Magical Lantern Art - The Arboretum...Moonlight Forest Key Facts Estimated attendance: 150,000...

Magical Lantern Art Oct. 26, 2018 – Jan. 6, 2019

MOONLIGHT FOREST, MAGICAL LANTERN ART

Moonlight Forest Key Facts

Estimated attendance: 150,000 attendees; plus 84,000 daytime visitors

Target audiences: • Families of all ages • Multi-cultural LA with Asian Focus • San Gabriel Valley and the Greater Los Angeles County region


Target Psychographics Demographics

Loyalists • Family-oriented • Arboretum is an escape • Kinship to LA County • Curious about nature/plants • Sense of pride in Arboretum

• Age: 40 – 60+ years • Ethnicity: 58% Caucasian; 21% Asian

(primarily Chinese) • Gender: 68% female; 33% male

Culture Connectors • Value community • Strong connection to immediate/extended family • Support Asian-American businesses • Sharing culture is important, especially with children • Drawn to nature and rare/beautiful flowers • Love sharable moments

• Age: 32 – 55 years • Ethnicity: 60.2% Asian (primarily Chinese);

33% are first generation foreign born • Gender: 51.1% female; 48.9% male

Experience Seekers • Curious about different cultures • Seeks new experiences to share with friends • Extremely digital, relying on social media • Drawn to Instagramable moments

• Age: 25 – 42 years • Ethnicity: 47% Caucasian; 28% Asian; 16%

Hispanic • Gender: 61% female; 39% male

• Heighten your visibility and brand awareness

• Reach a target demographic • Entertain clients and employees • Receive significant sponsor benefits • Make possible a phenomenal community event • Connect with your consumer through a unique onsite

experience • Have hundreds of attendees sample your brands

onsite

Sponsor Benefits

Be a part of this exciting and engaging event by becoming a Moonlight Forest Sponsor!


Hundreds of large-scale light sculptures located throughout the 1.2 mile stretch of the beautiful Arboretum grounds will create a magical after dark experience for people of all ages to enjoy. These installations are made from “satin,” a polyester fabric, stretched over metal frames and are hand-painted by artisans from China’s Sichuan Province.

What to Expect


Thematic experiences include animals and flora from around the world and highlights Chinese culture through light sculptures and performances.

Visitors will venture into the Arboretum’s magnificent gardens at night to encounter larger-than-life dragons, animated light sculptures that magically change colors, fish and flora that reflect off Baldwin Lake, and surprises around every turn. There will also be booths that demonstrate traditional crafts and sell souvenirs. Food, drink, and entertainment are integral parts of the evening.


Special cultural performances include Chinese Acrobatics, Martial Arts, Contortionists, and the Ancient Chinese Art of Face Mask Changing. These shows are exciting and engaging for visitors of all ages, and the Arboretum gardens are the most spectacular setting for performances that will draw rave reviews.

Cultural Performances



Moonlight Forest Layout

The Los Angeles County Arboretum and Botanic Garden is a 127-acre garden and historic site in Arcadia, established in 1948 through a public/private partnership between the nonprofit Los Angeles Arboretum Foundation and the Los Angeles County Department of Parks and Recreation. An invaluable horticultural resource for all of Southern California, the garden attracts more than 435,000 annual visitors and features:

• 10,000+ species of plants • Four historic landmark buildings • The region’s only public botanic library • Youth programs, serving 20,000+ annually • Year-round classes in horticulture, wellness, lifestyle & the arts • Visual & Performing Arts including the Pasadena POPs concerts

About the Los Angeles Arboretum


Presenting DRAGON Sponsorship Package $150,000 only one available

Recognition as the Moonlight Forest Presenting Sponsor on all Event marketing elements • Sponsor included in all promotional lead up with a $250,000 media package value (Radio, Digital,

Print) • Brand category exclusivity at the Presenting Sponsor level • Onsite Sponsor branding during entire Moonlight Forest run with created custom light sculpture • Opportunity to feature your brands onsite with custom merchandising • Recognition as the Presenting Sponsor in the Moonlight Forest Program Guide (100,000 print

run) • Complimentary admission for up to 50 attendees for the Moonlight Forest Preview Night prior to

the public opening (Value $2,650/$53 pp) • 50 Moonlight Forest admission tickets to be redeemed for any available show night. (Value

$1,400) • Internal Event Promotion opportunities include:

• Prominent recognition as the Presenting Sponsor in the Moonlight Forest preview article (if committed by June 1, 2018) and post article in Arboretum Member Magazine (12,700 print run x2)

• Prominent recognition with logo on all onsite Moonlight Forest Banners and Signage


Presenting DRAGON Sponsorship Package $150,000 (Cont’d) only one available

Recognition as the Moonlight Forest Presenting Sponsor on all Event marketing elements

• External Event Promotion opportunities include: • Premier Recognition as the Presenting Sponsor on all paid radio, digital and print

advertising with logo ($150,000 media buy; 19 million impressions) • Prominent Recognition as the Presenting Sponsor on Moonlight Forest Video with logo • Recognition as the Presenting Sponsor on all Arboretum-issued press releases • Prominent Recognition as the Presenting Sponsor on Arboretum website in Banner Ad

and Moonlight Forest article with logo and reciprocal link (31,000+ monthly website visitors)

