creative Services



HAPA IZAKAYASeptember 2014 – Present

When we started working with 80th & Ivy, they had already established their brand,

however, the typography used in their logo and storefront sign did not display the

name clearly. In order to bring clarity to their brand they needed to tie the name to

the art direction. We came up with the concept of integrating the ivy consistently

throughout their marketing campaign and promotional materials so people would

recognize the signature look and title.

We enjoy our continued work with them and keep on keeping on.


| Account Servicing

| Creative Services



80TH & IVYJanuary 2014 – Present

Roosevelt had already been open a few months before we started working with

them. Shortly after their launch, they realized their brand wasn’t cohesive with

their promotional materials. They were having an identity crisis. We took Roosevelt’s

concept and polished their branding and art direction in aims to move the brand

collectively forward. As part of Group 933 Roosevelt’s individual brand identity

remained the focus. We have worked with Group 933 on brand consistency, marketing

materials, menu design and print assets.

Roosevelt remains one of our clients today, and we love working with them.


| Account Servicing

| Creative Services



ROOSEVELTJanuary 2014 – Present

When we started working with 1410, they already had a well established brand

and were already considered a staple on 17th Avenue. 1410 reached out to us

because they needed a more consistent art direction and wanted to make their

image and marketing materials congruent. Since the beginning projects with 1410

and subsequently, 1600, we have cultivated the World Bier Haus concept while

continuing to grow the brand in new directions. We continue to work with the World

Bier Haus brand today, and look forward to assisting them with future campaigns.


| Account Servicing

| Creative Services



WORLD BIER HAUSJanuary 2014 – Present

Since we were already working for Añejo, the owners brought us in to rebrand and

create a more modernized image for The Living Room. We recreated their logo,

updated their interior photos, launched a new website and designed new menus.

In order to create consistency between their image and marketing materials we

established a simple yet sophisticated concept that transitioned through all of

their materials updating their brand as a whole. We went for a contemporary

interactive vibe and they continue to incorporate it today.

We continue to work with them on all their marketing needs.


| Account Servicing

| Creative Services


THE LIVING ROOMJanuary 2013 – Present

The owners of Bensonhurst came to us with a distinct name and concept in mind.

We worked with them to create an art direction and bring their vision to life. They

aimed to become the first authentic New York pizza company in Calgary, naming

their restaurant after the Brooklyn neighbourhood in N.Y. and designing their

interior to resemble gritty N.Y. cityscapes. The challenge with this one was for us to

interpret and accurately execute the owner’s clear vision. Blackwater played a key

role in creating branding, art direction, menus, promotional materials and uniforms

for staff, keeping all materials consistent with the New York, east coast vibe.

We continue to work with Bensonhurst today and remain their agency of choice.


| Account Servicing

| Creative Services

| Media Services



BENSONHURST PIZZA CO.July 2013 – Present

Vagabond Ownership group needed a brand before they raised their capital. They

had their name and idea, but they needed graphic elements to help illustrate

their concept. The theme chosen was inspired by World War II and the heroes that

fought for us. They wanted to make sure that an attitude was portrayed through

this brand and artwork, while remaining relevant to a wide demographic. Using

inspiration from World War II, we proposed a brand that brought about a sense of

revolution. Through this concept we were able to stay true to the general theme,

while introducing a more “street” aspect. We used illustration, layers of colour and

distress to encapsulate the brand messaging into one cohesive unit.

Initial response to the branding and artwork was very strong and complimented.

Opening in the summer of 2013 they had a great response with stampede traffic,

and in the winter months the hockey season brought a large response to their

establishment. The venue continues to develop and we continue to work with

Vagabond today.


| Account Servicing

| Creative Services



VAGABONDJanuary 2013 – Present

SOLID STATE TRANSMISSIONSI N D I E . R O C K . C L A S S I C S

The owners of Paros Souvla grew up in a Greek family that owned a successful

Greek restaurant where they worked and learned all the ins and outs of Greek

cooking and the industry. So it’s no surprise that when they were ready to branch

out on their own they knew exactly the type of restaurant they wanted to create

and we were ready to help them bring that dream to life. With the aim to open a

high-end, fast food, Greek eatery, Paros needed everything from logos, signage

and menu boards to social media assets, a website and swag. Through getting to

know the owners, their heritage and their passion, as well as checking out their

funky new space, we were able to create a brand with an eye-catching modern look

that still reiterates Greek authenticity.


| Account Servicing

| Creative Services


PAROS SOUVLAJuly 2013 – Present

The Beltliner, named for the old streetcar that ran down 12th ave in the early part

of the last century, is a modern and casual interpretation of the classic diner.

