AGOF internet facts 2011-07 english version
23
agof internet facts 2011-07 plan.net group for digital communication 27.10.2011 2
description
Summary of the main results of the German online study "internet facts" 2011-07
Transcript of AGOF internet facts 2011-07 english version
agof internet facts 2011-07
plan.net group for digital communication
27.10.2011
2
website-ranking june july: net reach Ø month
3
chip online gains net reach
*computerbild.de is cooperating with the price search engine Idealo.de since 2011-06; Idealo‘s Unique User counts towards computerbild.de
Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: July 2011 / Source: AGOF internet facts 2011-07 / plan.net media intelligence
2011-
06
2011-
07 Website
Net Reach
in %
unique user
in m.
Difference in UU
To 2011-06
Difference in UU
to 2010-07
contacts
in m.
Ø
contacts
1 1 T-Online 51,5 25,82 0,18 -1,50 3.911 152
2 2 eBay.de 46,5 23,31 -0,23 0,44 4.382 188
3 3 WEB.DE 33,5 16,80 -0,17 -0,91 2.566 153
4 4 gutefrage.net 31,3 15,70 0,53 2,95 84 5
9 5 CHIP Online 28,7 14,37 2,16 3,86 317 22
5 6 Yahoo! Deutschland 28,0 14,04 0,01 -1,42 958 68
6 7 GMX 26,4 13,26 -0,34 0,18 2.130 161
7 8 wetter.com 26,4 13,25 0,23 1,27 261 20
8 9 BILD.de 24,8 12,43 -0,16 -0,19 2.111 170
11 10 computerbild.de 22,8 11,46 0,48 5,59 196 17
12 11 RTL.de 22,3 11,20 0,28 0,19 272 24
10 12 MSN 22,2 11,15 -0,47 -2,57 469 42
13 13 SPIEGEL ONLINE 19,5 9,78 -0,23 0,27 661 68
15 14 N24.de 18,1 9,09 -0,01 0,42 45 5
14 15 Windows Live 16,9 8,49 -1,21 -3,05 558 66
17 16 meinestadt.de 16,8 8,43 0,33 0,99 186 22
20 17 DasTelefonbuch.de 16,1 8,07 0,33 0,68 62 8
19 18 FOCUS Online 16,1 8,06 0,22 0,95 150 19
22 19 chefkoch.de 15,8 7,92 0,31 1,46 151 19
23 20 DasÖrtliche 15,7 7,86 0,29 0,41 59 8
Top-3 Gains/Losses in net reach
top-10 sites with stable net reach, wetter.com with
massive gains in unique users
4
25,8
23,3
16,8
15,7
14,0 13,3 12,4
14,4
11,2
6
8
10
12
14
16
18
20
22
24
26
28
30
10-0110-0210-0310-0410-0510-0610-0710-0810-0910-1010-1110-1211-0111-0211-0311-0411-0511-0611-07
T-Online
eBay.de
WEB.DE
gutefrage.net
Yahoo!Deutschland
GMX
wetter.com
BILD.de
CHIP Online
MSN
Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: July 2011 / Source: AGOF internet facts 2010-I - 2011-07 / plan.net media intelligence
Top-10 platforms by net reach over time
Figures in m Unique User / month
spiegel online wirtschaft got the largest number of
unique users
5
3,23
2,13
1,95 1,95
1,67 1,46 1,45
1,01
0
1
2
3
4
5
10-01 10-02 10-03 10-04 10-05 10-06 10-07 10-08 10-09 10-10 10-11 10-12 11-01 11-02 11-03 11-04 11-05 11-06 11-07
SPIEGELONLINEWirtschaft
BILD.de Geld -Wirtschaft
finanzen.netGesamt
manager-magazin.deGesamt
FOCUS OnlineFinanzen
HandelsblattOnline Gesamt
FTD.de Gesamt
Welt.deWirtschaft
faznet#Wirtschaft
Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: July 2011 / Source: AGOF internet facts 2010-I - 2011-07 / plan.net media intelligence
Top-10 Business- and Finance-sites by net reach over time
Figures in m Unique User / month
publisher ranking july 2011
6
tomorrow focus media gains net reach
Base: 101.207 unweighted cases (=50,15 m online users in the last 3 months in the German speaking population in Germany 14 years and older);
reporting timeframe: July 2011
Source: AGOF internet facts 2011-07 / plan.net media intelligence
2011
06
2011
07 Publisher
Net reach
in %
Unique User
in m
Difference in
UU to 2011-06
Contacts
in m
Ø
contacts
2 1 Tomorrow Focus Media 62,7 31,43 1,16 1.722 55
1 2 InteractiveMedia 60,8 30,49 -0,07 4.633 152
4 3 IP Deutschland 53,1 26,60 0,39 3.082 116
3 4 SevenOne Media 52,8 26,49 -0,38 1.021 39
5 5 United Internet Media 50,7 25,42 -0,25 4.850 191
6 6 eBay Advertising Group 49,5 24,80 -0,22 5.467 220
7 7 Axel Springer 47,6 23,89 -0,07 2.695 113
8 8 Ströer Interactive 46,0 23,07 -0,10 1.257 55
9 9 Yahoo! Deutschland 44,7 22,43 0,07 1.643 73
10 10 OMS 40,1 20,09 0,23 1.049 52
11 11 G+J EMS 38,9 19,49 0,57 1.025 53
12 12 ad pepper media 37,2 18,67 0,23 239 13
15 13 freeXmedia 33,8 16,97 0,32 1.513 89
