BRAND OVERVIEW - Bauer Media Advertising · travel photography. Visit some of the world’s most...

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BRAND OVERVIEW

Transcript of BRAND OVERVIEW - Bauer Media Advertising · travel photography. Visit some of the world’s most...

Page 1: BRAND OVERVIEW - Bauer Media Advertising · travel photography. Visit some of the world’s most beautiful and exotic places through the lenses of the world’s finest photographers.

BRAND OVERVIEW

Page 2: BRAND OVERVIEW - Bauer Media Advertising · travel photography. Visit some of the world’s most beautiful and exotic places through the lenses of the world’s finest photographers.

Gourmet Traveller is a trusted source and authority for the best in food, wine and travel.

It delivers unique content, escapism and exclusive access to enrich, entertain and

inspire the consumer: the Gourmet Traveller.

Page 3: BRAND OVERVIEW - Bauer Media Advertising · travel photography. Visit some of the world’s most beautiful and exotic places through the lenses of the world’s finest photographers.

EDITORIAL profiles

The Editor of Gourmet Traveller, SARAH OAKES, is an award-winning editor with over 17 years’ publishing experience in the top role at some of the country’s most widely read magazines and websites. Formerly at the helm of Daily Life, Sunday Life and CLEO, she joined Gourmet Traveller in 2017 to shepherd the magazine through an exciting period of renewal, redesign and relaunch.

LISA FEATHERBY, Gourmet Traveller’s Food Director, has created recipes, styled photo shoots and produced food stories for a wide range of Australian and international publications. In her 10 years as a chef, Featherby worked alongside such Australian culinary legends as Janni Kyrtisis and Peter Doyle. She joined the Gourmet Traveller food team in 2007.

MAX ALLEN is one of Australia’s most popular communicators of wine and has been a columnist at Gourmet Traveller since 2003. Allen has written several books, won a swag of writing awards and also speaks regularly at tastings, dinners and seminars across the country.

HELEN ANDERSON, one of Australia’s most experienced travel writers, is Gourmet Traveller’s Travel Editor, after being a former travel editor of The Sydney Morning Herald and The Age. “The truly world view of Gourmet, its commitment to excellence in food and travel writing, and its unique investment in travel photography marks it as a world leader,” says Anderson.

One of Australia’s leading food writers, PAT NOURSE is Gourmet Traveller’s Managing Editor and chief restaurant critic, and has been a member of Gourmet’s editorial team since 2004.

Page 4: BRAND OVERVIEW - Bauer Media Advertising · travel photography. Visit some of the world’s most beautiful and exotic places through the lenses of the world’s finest photographers.

EDITORIAL pillars

FOOD AND TRAVELOur readers look to us for a combination of both aspiration and practical information, whether it be their next getaway or what to cook for dinner. We deliver a global perspective on food and travel delivered with a keen news sense.

We offer escapism and luxury but also practical, user-friendly information. We’re about celebrating excellence at every level, be it a fine diner or a bistro, a bed and breakfast or a luxury resort. Above all, it is delivered with integrity and authority that our readers know they can trust.

We maintain a commitment to local coverage but we provide our readers with a global outlook, with travel stories ranging from short breaks and industry trends to exotic getaways and city hit lists.

We set the food agenda and offer behind-the-curtain experiences, whether it’s a restaurant review or news. We deliver first and exclusively and in a sophisticated package. Our readers expect the best and we deliver. Our recipes are vigorously tried and tested and we deliver new and interesting ideas to our readers to challenge and inspire.

Page 5: BRAND OVERVIEW - Bauer Media Advertising · travel photography. Visit some of the world’s most beautiful and exotic places through the lenses of the world’s finest photographers.

SIGNATURE properties

THE ANNUAL HOTEL GUIDE AND AWARDS

Now in its fifth year, The annual Australian Hotel Guide and Awards celebrates Australia’s Top 50 properties, from luxury CBD digs to quirky regional boutique stays, shining a light on Australia’s dynamic and diverse accommodation scene.

The comprehensive publication, compiled by reviewers from Australia’s most authoritative travel magazine, is an indispensable guide to the country’s top 50 hotels.

In addition, dozens more memorable Australian resorts and lodges, unique properties, spas and budget lodgings are included. This is an ideal marketing tool for your brand, presenting access to key hoteliers and raising the profile of accommodations away from the traditional tourist trail.

THE ANNUAL RESTAURANT GUIDE AND AWARDS

Having run for 36 Years, The annual Restaurant Guide and Awards program celebrates Australia’s finest dining experiences, shining a light on the country’s top 400 dining experiences.

The Awards evening itself, a sit-down dinner for 150 of Australia’s finest chefs, brings together the movers and shakers in the food world. Authentic, credible and industry-recognised, this initiative showcases Australia’s exceptional and diverse food scene. Dispensing this content as a marketing tool to overseas media and travellers is an invaluable education opportunity.

DESTINATIONS For the first time, Gourmet Traveller has compiled a collection of its most dazzling travel photography. Visit some of the world’s most beautiful and exotic places through the lenses of the world’s finest photographers. The book traverses the globe making stops along the banks of the Yangzi River, on the streets of Cuba and at the grand turquoise minarets of Uzbekistan. Immerse yourself in the architecture, the food and the culture of the places you’ve been to and the ones you long to visit. A visual feast on every page. On sale September 24.

D E S T I N A T I O N S

COOKBOOKS

In a world that’s increasingly fast-paced and low-touch, it makes more sense than ever to seek balance by immersing ourselves in the sight, sound, touch and taste of cooking. Gourmet Traveller cookbooks celebrate the art and fun of cooking from swoon-worthy desserts to Mexican feasts and Italian classics, slow food, speedy dinners and everything in between. Highly collectable, Gourmet Traveller cookbooks have a firm place in the Australian kitchen and on the Australian table.

Page 6: BRAND OVERVIEW - Bauer Media Advertising · travel photography. Visit some of the world’s most beautiful and exotic places through the lenses of the world’s finest photographers.

CONTACTS

N A M E P O S I T I O N P H O N E N U M B E R E M A I L

Paul Gardiner Director of Sales +61 (02) 9282 8676 [email protected]

Karen Holmes Head of Key Accounts +61 (02) 9282 8733 [email protected]

Jaclyn Clements VIC, SA, WA Head of Sales +61 (03) 9823 6341 [email protected]

Judy Taylor QLD Head of Sales +61 (07) 3101 6636 [email protected]