There was a distinct vision and feel to the room, clean and crisp with very detailed

elements representing historic Calgary and the Route 5 of the Beltliner. They came

to us with a mission of having everything ready for their grand opening. They had

a logo already in hand, but nothing else already created was quite up to their

standards. Keeping with the diner vibe, we incorporated all the details into the

art direction focusing on the historical detailing. We created all print and digital

materials, in-store signage, window decals, website, and labels for their hand

crafted hot sauce and custom coffee blend.


| Account Servicing

| Creative Services

| Media Services



THE BELTLINERJuly 2013 – Present

HEALTH NUTS

WARM STEEL CUT OATMEAL . . . . . . . . . . 7Dried goji, raisins, toasted walnuts, seasonal fruit HOUSE-MADE GRANOLA & YOGURT . . . 13Rolled oats, almonds, pumpkin seed, sesame, pine nuts, raisins, apricot, Greek yogurt & honey

FRUIT SALAD . . . . . . . . . . . . . . . . . . . . . . 7 Seasonal

TO STARTWAKE & BAKE . . . . . . . . . . . . . . . . . . . . . . . . . 9House made pastries with cultured butter and preserves. (Add Schmaltz $2)

RICOTTA & HONEY . . . . . . . . . . . . . . . . . 13Served with baguette

PRETZEL BITES . . . . . . . . . . . . . . . . . . . . . . . 7With coddled egg and spicy mustard

FRIED PICKLES . . . . . . . . . . . . . . . . . . . . . 10Gherkins, cornichons, aioli trio

MOLDED YOLKS & CAVIAR . . . . . . . . . . . . . 11Canadian sturgeon caviar, caraway crackers, Maldon

GRIDDLECLASSIC BUTTERMILK WAFFLES . . . . . . . . 9

NUTELLA & CHANTILLY CREAM WAFFLES 10

PB & J PANCAKES . . . . . . . . . . . . . . . . . . . 10Pistachio butter and fig jam

CRÈME BRÛLÉE FRENCH TOAST . . . . . . . 10

BAKED CHOCOLATE MILK FRENCH TOAST . . . . . . . . . . . . . . . . . . . . . . 11

(served with choice of fries, green salad, tomato soup or chicken noodle soup)

SpecialBLUE PLATE

An ever changing daily feature, ask your server for details.

EGGSCLASSIC 2 x 2 x 2 . . . . . . . . . . . . . . . . . . . . . 92 eggs, 2 bacon (or sausage), 2 toast

FRITTATA . . . . . . . . . . . . . . . . . . . . . . . . . . 13Kale, chorizo, red pepper

BREAKFAST SANDWICH . . . . . . . . . . . . . . . . 10Pork belly bacon, smoked meat, fried egg, American cheese, lettuce, butter pickles, tomato

STEAK & EGGS . . . . . . . . . . . . . . . . . . . . . . 188 oz Rib eye, 3 eggs, hash browns, toast

BENEDICTS

>> SMOKED PICKEREL . . . . . . . . . . . . . . . . . . . 12 Red onion, cream cheese & caperberries

>> MUSHROOM . . . . . . . . . . . . . . . . . . . . . . . 10 Charred leeks, truffle hollandaise & Grana Padano

>> SPICY SALAMI . . . . . . . . . . . . . . . . . . . . . . . 11 Caramelized onions & banana peppers

ALL DISHES ARE >>>>>>>>>>>>>

CHOCOLATE CHIP PANCAKES

BACON & EGGS & TOAST

CEREALChoice of Fruitloops / Rice Crispies / Frosted Flakes

MAC N CHEESE

BUTTERMILK WAFFLE WITH STRAWBERRIES

Kids

GLUTEN FREE . VEGETARIAN

These items can be prepared gluten free, please request specifically from your server.

