AUDIENCE RESEARCH

• Firstly, we conducted an online survey to ask a range of audiences a few questions about horror, to see what a prime audience would be for us to aim our film at.

These are the questions we asked:Online Questionnaire- filled out by 18 people- 11 males, 7 females What age are you?15-19 20-24 25-29 29> What gender are you?Male Female How often do you watch horror films?Never Occasionally Frequently Really Frequently What draws your attention first in an opening?Music Credits Gender of actors Gore /Violence Interesting Setting

What age are you?

15-1920-2425-2929>

What Gender Are You?

MaleFemale

How Often Do You Watch Horror Films?

Barely EverOccassionallyFrequentlyVery Often

What draws your attention in an opening?

Good SoundtrackCreditsGender of ActorGore/ViolenceSetting

• From this data, we established that we should aim our film at a target age range of 15-20 year olds, because they watch horror the most frequently.

• We should also aim at males and females, but predominantly males.

• Next we asked thirty students from our age range to fill in a questionnaire asking some specific questions to help us tailor our product to our audience.

These were the questions that we asked

What do you look for in a horror opening? ( circle as many as applicable)Suspense, shocks, a good soundtrack, goreHow do you prefer to view opening titles?Incorporated into the sceneOn a separate screen titleDo you prefer getting the story revealed throughSubtly hintsObvious cluesDo you preferUpbeat and intense soundtrackSlow tension building soundtrackDo you prefer a setting that isFamiliar or unfamiliarWhy do you find this more scary?

Are you opposed to themes of child abuseYes/No

How do you prefer to view opening titles?

on screenseparate screen

What do you look for in a horror opening?_x000d_

suspenseshocksgood soundtrackgore

Do you prefer getting the story revealed through

subtlyobviously

Do you prefer

fast intense musicslow tension building

Do you like a setting which is

RealsticUnrealistic

Are you oppossed to themes of chil violence

yesno

• From collecting this data, we now know that we want our opening credits to be incorporated into our shots, include lots of suspense and shock, without much graphic violence.