Audience ResearchMOLLIE HABBERSHAW

Who would want to see our film?

We have set the target audience as 18+. However when we showed our pitch to the class we were told that the age wasn’t specific enough. Due to this, we have now decided that the people that would be interested in watching our film will be aged between 18-30. We also thought adults between the ages of 40 and 60 could still be interested in our film as it is quite a mature subject. We thought older people would enjoy the film more however we didn’t want to completely exclude the younger audience (18 year olds) as it depends on the individual person.

The BBFC will be 12A/ 15

Different audiences…

This is an average 18 year old. I think young adults of this age would like the comedy side of the film as 18 year olds can still be quite immature and like joking around. I don’t think they would enjoy the serious parts of the film however it depends how mature they are.

Audiences continued…

This woman is around the age of 30. I think she would enjoy the main body of our film as she would be mature enough to understand what was really going on and also the positives and negatives about having schizophrenia.

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This is an average 40 year old man and a 60 year old woman. I think that men would enjoy the humour side of this film more than the rest of it. They will understand the serious side of the film (the schizophrenia) but I reckon men are more likely to find the humour a better part of the film. However I think the women would prefer the actual storyline of the film more. They may even get a little bit emotional by the man having schizophrenia and being told to do things he didn’t want to do.

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This image is of a child, children wont like our film as they wont understand what’s going on. They also wont understand the humour we include in our film opening. It also may be a bit inappropriate and disturbing for children.