Boosting your performance in the connected world | Mattias Allring | LTG-42
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Transcript of Boosting your performance in the connected world | Mattias Allring | LTG-42
Mattias Allring, strategy consultantBackground in startups+10 years experience in business model generation
Who am I?Mattias Allring
Senior Advisor, [email protected]
+46 735329300
Cybercom in brief
Building things Running thingsBuilding the right things
• 1300 IT-consultants, 7 countries• Focus: Connected world
Your customers
needs
Your ability to make a change
The bottle neck
Product focus
Property focus
Political focus
How assets can cripple innovation
Business Model Canvas
Relation
RevenueCost
Activities Customer
Channel
Offering
Assets
Partners
The bottle neck – 3 common problems
Offering Relation Customer
Channel
RevenueCost
Assets
ActivitiesPartners
Wrong gear
Property focus
Productperformance
focus
Offering Relation Customer
Channel
RevenueCost
Assets
ActivitiesPartners
Wrong gear
Property focus
Customer journey, pains & gains
Productperformance
focus
Problem of product performance focus
A study of 500 companies over 7 years
Ranjay Gulati, Harvard Business School
+53% growth
Product Oriented
or
Product centric
Focus: Product performance
Solution Oriented
or
Customer Centric
Focus: Customer performance
+134% growth
Product vs Customer Performance
Product Performance Customer Performance
Customer journey of buying food
What to eat?
Who
shop
s?
Plan Shop Home
Park Shop
Load
Pay Pack
Drive h
ome
Unpac
kCoo
k
Eat Dish
Customer perspective
Stress
from
wor
k
Linas: Selling optimized weekly food shopping
Customer journey of buying food
What to eat?
Who
shop
s?
Plan Shop Home
Park Shop
Load
Pay Pack
Drive h
ome
Unpac
kCoo
k
Eat Dish
Food b
ag
Customer perspective
Stress
from
wor
k
Await de
liver
y
ICA: Into-the-fridge-delivery
Customer journey of buying food
What to eat?
Who
shop
s?
Plan Shop Home
Park Shop
Load
Pay Pack
Drive h
ome
Unpac
kCoo
k
Eat Dish
ICA in
fridg
eFood b
ag
Customer perspective
Stress
from
wor
k
Await de
liver
y
Focus on customer performance
Offering Relation Customer
Channel
RevenueCost
Assets
ActivitiesPartners
Wrong gear
Property focus
Customer journey, pains & gains
Customer performance
focus
The problem of property focus
Offering Relation Customer
Channel
RevenueCost
Assets
ActivitiesPartners
Wrong gear
Property focus
Customer journey, pains & gains
Customer performance
focusExisting
ecosystems and
components
Property or speed focus?
What is the priority?
Property Speed
”make it to own it” ”partner up to get there faster”
Focus on the value
90% of the value creation
Source thisSell this
Focus on speed and value
Offering Relation Customer
Channel
RevenueCost
Assets
ActivitiesPartners
Wrong gear
Customer journey, pains & gains
Customer performance
focusExisting
ecosystems and
components
Speed focus
Progress in lean startup
Progress
Centralized
De-centralized
Seek phase Evolve phase
Innovation Gearbox
Offering Relation Customer
Channel
RevenueCost
Assets
ActivitiesPartners
Customer journey, pains & gains
Customer performance
focusExisting
ecosystems and
components
Speed focus
Shifting gears
Lean startup
