Your Connection to PTAs, Schools and Families...Your Online Connection to New Audiences Visitors:...

Your Connection to PTAs, Schools and Families

2014-15 National PTA® Media Kit

Advertise in Our Children Magazine

Target Your Audience with our E-Newsletters

Discover the Value in PTA.org and web advertising

Highlight your program in our Fundraising Marketplace

PTA Demographics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 1

Our Children Magazine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PTA.org. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 7

Fundraising Marketplace. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 8

e-Newsletters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 9

One Voice Blog. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Page 10

For more than a century, PTA has been a powerful voice for all children, a relevant resource for families and communities, and a strong advocate for public education. As the largest volunteer parent association in the nation, National PTA comprises millions of families, students, teachers, administrators, as well as business and community leaders devoted to the educational success of children and the promotion of family engagement in schools.

Table of Contents

4 Million StrongNationwide...

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PTA Demographics

More than 20,000 Local PTAs54 State Congresses (comprising 50 states, District of Columbia, U.S. Virgin Islands, Puerto Rico and Department of Defense Schools in Europe and Pacific)

PTA Members...• Influence school and legislative decisions affecting the well-being of children

• Actively seek and purchase resources to help their PTAs and school communities

• Spearhead fundraising efforts to supplement school resources and programs

For more info about PTA visit PTA.org.

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Our Children Magazine

Our Children magazine reaches every PTA in the country. Published five times a year, the magazine is the leading source of PTA-related news, with content on topics ranging from curriculum and family engagement to advocacy and fundraising. PTA members actively copy and share Our Children articles, and share the link to the digital version of the magazine. As an advertiser, you will be recognized as a supporter of PTA, and have an inside connection to PTA presidents, as well as state and national PTA leaders.

Print EditionOur Children is mailed bi-monthly to more than 22,000 PTA leaders, including local, state and national PTA leaders.

Digital EditionOur Children is featured on our website at PTA.org/OurChildren and the digital edition is available at ptaourchildren.org. Paid advertisements appear in the print and digital editions.

The digital edition also features multi-media blow-in, banner, leaderboard and other options.

A Direct Connection to Our Members

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2014–2015 Editorial Calendar

2014–2015 Ad Rates

AD SizE 1x 3x 5x

Full Page $6,315 $6,060 $5,870

2-page spread $11,995 $11,515 $11,155

1/2 page $3,790 $3,635 $3,525

1/3 page $2,525 $2,425 $2,350

inside front/Cover 2 $7,260 $6,970 $6,755

inside back/Cover 3 $6,945 $6,665 $6,460

Back/Cover 4 $8,210 $7,880 $7,635

iSSuE | FEATuRE RESERVATiON DEADLiNE

MATERiALS DEADLiNE

August/September 2014 | Fundraising May 30 June 6

October/November 2014 | Health & Safety August 8 August 15

December 2014/January 2015 | Arts in Education October 10 October 17

February/March 2015 | Power of Partnerships/Male Engagement December 12 December 19

April/May 2015 | Celebrate Teachers February 6 February 13


Payment TermsAdvertisers will be invoiced upon magazine publication.

Payment is due 30 days from invoice date. Any accounts 90

or more days past due are subject to collection. In the event

of nonpayment, National PTA reserves the right to hold

advertiser and/or advertising agency jointly and severally

liable for the monies due and payable to the publisher.

Payment disclaimer clauses in insertion orders generated

by agencies will not be honored.

Cancellations after the published closing date will not be

accepted, and the advertiser is liable for the cost of the

scheduled ad. A service charge of 1.5% per month will be

added to each balance unpaid after 45 days. Advertisers will

receive two complimentary copies of the issue in which their

ad appears. This complimentary copy will be mailed to the

contact listed on the insertion order.