SEASONAL BERRIESTOASTHANDCUT FRIES BACON HASH BROWNS 2 EGGS (Any style) CHORIZO KOLBASA MERGUEZ

ODDS & ENDS

APPLE PIE SASKATOON BERRY PIEBANANA CREAM PIELEMON MERINGUE PIE OF THE MONTH (Add a scoop of Fiasco Vanilla Bean Gelato $2)

PIE! PIE! PIE!

HOUSE SPECIALSTHE BIG SALAD . . . . . . . . . . . . . . . . . . . . 13Butter leaf lettuce, blanched carrots, fresh snap peas, shaved radish, heirloom tomatoes, goat cheese, black sesame, roasted tomato dressing, fried egg

BELTLINER BURGER . . . . . . . . . . . . . . . . . . 14Ground chuck, potato bun, roasted shallot dijon, pickled red onion, American cheddar, lettuce, tomato, fried egg

HANGTOWN FRY . . . . . . . . . . . . . . . . . . . . . 18Soft scrambled eggs, crisp bacon, deep fried oysters, arugula, crème fraîche, caviar

MERGUEZ N EGGS . . . . . . . . . . . . . . . . . 14Stewed tomatoes, onions & peppers, preserved lemons, merguez sausage and 2 soft poached eggs

PORK BELLY BOWL . . . . . . . . . . . . . . . . . . . . 15Bok choy, mirin, brocolini, ginger, anise, chili oil, sake, fried egg, steamed rice

FRIED CHICKEN & WAFFLES . . . . . . . . . . . . 19Crispy thighs, buttermilk waffles, white gravy

LUNCH (AFTER 11AM)

VEGGIE BURGER . . . . . . . . . . . . . . . . . . . 13Black bean patty, lettuce, tomato, aioli

EGG SALAD SANDWICH . . . . . . . . . . . . . . . . 12Celery, onion, radish, dijon, pickle juice REUBEN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14Montreal style cured & smoked meat, Swiss cheese, Russian dressing GRILLED CHEESE . . . . . . . . . . . . . . . . . . 13Provolone, aged cheddar, jalapeño cheddar, cheese curds, red onion

TUNA MELT . . . . . . . . . . . . . . . . . . . . . . . . . 16Albacore rillette, lemon preserve, capers, American cheese, chives

SOUPS & SALADSTOMATO SOUP . . . . . . . . . . . . . . . . . . . . . 6Roasted and stewed Romas, basil oil CHICKEN NOODLE SOUP . . . . . . . . . . . . . . . . 6Fusilli, carrot, fried chicken skin KALE SALAD . . . . . . . . . . . . . . . . . . . . . . . . 13Pea shoots, maple dressing, waffle croutons BEET SALAD . . . . . . . . . . . . . . . . . . . . . . . . 12Tri coloured beets, pecans, dill, goat cheese, sour cream panna cotta

From Granite Country Quebec, a syrup that endeavours to carry on the maple sugaring traditions of familal ancestors.

Harvested and boiled entirely from a single patch of pristine Appalachian forest, St. Leon is a salute to family and countrymen, the stewards of the mountains and the

chamberlains of the woods.

St. LeonMAPLE SYRUP

OUR SYRUP GAME IS STRONG....

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$4

$5

$7

Cicerone Bill Bonar has curated a fun, funky and highly poundable list of craft and small batch brews entirely from Western Canada. Enjoy!

