B2B vs B2C Online Marketing | Jeff Clark, ANZ | iStrategy Sydney 2010

B2B online marketing not so different to B2C online marketing

Together we can grow

Introductions

• Jeff Clark – Managing Director ANZ @engagemarketing

• Kerry Bridge – Head of Digital Media Communications, EMEA & Global Public Sector @kerryatdell

• Robyn Lewis – CEO and Founder, Visitvineyards.com @visitvineyards

• Thomas Marzano – Creative Director Online Communications, Phillips Design @thomasmarzano

Exploration

• Consumer and a B2B buyer

• Differences & similarities of B2B & B2B marketing

• What platforms and channels

• What’s the sales funnel look like and why

• Nurturing

Take away’s

1. Why genuine conversations are important

2. Small or large you can make it work

3. Be and stay relevant

...... + some examples

WHO AM I?

Who am I?

What type of marketer are you

Or both?

B2C Marketers

B2B Marketers

Platforms/Channels

Channels and Challenges

Sales Funnel

Plugging the Leaky Funnel

Nurture not Nature

Discussion

• Questions

• Thoughts

• Business challenges

Thank You & Take aways

1. Why genuine conversations are important

2. Small or large you can make it work

3. Be and stay relevant

B2B vs B2C Online Marketing | Jeff Clark, ANZ | iStrategy Sydney 2010

Technology

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