B2C

Observations of a B2C PM who went to the dark side

B2B

Some background

11years of B2C product management

1 year of B2B in Adtech

First shock: 5M vs. 5k

What is your business model?

Mass market users (still) expect the service for free

Either you find a way to make them pay

Or you find companies who pay for ads

Businesses are willing to pay (a lot more) for

service

In summary

2 fundamental elements change how you approach product management1. Number of users2. How (much) you monetize them

Prioritization

In B2C, all users have the same value.

One roadmap, two goals: 1.Bring more users in2.Transform your existing users into more

engaged users

As you scale, you should prioritize based on the users you don’t have yet

In B2B, those 3% could mean 25% of revenue

In B2C YOU define your strategy

In B2B it’s challenging to run YOUR strategy instead of just requests from big clients

MVP

How do you define “minimum”?

You can actually take risks more often, despite the threats of revolution

In B2B, a data-only approach is complicated

Knowing the users

You are not the user, duh

Sales? Account strategists?“Build a product that delights users and they will come”

Assessing the competition

One key similarity once you are scaling

What does “being agile” really mean?

Agile product mgmt

Agile project mgmt

Questions?

@vroussilhon