Aldia and Dallas Morning News Hispanic media kit 2016
-
Upload
evines-ayala -
Category
Sales
-
view
20 -
download
1
Transcript of Aldia and Dallas Morning News Hispanic media kit 2016
1
Reach the Hispanic Market in Dallas & Fort Worth Using:
DIRECT MAIL
FRONT PAGE NOTESDOOR HANGERS EMAIL
TARGETED DIGITAL ADS CUSTOM PRINTED PUBLICATIONS SPADEAS POLYBAGS INSERT WRAP ADVERTISING ZONED MAIL WRAP ADVERTISING PROMOTIONAL MATERIALS PRINTING & MORE!
PRINTINSERTS & SHARED MAIL
DIGITAL
The D-FW Hispanic Market Demographics
• Population: Home to 2 million Hispanics
• U.S. Ranking: 6th largest U.S. Hispanic consumer market 28% of Dallas-Fort Worth households consider themselves Hispanic
• Country of Origin: 85% are from Mexico
• Average Household Income: $54,803
• Language preference (in the home): 58% are Spanish dominant
• Median Age: 28 vs. 36 for total market
• Home: 57% are homeowners
• Median Household Size: 4 vs. 3 for total market
• Children: 65% have children in the household vs. 43% for total adults
Source: 2014 Synovate Research/2014R2 Scarborough Hispanic Report 3) 2014 Claritas
2
Areas that have 50% or more Hispanic population locally
Al Día is the #1 Spanish-language newspaper in Dallas-Fort Worth with the largest distribution & readership among Hispanics in the area
Distribution:Wednesdays –100,000 copiesall Home Delivery
Saturdays –150,000 copies125,000 Home Delivery & 25,000 in Newsstands
AuditedSource: Audit Bureau of Circulations – Publishers Statement as of September 2013, Map Source: 2013 TDMN Internal Subscriber database/2013 Nielsen Claritas
Spanish-language Newspaper: Al Día
Send your message via Shared Mail to predominantly Hispanic homes
in any ZIP code in DFWDid you know that we can help you send your message to most households in DFW and save you thousands of dollars in postage? Our zoned shared mail package allows you to select areas of distribution that are extremely targeted at a sub-ZIP code level and reach very specific consumers.
This is all you need to do:
Choose the ZIP code areas you would like to reach Select the type and size of mailer you would like to deliver Decide what distribution amount best fits your monthly budget Choose the date you would like it home delivered.
We then design, translate, print & deliver your message for one low price!
EXAMPLES OF FILTERS OR LISTS:
• Geographic Area • Age • Income • Gender • Marital Status • Households with Children • Age & Gender of Children
• Households with Seniors • Housing Type • Homeowner / Renter • Home Value • Year Home Built • Length of Residence • High Hispanic Areas
Insert/Shared Mail 50,000 Quantity
100,000 Quantity
10.875x11.5 Single Sheet
2 Sided, 4/4 Full Color, #50 Gloss
$3,000(6 cents each)
$5,000($50 CPM)
SPLIT OVER 2 MONTHS $1,500 $2,500
Al Dia Newspaper & Shared Mail Package
We will print & distribute 30,000 flyers in the mail and send them to targeted to areas of high Hispanic concentration every month!
SIGN UP NOW AND RECEIVE –1 ad in Al Dia every week – 4 ads total per month – for the same price! Each ad in Al Dia will reach at least 100,000 Hispanic homes all over DFW!
PRODUCT SIZE QUANTITY
AL DIA NEWSPAPER 5.41”X 5.25” 4 ADS = 1 ad per weekSHARED MAIL 10.875”X11.5” 30,000 FLYERS
2 PRODUCT COMBO SAVE $1,500! TOTAL $3,000
7
INSERTS – Place your message into any of our publications and reach subscribers in the ZIP code of your choice. These publications represent a trusted news source in which consumers can receive your offers. There are several to choose from including:
The Dallas Morning News: Monday – Sunday Briefing: Wednesday – Saturday Al Día (Spanish): Wednesday & Saturday Denton Record Chronicle: Monday – Sunday
EVERY DOOR SHARED MAIL (TMC) PACKAGE – Every Wednesday we can mail your message to nearly every household in DFW and save you thousands of dollars in postage with our shared mail package. Even outside of Texas! - Our mail package can be targeted at a sub-ZIP code level and can reach very specific consumers based on a variety of filters. All you need to do is:
Choose the ZIP code areas you would like to reach Select the type and size of mailer you would like to deliver Decide what distribution amount best fits your budget Choose the Wednesday date you would like it home delivered
We then design, print & deliver your message for one low price!
