Average Monthly Unique Visitors: Overview 150,000 · PDF fileAverage Monthly Unique Visitors:...
11
Average Monthly Unique Visitors: 150,000 Average Page Views Per Visitor: 14 Average Time Spent on Franchise.org: 8 minutes Average Monthly Supplier Profile Searches: 22,000 Total Direct Visits Delivered to Advertisers Websites (2016): 520,000 Number of Leads & Direct Visits (% of Total) for Advertisers vs. Companies with Membership-Only Listings: 92 Reach Franchisors and Franchisees by advertising on Franchise.org. Franchise.org offers visitors the most comprehensive directory of suppliers dedicated to franchising, and it’s a proven resource for franchisors and franchisees. The web has created a new class of business people who are savvy and sophisticated when it comes to accessing the latest information to identify the best solutions to fit their unique needs. On Franchise.org, franchisors and franchisees access the resources they to need to assist them in beginning, growing, managing, re-engineering or supporting their businesses. Franchise.org is the only trusted resource that franchise decision makers turn to for solutions to their business needs. Franchise.org Traffic Franchise.org is the oldest and most comprehensive of all the franchising web portals. We have been generating leads for IFA Supplier Forum members since 1993. Franchise.org features more than 650 IFA Supplier Forum members representing 53 different industry sectors from accountants to vehicles. Companies must be members of the International Franchise Association to be listed on Franchise.org, and Franchise.org is the most efficient and cost effective method to reach Franchisors and Franchisees. Franchise.Org Overview IFA Supplier Member Packages “We worked with IFA’s advertising team to create an advertising campaign for our conference held in July, Franchise Operations Performance Summit (OPS). Our ads with IFA played a major part in the event being a sellout before the deadline of our early bird enrollment. When it comes to advertising events, products or services, you want as clear a path to your target audi- ence as possible. IFA’s advertising team helped Ingage Consulting refine our message and deliver it to our target audience on a silver platter! Thanks, IFA.” —Evan Hackel, Ingage Consulting IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org 2017 IFA MEDIA KIT
Transcript of Average Monthly Unique Visitors: Overview 150,000 · PDF fileAverage Monthly Unique Visitors:...
Average Monthly Unique Visitors:
150,000Average Page Views Per Visitor:
14 Average Time Spent on Franchise.org:
8 minutesAverage Monthly Supplier Profile Searches:
22,000 Total Direct Visits Delivered to Advertisers Websites (2016):
520,000 Number of Leads & Direct Visits (% of Total) for Advertisers vs. Companies with Membership-Only Listings:
92
Reach Franchisors and Franchisees by advertising on Franchise.org.Franchise.org offers visitors the most comprehensive directory of suppliers
dedicated to franchising, and it’s a proven resource for franchisors and
franchisees. The web has created a new class of business people who are
savvy and sophisticated when it comes to accessing the latest information
to identify the best solutions to fit their unique needs. On Franchise.org,
franchisors and franchisees access the resources they to need to assist
them in beginning, growing, managing, re-engineering or supporting their
businesses. Franchise.org is the only trusted resource that franchise
decision makers turn to for solutions to their business needs.
Franchise.org TrafficFranchise.org is the oldest and most comprehensive of all the
franchising web portals. We have been generating leads for IFA Supplier
Forum members since 1993. Franchise.org features more than 650
IFA Supplier Forum members representing 53 different industry sectors
from accountants to vehicles. Companies must be members of the
International Franchise Association to be listed on Franchise.org, and
Franchise.org is the most efficient and cost effective method to reach
Franchisors and Franchisees.
Franchise.Org
Overview
IFA Supplier Member Packages
“We worked with IFA’s advertising team to create an advertising campaign for our conference held in July,
Franchise Operations Performance Summit (OPS). Our ads with IFA played a major part in the event being a
sellout before the deadline of our early bird enrollment. When it comes to advertising events, products or
services, you want as clear a path to your target audi-ence as possible. IFA’s advertising team helped Ingage
Consulting refine our message and deliver it to our target audience on a silver platter! Thanks, IFA.”
—Evan Hackel, Ingage Consulting
IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
2017 IFA MEDIA KIT
DIGITAL SPECIFICATIONS
Electronic TransmissionEmail all artwork in a GIF or JPEG file format
to your Ad Representative and to the
Advertising Coordinator, Sara Williamson,
Files Needed
SUPPLIER Enhanced Company Profile: Banner (Max file size 50K): 940w x 350h pixels
4 Images: 300w x 250h pixels
Text: Up to 300-350 words (Microsoft Word
Document)
Logo: 100w x 100h pixels
Category Logo: Logo: 90w x 65h pixels
Run of Site Logo: Image: 120w x 60h pixels
Rotating Banners (Max file size 50K):Banner: 300w x 250h pixels
Banner: 160w x 600h pixels
Banner: 728w x 90h pixels
Banner: 300w x 600h pixels
Franchise.org is the world’s largest searchable
database of business-to-business solution providers
dedicated to the franchising business model.