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Print Ad Design Specifications

HALF-PAgE HORizONTAL7.875” x 5”

TwO-PAgE SPREAD (iN LiVE SPACE)Trim: 16.75” x 10.875”Live: 16.25” x 10.375”

TwO-PAgE SPREAD (wiTH BLEEDS)Trim: 16.75” x 10.875”Live: 16.25” x 10.375”Bleeds: Add 1/8” on all sides from trim space (for full & two-page spread)

FuLL PAgE (wiTH BLEEDS)Trim: 8.375” x 10.875”Live: 7.875” x 10.375”Bleeds: Add 1/8” on all sides from trim space (for full & two-page spread)

FuLL PAgE (iN LiVE SPACE)Trim: 8.375” x 10.875”Live: 7.875” x 10.375”

BACK COVER - C4 (wiTH BLEEDS)Trim: 8.375” x 10.875”Ad trim for OC Back/Cover: 8.375” x 8.5”Bleeds: Add 1/8” on three sides (top, right, and left) from ad trim space

HALF-PAgE VERTiCAL3.4” x 10.375”

ONE-EigHTH PAgE3.375” (wide) x 1.875”

Buyer’s Guide Only

ONE-THiRD PAgE4.5” x 4.5”

QuARTER PAgE3.875” x 5”

Digital Requirements • Files must contain completed ad in the exact

dimensions to be printed Mac-based

• High-resolution (300 dpi or greater) PDF files with fonts and high-resolution images embedded

• 4-color (CMYK), no spot color

• Show registration marks to indicate exact placement

Submission Requirements• Upload ads at: PTA.org/ocupload.

• No camera-ready art will be accepted.

• If sending more than one ad or a two-page spread, each ad and page should be submitted as a separate file.

• If your files do not conform to these specifications, please consult a design company for assistance. National PTA staff cannot provide design assistance or resize your ad.

Advertising guidelinesAll advertised products must conform to the official published advertising guidelines of PTA. PTA may reject or cancel any advertising for any reason at any time. Refer to the complete guidelines at PTA.org/Advertising.

Placement of AdsNational PTA will accept but cannot guarantee ad placement requests unless advertiser purchases a premium position.

Advertising Sales ContactFOX ASSOCiATES, iNC. 116 West Kinzie Street Chicago, IL 60654 Tel: (312) 644-3888 Email: [email protected]

Production ContactTel: (703) 518-1248 Email: [email protected]


Blow-in

Leaderboard

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Digital Ad Specifications, Placement and Rates guidelines

Blow-in AdLocation: Overlays page(s) of choiceSize: 500w x 300h pixelsFile Formats: JPEG, GIF, Animated GIFFeatures: Can select page position, link to URLgood use: To intercept reader and force purchaseOther: Supports multimedia

Advertising Rate: $1,000

Leaderboard AdLocation: Above the digital issue, within the interfaceSize: Industry standard 728w x 90h pixelsFile Formats: JPEG, GIF, Animated GIF, SWFFeatures: Can add JavaScript ad tag, link to URLgood use: To promote product, resources, eventsOther: Supports multimedia. Ads are associated withindividual issues unless otherwise specified.


Our Children Magazine-Digital Editionptaourchildren.org

Advertising Sales Contact:FOX ASSOCiATES, iNC. 116 West Kinzie Street Chicago, IL 60654 Tel: (312) 644-3888 Email: [email protected]

Submit Ads to:Email: [email protected] Tel: (703) 518-1248 Digital ads are due two weeks prior to the first month of the scheduled issue. Please refer to the Editorial Calendar on page 3.

Button Drawer Ad

Belly Band

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Button Drawer AdLocation: Bottom of left navigation panelSize: Maximum 180w x 150h pixelsFile Formats: JPEG, GIF, Animated GIF, SWFFeatures: Can add JavaScript ad tag, link to URLgood use: To sell subscriptions, promote social sharingOther: Supports multimedia

Advertising Rate: $500

Belly Band AdLocation: Overlays page(s) of choiceSize: Maximum 800w x 175h pixelsFile Formats: JPEG, GIF, Animated GIFFeatures: Can select page position, link to URLgood use: Last issue, renewals, event remindersOther: Supports multimedia


Digital Ad Specifications, Placement and Rates guidelines

Our Children Magazine-Digital Editionptaourchildren.org


Submit Ads to:Email: [email protected] Tel: (703) 518-1248 Digital ads are due two weeks prior to the first month of the scheduled issue. Please refer to the Editorial Calendar on page 3.

Ad PlacementVisible on

Homepage

Ad PlacementVisible on

interior Page

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PTA.org

PTA.org offers advertisers a digital venue to complement their print advertising. PTA.org advertising can also attract new audiences for advertisers, as users go to PTA.org for relevant content on family engagement, child health and safety, and other parenting and education issues.


