AGOF internet facts 2012-05 english version
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AGOF internet facts 2012-05 plan.net group for digital communication 02.08.2012 2
description
Summary of the main results of the German online study "internet facts" 2012-05
Transcript of AGOF internet facts 2012-05 english version
AGOF internet facts 2012-05
plan.net group for digital communication
02.08.2012
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Website-ranking May 2012: net reach Ø month
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Welt.de and N24.de back in Top-20
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: May 2012 / Source: AGOF internet facts 2012-05 / plan.net media intelligence
2012-
05
2012-
05 Website
Reach
in %
Unique User
in Mio.
Difference in
2012-04
Difference in
2011-05
Contacts
in Mio. Ø Contacts
1 1 T-Online 49,6 24,97 -0,11 -0,90 3.749 150
2 2 eBay.de 47,2 23,77 +0,75 -0,10 4.027 169
3 3 gutefrage.net 32,4 16,31 +0,47 +0,74 94 6
4 4 WEB.DE 30,3 15,23 -0,27 -1,96 2.560 168
5 5 Yahoo! Deutschland 27,3 13,73 +0,24 -0,40 828 60
6 6 BILD.de 25,7 12,96 +0,28 +0,08 2.231 172
8 7 computerbild.de 24,4 12,29 -0,21 +6,65 185 15
9 8 GMX 24,2 12,19 +0,11 -1,31 2.023 166
12 9 wetter.com 24,2 12,17 +2,16 +0,96 217 18
7 10 CHIP Online 24,2 12,17 -0,38 +0,35 294 24
10 11 RTL.de 21,8 10,97 +0,37 -0,17 225 21
11 12 SPIEGEL ONLINE 21,3 10,70 +0,57 +0,36 712 67
13 13 DasTelefonbuch.de 20,2 10,15 +0,45 +2,25 61 6
17 14 FOCUS Online 17,9 8,99 +0,37 +0,90 158 18
14 15 CHEFKOCH.de 17,8 8,98 -0,36 +1,42 179 20
16 16 MSN 17,2 8,65 -0,32 -3,43 369 43
18 17 meinestadt.de 16,9 8,50 +0,03 +0,62 184 22
19 18 DasÖrtliche 16,3 8,21 -0,06 +0,55 57 7
22 19 Welt.de 15,7 7,89 +0,63 +0,20 155 20
21 20 N24.de 15,5 7,80 +0,46 -1,82 40 5
Top-3 Gains/Losses in net reach
Top10 websites: wetter.com with biggest gains
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Top-10 platforms by net reach over time
Figures in m Unique User / month
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-05 / plan.net media intelligence
24,97
23,77
16,31 15,23 13,73 12,96 12,29 12,19
12,17 12,17
0
2
4
6
8
10
12
14
16
18
20
22
24
26
28
T-Online
eBay.de
gutefrage.net
WEB.DE
Yahoo!DeutschlandBILD.de
computerbild.de
GMX
wetter.com
CHIP Online
Spieletipps.de is the most popular gaming website
5
2,24
1,88 1,66
1,29
1,10
0,91 0,89 0,87
0,57
0,50
0
1
2
3
Spieletipps.de
GameStar.de
pcgames-hardware.deGIGA.de
4players.de
OnlineWelten
bestofgamers
buffed.de
spieleradar.de
videogames-zone.de
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2011-01- 2012-05 / plan.net media intelligence
Top-10 gaming websites by net reach over time
Figures in m Unique User / month
Publisher ranking May 2012
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Tomorrow Focus Media extends lead
2012-
04
2012-
05 Publisher
Reach
in %
Unique User
in Mio.
