IntroductionHello and welcome to the Birmingham City Students’ Union media pack for 2010/2011. This is the official way to target the students of Birmingham City.

The following information will outline all of the different media available during the year; making it easy for you to choose the most suitable media for your campaign, whether through email advertising or face to face with the thousands of students that attend the university.

Over 24,000 students attend the university with 6,000 of these being new students. Thousands of students live in the immediate vicinity of the Students’ Union building meaning the area is always busy. Take advantage of the available medias this year and ensure that you promote your brand/products to the students at Birmingham City.

Call us to find out more on the different advertising options.

Facts and Figures Contact UsTotal Students: 24,500 Midlands TeamTotal New Students 6,000 hello@bamuk.com | 0845 1300667Male - Female Ratio: 40 – 60 BAM Student MarketingTerm 1 Dates: 27/09/2010 – 17/12/2010 26 Cambray PlaceTerm 2 Dates: 10/01/2011 – 08/04/2011 CheltenhamTerm 3 Dates: 03/05/2011 – 24/06/2011 GloucestershireWeb Address: http:// www.birminghamcitysu.com/ GL50 1JN

Advertising Through BAMIf you are looking to advertise through official student union media on a national scale, you can book for all Students’ Unions with BAM Student Marketing. BAM provides the service of co-coordinating your national campaign through our own media and charge the same rates as us.

BAM provides access to all official university student media including: mailings, student handbooks, fairs, welcome packs and goody bags, on campus promotions, flyer distribution, student website advertising, e-mail marketing, student newspapers and student magazines, poster site advertising, plasma screen television advertising, and event sponsorship.

2010-2011BIrMInghAM CITy

STUdenTS' UnIon MedIA

Official media of Birmingham City Students’ Union

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Birmingham City Freshers' Media

FreSherS' FAIrThe biggest and best one day fair in the Midlands. This year better value for money than ever before in brand new premises!

Taking place on the 22nd September in the Sports Hall of the brand new Doug Ellis Sports Centre, Freshers’ Fair 2010 promises to be the biggest and the best ever in Birmingham! We are hosting a huge One-Day event featuring entertainment, sports, clubs, societies and activities, a market area, freebies for students, a range of catering and new for this year a fantastic Freshers’ Fun Fair!

There will be no lectures on the day, so students are free to enjoy the fair in massive numbers. Students at all sites will have free buses laid on to take them to and from the festival. The Birmingham City University Freshers’ Fair offers an excellent cost effective way of communicating face-to-face with students; whether you wish to advertise, sample, sell, or build your database, this is the ideal place to start.

We are expecting numbers in excess of 5,000 newcomers in addition to those returning students - ensuring our Freshers’ Fair will be a sound investment.

Main Hall Width 2m 3m 4m 5mLength2m £400 £500 £550 £6503m £500 £600 £700 £7504m £550 £700 £800 £9005m £650 £750 £900 £1000

Promo-bus £1kCamper/van £600Car £400

Booking Deadline - Monday 6th September 2010

Stall area - tresle table & chairs available on requestElectricity supply - Subject to availability

City South Campus (Edgbaston) will also be holding a small fair to welcome our students, who start early. The majority of these students are studying nursing and well being courses, which is why they start early! Only a small fair so book early to avoid disappointment!

Date: 6th SeptemberCost: £200

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SUMMer MAILIngSHigh impact marketing where it matters the most. Our Freshers mailer is packed with essential introductory information from the University and the Students’ Union about student life, and is sent to the home addresses of 6,000 students.

The mailer represents an ideal opportunity to get your message to students (and their parents) before they arrive at University, and offers an invaluable chance to get a head start over your competitors.Your insert must fit inside an A5 sized envelope.