13 14 Microsoft Advertising 33,6 16,86 -1,17 1.044 62
14 15 iq digital 33,1 16,59 -0,35 2.186 132
17 16 SPIEGEL QC 27,6 13,82 0,10 893 65
16 17 Hi-media Deutschland 27,0 13,55 -0,33 525 39
19 18 Unister Media 24,1 12,09 1,21 197 16
18 19 Glam Media 21,4 10,73 -0,18 118 11
20 20 QUARTER MEDIA 16,2 8,15 0,08 68 8
Top-3 Gains/Losses in net reach
over 50 million onliners in germany
7
Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
70,33 m German
speaking population
14 years and older
use the internet 51,23 m (73%)
have used the internet
in the last 3 months
50,15 Mio. (71%)
8
Base: 1999-2009: German population 14 years and older; since 2010: German speaking population 14 years and older
1999-2000: Average values for each quarter per year; since 2011: average values for each month per year
Source: 1999-2004: @facts SevenOne Interactive / forsa. / since 2005: AGOF Internet facts 2005-II – 2011-07 / plan.net Strategic Planning
Onliners (last 12 months)
Figures in %
internet penetration in germany is at 73%
15
26
40
50 52
55 57 58
62 65
68
73 73
0
10
20
30
40
50
60
70
80
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
9
Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Online use (last 3 months) by age and gender
Figures in %
97 93 94
87
76
58
30
98 95 91
84
66
42
13
0
10
20
30
40
50
60
70
80
90
100
14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder
Men
Women
virtually everyone in the younger demographics is
online
10
Base: 2006-I-2009-I: German population 14 years and older; since 2010-I: German speaking population in Germany 14 years and older
Source: AGOF internet facts 2005-IV – 2011-07 / plan.net media intelligence
Online use (last 3 months) by age over time
Figures in %
92
97
86
94
77
92
66
86
50
71
27
50
9
20
0
10
20
30
40
50
60
70
80
90
100
2006 2007 2008 2009 2010 2011
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years andolder
steady increase in online use in age groups 50 years
and older in the past two years
11
Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Index Online use (last 3 months) by age and gender
Index 100 = German speaking population in Germany 14 years and older
107
93
136
132
129
120
100
70
28
0 20 40 60 80 100 120 140
Men
Women
14 - 19 years
20 - 29 years
30 - 39 years
40 - 49 years
50 - 59 years
60 - 69 years
70 years and older
only the target groups 60 years and older remain to
use the internet below average
77
66
97
94
92
86
71
50
20
In %
12
Base: 112.443 unweighted cases (=70,33 m German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Index Online use (last 3 months) by net household income and education
Index 100 = German speaking population in Germany 14 years and older
96
91
99
111
120
77
111
126
122
60 70 80 90 100 110 120 130 140
Under 1.000 EUR
1.000 - 2.000 EUR
2.000 - 3.000 EUR
3.000 - 4.000 EUR
4.000 EUR or more
None or Secondary Modern / Primary School
Secondary Schools
(Specialized) A-Levels
University Degree
above average internet use amongst demographics
with higher incomes and education
69
65
71
79
86
55
79
90
87
In %
13
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Gender and age of onliners
Figures in m / %
26,51 53%
23,64 47%
Male
Female
5,11 10%
9,45 19%
9,25 19% 11,64
23%
7,97 16%
4,53 9%
2,20 4%
14-19 years 20-29 years
30-39 years 40-49 years
50-59 years 60-69 years
70 years and older
the majority of online users are male and younger
than 50
14
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Education and occupation of onliners
Figures in m / %
1,92 4%
15,05 30%
15,98 32%
7,75 15%
9,45 19%
NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree
7,60 15%
32,92 66%
4,94 10%
4,69 9%
In educationEmployedRetired / PensionerNot employed
two thirds of the online users are employed and
have at minimum completed continued education
15
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Own income and net household income of onliners
Figures in m / %
14,67 29%
17,96 36%
7,95 16%
2,56 5%
2,46 5%
4,55 9%
Under 1.000 EUR 1.000 - 2.000 EUR
2.000 - 3.000 EUR 3.000 - 4.000 EUR
