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Spreading The Digital Love!

Augmented reality – more than meets the eyeTaneli Sippola

the market for augmented  reality will reach $350m during  2014 – in  the  US  alone.ABI Research

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Terms and theory

AR in theory

Augmented reality (AR) is a term for a view of a

physical, real-world environment whose elements are

augmented by computer-generated sensory input,

such as sound or graphics.

Term in practice…

Augmented reality is a term for a live view of a real-world environment through camera, where virtual elements are merged with the real-life.

The ‘virtual elements’, can consist of anything. This could be 3D models, video, web information…. you name it.

A brief history

War games

• defense industry generated the need

• scientific visionaries and pioneers developed several gadgets

• technology has been available for a long time

QR code

• first established AR technic for public and commercial use

• the information encoded can be text, URL or other data.

• it worked because it was easy to use

Cool technology can turn heads but,

how to really succeed with AR?

1. Using available material to enhance brochures

http://www.youtube.com/watch?v=5GHrUuwEwQ8

2. Customer relationship marketing with AR

http://www.youtube.com/watch?v=1_LukZ7M6ww

3. AR experiences in the streets

http://www.youtube.com/watch?v=o_mUFS992Cw

4. In-store experience

http://www.youtube.com/watch?v=PGu0N3eL2D0

5. Try before you buy

http://www.seventeen.com/fashion/virtual-dressing-roomhttps://www.prioritymail.com/simulator.asp

6. AR as a path to online material

http://www.youtube.com/watch?v=WbUeviTpU3o

7. AR in fairs and events

http://www.youtube.com/watch?v=qNOQYWekPoE

8. AR as effective eye-catcher

http://www.youtube.com/watch?v=DnPcv2taUdE

9. User manuals of the future

http://www.youtube.com/watch?v=P9KPJlA5yds

10. AR campaing in public

http://fwd.channel5.com/adv/virtual-suzi

http://www.youtube.com/watch?v=Kx1McB9QQ2A