Up to 9g - £950 for 6,000 mail-outs10-20g - £1,250 for 6,000 mail-outs

Insert deadline: Monday 16th August 2010Mail-out date: Monday 6th September 2010

reTUrner MAIL oUTRemind and Reinforce. New look & excellent value for money this year! We decided to mix things up a little bit this year and sent our Returning Students' Mailer by e-shot, doing our bit to save the environment while saving you lots of money.

Our html Mailer will be send out to all Birmingham City University Returnees' email accounts and will include information about Union events while offer a very warm welcome back to the University. The mailer provides a unique opportunity to specifically target future decision makers and opinion formers, allowing you another chance to imprint your product or service in the minds of these new and influential consumers.

Top Banner £500Bottom Banner £300

Artwork Required Friday 27th August 2010Mail-out date Friday 10th September 2010

UnIon gUIdeThe Essential Union Guide to Birmingham City University and Students’ Life.The Essential Union Guide is the Union’s flagship publication. As an A6, full colour publication, the Essential Union Guide is the indispensable guide to what’s happening on and off campus. The guide features a full rundown on the University and Birmingham as the place to be, along with the very many opportunities that exist for students at the city’s largest University.

A comprehensive and informative publication, the Essential Union Guide is distributed at the start of each academic year free of charge and is kept by students for reference throughout the year. Coverage in The Union Guide offers an unrivalled opportunity to ensure that your products and services are seen as “student essentials”.

Print Run Readership Inside front cover Inside back cover Full page7,000 21,000 £770 £700 £525 Dimensions: 148m (w) x 105mm (h) with 3mm bleed

Artwork Friday 13th August 2010Publication date Monday 6th September 2010

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Birmingham City year round Media

Spaghetti JunctionThe real voice of the Students. Spaghetti Junction is the only official students’ magazine for Birmingham City University. A vibrant platform for the student voice, Spaghetti Junction is a step up from the average students’ magazine with news, views and reviews to keep the reader interested and guide them as to what’s going on, in and around Birmingham. Written by students for students, our glossy full colour A5 magazine is published bi-monthly during term time and distributed to all eight Birmingham City University campuses. Readership of 9,000.

Price List Dimension (w x h)Outside back cover 148 x 210mm £750 NOW £525 Inside front cover 148 x 210mm £650 NOW £425Inside back cover 148 x 210mm £575 NOW £375Full page 148 x 210mm £525 NOW £3501/2 page 148 x 105mm £325 NOW £275

Inserts £250 per ’000Freshers Issue 20% increase on rates.(Readership extended to 12,000)

Plasma ScreensA unique opportunity exists for a selected number of local businesses to enjoy the benefits previously only enjoyed by national advertisers. SubTV is a Television channel broadcasting exclusively to Students’ Union’s Bars and Venues. It broadcasts an exciting mix of music, sport, film, comedy and lifestyle programming designed to appeal to a student audience.

Ten high quality 42 inch plasma screens are positioned in our student bars and Union buildings providing high visibility at all times. We offer a limited number of timeslots for advertisers, giving a unique opportunity to reach our student population across the main Birmingham City University campuses.Screen Adverts are shown for at least 15 minutes every hour representing great value compared to existing local media and is targeted at an illusive 18-24 youth audience.

Specs: Price List856 x 480 pixels Per week: £150 NOW £95JPEG or Flash Per month: £400 NOW £19572 dpiFreshers 20% increase on rates

WebsiteGet a direct hit every time via our new and improved student website - www.birminghamcitysu.com

www.birminghamcitysu.com was successfully re-launched at the start of 2008 with a major redesign to the skin, layout and navigation. We now have well over 9,000 students registered to the site who are day to day users but also have over 25,000 students and staff at Birmingham City University who can access the site regularly. At peak times during the year we receive up to 715,000 hits per month.

www.birminghamcitysu.com is the number one online information source for current Birmingham City University students and prospective students alike.

The site itself has a number of attractions which will ensure its popularity including chat rooms and regular competitions, in addition to loads of special offers exclusive to students who ‘sign up’.