PROSPECTIVE Franchisors and FRANCHISEESFranchise.org boasts the most useful content anywhere as it includes a vast
library of related articles on franchising, useful references and economic
statistics on franchising. Franchisors and franchisees visit franchise.org
regularly to stay informed on trending topics, and potential regulatory issues
that can affect the franchising business model. What’s more, Franchise.org
goes one step further to assist franchisors and franchisees by listing more than
650 IFA Supplier Forum members representing 53 different industry sectors!
Franchisors and franchisees can find business solutions from accountants to
vehicles, and everything in between. And because every Supplier on our site
is an IFA member, franchisors and franchisees can rest assured that they will
be working with a solution oriented provider who is dedicated to franchising.
ADVERTISERSFranchise.org advertisers will be getting one of the best values available on
the web today. By advertising on Franchise.org, every program advertiser
will now be able to promote their brand and opportunities to an average of
150,000+ unique and seriously interested, visitors to the site every month. In
addition, franchisors and franchisees know that working with an IFA Supplier
Forum member not only supports the companies and
people who support franchising, but it also puts some-
one on their team who fully understands franchising
and is able to provide solutions and advice that can
be effectively implemented. Enhance your presence
on Franchise.org, and highlight your unique
solution to franchise professionals who are
seeking your assistance!
Franchise.Org
Advertising
IFA Supplier Member Packages
IFA’S MISSION: Protect, Enhance, & Promote Franchising
Home Page Centerpiece Advertorial: Logo: 170w x175h pixels
Text: Up to 50-55 words
(Microsoft Word Document)
Banner (Max file size 50K):
300w x 250h pixels
www.franchise.org
2017 IFA MEDIA KIT
A LA CARTE OPTIONS
A. Featured Category Logo & Listing $1,200 12 months
B. Supplier Homepage Centerpiece Advertorial $500 One week continuous placement
C. Enhanced Company Profile $1,500 12 months
D. Run of Site Banner 300w x 250h pixels $400 One month
PREMIUM PACKAGE
1. Premium Category Logo & Listing
2. Enhanced Company Profile— Includes a direct link to advertiser’s website
3. Run of Site Banner (rotating) 120w x 60h pixels
4. Run of Site Logo (rotating) 120w x 60h pixels
5. Run of Site Banner 300w x 600h pixels
6. IFA Event’s Page Banner (rotating) 160w x 600h pixels
7. IFA Event’s Page Banner (rotating) 728w x 90h pixels
8. Popular Supplier Text Link (rotating)
9. Supplier Homepage Centerpiece Advertorial— 1 week per 6 month contract
10. Color Jumbo Logo placement in the next two Franchise Opportunities Guides and Supplier Source Book
$550 per month* Minimum 6-month contract
SUPPLIER VALUE PACKAGE
1. Featured Category Logo & Listing
2. Enhanced Company Profile— Includes a direct link to advertiser’s website
3. Standard Color Logo placements in the next two Franchise Opportunities Guides and Supplier Source Book
$2,350 per year* Billed in 3 installments
PRIORITY PACKAGE
1. Featured Category Logo & Listing
2. Enhanced Company Profile— Includes a direct link to advertiser’s website
3. Run of Site Logo (rotating) 120w x 60h pixels
4. Popular Supplier Text Link (rotating)
5. Standard Color Logo placements in the next two Franchise Opportunities Guides and Supplier Source Book
$350 per month* Minimum 6-month contract
Franchise.OrgIFA Supplier Member Packages
IFA’S MISSION: Protect, Enhance, & Promote Franchising
Package Summary
www.franchise.org
2017 IFA MEDIA KIT
Franchise.OrgIFA Supplier Member Packages
Great Exposure, Great Value!
Package Includes:
1. Premium Category Logo & Listing
2. Enhanced Company Profile— Includes a direct link to advertiser’s website
3. Run of Site Banner (rotating) – 300w x 250h pixels – 300w x 600h pixels
4. Run of Site Logo (rotating) 120w x 60h pixels
5. Popular Supplier Text Link (rotating)
6. IFA Event’s Page Banner (rotating) 160w x 600h pixels
7. IFA Event’s Page Banner (rotating) 728w x 90h pixels
8. Supplier Homepage Centerpiece Advertorial— 1 week per 6 month contract
9. Color Jumbo Logo placement in the next two Franchise Opportunities Guides and Supplier Source Book
$550 per month* Minimum 6-month contract
Premium Package
2
1
Enhanced Company Profile
Premium Category Logo & Listing
www.franchise.org
2017 IFA MEDIA KIT
Premium Package (Continued)
IFA Supplier Member Packages
3 5Run of Site Banner (rotating, 300x250) Run of Site Banner (300x600)
4 Run of Site Logo (rotating, 120x60)
IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
6 Popular Supplier Text Link (rotating)
2017 IFA MEDIA KIT
Great Exposure, Great Value!