Difference in UU to
2012-04
Contacts
in Mio. Ø Contacts
1 1 Tomorrow Focus Media 58,8 29,6 +0,08 1.357 46
2 2 InteractiveMedia 57,2 28,8 -0,19 4.290 149
3 3 United Internet Media 53,4 26,9 -0,08 4.916 183
4 4 Axel Springer Media 52,4 26,4 +0,19 2.890 110
5 5 SevenOne Media 52,3 26,4 +0,17 1.100 42
6 6 IP Deutschland 51,6 26,0 +0,40 2.034 78
7 7 eBay Advertising Group 49,8 25,1 +0,54 4.861 194
8 8 Ströer Interactive 45,2 22,8 +0,12 712 31
9 9 OMS 41,9 21,1 +0,48 1.102 52
10 10 G+J Electronic Media 39,3 19,8 +0,00 995 50
11 11 Yahoo! Deutschland 39,1 19,7 +0,01 1.246 63
12 12 ad pepper media 36,4 18,4 +0,20 180 10
13 13 iq digital 32,9 16,6 +0,22 918 56
14 14 freeXmedia 32,1 16,2 -0,10 1.292 80
15 15 Hi-media Deutschland 29,9 15,1 -0,27 492 33
17 16 SPIEGEL QC 28,5 14,4 +0,48 917 64
16 17 Microsoft Advertising 28,1 14,1 -0,10 794 56
18 18 Unister Media 21,5 10,8 -0,06 153 14
19 19 Glam Media 21,3 10,7 +0,46 162 15
20 20 Urban Media 15,1 7,6 -0,11 176 23
Top-3 Gains/Losses in net reach
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: May 2012 / Source: AGOF internet facts 2012-05 / plan.net media intelligence
Over 51 million onliners in Germany
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Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
51,40 Mio. use the Internet
50,34 Mio. have used the Internet in the
last 3 months
73% 72%
70,33 Mio. German speaking
population 14 years
and older
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Onliners (last 12 months)
Figures in %
Internet penetration in Germany is at 73%
15
26
40
50 52
55 57 58
62 65
68
73 73 73
0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean of
quarters a year / since 2011: Mean of months a year
Source: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II – 2012-05 / plan.net media intelligence
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Online use (last 3 months) by age and gender
Figures in %
96 94 95
87
76
57
32
96 96 91
83
68
45
14
0
10
20
30
40
50
60
70
80
90
100
14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder
Men
Women
Virtually everyone in younger demographics is
online
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
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Online use (last 3 months) by age over time
Figures in %
92
96
86
95
77
93
66
85
50
72
27
51
9
22
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011 2012
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years andolder
Steady increase in online use in age groups 50
years and older in the past two years
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
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Index Online use (last 3 months) by age and gender
Index 100 = German speaking population in Germany 14 years and older
107
93
134
132
130
119
101
71
30
0 20 40 60 80 100 120 140
Men
Women
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years and older
Only the target groups 60 years and older remain to
use the internet below average
77
67
96
95
93
85
72
51
22
In %
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
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Index Online use (last 3 months) by net household income and education
Index 100 = German speaking population in Germany 14 years and older
94
89
102
110
121
78
112
126
121
60 70 80 90 100 110 120 130 140
Under 1.000 EUR
1.000 - 2.000 EUR
2.000 - 3.000 EUR
3.000 - 4.000 EUR
4.000 EUR or more
None or Secondary Modern / Primary School
Secondary Schools
(Specialized) A-Levels
University Degree
Above average internet use amongst demographics
with higher incomes and education
In %
67
63
73
78
87
56
80
90
86
Base: 112.423 unweighted cases (=70,33 m German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
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Gender and age of onliners
Figures in m / %
26,39 52%
23,95 48%
male
female
4,96 10%
9,33 19%
9,20 18% 11,56
23%
8,17 16%
4,69 9%
2,44 5%
14-19 years 20-29 years
30-39 years 40-49 years
50-59 years 60-69 years
70 years and older
The majority of online users are male and younger
than 50
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
