Next Generation Mobile Networks: What Are the Next Steps?

Nick Hulse, President, Boingo Wireless April 2, 2014

Agenda

Next gen network drivers The role of Wi-Fi and small cells in the “LTE World”

Next generation landscape

• Behaviors to support • Building them today • Services & Standards for tomorrow

Next Generation Network Drivers

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013-2018

Mobile traffic will grow 11X by 2018

Incremental traffic between 2013 and 2018 will be

3X the size of the Internet in 2013

Connection speeds will double by 2018

Video will account for 69% of the world’s mobile

data traffic by 2018

2013

2018

69%

11x Growth

61% CAGR

Exa

byte

s pe

r Mon

th

2013 2014 2015 2016 2017 2018

1.5 2.6 4.4

7.0

10.8

15.9

2014

2018

Connection speeds will nearly double

by 2018

Faster Devices & Faster Network Speeds

500M iPhones sold

Smartphones are now the primary screens worldwide

Faster connections via “Download Booster”

Source: Millward Brown AdReaction study: http://adage.com/article/digital/millward-brown-study-shows-mobile-outpacing-tv/292183/

Next Generation Network Characteristics

High density, high capacity Heterogeneous networks

Analytics and Location Based Service Support

Network Virtualization

What is the future of Wi-Fi and Small Cells in an “LTE World”?

Wi-Fi Benefits for Next Gen Networks

Integrated cost savings Increased capacity

Universal adoption Offload support

Offload Need Increases as LTE Expands

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013-2018

“”

For these reasons, Wi-Fi offload is higher on 4G networks than on lower speed networks, now and in the future according to our projections.

“The best wireless network wins…

…The 'best wireless network' is the one that best fits the needs of the end user (both consumer and business)

in terms of performance AND cost.” – Iain Gillott, iGR Research

“Best” networks aren’t one size fits all.

“ ”Small Cell Evolution In Progress

Multimode small cell equipment launched

More than 78% of mobile operators want multimode capability

Kris Rinne, Senior Vice President of Network

…we are beginning to start testing multi-standard capabilities to have the same box support LTE, multiple

bands, and Wi-Fi with Hotspot 2.0 integration.

Source: Infonetics Research: http://www.infonetics.com/pr/2013/Small-Cell-Coverage-Survey-Highlights.asp Source: Light Reading: http://www.lightreading.com/mobile/carrier-wifi/atandt-hotspot-20-integral-to-multimode-small-cells/d/d-id/707963

The Land Grab Continues

Universities Stadiums

Shopping Malls Airports

Major League Stadiums - Connecting Sports Fans

Avid sports fans are

52% more likely to own a tablet

More than

55% prefer to watch games at home

29% fans would rather

be at the game

Source: Mashable and Nielsen “Year in Sports Media Repoirt” http://mashable.com/2013/01/22/sports-digital-technology/ Source: Adweek, “The Connected Fan”: http://www.adweek.com/sa-article/connected-fan-146692

ALL Stadiums under pressure

to deliver very best amenities to justify the costs of attending

Chicago Soldier Field: Upgrade Design

•  Oldest Stadium in NFL: Neutral host crucial to serving maximum number of fans

•  Partnered with carrier on design: Layered, multi-sectored approach for greater density

•  Number of sectors increased for greater coverage and consumer experience

Chicago Soldier Field: Sectorization

•  Precision: Design allows for honing in & fine tuning by sector for best coverage

•  Greater antenna density: More antennas ensures availability, power

•  Configuration: Layered for optimal performance, increased isolation of sectors

Chicago Soldier Field: Utilizing Infrastructure

•  Isolation via building design: Leverage structure to reduce interference

•  Aesthetic fit: Unobtrusive antennas preserve game day experience

•  Layering allows for centralized, real-time monitoring

Network by the #’s

Capacity to serve a town of

88K

20 miles

of cable

250+ Antennas

90 Omni-

directional antennae

Capacity Doubled

Increased voice traffic

50%

170+ Directional antennae

Increased data volume

75%

Connecting the Sports Fan – Wi-Fi Design

Today: Building for Coverage and Capacity

Tomorrow: Convergence Side-by-side deployments must consider:

Creative placement: Stealthing, handrails, seats

- Interference

- Public safety frequencies

- Network investment

- Future usage and growth

Higher demand = greater density; focused,

directional coverage

Omni-directional antenna placement =

Capacity throughout section

Connecting the University

Source: Source: http://blog.cruxresearch.com/2013/06/13/2013-refuel-college-explorer-findings-released/ Source: www.educause.edu/library/resources/ecar-study-undergraduate-students-and-information-technology-2013

Business Impact “Where Did All the College Football Fans Go?”