R O O T B E E RO N T A P $3

CLASSIC FOX’S U-BET EGG CREAM . . 3

JIC JAC SODA . . . . . . . . . . . . . . . . . 3black cherry / lemon lime / blue raspberry / grape

MEXICAN COKE . . . . . . . . . . . . . . . . 3

RISE KOMBUCHA . . . . . . . . . . . . . . 3mint / hibiscus / ginger

FRESH SQUEEZED OJ . . . . . . . . . . . 4

VEGGIE SMOOTHIE . . . . . . . . . . . . . 5Kale, apple, cucumber, ginger, pineapple, yogurt

FRUIT SMOOTHIE . . . . . . . . . . . . . . 5Strawberries, blueberries, banana, pomegranate, yogurt

Root Beer FloatsGRIZZLY PAW SMALL BATCH DRAFT ROOT BEER & VANILLA BEAN GELATO $5

An old time, classic batch, available every Saturday & Sunday Eau Claire Vodka, spices, Serrano, pepperoniTHE cure for your hangover.

BOTTLES & CANS

DRAFT

LIGHTER

GREAT WESTERN PILSNER . . . . . . . . . . . . . . 5Saskatoon, SK ( 355ml )

WILD ROSE ELECTRIC AVENUE LAGER . . . 6Calgary, AB ( 341ml )

PADDOCK WOOD CZECH MATE PILSNER . 6Saskatoon, SK ( 355ml )

MT. BEGBIE HIGH COUNTRY KOLSCH . . . . 6Revelstoke, BC ( 355ml )

HOWE SOUND LAGER . . . . . . . . . . . . . . . . . 6Squamish, BC ( 355ml )

DEAD FROG VIENNA LAGER . . . . . . . . . . . . 6Aldergrove, BC ( 341ml )

TOOL SHED PEOPLE SKILS CREAM ALE . . 6Calgary, AB ( 355ml )

FRUITIER

WILD ROSE WRASPBERRY . . . . . . . . . . . . . . 6Calgary, AB ( 341ml )

ALLEY KAT MAIN SQUEEZE GRAPEFRUIT . . 7Edmonton AB ( 341ml )

YUKON DEADMAN CREEK CRANBERRY WHEAT . . . . . . . . . . . . . . . . . . . $Whitehorse, YT ( 341ml )

DARKER

BIG ROCK TRADITIONAL . . . . . . . . . . . . . . 6Calgary, AB ( 330ml )

PADDOCK WOOD LONDON PORTER . . . . . 6Saskatoon, SK ( 355ml )

VILLAGE BLACKSMITH . . . . . . . . . . . . . . . . 6Calgary, AB ( 355ml )

PADDOCK WOOD BETE NOIR OATMEAL STOUT . . . . . . . . . . . . . . . . . . 6Saskatoon, SK ( 355ml )

TOOL SHED RED RAGE . . . . . . . . . . . . . . . . . 7Calgary, AB ( 355ml )

HOPPIER

PHILLIPS BOTTLE ROCKET ISA . . . . . . . . . 6 Victoria, BC ( 355ml )

RUSSEL BLOOD ALLEY BITTER . . . . . . . . . . 6 Vancouver, BC ( 341ml )

PHILLIPS HOP CIRCLE IPA . . . . . . . . . . . . . 6 Victoria, BC ( 341ml )

CENTRAL CITY RED RACER IPA . . . . . . . . . 6 Surrey, BC ( 355ml )

WILD ROSE IPA . . . . . . . . . . . . . . . . . . . . . . . . 7 Calgary, AB ( 341ml )

LAST BEST SHOW PONY . . . . . . . . . . . . . . . 6Calgary, AB ( 500ml )

ROUTE 5 DRIP . . . . . . . . . . . . . . . . . 250

AMERICANO . . . . . . . . . . . . . . . . . . . 325

AMERICANO MISTO. . . . . . . . . . . . . 375

CHAI LATTE . . . . . . . . . . . . . . . . . . . 375

CAPPUCCINO/LATTE . . . . . . . . . . . . . 4

VANILLA LATTE . . . . . . . . . . . . . . . . 425

MOCHA . . . . . . . . . . . . . . . . . . . . . . . 425

LOOSE LEAF TEA . . . . . . . . . . . . . . . 325 mint / green / black / red rooibos

HOT CHOCOLATE . . . . . . . . . . . . . . 375

*SOY OPTION 50¢*ALL COFFEE DRINKS 2 SHOTS

DRINKS

COFFEELAND

House Made GREEN TOMATILLO BLOODY MARY

B R U N C HPunch

Beer ListBELTLINER

/////////////////////////////////////////////////////////////////////////////////////////////////

