Average+ Page Availability+€¦ · Advertising+availaibility++ Features+2014/2015 Page Investment...
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Advertising availaibility + Features 2014/2015 Page Investment Average monthly visitors Spring 2013 Summer 2013/2014 Autumn 2014 Winter 2014 The Tourism News Home page $2000 for 3 months 18000 Booked Booked $2,000 $2,000 State NSW 1200 Booked $1,000 $1,000 $1,000 State VIC 1200 Booked Booked Booked Booked State WA 1200 $1,000 $1,000 $1,000 $1,000 State SA 1200 Booked $1,000 $1,000 $1,000 State QLD 1200 $1,000 $1,000 $1,000 $1,000 State TAS 600 $1,000 $1,000 $1,000 $1,000 State ACT 600 Booked $1,000 $1,000 $1,000 State NT 600 Booked Booked Booked Booked Category Attractions 1800 $1,000 $1,000 $1,000 $1,000 Category Gambling 750 Booked Booked Booked $1,000 Category Alcohol 1800 $1,000 $1,000 $1,000 $1,000 Category Transport 1800 $1,000 $1,000 $1,000 $1,000 Category Tourism Routes 1500 $1,000 $1,000 $1,000 $1,000 Category Momentum 450 Booked Booked Booked $1,000 Category Harmonisation 450 Booked $1,000 $1,000 $1,000 Category China 750 Booked Booked Booked $1,000 Category India 450 Booked $1,000 $1,000 $1,000 Category Australian Domestic Tourism 1950 Booked Booked $1,000 $1,000 Category Australian Cultural Exports 1950 Booked $1,000 $1,000 $1,000 Category Media & Communications 600 Booked $1,000 $1,000 $1,000 Category Government 960 Booked $1,000 $1,000 $1,000 Category Food 1650 Booked $1,000 $1,000 $1,000 Features Spring 2013 Summer 2013/2014 Autumn 2014 Winter 2014 $1000 for 3 months $1000 for 3 months Availability (@16 Aug 2014) Spring feature: "Food and drink across Australia" Two indepth articles per week will tackle issues around food supply distribution, food service, alcohol laws and the issues Australian food service folk have. Summer feature: "Alfresco" This Tourism News campaign will analyse the benefits and challenges that outdoor eating and drinking have on local government areas; it will compare states, territories, and council areas, with the goal of collating data for the benefit of tourism operators. Autumn feature: "Tourism Routes" This feature will study the characteristics of great tourism routes. We will look at one man's campaign to create a tourism route of The Old Hume Highway, connecting Sydney to Melbourne the attractions, media, and government cooperations required to make it successful. Winter feature: "Australian Winter" To tackle the economic issue of tourism seasonality, we'll be analysing how seasonal tourism operators balance peak and offpeak seasons, and how we can increase awareness of characteristically 'Australian Winter' activities.
Transcript of Average+ Page Availability+€¦ · Advertising+availaibility++ Features+2014/2015 Page Investment...
Advertising availaibility +Features 2014/2015
Page InvestmentAverage monthly visitors
Spring 2013
Summer 2013/2014
Autumn 2014
Winter 2014
The Tourism News Home page$2000 for 3 months
18000 Booked Booked $2,000 $2,000
State -‐ NSW 1200 Booked $1,000 $1,000 $1,000State -‐ VIC 1200 Booked Booked Booked Booked
State -‐ WA 1200 $1,000 $1,000 $1,000 $1,000State -‐ SA 1200 Booked $1,000 $1,000 $1,000State -‐ QLD 1200 $1,000 $1,000 $1,000 $1,000State -‐ TAS 600 $1,000 $1,000 $1,000 $1,000State -‐ ACT 600 Booked $1,000 $1,000 $1,000State -‐ NT 600 Booked Booked Booked Booked
Category -‐ Attractions 1800 $1,000 $1,000 $1,000 $1,000Category -‐ Gambling 750 Booked Booked Booked $1,000Category -‐ Alcohol 1800 $1,000 $1,000 $1,000 $1,000Category -‐ Transport 1800 $1,000 $1,000 $1,000 $1,000Category -‐ Tourism Routes 1500 $1,000 $1,000 $1,000 $1,000Category -‐ Momentum 450 Booked Booked Booked $1,000Category -‐ Harmonisation 450 Booked $1,000 $1,000 $1,000Category -‐ China 750 Booked Booked Booked $1,000Category -‐ India 450 Booked $1,000 $1,000 $1,000Category -‐ Australian Domestic Tourism 1950 Booked Booked $1,000 $1,000Category -‐ Australian Cultural Exports 1950 Booked $1,000 $1,000 $1,000Category -‐ Media & Communications 600 Booked $1,000 $1,000 $1,000Category -‐ Government 960 Booked $1,000 $1,000 $1,000Category -‐ Food 1650 Booked $1,000 $1,000 $1,000
Features Spring 2013
Summer 2013/2014
Autumn 2014
Winter 2014
$1000 for 3 months
$1000 for 3 months
Availability (@16 Aug 2014)
Spring feature: "Food and drink across Australia" Two in-‐depth articles per week will tackle issues around food supply distribution, food service, alcohol
laws and the issues Australian food service folk have.
