Focus Survey FeedbackQuestion Response Count

7.What Costume is stereotypically „Indie-Rock‟

Blazer, Polo-Shirt, Jeans, Converse shoes 11

Hooded Jacket, Graphic T-Shirt, Sneakers/Vans 8

Casual Wear: Jeans, T-shirt, Smart Shoes 3

Other

“Leather Jacket”

“High top leather boots”

“Skinny jeans”

“Vested Top”

Question

8.What entices you to watch Indie-Rock Music

Videos?

Responses:

“Seeing the band in the video”

“Like seeing a different dimension to the song”

“More entertaining than listening to the song itself”

“Something to watch”

“the secrecy to what the video is about”

“The adverts of the song or new album”

“Band in the video”

Question

9.What Locations/Settings could be used for a typical

indie rock Music Video?

Responses:

“Run down derelict place”

“Stage, Area where the band are performing”

“warehouse, big bland space”

“seaside”

“In the street or towns”

“STAGE/BACKSTAGE!!!!”

Target Audience Interview

See Interview Video On Blog. Titled: Focus Interview

Evaluation On Audience Research

Preliminary FeedbackThe survey I carried out for my preliminary survey helped my massively I terms of understanding my target audience

which helped me create a more focused survey. I felt I had a good sample size for my preliminary survey, 31

participants both male and female. Most of my participants were around ages of 11-20, around the age our music

video will probably be aimed at. This is a big advantage as the information obtained in this survey is from the target

age of the video.

I got a good understanding of which modern Indie-Rock bands appeal to the public, This helps with song choice for

the music video, and what bands to look at in terms of their conventions. “The Killers”, “Kasabian” and “The Kooks”

were the most popular bands.

The Participants suggested that a massive part of an Indie-Rock music video and should always be included is the

band playing in the music video. Fans like to see their band playing in the music video and performing to the studio

version of the track. When we come to looking at the structure of the music video this will help as we may use a band

performance as the main part of the music video.

• A Variety of Music channels were suggested by the participants, the most relevant and popular one being “Q”. This being a poplar choice of music channel for Indie-Rock fans is good for further research as I will be able to look at what bands and music videos are played on “Q” and analyse the conventional aspects of those. It also gives an opportunity to compare the videos and look at any similarities in the genre of music and music video.

• The target audience believe that music videos are an „Important‟ way of marketing a new song for a band. This means that the fans of the band or genre are likely to watch the video, buy the song and buy the album.

• The people who participated in the survey said that they listen to music in mp3 format than watch music videos in mp4 format. However the majority said that they prefer watching music videos and find them more entertaining than just listening to the song. In the target audience interview the participant said that music is just easier to listen to on the go, but music videos are something you can enjoy and watch at home. Websites like YouTube/ Vevo make watching music videos a lot easier.

Focus Survey EvaluationThe amount of participants that completed the focus survey was a smaller sample size than the people who answered

the preliminary survey, I feel this helped as I gained more focused answers in the survey. The survey was completed

by a mixture of Male/female and the most popular age range was 11-20 much like the preliminary survey. I can say

that my target audience of Males and Females falls into this age category.

From further research and looking at the preliminary survey we selected three songs relating to the bands that were

popular on the preliminary survey and what we thought was appropriate for our music video. The focus survey

showed that the most popular song was „Somebody told me” by „The Killers and we have come to a decision that we

are going to use this song for our music video part of the project. The Killers are a highly rated „Indie-Rock‟ band and

we feel that they would appeal to our target audience the best.

I asked the participants whether they thought a story-line was essential for an Indie-Rock music video and I gathered

mixed responses so when we come to planning the video we will look at our structure and include a „cut-away‟

story/motif .

I felt that my understanding in Indie-Rock costume styles wasn‟t brilliant so I asked the target audience

what costumes are stereotypically Indie-Rock. The most popular costume choice was a „Blazer, jeans,

polo shirt and converse shoes‟, the target audience also suggested vests and leather jackets. Its important

to select the correct costume choices for the video as the bands image and Mise-en-Scene is a vital part

of a music video and needs to be right to meet the conventions of the video.

The participants said that the main thing that entices them about watching music videos is seeing the

band in the video performing the song. This feedback will lead us to casting a band for our music video

and have them performing „Somebody Told Me‟ (Studio Version). This will hopefully give a realistic

outcome to the video, we will also work on the bands image to make the band seem real.

The participants suggested various settings for a stereotypical indie-rock music video. They suggested a

stage and „run down‟ places so we have decided that the best place to film the main performance of the

band is the old style south hall stage area.