4.000 EUR or more n/a / no personal income
8,21 16%
14,90 30%
12,40 25%
7,49 15%
7,14 14%
54% of the onliners have a net household income of
more than 2.000 euro
Personal income Net household income
16
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Place of use (at least occasionally)
Figures in %
the internet is used predominantly at home –
23% of onliners use the internet on the road via
laptop / mobile phone
92
31
7
9
23
25
94
31
7
9
20
29
0 10 20 30 40 50 60 70 80 90 100
At home
At work
At friends / relatives, elsewhere
On the road
In public places
At school, university
2011-07
2010-07
17
Base: 96.547 unweighted cases (=47,46 m onliners in the last 3 months at home in the German speaking population in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Online access at home (multiple choice)
Figures in %
80
67
9
7
25
16
11
0 10 20 30 40 50 60 70 80 90
Broadband
DSL
Cable
Other broadband connection (cable, 3G)
Narrowband
ISDN
Analog modem
80% of the onliners in germany access the internet
via broadband
18
Base: Onliners (last 3 months) at home; 2007-2009: German population 14 years and older; since 2010: German speaking population 14 years and older
Source: AGOF internet facts 2007-I – 2011-07 / plan.net Strategic Planning
Broadband connections at home 2007-2011
Figures in %
61 61 65 65
73 73 74 73 76 76 77 77 79 80 80 80 80 80 80
0
10
20
30
40
50
60
70
80
90
share of broadband connections at home has grown
considerably since 2007
19
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Information sources used online (at least occasionally)
Figures in %
87
83
70
66
67
61
57
39
39
38
37
88
82
65
65
66
58
56
39
39
38
36
0 20 40 60 80 100
E-Mails
Search Engines
Global News
Online Shopping
Weather
Regional, local news
Online-Banking
Product Reviews
Chats, Forums
Sports Results, News
Cinema
2011-07
2010-07
35
33
32
28
23
21
18
19
16
16
10
32
35
28
27
25
19
19
18
18
15
10
0 20 40 60 80 100
Food and Beverages
Messenger
TV Listings
Family and Kids
Job Portals
Stars and Celebrities
Real Estate Listings
Fitness and Wellness
Flirting, Dating
Blogs
Horoscopes
2011-07
2010-07
e-mail and search engines are the most used online
services
20
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Top-20 searched for products online
Figures in %
60
56
55
50
45
45
44
43
43
41
59
56
55
50
46
44
45
44
40
42
0 20 40 60 80
Books
Vacations
Tickets
Hotels
CDs
Airline Tickets
Furniture
Train Tickets
Shoes
Telecommunication Products
2011-07
2010-07
39
38
38
38
37
36
35
35
34
34
39
38
39
38
36
36
35
35
34
35
0 20 40 60 80
Movies, Videos
Womens Clothing
Digital Cameras
Computer-Hardware
Mens Clothing
Health Products, Medicine
Toys
Sports Equipment
Used Cars
Mobile Plans
2011-07
2010-07
books, vacations and tickets are the most searched
goods on the internet
21
Base: 101.207 unweighted cases (=50,15 m German speaking onliners in the last 3 months in Germany 14 years and older)
Source: AGOF internet facts 2011-07 / plan.net media intelligence
Top-20 purchased products online
Figures in %
42
35
26
26
26
25
25
23
23
23
42
34
25
25
25
24
24
21
22
22
0 10 20 30 40 50
Books
Tickets
Hotels
CDs
Womens Clothing
Vacations
Airline Tickets
Shoes
Toys
Men's Clothing
2011-07
2010-07
21
20
20
18
16
16
16
15
14
13
21
19
19
17
16
16
16
14
13
13
0 10 20 30 40 50
Movies
Train Tickets
Computer Hardware
Health Products, Medicine
Furniture
Computer Software
Sports Equipment
Telecommunication Products
Music, Movie Downloads
Computer- and Videogames
2011-07
2010-07
books and tickets are most frequently purchased
goods
profile agof internet facts 2011-07
Universe: 70,33 m (German speaking population in Germany
14 years and older)
Sample: 112.443 unweighted cases (101.207 onliners)
Time frame: July 2011
Reported websites: 739
Reported placement units: 3.910
Reported product categories: 59
Tel: +49 (0)89 2050 30
E-Mail: [email protected]
Web: www.plan-net-group.com
Facebook: facebook.com/plannet
Twitter: @plannet
contact
plan.net group
for digital communication gmbh & co.kg
House of Communication
80250 Munich, Germany
