AGOF internet facts 2012-11 english version

AGOF internet facts 2012-11

plan.net group for digital communication

31.01.2013

2

Website-ranking November 2012: net reach Ø month

3

eBay on #1

Base: 101.316 unweighted cases (=50,84 m online users in the last 3 months in the German speaking population in Germany 14 years and older);

reporting timeframe November 2012 / Source: AGOF internet facts 2012-11 / plan.net media intelligence

2012-

10

2012-

11 Website

Reach

in %

Unique User

in Mio.

Difference in

2012-10

Difference in

2011-11

Contacts

in Mio. Ø Contacts

2 1 eBay.de 49,3 25,06 -0,03 1,35 4.187 167

1 2 T-Online 49,2 25,01 -0,22 0,16 3.750 150

3 3 gutefrage.net 36,6 18,62 -0,14 4,29 99 5

4 4 WEB.DE 29,5 15,01 -0,07 -1,26 2.394 160

6 5 CHIP Online 26,9 13,68 0,12 0,76 332 24

5 6 computerbild.de 26,1 13,28 -0,48 0,35 198 15

7 7 Yahoo! Deutschland 25,7 13,04 -0,09 -1,31 755 58

8 8 BILD.de 24,8 12,62 -0,10 0,15 1.862 148

9 9 GMX 24,1 12,23 -0,09 -0,35 2.015 165

10 10 SPIEGEL ONLINE 22,0 11,19 0,17 1,03 638 57

11 11 DasTelefonbuch.de 20,2 10,28 -0,02 1,55 60 6

12 12 CHEFKOCH.de 19,7 10,01 -0,05 0,84 190 19

16 13 FOCUS Online 18,2 9,24 0,24 0,46 162 18

14 14 RTL.de 17,5 8,91 -0,16 1,32 167 19

13 15 wetter.com 17,4 8,86 -0,25 2,66 132 15

15 16 meinestadt.de 17,2 8,75 -0,30 1,08 174 20

17 17 DIE WELT 17,2 8,73 -0,10 1,29 163 19

18 18 DasÖrtliche 16,0 8,12 -0,13 -0,30 54 7

19 19 MSN 14,8 7,53 -0,07 -2,39 313 42

21 20 MyVideo 13,9 7,05 -0,13 -0,30 102 15

Top-3 Gains/Losses in net reach

Top-10 platforms: eBay at peak position

4


Source: AGOF internet facts 2011-01- 2012-11 / plan.net media intelligence

Top-10 platforms by net reach over time

Figures in m Unique User / month

25,01

25,06

18,62

15,01

13,04

13,28

13,68

12,62

12,23

11,19

0

2

4

6

8

10

12

14

16

18

20

22

24

26

28

T-Online

eBay.de

gutefrage.net

WEB.DE

computerbild.de

CHIP Online

Yahoo!Deutschland

BILD.de

GMX

SPIEGELONLINE

Publisher ranking November 2012

6

Ströer Interactive takes #8 from OMS


reporting timeframe: November 2012 / Source: AGOF internet facts 2012-11 / plan.net media intelligence

2012-

10

2012-

11 Publisher

Reach

in %

Unique User

in Mio.

Difference in UU to

2012-10

Contacts

in Mio. Ø Contacts

1 1 TOMORROW FOCUS 62,0 31,52 0,14 1.407 45

2 2 InteractiveMedia CCSP 58,2 29,58 -0,08 4.327 146

3 3 Axel Springer Media Impact 54,7 27,82 0,14 2.580 93

4 4 United Internet Media 54,3 27,63 0,02 4.765 173

5 5 eBay Advertising Group 51,7 26,28 0,01 4.999 190

6 6 IP Deutschland 50,2 25,53 -0,03 1.715 67

7 7 SevenOne Media 49,9 25,39 -0,03 950 37

9 8 Ströer Interactive 45,3 23,05 0,87 633 28

8 9 OMS 45,0 22,90 0,18 1.016 44

10 10 G+J Electronic Media Sales 41,0 20,82 0,10 974 47

11 11 Yahoo! Deutschland 39,0 19,83 -0,27 1.134 57

13 12 iq digital 36,4 18,49 0,82 909 49

12 13 ad pepper media 32,9 16,73 -1,84 147 9

14 14 freeXmedia 30,5 15,52 -0,04 959 62

15 15 Hi-Media Deutschland 28,7 14,60 -0,37 527 36

16 16 SPIEGEL QC 29,9 15,18 0,30 823 54

19 17 Unister Media 20,4 10,40 0,15 126 12

18 18 Glam Media 21,3 10,81 -0,34 184 17

17 19 Microsoft Advertising 20,5 10,43 -2,68 605 58

21 20 MAIRDUMONT MEDIA 16,3 8,27 -0,20 100 12

Top-3 Gains/Losses in net reach

Over 51 million onliners in Germany

7

Base: 112.283 unweighted cases (=70,21 m German speaking population in Germany 14 years and older);

Source: AGOF internet facts 2012-10 / plan.net media intelligence

51,77m use the Internet

50,84m have used the Internet in the

last 3 months

74% 72%

70,21m German speaking

population 14 years

and older

8

Onliners (last 12 months)

