Relationship between average daily rehabilitation time and ...
THE NATIONAL FEDERATION OF INDEPENDENT BUSINESS · 2018. 5. 13. · Average Daily Visitors Daily...
7
THE NATIONAL FEDERATION OF INDEPENDENT BUSINESS OVERVIEW WEBSITE WEEKLY PLAYBOOK PRICING CONTACT NFIB.COM An invaluable and interacve web resource featuring over 9 million annual page views. NFIB.com is the desnaon for small business owners and operators. SMALL BUSINESS WEEKLY An invaluable weekly email news briefing catered to the needs and interest of more than 181,000 small business owners. SMALL BUSINESS PLAYBOOK A concise disllaon of naonal issues, tailored to local businesses. Delivered twice monthly to more than 225,000 recipients. ADVERTISING CONTACT: BILL AIELLO | 917.903.7819 | [email protected] Integrated engagment with NFIB members & small business owners
Transcript of THE NATIONAL FEDERATION OF INDEPENDENT BUSINESS · 2018. 5. 13. · Average Daily Visitors Daily...
THE NATIONAL FEDER ATION OF INDEPENDENT BUSINESS
OVERVIEW WEBSITE WEEKLY PLAYBOOK PRICING CONTACT
NFIB.COMAn invaluable and interactive web resource featuring over 9 million annual page views. NFIB.com is the destination for small business owners and operators.
SMALL BUSINESS WEEKLYAn invaluable weekly email news briefing catered to the needs and interest of more than 181,000 small business owners.
SMALL BUSINESS PLAYBOOKA concise distillation of national issues, tailored to local businesses. Delivered twice monthly to more than 225,000 recipients.
ADVERTISING CONTACT: BILL AIELLO | 917.903.7819 | [email protected]
Integrated engagment with NFIB members & small business owners
NFIB.COM
OVERVIEW WEBSITE WEEKLY PLAYBOOK PRICING CONTACT
BY THE NUMBERS
9 million +Annual Page Views
16,000Average Daily Visitors
Daily Content Updates
1:05Average Time on Site
59%Mobile Visitors
ABOUT NFIB.COM
NFIB.com is an essential source of practical information and actionable insights for small business owners and operators. A virtual town square for business owners, NFIB.com provides relevant resources and the opportunity to collaborate with peers, all focused on the issues affecting America’s small businesses every day. From daily expert advice to the latest research on economic conditions impacting small business, NFIB.com is a unique resource for timely, reliable information.
ADVERTISING CONTACT: BILL AIELLO | 917.903.7819 | [email protected]
SMALL BUSINESS WEEKLY
OVERVIEW WEBSITE WEEKLY PLAYBOOK PRICING CONTACT
ADVERTISING CONTACT: BILL AIELLO | 917.903.7819 | [email protected]
STATISTICS
86% of NFIB members are either owners or partners in their business.
ABOUT NFIB SMALL BUSINESS WEEKLY
An exclusive member benefit, NFIB Small Business Weekly is delivered to more than 181,000 small business owners and operators every Tuesday morning. The recipient list is provided directly by NFIB, ensuring you reach only members or affiliates in good standing with the association.
The briefing summarizes key media coverage of industry news and higher education from television, radio, and print over the previous week. Sections in the briefing include Leading the News, Business Climate, Small Business Marketing, State and Local Highlights, Wages and Benefits, and Resources and Best Practices. The briefing also features a variety of sections that are targeted to specific recipients, such as Agriculture, Forestry and Fishing News, Construction News, Manufacturing News and Retail Trade News.
BY THE NUMBERS
181,000Circulation
23%Avg. Daily Open Rate
Weekly Frequency
37%Mobile Open Rate
99.70%Delivery Rate
Less than 50 employees
More than 50 employees
Unidentified
EMPLOYEES PER BUSINESS
78%
6%
26%
Desktop
Phone
Tablet
OPENS BY PLATFORM
63%
7%
30%
28%12%
15%
23%22%
$30,000+
$40,000+
$50,000+
$100,000+
Unidentified
ANNUAL SPENDING PER BUSINESS
SMALL BUSINESS PL AYBOOK
OVERVIEW WEBSITE WEEKLY PLAYBOOK PRICING CONTACT
ADVERTISING CONTACT: BILL AIELLO | 917.903.7819 | [email protected]
BY THE NUMBERS
225,000Circulation
31%Mobile Readership
2x Monthly Frequency
26State Specific Editions
1National Edition
(24 states)
PARTNER SUPPLIED CONTENT
PARTNER SUPPLIED CONTENT
Your content, which will be showcased in this area, will be the same dimensions as Playbook content. Give us a powerful image and a compelling call to action, and we’ll do the rest.
