Burufly.com - Online revolution Lazada case study
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Case study - lazada #onlinerevolution - sharing contest Overview Lazada turned to Burufly to create a hyper social flash campaign that touched multiple social networks and influences thousands of people to be part of the #onlinerevolution. Lazada wanted to showcase the variety of Travel related products they have online and for sale, in a way that made consumers think Lazada when they need Travel Gear. To create the greatest impact Burufly created a Sharing Contest that enabled users to share the amazing photos on Burufly across their networks with one click, every 6 hours. Points were accumulated for sharing and bonus points were offered for those that enlisted their friends to join. Objectives Objective 1: To have at least 2,000 people sharing the contest content across their social streams within the 16 day period of the campaign, with a total of 8,000 shares in total Objective 2: To have 3,000 people “mau” the Travel Gear product of their choice that they wish list to win, if they get the most points Objective 3: Have 6,000 people view the contest page Results 7,906 users joined 400% higher than target 14,562 total shares 180% higher than target 7,452 Mau’d the Travel Gear product 220% higher than target 14,121 people visited the burufly.com/ lazadaburufly competition page and spent on average, 3,5 minutes with the brand. 230% higher than target From the Client: “Thanks for the campaign Cooperation. It's a great collaboration between Lazada.co.id and Burufly.com. We had a significant engagement from users of the campaign. Great partner to collaborate with. Can't wait to see the result on 2014 campaigns.” Interested in learning about our Social Travel campaigns, contact us at info@burufly.com
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Transcript of Burufly.com - Online revolution Lazada case study
Case study - lazada #onlinerevolution - sharing contest
OverviewLazada turned to Burufly to create a hyper social flash campaign that touched multiple social networks and influences thousands of people to be part of the #onlinerevolution. Lazada wanted to showcase the variety of Travel related products they have online and for sale, in a way that made consumers think Lazada when they need Travel Gear.
To create the greatest impact Burufly created a Sharing Contest that enabled users to share the amazing photos on Burufly across their networks with one click, every 6 hours. Points were accumulated for sharing and bonus points were offered for those that enlisted their friends to join.
Objectives Objective 1: To have at least 2,000 people sharing the contest content across their social streams within the 16 day period of the campaign, with a total of 8,000 shares in total
Objective 2: To have 3,000 people “mau” the Travel Gear product of their choice that they wish list to win, if they get the most points
Objective 3: Have 6,000 people view the contest page
Results
7,906 users joined -‐ 400% higher than target
14,562 total shares -‐ 180% higher than target
7,452 Mau’d the Travel Gear product -‐ 220% higher than target
14, 121 people vis ited the burufly.com/lazadaburufly competition page and spent on average, 3,5 minutes with the brand. 230% higher than target
From the Client:
“Thanks for the campaign Cooperation. It's a great collaboration between Lazada.co.id and Burufly.com. We had a significant engagement from users of the campaign. Great partner to collaborate with. Can't wait to see the result on 2014 campaigns.”
Interested in learning about our Social Travel campaigns, contact us at [email protected]
Example Twitter shares