Annual website Traffic

PTA.org Ad Specifications and Rates

Homepage: 728w x 90h pixels Rate: $3,500 per month

Format: .png or animated .gif

interior page: 206w x 150h pixelsRate: $2,000 per month

Format: .png or animated .gif

Your Online Connection to New Audiences

Visitors: 1,654,267

Page Views: 4.6 million

Average Visits per Month: 127,000+

Average Page Views Per Month: 351,224

Average Time Spent: 2:30 min.

Average Page Views Per Visit: 2.8

Submit Ads to: Email: [email protected] Tel: (703) 518-1248

Ads are due one week prior to desired placement.

Marketplace Ad on

interior Page

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Average Page Views: 8,507Average Time on Page: 2:00 min.

Submission guidelines and Rates 50-word description, alphabetical listingRate: $500/month (net)—minimum three-month commitment required

PTA Fundraising Marketplace

Promote your organization on PTA Fundraising Marketplace (PTA.org/Marketplace), a one-stop resource for PTA leaders who want to innovate fundraising programs, improve school and PTA operations & enhance the well-being of students.

Your One-Stop Resource for Fundraising

Marketplace Visible on

Homepage

Monthly website Traffic




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Leaderboard Specifications• 650wx80h pixels, PNG files preferred

PTA e-Newsletters

National PTA publishes three monthly e-newsletters that reach a combined audience of more than 325,000. Each targets a specific audience valuable to advertisers.

PTA PARENT shares ideas on how PTA families can be engaged in their child’s education and wellbeing. Content includes PTA toolkit resources, fundraising programs, tips/advice, as well as Our Children magazine content. Audience is PTA Members and National PTA Staff. (300,000 distribution, 18% average open rate) Rate: $7,500/month.

LOCAL LEADER NEwS targets the leadership at PTA’s 26,000+ local units, an audience of school and community leaders who can influence decision-makers at their schools. Audience is local unit and community leaders. (26,000+ distribution, 14% average open rate) Rate: $2,000/month.

Deliver Your Message to more than 325,000 Parents, Members, Leaders and More!




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PTA One Voice Blog

ONE VOiCE (ptanewsroom.org/onevoice) is the official blog of National PTA. It is a platform for our leadership, ambassadors, staff and members to share the work they do on behalf of all children. Blogs feature dynamic programs at the local level, commentary on news and issues impacting the everyday realities of children, as well as live commentary from our conventions and events.

Blogs are published daily in 10 categories:

• Advocacy •ArtEducation • Communications •EducationNews • EveryChildinFocus •FamilyEngagement • General •Health&Safety • Membership •MoneyMatters

Quarterly website TrafficVisitors: 12,561

Page Views: 17,691

Average Visits per Month: 1,700

Percentage of New Visitors:80%

Average Time Spent: 1:30 min.

Average Page Views Per Visit: 1.41

web Ad Specifications• 245w x 125h pixels, PNg files preferred

Rate: $1,000 per month




FOX ASSOCiATES, iNC.116 West Kinzie Street

Chicago, IL 60654Toll-Free: (800) 440-0231

Office: (312) 644-3888Fax: (312) 644-8718

Fox-New York347 Fifth Ave.

Suite 706 BNew York, NY 10016-5010Toll-Free: (800) 826-3032

Office: (212) 725-2106Fax: (212) 779-1928

Fox-Los Angeles1445 E. Los Angeles Ave.

Suite 301Simi Valley, CA 93065

Office: (805) 522-0501Fax: (805) 522-0504

Fox-Detroit6765 Woodbank Dr.

Bloomfield Hills, MI 48301-3040Office: (248) 626-0511

Fax: (248) 626-0512

Fox-Phoenix14300 N. Northsight Blvd.

Suite 118Scottsdale, AZ 85260

Office: (480) 538-5021Fax: (480) 367-1110

Fox-AtlantaToll-Free: (800) 440-0231

Advertising Sales Contact

© 2014 PTA All rights reserved. Printed in U.S.A. (04/14) and everychild.onevoice.® are registered service marks of the National Congress of Parents and Teachers.

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