b2b and b2c adoption rates

B2c vs b2b

One of the first obvious conclusions is the wide discrepancy in adoption rates between b2c and

b2b companies

Following close on the heels of LinkedIn’s popularity is Twitter, with an

87% adoption rate

In third place, with 81% of the vote, is Facebook

b2bLinkedIn came top, though the relatively small

37% of respondents shows that B2B social media has diversified to an extent

Only 17% chose Facebook

corporate blogging.. Does it work?

Only 48% of b2c companies now use a corporate blog, and only 55% of their b2b counterparts.

These low figures are unsurprising – only

3% of consumer-focused companies

rank blogging as their most useful social

channel

The figure is slightly higher (at 12%) for b2b companies – but both

statistics seem to imply that the newer networks have added

functionality and technology that is seen as more useful by corporate

practitioners

A surprising showing for YouTube

And yet 71% of b2c companies have a presence on the network.

B2Bs also rank YouTube more highly in terms of utility – 11% choosing it as their most useful network versus only 6% for their b2c peers.

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