14
Education and occupation of onliners
Figures in m / %
1,89 4%
15,48 31%
16,03 32%
7,68 15%
9,26 18%
NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree
7,41 15%
32,72 65%
5,27 10%
4,93 10%
In educationEmployedRetired / PensionerNot employed
Almost two thirds of the online users are employed
and have at least completed secondary education
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
15
Personal income and net household income of onliners
Figures in m / %
14,09 28%
17,95 36%
8,58 17%
2,55 5%
2,49 5%
4,69 9%
Under 1.000 EUR 1.000 - 2.000 EUR
2.000 - 3.000 EUR 3.000 - 4.000 EUR
4.000 EUR or more n/a / no personal income
7,31 14%
14,13 28%
13,05 26%
7,33 15%
8,53 17%
58% of the onliners have a net household income of
more than 2.000 euros
Personal income Net household income
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
16
Place of use (at least occasionally)
Figures in %
The internet is used predominantly at home –
31% of onliners use the internet on the move via
laptop / mobile phone
95
33
8
11
31
27
95
33
8
9
24
29
0 10 20 30 40 50 60 70 80 90 100
At home
At work
At school, university
In public places
On the move
At friends / relatives, elsewhere
2012-05
2011-05
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
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Base: 96.648 unweighted cases (= 48,13 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
Online access at home (multiple choice)
Figures in %
78
64
9
7
24
14
10
0 10 20 30 40 50 60 70 80 90
Broadband
DSL
Cable
Other broadband connection (cable, 3G)
Narrowband
ISDN
Analog modem
Almost 80% of the onliners in Germany access the
internet via broadband
18
Information sources used online (at least occasionally)
Figures in %
86
83
70
68
66
63
56
41
40
39
38
88
83
71
67
63
62
56
39
40
39
37
0 20 40 60 80 100
Search Engines
Global News
Online Shopping
Weather
Local/Regional News
Online Banking
Product Reviews
Chats and Boards
Sport Results and News
Cinema
2012-05
2011-05
38
35
32
28
22
21
21
20
18
16
9
34
31
34
27
24
20
18
19
16
17
10
0 20 40 60 80 100
Food and Beverage
TV Listings
Messenger
Family and Kids
Job Portals
Stars and Celebrities
Fitness and Wellness
Real Estate Listings
Blogs
Flirting, Dating
Horoscopes
2012-05
2011-05
E-Mail and search engines are the most used online
services
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
19
Top-20 searched for products online
Figures in %
59
55
55
50
44
44
44
43
41
40
59
56
55
50
42
44
44
44
43
41
0 20 40 60 80
Books
Vacations
Tickets
Hotels
Shoes
Airline Tickets
Furniture
CDs
Train Ticktets
Telecommunication Products
2012-05
2011-05
39
38
38
36
36
35
35
35
33
33
38
39
36
38
37
35
35
35
34
33
0 20 40 60 80
Women Clothing
Movies, Videos, DVDs
Men Clothing
Digital Cameras
Computer-Hardware
Sports Equipment
Toys
Health Products, Medicine
Used Cars
Flatscreen TV
2012-05
2011-05
Books, vacations and tickets are the most searched
goods on the internet
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
20
Top-20 purchased products online
Figures in %
43
35
27
27
26
26
25
25
24
23
42
34
26
26
26
25
23
25
23
23
0 10 20 30 40 50
Books
Tickets
Womens Clothing
Hotels
CDs
Vacations
Shoes
Airline Tickets
Men's Clothing
Toys
2012-05
2011-05
21
21
19
18
17
17
16
15
14
13
21
20
20
18
16
16
16
15
14
13
0 10 20 30 40 50
Movies, DVDs
Train Tickets
Computer Hardware
Health Products, Medicine
Furniture
Sports Equipment
Computer Software
Telecommunication Products
Music, Movie Downloads
Computer- and Videogames
2012-05
2011-05
Books and tickets are most frequently purchased
goods
Base: 101.306 unweighted cases (=50,34 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
Source: AGOF internet facts 2012-05 / plan.net media intelligence
Profile AGOF internet facts 2012-05
Universe: 70,33 m (German speaking population in Germany
14 years and older)
Sample: 112.423 unweighted cases (101.306 onliners)
Time frame: May 2012
Reported websites: 767
Reported placement units: 3.977
Reported product categories: 59
Tel: +49 (0)89 2050 30
E-Mail: [email protected]
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80250 Munich, Germany