EXECUTIVE CHEF SHAWN GREENWOOD | SOUS CHEF PASCAL LEROY

THEBELTLINER | WWW.BELTLINER.COM

$ 9$ 6

The Roadhouse has been around for over 12 years now and through the years have

noticed fluctuations in their clientele. Respectively, they aimed to elevate their

image and branding to attract a wider demographic. The goal of our team was

to produce a new art direction that would appeal to the broad demographic they

were targeting. In order to generate a strong brand presence, we composed a new

marketing campaign with a simple and sultry vibe, setting them apart from an

overloaded print campaign.

Roadhouse has decided to close their doors and redesign their establishment and

brand by working closely with our creative team.


| Account Servicing

| Creative Services


THE ROADHOUSENovember 2014 – Present

The owner of Bespoke reached out to us with a simple idea in mind: to create

a world-class nightclub experience in Calgary. Right from the get-go we began

development by taking his vision and putting a face to the name. We visualized and

executed a recognizable brand, impressionable art direction and all corresponding

promotional assets and materials. We were involved in branding, print and online

materials, stationary packages, events and photography.

Bespoke is still one of our current clients and we can’t wait to work with them on

future projects.


| Account Servicing

| Creative Services

| Media Services



BESPOKEJuly 2013 – Present

Online ticketing has been a particularly lacking experience for promoters, venues,

and customers alike. The industry is tainted with high costs, low value and low

service options. The founding partners of Zoobis online tickets were in search of

an alternative to traditional ticketing platforms. They wanted to develop a high

quality option, featuring an effective tool set for small to medium sized venues,

promoters and events. The idea came to fruition when the partners at Zoobis set

out to make this change and accomplish what very few ticketing companies were

willing to do. Currently, Zoobis is one of the largest online ticket providers in

Western Canada, with reach across the country and even the United States.


| Account Servicing

| Creative Services

| Media Services



| Roadmap

ZOOBISJuly 2011 - Present

Badlands Music Festival is a DJ centered music festival that celebrated its

inaugural year during the first week of Stampede 2013. Showcasing headline

acts from around the world, the team at Badlands needed to create a compelling

brand. Our goal was to design something that could become iconic, and could

act as a symbol for years to come…not simply a one-off event poster. Badlands

Music Festival aimed to compete with major world music festivals such as

Coachella and Lollapalooza. Blackwater played a key role in all aspects overseeing

the production, talent and management including: ticketing, staffing, venue,

marketing and promotion.

Badlands Music Festival ended up selling 50 percent of their tickets within the

first few hours of launching. Sales continued to grow with traffic coming from

Canada, USA and even as far as South Korea and Denmark. Total attendance over

the three days was just over 15,000 and the festival completely sold out by the

final day with guests having to be turned away due to capacity. Merchandise sales

were very strong, and continued to sell months after the festival ended, still being

worn today.


| Account Servicing

| Creative Services

| Media Services



BADLANDS MUSIC FESTJuly 2013 / 2014

2013 2013 2013 2014

20142014

Northern Lights had its inaugural year one year prior to onboarding Blackwater

Creative. The Northern Lights team felt their brand was not as memorable as they

would have liked it to be. The original artwork was simple imagery of the Northern

Lights. In order to keep the identity of the brand intact, we simply explored their

art direction from a new angle. From there, we incorporated the now iconic space

astronaut, integrating aspects of the original concept into the new imagery. This

amped up the visual impact to create a lasting impression. They continue to use our

art direction in their marketing materials today.


| Account Servicing

| Creative Services


NORTHERN LIGHTS MUSIC FESTMarch 2014

Originally Deeptech did not have a clear vision or concept for their design. The

original imagery struggled to stand out and make an impression. We wanted to

create something that would be unique and eye catching that Deeptech could use

to carry out all their materials. We created a new logo and art direction by playing

with the word ‘deep’ leading us to explore the ocean, water, and liquid concepts.