• Recognition as the Presenting Sponsor on a minimum of four Arboretum Facebook posts with logo (27,808 Facebook followers x4)

• Recognition as the Presenting Sponsor on a minimum of two Tweets (6,112 Twitter followers x2)

• Recognition as the Presenting Sponsor on a minimum of two Instagram posts (13.3k Instagram followers x2)

• Recognition as the Presenting Sponsor on a minimum of two Arboretum eBlasts with logo (13,942 email subscribers x2)


The PEACOCK Sponsorship Package $50,000

Recognition as the Moonlight Forest Peacock Sponsor includes: • Recognition as a Peacock Sponsor in Moonlight Forest Program Guide (100,000 print

run) • Opportunity for onsite brand presence • Complimentary admission for up to 35 attendees for the Moonlight Forest’s Preview

Night prior to the public opening (Value $1,855/$53 pp) • 35 Moonlight Forest admission tickets to be redeemed for any available show night

(Value $980) • Internal Event Promotion opportunities include:

• Recognition as a Peacock Sponsor in the Moonlight Forest’s preview article (if committed by June 1, 2018) and post article in Arboretum Member Magazine (12,700 print run x2) • Recognition with logo on all onsite Moonlight Forest Banners and Signage • Recognition as a Peacock Sponsor on Digital Ads in Arboretum Rotunda

(beginning July 1, 2018 through Moonlight Forest run; 226,800 impressions)


External Event Promotion opportunities include:

• Prominent Sponsor Recognition on advertising with logo ($150,000 media buy; 19 million impressions) • Recognition as a Peacock Sponsor on Moonlight Forest Promotional Video with logo • Recognition as a Peacock Sponsor on all Arboretum-issued press releases • Recognition as a Peacock Sponsor on Arboretum website with logo and reciprocal link (31,000+ monthly website visitors) • Recognition as a Peacock Sponsor on a minimum of two Arboretum Facebook posts

with logo (27,808 Facebook followers x2) • Recognition as a Peacock Sponsor on a minimum of one Tweet and one Instagram

post (6,112 Twitter followers; 13.3k Instagram followers) • Recognition as a Peacock Sponsor on one Arboretum eBlast with logo (13,942 email

subscribers)


The PEACOCK Sponsorship Package $50,000 (Cont’d)

The PAGODA Sponsorship Package $25,000

Recognition as the Moonlight Forest Pagoda Sponsor includes: • Recognition as a Pagoda Sponsor in Moonlight Forest Program Guide (100,000 print run) • Complimentary admission for up to 20 attendees for the Moonlight Forest’s Preview Night

prior to the public opening (Value $1,060/$53 pp) • 20 Moonlight Forest admission tickets to be redeemed for any available show night (Value

$560) • Internal Event Promotion opportunities include:

• Recognition as a Pagoda Sponsor in the Moonlight Forest’s preview article (if committed by June 1, 2018) in Arboretum Member Magazine (12,700 print run)

• Recognition as a Pagoda Sponsor in the Moonlight Forest’s post event article in Arboretum Member Magazine (12,700 print run)

• External Event Promotion opportunities include: • Sponsor recognition on advertising with logo ($150,000 media buy; 19 million

impressions) • Recognition as a Pagoda Sponsor on Moonlight Forest Promotional Video • Recognition as a Pagoda Sponsor on all Arboretum-issued press releases • Recognition as a Pagoda Sponsor on Arboretum website (31,000+ monthly website visitors)


The LOTUS Sponsorship Package $10,000 Recognition as the Moonlight Forest Lotus Sponsor Includes: • Recognition as a Lotus Sponsor in Moonlight Forest Program Guide (100,000 print run) • Complimentary admission for up to 10 attendees for the Moonlight Forest’s Preview Night

prior to the public opening (Value $530/$53 pp) • 10 Moonlight Forest admission tickets to be redeemed for any available show night (Value

$280) • Internal Event Promotion opportunities include:

• Recognition as a Lotus Sponsor in the Moonlight Forest’s preview article (if committed by June 1, 2018) in Arboretum Member Magazine (12,700 print run)

• Recognition as a Lotus Sponsor in the Moonlight Forest’s post event article in Arboretum Member Magazine (12,700 print run)

• External Event Promotion opportunities include: • Sponsor Recognition on advertising ($150,000 media buy; 19 million impressions) • Recognition as a Lotus Sponsor on Moonlight Forest Promotional Video • Recognition as a Lotus Sponsor on all Arboretum-issued press releases • Recognition as a Lotus Sponsor on Arboretum website (31,000+ monthly website visitors)



Be a Part of Moonlight Forest, Magical Lantern Art!

For more information and sponsorships, please contact: Sylvia Rosenberger Chief Development Officer Los Angeles Arboretum Foundation 626-821-3232 [email protected]

Magical Lantern Art - The Arboretum...Moonlight Forest Key Facts Estimated attendance: 150,000...

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