Print & Delivery Cost 25,000
Quantity50,000 Quantity
100,000 Quantity
10.8.75x11.5 Single Sheet, 2 Sided, Full Color, 50#
Gloss
$1,750 (7 cents each)
$3,000 (6 cents each)
$5,000(5 cents each)
6x9 Postcard, 2 Sided, Full Color, 100#
Cover
$2,000(8 cents each)
$3,500 (7 cents each)
$6,500(6.5 cents each)
*All rates are net and subject to change.
StandardFront Page Note
50,000 Front Page Sticker Notes & 1 Ad (1/8 Page) in Al Dia
Full-Color(Process)
$2,250($45 CPM)
FRONT PAGE NOTES – Stand out on the front cover of Al Día, the largest Spanish-language newspaper in Dallas-Fort Worth with exclusive placement. - A front page note allows your advertising to jump off the page on top of any of our publications!- These attention grabbing “sticky notes” can be targeted by zone only and are available in Al Día (Wed & Sat)
Front Page Note Dimensions (Width x Height)
Broadsheet Publication size (Dallas Morning News, Briefing, Al Día)Image area: 2.6875” x 2.4375" Actual size: 2.875” x 2.62“Bleed size: 3" x 2.75“
Digital Art Due @ 5pm – 16-18 Days Prior to Run Date
New Build Instructions due @ 5pm – 21-23 Days Prior to Run Date
Be on the Front Cover of ALL Al Dia issues on the weekend!1 Eighth Page in Al Dia Color + 50,000 Front Page Sticker Notes
FRONT PAGE NOTES MAP & ZONES – Pick the distribution zone that best fits your promotional needs and be on the front cover of any publication just that area!
10
*All rates are net and subject to change.
Digital Art Due @ 5pm – 11-13 Days Prior to Distribution DateNew Build Instructions due @ 5pm – 18 Days Prior to Distribution Date
DOOR HANGERS – Get your message delivered directly to the front door of homes in Texas!- Door hangers can be delivered at the ZIP Code ATZ level and provide high visibility in areas of high Hispanic population
Door Hangers 10,000 20,000
4.25 x112 Sided, Full Color
Front & Back on #100 Cover
$2,600 $5,200
11
AL DIA SPADEA - Wrap your message on the front cover of the largest Spanish-language publication in D-FW. Why? Because Hispanics represent 28% of the D-FW population and 57% are Spanish-dominant.- Al Día is distributed 2-days a week with a weekly circulation totaling 250,000 copies.- The publication is home delivered to targeted Hispanic households : 100,000 Wednesdays & 125,000 Saturdays. - An additional 25,000 copies are distributed through newsstands on Saturdays only.
SATURDAY SPADEA – Front Cover Wrap Opportunity – 150,000 homes
Rates 1x 3x 13x 26x
$12,000 $10,000 $9,000 $8,000
SPADEA DIMENSIONSOutside – (Full color) Front Page 5" x 17.74" (Al Día Masthead above ad) Back Page 11" x 21"
Inside – (B&W) Page 25" x 21" Page 3 11" x 21" Oor Page 2 & 3 Spread17" x 21
Contact: Daniela Munguia [email protected] 817.905.5242
12
10,000 Direct Mail Saturation*High Hispanic Areas
6x9 Postcard2 Sided, Full Color, #100 Cover Gloss $3,500
6x10.5 Postcard2 Sided, Full Color, #100 Cover Gloss $3,600
Select the type of mail piece you would like to deliver from the ones below or request a custom bid Decide if you would prefer to saturate carrier routes to save on postage or deliver your mail piece only to specific customers from your own database or a custom list provided by us. Choose the dates you would prefer your mail piece in homes.
DIRECT MAIL TARGETING LISTS
• Hispanic Surnames• New Movers• Age• Gender• Household Type• Education Level• Income Level• Average Credit Score• List by Interest• Health/Ailment List• Automotive Year/Make• And more!
DIRECT MAIL – We can design and print custom direct mail pieces and send them to in-depth customer profiles. Our goal is to help you find the most efficient and cost-effective way to reach the customers that are more likely to buy your products or services using the best targeting possible. All you need to do is:
Digital Art Due @ 5pm – 10-17 Days Prior to your preferred mail in-home date
*All rates are net and subject to change. Pricing includes print, mail processing, estimated first class or standard postage on mail pieces that weigh 3.3 oz or less. IMPORTANT NOTE: Additional costs may include tax, shipping, prize insurance, special add-ons, custom lists and postage variations. **10,000 distribution minimum,.
13
Your DMNmedia Team
Evines AyalaAccount Executive
Daniela MunguiaDirect Marketing Specialist
DMN Media817-905-5242