Audience & institutions

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Audience & Institutions Case Study: Columbia Pictures

Transcript of Audience & institutions

Page 1: Audience & institutions

Audience & InstitutionsCase Study:Columbia Pictures

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• Founded as C.B.C Films corporation in May 1919 by Jack Cohn and Brandt.• It’s name was changed to Columbia Pictures in 1924

and it went public in 1926.• Their first feature film was released on August 1922

The early years

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Current logo

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• In 1989 Columbia Pictures was bought by Sony.• It is now a part of Sony Pictures Entertainment,

which is then owned by the top company Sony Corporation of America.

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The studio’s various successes

The social network (2010) Spider man (2002) The girl with the dragon tattoo (2011) Skyfall 2012


Audience Economics: Media Institutions and the Audience Marketplace

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Audience and Institutions

Audience and Institutions

Audience and institutions film industry

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general information · 2020. 6. 16. · target audience. reseller questionnaire 06 target audience (continued) educational institutions primary schools secondary schools universities

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