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Price ListAdverts with a link to your own site on our home page and all subsequent pages:Banner £400 NOW £300 per monthSpecs Dimensions: 468 x 60 pixels

Wall-PlannerWant to have your company’s picture stuck in students’ bedrooms and kitchen areas throughout the year? We produce three Wall-Planners (one for each term) and are now giving a small number of businesses the chance to utilise some space and enjoy continuous visibility. The best thing about our term planners is that you can adapt your message every time, making sure your business is relevant all around the year.If you want to be seen by our students first thing in the morning and last thing before going to bed, the Wall-Planner is the perfect option. Students use them to keep up to date with Union events as well as plan their academic and social life, so this is an excellent opportunity to remind and reinforce your message on a daily basis.Limited spaces are available on a first come first served basis, so make sure you don’t miss out.

Dimensions Term 1 (6000 copies) Term 2 (4000 copies) Term 3 (2000 copies)60x120mm £250 £200 £16085x60mm £200 £150 £10060x60mm £150 £100 £80SpecsResolution: 300 dpiFormat: PDF with 3mm bleed - Full Colour (CMYK)

Union e-newsletterExcellent value for money – innovative and direct. Our Electronic Newsletter was launched in 2009/2010 with great success! The need for regular, timely Union updates was actually expressed by our own students, making this the perfect medium to advertise in.Sent every fortnight to over 20,000 Birmingham City students’ email accounts, our innovative E-Newsletter helps to keep them updated with all the latest Union news. These range from events and student groups to welfare advice and information as well as regular competitions with fantastic prizes for our readers.Your banner ad – static or animated – will be placed right at the top meaning great brand exposure to a very attractive student market and linking students direct to your website.

Price: £240+VAT Technical DetailsDimensions: 468 x 60 pixelsResolution: 72 dpiColour: RGBFormats accepted: JPEG, GIF, Animated GIF

distributionWhether you want to distribute flyers, vouchers, posters or even promotional items and samples of your product, distribution is one of the best ways to directly contact the student population.Here at Birmingham City University we can offer you access to eight different academic campuses and four residential ones, ensuring that your publicity reaches as many students as possible at one of the largest Universities in the West Midlands! You also have a choice of ways to distribute material; using your own distributors or our very own Promotional Team.

Price Leaflet drop: £100 per ‘000 Posters:Hand-to-hand flyering: £150 per ’000 £75.00 for 50 poster x A3 per weekPromotional Stall: £200 per day £200.00 for 50 poster x A3 per monthA premium of 20% will apply to all distribution booked during Freshers week.

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FreSherS’ FAIrMain Hall Width 2m 3m 4m 5mLength2m £400 £500 £550 £6503m £500 £600 £700 £7504m £550 £700 £800 £9005m £650 £750 £900 £1000

SUMMer MAILIngUp to 9g £950 for 6,000 mail-outs10-20g £1,250 for 6,000 mail-outs

reTUrner e-ShoTTop Banner £500Bottom Banner £300

UnIon gUIdeInside front cover £770Inside back cover £700Full page £525

SPAgheTTI JUnCTIonOutside Back Cover £525Inside front cover £425Inside back cover £375Full Page £350Half Page £275

PLASMA SCreenSPer week £95Per Month £195

WeB BAnner £300 per month

WALL PLAnner 60x120 85x60 60x60Term 1 £250 £200 £160Term 2 £200 £150 £100Term 3 £150 £100 £80

UnIon neWSLeTTer£240

LeAFLeTS£100 per ‘000

FLyerIng£150 per ‘000

onSITe STALL£200 per day

PoSTer£75 for 50 poster x A3 per week£200 for 50 poster x A3 per month

QUICK rATeS

Contact Us to check availability:

0845 1300667Midlands Team

E: hello@bamuk.comBAM Student Marketing

26 Cambray PlaceCheltenham

GL50 1JN

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