CALL TO ACTION >>
YOUR IMAGE HERE
Your content, which will be showcased in this area, will be the same dimensions as Playbook content. Give us a powerful image and a compelling call to action, and we’ll do the rest.
CALL TO ACTION >>
ABOUT NFIB PLAYBOOK
NFIB Playbook is the twice-monthly digital newsletter for NFIB members. With a distribution of more than 225,000 readers via a national edition (24 states) and state-specific editions (26 states), NFIB Playbook is a significant traffic driver. Headline and image rich, Playbook features content curated from NFIB.com.
POSITIONING
OVERVIEW WEBSITE WEEKLY PLAYBOOK PRICING CONTACT
ADVERTISING CONTACT: BILL AIELLO | 917.903.7819 | [email protected]
Position 1300x250
Position 3300x250
Position 4Partner Supplied Content
Click here to view ad specs
Ad size and location are flexible.
NFIB SMALL BUSINESS WEEKLY NFIB.COM
300 x 250
Position 2Partner Supplied Content
Click here to view sample briefing
PRICING
OVERVIEW WEBSITE WEEKLY PLAYBOOK PRICING CONTACT
ADVERTISING CONTACT: BILL AIELLO | 917.903.7819 | [email protected]
Playbook advertising only available for purchase as part of advertising packages.
MEDIUMFREQUENCY/IMPRESSIONS
REGULAR RATE
DISCOUNT RATE TOTAL
Small Business Weekly Briefing
13 consecutive weeks
$3,600 20% $2,880 $37,440
Playbook 3 placements $3,600 20% $2,880 $8,640
NFIB.com1,000,000
impressions$40 20% $32 $32,000
FREQUENCYCOST/DROP
V O L U M E DISCOUNT
Base Rate $4,000 --
10-25 $3,600 10%
26-51 $3,200 20%
52+ $2,800 30%
NFIB SMALL BUSINESS WEEKLY
IMPRESSIONS CPM TOTAL COST
250,000 $45.00 $11,250
500,000 $42.50 $21,250
1,000,000 $40.00 $40,000
1,500,000 $38.50 $57,750
2,000,000 $37.00 $74,000
3,000,000 $34.50 $103,500
over 3,000,000
$32.00 --
NFIB.COM PACKAGE 1
TOTAL PACKAGE 1 PRICE $78,080
MEDIUMFREQUENCY/IMPRESSIONS
REGULAR RATE
DISCOUNT RATE TOTAL
Small Business Weekly Briefing
26 consecutive weeks
$3,200 25% $2,400 $62,400
Playbook 6 placements $3,200 25% $2,400 $14,400
NFIB.com2,000,000
impressions$37 25% $27.75 $55,550
PACKAGE 2
MEDIUMFREQUENCY/IMPRESSIONS
REGULAR RATE
DISCOUNT RATE TOTAL
Small Business Weekly Briefing
52 consecutive weeks
$2,800 30% $1,960 $101,920
Playbook 12 placements $2,800 30% $1,960 $23,520
NFIB.com4,000,000
impressions$32 30% $22.40 $89,600
PACKAGE 3
TOTAL PACKAGE 2 PRICE $132,300
$215,040TOTAL PACKAGE 3 PRICE
Playbook: Advertiser may select 1st or 3rd Thursday of each month. Placements must occur over consecutive months.NFIB.com: Impressions will generally be delivered during duration of briefing placements.
Advertising packages are based on “run of site” placement; each advertiser will receive appropriate share of homepage impressions.Specific section and content channel placement options are available for a premium.
All rates are Net.
CONTACT
OVERVIEW WEBSITE WEEKLY PLAYBOOK PRICING CONTACT
ADVERTISING CONTACT: BILL AIELLO917.903.7819 | [email protected]
Click here to view all Bulletin Media briefings