Premium Package (Continued)
IFA Supplier Member Packages
7
10
IFA Events Page Banner(rotating, 160x600)
IFA Events Page Banner (rotating, 728x90)
9 Supplier Homepage Centerpiece Advertorial
Color Jumbo Logo placements in the next two Franchise Opportunties Guides and Supplier Source Book
8
SAMPLE
2017 IFA MEDIA KIT
Franchise.OrgIFA Supplier Member Packages
Great Exposure, Great Value!
Package Includes:
1. Featured Category Logo & Listing
2. Enhanced Company Profile— Includes a direct link to advertiser’s website
3. Run of Site Logo (rotating) 120w x 60h pixels
4. Popular Supplier Text Link (rotating)
5. Standard Color Logo placements in the next two Franchise Opportunities Guides and Supplier Source Book
$350 per month* Minimum 6-month contract
Priority Package
1 Featured Category Logo & Listing
Online display advertising has shown a
notable increase in 2016.1
Franchise.org offers a variety of options to showcase
your brand and increaseexposure. Contact your IFA
ad representative today!
1 Source: Kantar Media
www.franchise.org
2 Enhanced Company Profile
2017 IFA MEDIA KIT
Priority Package (Continued)
IFA Supplier Member Packages
IFA’S MISSION: Protect, Enhance, & Promote Franchising www.franchise.org
4 Popular Supplier Text Link (rotating)
5 Color Jumbo Logo placements in the next two Franchise Opportunties Guides and Supplier Source Book
SAMPLE
3 Run of Site Logo (rotating, 120x60)
2017 IFA MEDIA KIT
Franchise.OrgIFA Supplier Member Packages
Package Includes:
1. Featured Category Logo & Listing
2. Enhanced Company Profile— Includes a direct link to advertiser’s website
3. Standard Color Logo placements in the next two Franchise Opportunities Guides and Supplier Source Book
$2,350 per year* Billed in 3 installments
Supplier Value Package
3
IFA’S MISSION: Protect, Enhance, & Promote Franchising
SAMPLE
Standard Color Logo placements in the next two Franchise Opportunties Guides
2 Enhanced Company Profile
1 Featured Category Logo & Listing
2017 IFA MEDIA KIT
Franchise.OrgIFA Supplier Member Packages
A Featured Category Logo & Listing C Enhanced Company
Profile
A La Carte Options
A. Featured Category Logo & Listing $1,200 12 months
B. Supplier Homepage Centerpiece Advertorial $500 One week continuous placement
C. Enhanced Company Profile $1,500 12 months
D. Run of Site Banner 300w x 250h pixels $400 One month
Great Exposure, Great Value!
B Supplier Homepage Centerpiece Advertorial
DRun of Site Banner (300 x 250)
2017 IFA MEDIA KIT
Regional Advertising Managers
Franchise.org
NEVADA
CALIFORNIA
UTAH
WASHINGTON
OREGON
IDAHO
MONTANA
WYOMING
KANSAS MISSOURI
NORTH DAKO
SOUTH DAKOTA
MINNESO
WISCONSI
IOWA
NEBRASK
MICHIGAN
TA
N
A
ILLINOIS INDIANA
OHIO
WESTVIRGINIA
PENNSYLVANIA
NEW YORK
VIRGINIA
DC
KENTUCKY
VTNH
MAINE
RI
MASS
CONN
NEWJERSEY
DELAWARE
MARYLAND
NORTH CAROLINACOLORADO
ARIZONA
NEW MEXICO
OKLAHOMA
ARKANSAS
TEXAS
LOUISIANAMISSISSIPPI
TENNESSEE
ALABAM GEORGI
SOUTHCAROLINA
FLORIDA
A A
ALASKA
0 600 Miles
Locate your state below to find your advertising manager who can secure
future success for your company on Franchise.org.
TA
HAWAII0 200 Miles
International Members
2017 IFA MEDIA KIT
Franchise.Org
Contact Greg CookVice President, Advertising &
Strategic Partnerships
202.662.0791
Contact Carly WooleySenior Manager, Regional Advertising
202.662.0788
Contact Tim EvansSenior Manager, Regional Advertising
202.662.0795
International Members