This is where the concept of the ink in water came alive. Mixing images with the

deep movement of liquid force provided the imagery with movement, creating a

stunning visual result.


| Account Servicing

| Creative Services


DEEPTECH MUSIC FESTNovember 2014

Designed and published by Blackwater Creative, Freq Magazine is Calgary’s

premier culture arts and music magazine. It provides readers with the opportunity

to have their finger on the pulse of Calgary’s underground scene, exploring the

most cutting edge topics, insights and opinions of the season, as well as the

latest and best in fashion, culture, music and lifestyle. Freq’s eclectic team of

creative writers, editors, account managers and advertisers has—over the past

two years—transformed the publication from a 24-page monthly insert into a full-

fledged, 50-page, quarterly magazine. Simultaneously, Freq Magazine’s online

growth has exploded and is attracting readers from all over the world.


| Account Servicing

| Creative Services



FREQ MAGAZINESeptember 2011 - Present

FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 2015 7

MUSIC

KINDNESSA L T E R I T Y , V U L N E R A B I L I T Y ,

A N D P O P M U S I C

FEATURE

TYCHOW H E R E T H E A U R A L A N D V I S U A L I N T E R S E C T

FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 2015 35FREQ. MAGAZINE // VOL 2 - ISSUE 2 // SPRING 201534

FEATURE

KATIE GREENS E A R C H I N G F O R S T I L L N E S S

Green says in hindsight she did have expectations for her trip. One in partic-ular influenced the way she absorbed the harshness and the beauty of the traversed landscape.

“I wanted to discover what happens in this moment of stillness, when the world around you is hushed and a new space is presented to you,” said Green.

“A space in which you feel a profound connection to your surroundings and sense of self. A feeling I thought I would encounter being secluded in nature. Instead, in my constant search for this stillness, I found struggle, I found moments of disconnect."

Green came to the realization early in her search, through changing seasons, rapids, and portage hikes that were days long, that she was embarking on one of her most challenging experiences.

Unlike her initial expectations, her latest exhibition, titled In Stillness, captures not just a story of the Peel Watershed and the possible loss of natural diversity if devel-oped. Documented, too, through “visual exploration” are the thoughts and events that took place during Green’s determined search for stillness.

“At first, making work about this experience was challenging, because I was still in the midst of processing what that trip meant for myself and how I wanted to create art about it,” said Green.

The untouched 68,000 km swath of Yukon landscape where the Peel River meanders is one of the last pristine areas of its kind in North America. But whether this area will remain undeveloped is uncertain.

The Yukon government, insistent upon developing eighty percent of the land surrounding the river, have been met with resistance from First Nations and environ-mental groups wishing to see a significant portion of the land free of infrastructure and urban influence.

In response to a nationwide call, artist and recent ACAD graduate Katie Green found herself in the company of six other artists canoeing for three weeks on the Peel River.

Despite the politics surrounding the watershed and its land use, The Peel Project never had a political agenda. The project, initiated and spurred by videog-rapher and outdoor enthusiast Calder Cheverie, will be used to tell what the program’s website calls a “uniquely Cana-dian story.” Through photos, sculpture, video, photographs and songs, artists aim to broaden awareness, recording a fleeting moment in history, through first hand interpretations.

“Many people would ask me prior [to the trip], ‘what do you hope for?’” said Green in an email interview.

“What do you think will happen? What do you think it will be like? Quite often, my response would be ‘I have no expectations’.”

Creating each piece soon became Green’s release, allowing her to process and find resolution in what she describes as a “ profound experience.” Green says that this project represents the most personal body of work she has ever created.

“Over the past few years, my work has focused primarily on man’s connection with nature. This was the first experi-ence I had encountered where I was so submersed in something that has been such a focus for my work. An honest moment for my artistic practice.”

When walking the gallery floors, whether you choose to leave without further contemplation of the environmental issues, or not, Green’s final body of work is reve-latory. To the observer, her search for still-ness wasn’t futile, instead, it was a journey leading towards a deeper understanding of her role within nature’s context.

“My efforts to be involved in the Peel Project helped me become more aware and assist in enriching my artistic practice,” said Green.