The Bleacher Report

“Declining Student Attendance Hits Georgia”

The Wall Street Journal

More than 30% of seats were empty at Georgia and Alabama stadiums in the last few seasons –

when Alabama won 3 national championships.

30%

Source: Bleacher Report: http://bleacherreport.com/articles/1814887-where-did-all-the-college-football-fans-go Source: The Wall Street Journal:http://online.wsj.com/news/articles/SB10001424052702304795804579097223907738780

“State-of-the-art networks needed

to attract “Digital Native”

students

Universities Require Diverse Solutions Phase I: Stadium, arena DAS coverage with “layer cake” approach

Universities Require Diverse Solutions Phase II: Surrounding campus coverage

oDAS: Leverage stadium and arena structures to propagate

coverage to other campus areas; reduces costs, preserves aesthetics

Universities Require Diverse Solutions Phase III: Department and residential coverage

Potential small cell deployments: Consider fit, efficiencies and cost savings of deploying

femto and/or pico cells at small venues

Power Users skew heavily toward families using multiple devices at once. Power Users need extra bandwidth for their video apps and are willing to pay for it to keep the kids happy.

•  Stream HD video and music •  Upload vacation photos •  Utilize multiple devices at once

The Digital Elite are business travelers who must stay productive on the road. They need an “office on the go” and are willing to pay for an enterprise-level Wi-Fi experience.

•  Upload DropBox to upload large files •  Download files from Evernote •  Stream music & video for entertainment

Connected Consumers are occasional travelers who use Wi-Fi for email and social media. They are price conscious and connect primarily on a smartphone.

•  Check personal email & browse news •  Log into Facebook & Twitter •  Upload photos to Instagram

Diversified Users in All Venues

Connected Consumers Power Users Digital Elite

Tier 1: Complimentary Wi-Fi

•  Up to 5 Mbps speeds •  Free (Ad supported) •  Web Optimization •  Content Delivery •  Speedpass

Tier 3: Enterprise Wi-Fi

•  Up to 20 Mbps speeds •  Subscription & Roaming •  Web Optimization •  Content Delivery •  Passpoint/Hotspot 2.0*

5 Mbps

10 65% 20% 15% 28% 17% 55% 63% 15% 22%

Business Intelligence Informs Design

Laptops hitting the network were up nearly 20%

Mobile devices hitting the network were

up more than 160%

The number of tablets nearly doubled

Data consumption can nearly double.

Walled garden visitors can nearly double.

During a weather event at a Boingo-networked airport…

Airports: New Density Designs

Design Specifics: - 27 Access Points - 802.11n

Peak Device Breakdown: - 200 Smartphones - 250 Tablets - 150 Laptops

Total Devices: 600

Airports: New Density Designs

Design Specifics: - 44 Access Points - 802.11n

Peak Device Breakdown: - 400 Smartphones - 500 Tablets - 300 Laptops

Total Devices: 1,200

Airports: New Density Designs

Design Specifics: - 110 Access Points - 802.11ac (HA) - Directional Ants for customer service - Omni-Directional Ants for location-based services

Peak Device Breakdown: - 2,250 Smartphones - 1,780 Tablets - 1,250 Laptops

Total Devices: 5,250

Airports: Enhancing DAS

Future upgrades: - Reconfigure for balance - Increased sectorization - Added antenna density

- LTE in all bands for added capacity and simplicity - Self leveling and self testing

Passpoint Secure Networks: Phase I - Airports

AUS

LAX BUR

DTW ORD

MDW BWI

BUF

SDF

MEM

MKE MSP

BNA

OMA

EWR LGA JFK SWF

PVD

OAK

OKC

BIL

BOS

Conclusion • One size does not fit all

• HetNet wins

• Simplicity is paramount