Summer feature: "Alfresco" This Tourism News campaign will analyse the benefits and challenges that outdoor eating and drinking have on local
government areas; it will compare states, territories, and council areas, with the goal of collating data for the benefit of tourism operators.
Autumn feature: "Tourism Routes" This feature will study the characteristics of great tourism routes. We will look at one man's campaign to create a tourism route of The Old Hume Highway, connecting Sydney to Melbourne -‐ the attractions, media, and government cooperations required to make it successful.
Winter feature: "Australian Winter" To tackle the economic issue of tourism seasonality, we'll be analysing how seasonal tourism operators balance peak and off-‐peak seasons,
and how we can increase awareness of characteristically 'Australian Winter' activities.
PageMonthly visitors
Page key consumer
Audience: Demographic
National Headlines (Home page) 18000Tourism industry stakeholders
The average Tourism News reader is 55 years old, male, and has an average personal salary of $110-‐$150k p/a. Tourism News readers are decision-‐makers within the Australian tourism and hospitality industries. Tourism News readers are the leaders of businesses with average turnovers of between $500-‐$750k p/a.
Audience: Geographic
State -‐ NSW 1200
State -‐ VIC 1200
State -‐ WA 1200
State -‐ SA 1200
State -‐ QLD 1200
State -‐ TAS 600
State -‐ ACT 600
State -‐ NT 600
Audience: Psychographic
Category -‐ Attractions 1800 The Attractions page speaks to owners/ managers/ operators of tourist attractions
Category -‐ Gambling 750 The Gambling page is for hospitality and event operators that provide gambling services
Category -‐ Alcohol 1800The Alcohol page is read by stakeholders in the regulation, distribution, marketing and consumption of alcohol $3.9b in product was sold in Australian 'Pubs Clubs Taverns & Bars' in 2010-‐11 (ABS)
Category -‐ Transport 1800 Operators in tourism-‐connected transport industries
Category -‐ Tourism Routes 1500 A page for tourism operators looking to share the success of regions/ journeys with each other.
Category -‐ Momentum 450 The Momentum page is for operators keen to capitalise upon sudden/ momentary popularity of a tourism product
Category -‐ Harmonisation 450 The Harmonisation page is for tourism associations researching cooperation between tourism operators.
Category -‐ China 750For operators interested in Australian's relationship with its largest fastest-‐growing source of revenue – China. Arrivals of Chinese tourists increased 230% between 2002/03 and 2012/13 (ABS)
Category -‐ India 450An overview of the market of Indian tourists, particularly as it pertains to sport and VFR. Arrivals of Indian tourists increased 397% from 2002/03 to 2012/13 (412k to 1.6m -‐ ABS)
Category -‐ Australian Domestic Tourism 1950The Tourism News Australian Domestic Tourism page explores how Australian tourism products can revert to the traditional 75% market share domestic tourism enjoyed in the mid 1990s.
Category -‐ Australian Cultural Exports 1950Readers of the Australian Cultural Exports page include operators in the arts, sport and indigenous culture. Australian recreational, cultural and sporting operators provided $3.2b in cultural products/ services in 2010/11 (ABS)
Category -‐ Media & Communications 600The Media and Communications pageshows how tourism products communicate with consumers via the media. Tourism contributed $556m to 'Information media and telecommunications' in 2012/13 (ABS)
Category -‐ Government 960The Tourism News Government page explores the multilateral nature of tourism governance. Tourism Industry Gross Value Added for 'Public Administration and Safety' was $79.6b in 2012/13
Category -‐ Food 1650Readers are interested in supply, demand and reputation marketing of Australian food in a tourism context. Australian hospitality operators served $11.3b in takeaway/restaurant meals in 2010/11 (ABS)
Booking requirements Material requirements
Booking deadline Deadline 3 business days prior to load date
Availability Call to confirm Specs 260 pixels wide x 216 pixels high
Payment $2000 Pay here when available dates confirmed
Payment $1000 Pay here when available dates confirmed Please call 0400 180001 if you require technical help.
$1000 for 3 months
$1000 for 3 months
91% of State Page visitors have also visited The Tourism News Home Page.
63% of Category Page visitors have also visited The Tourism News Home Page
$2000 for 3 months
Price/ Period (incl. GST and subject
to availability)
2 weeks prior to season start
Ph (National) 0400 180001
Prices include GST. ABS data extracted from 52490DO001_201213 Australian National Accounts: Tourism Satellite Account, 2012-‐13 and
Prices applicable for bookings made between 1st March 2014 and 30th June 2015
Media Kit 2014 Prices applicable for all bookings made 12th August 2014 to 30th June 2015
Width: 260 pixels (set space)
Height: 216 pixels (variable -‐ ad space will adjust to fit)
260w x 216h