“As I share my work with the public I only hope that I can help to create more conversation around this constantly changing topic about human' s relation-ship with nature.”

For work by Katie Green go to her site at www.katiegreen.com

• BY SHEENA JARDINE-OLADE

DJ Mag Canada approached us and asked us to integrate the existing design

standards from their UK publication to create a new look for DJ Mag Canada. We

re-worked the logo, following client parameters, then laid out and designed the

magazine for print and online publication. After the first few issues, we were able

to hand off the design to their in-house team.

| Creative Services

DJ MAG CANADANovember 2012

MOTI MAHALWe were referred to Blackwater Creative by others in the industry when needing

new menus and advertising for our restaurant. The team at Blackwater delivered

beyond expectations with many new ideas and a quick turnaround time whenever

changes needed to be made. The results have been amazing with many positive

remarks from many of our guests. Clear and competitive pricing also helped with

a small business such as ours. We will continue using and I would recommend

Blackwater Creative for others with similar needs.

JESSE MANN

General Manager

M2i DEVELOPMENT CORPORATIONHow can we ever thank-you enough? Your team went far beyond the regular call

of duty. Your caution with some of our requests did not go un noticed and we

appreciate you looking out for us. Your creative talent is wildly evident and we

feel lucky to have you! Looking forward to a long partnership (If you’re not tired

of us yet...)!

M2I

BLACK BETTYBlack Betty and myself have worked with Avi and Blackwater for over a year now.

Since my first meeting with Avi, Black Betty as a brand has grown tremendously

and thanks to the help of Blackwater, we have created something that people

recognize. Avi took time to sit down and really understand our brand and our

goals. He has done a great job of channeling that through his team. There has

never been a time when him or his team has told us no. He should have! My team

and I are constantly doing things last minute and everything always seems to

be rushed. Still Blackwater delivers. I highly recommend both Avi and his team.

They’re efficient, creative and professional.

NATHAN NEWMAN

General Manager

GROUP 933 HOSPITALITYFor the past year we have used Avi and his team over at Blackwater Creative.

We have been very pleased as a company in all aspects of his team’s creative

content and their ability to help us find brand recognition in our market place. We

also love the fact that he and his team constantly make themselves available to

communicate face to face and really make it a personal relationship and not just

a business relationship.

JAIME MANSOUR

Operations Leader

PIG & DUKEThe Pig and Duke has used the services of Blackwater Creative since December

2011. They have helped us with Concept, Web Development, POS Materials and

other beneficial services. They are a great Partner. I would highly recommend their

team for any Project that needs results.

STEPHEN LOWDEN

Owner Operator

PAROS SOUVLAMy name is Louis Tzigalanis and I am signing officer and one of the voting owners

at Paros Souvla Inc.

We are a modern fast casual restaurant specializing in authentic Greek cuisine.

This is our first store for this concept and work began in November 2014. Being

a new build there was a lot involved to make this happen for our opening day of

April 1st 2014.

Avi Butalia from Blackwater was referred to me by a close friend which had used

him before.

I reached out to Avi over the phone and explained what the scenario was. I knew after

our brief conversation that me and my soon to be open business was in good hands.

Avi put a detailed plan together for me, and kept it within our budget. He got

to work right away and took our deadline into great consideration. Avi and all

his wonderful crew members worked with me closely to ensure everything needed

was being done to my liking. Whether over email, phone or in the office they were

always around when I needed them.

From our branding to logos, website to business cards, Avi and the crew were on it.

I can make an extensive list for what Blackwater had done for my business

specifically, but all I have to say is everything.

They took care of everything and anything you could think of when it comes to

opening up a new business.

Today we still work together, whether it’s updating our website or social media

accounts, to getting new work shirts or take out material printed. I am at ease

knowing I have them one call away to get the things I don’t always have time for done.

Blackwater is an asset to us at Paros Souvla, and will continue to be throughout

our time in business and hopefully many new stores.

Thank you to everyone at Blackwater from everyone here at Paros.

LOUIS TZIGALANIS

Owner Operator

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