Figures in %

Internet penetration in Germany is at 74%

15

26

40

50 52

55 57 58

62 65

68

73 73 74

0

10

20

30

40

50

60

70

80

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Base: 1999-2009: German speaking population 14 years and older; since 2010: German speaking population in germany 14 years and older; Mean of

quarters a year / 2011: Mean of months a year / 2012: current month

Source: 1999-2004: @facts SevenOne Interactive / forsa. / ab 2005: AGOF internet facts 2005-II - 2012-11 / plan.net media intelligence

9

Online use (last 3 months) by age and gender

Figures in %

96 94 96

88

78

58

34

97 97 94

84

71

46

15

0

10

20

30

40

50

60

70

80

90

100

14-19 years 20-29 years 30-39 years 40-49 years 50-59 years 60-69 years 70 years andolder

Men

Women

Virtually everyone in younger demographics is

online



10

Online use (last 3 months) by age over time

Figures in %

92

96

86

95

77

95

66

86

50

74

27

52

9

23

0

10

20

30

40

50

60

70

80

90

100

2006 2007 2008 2009 2010 2011 2012

14 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 years andolder

Steady increase in online use in age groups 50

years and older in the past two years



11

Index Online use (last 3 months) by age and gender

Index 100 = German speaking population in Germany 14 years and older

107

93

133

132

131

119

103

72

31

0 20 40 60 80 100 120 140

Men

Women

14 - 19 years

20 - 29 years

30 - 39 years

40 - 49 years

50 - 59 years

60 - 69 years

70 years and older

Only the target groups 60 years and older remain to

use the internet below average

77

68

96

95

95

86

74

52

23

In %



12

Index Online use (last 3 months) by net household income and education

Index 100 = German speaking population in Germany 14 years and older

94

89

100

109

121

79

110

125

119

60 70 80 90 100 110 120 130 140

Under 1.000 EUR

1.000 - 2.000 EUR

2.000 - 3.000 EUR

3.000 - 4.000 EUR

4.000 EUR or more

None or Secondary Modern / Primary School

Secondary Schools

(Specialized) A-Levels

University Degree

Above average internet use amongst demographics

with higher incomes and education

In %

68

64

73

79

88

57

80

90

86



13

Gender and age of onliners

Figures in m / %

26,63 52%

24,21 48%

male

female

4,82 9%

9,40 19%

9,18 18% 11,54

23%

8,55 17%

4,67 9%

2,68 5%

14-19 years 20-29 years



70 years and older

The majority of online users are male and younger

than 50



14

Education and occupation of onliners

Figures in m / %

1,99 4%

15,13 30%

16,39 32%

7,77 15%

9,57 19%

NoneSecondary Modern / Primary SchoolSecondary Schools(Specialized) A-LevelsUniversity Degree

7,28 14%

33,34 66%

5,23 10%

4,99 10%

In educationEmployedRetired / PensionerNot employed

Two thirds of the online users are employed and

have at least completed secondary education



15

Personal income and net household income of onliners

Figures in m / %

14,35 28%

18,41 36%

8,37 17%

2,87 6%

2,64 5%

4,20 8%

Under 1.000 EUR1.000 - 2.000 EUR2.000 - 3.000 EUR3.000 - 4.000 EUR4.000 EUR or more

7,26 14%

14,15 28%

12,67 25%

7,58 15%

9,18 18%

58% of the onliners have a net household income of

more than 2.000 euros

Personal income Net household income



16

Place of use (at least occasionally)

Figures in %

The internet is used predominantly at home -

37% of onliners use the internet on the move via

laptop / mobile phone

95

36

8

12

37

30

95

33

7

9

27

25

0 10 20 30 40 50 60 70 80 90 100

At home

At work

At school, university

In public places

On the move

At friends / relatives, elsewhere

2012-11

2011-11



17

Base: 96.973 unweighted cases (= 49,40 m online users at home in the last 3 months in the German speaking population in Germany 14 years and older);


Online access at home (multiple choice)

Figures in %

79

64

10

9

25

15

11

0 10 20 30 40 50 60 70 80 90

Broadband

DSL

Cable

Other broadband connection (cable, 3G)

Narrowband

ISDN

Analog modem

Almost 80% of the onliners in Germany access the

internet via broadband

18

Information sources used online (at least occasionally)

Figures in %

E-Mail and search engines are the most used online

services



86

84

70

69

69

63

58

42

40

39

38

87

83

68

70

66

62

57

41

40

38

40

0 20 40 60 80 100

Email

Search Engines

Weather

Global News

Online Shopping

Local/Regional News

Online Banking

Product Reviews

Sport Results and News

Food and Beverage2012-11

2011-11

36

34

31

27

22

20

20

19

17

14

9

38

34

33

29

23

21

20

19

17

16

10

0 20 40 60 80 100

Cinema

TV Listings

Messenger

Family and Kids

Job Portals

Stars and Celebrities

Fitness and Wellness

Real Estate Listings

Blogs

Flirting, Dating

Horoscopes

2012-11

2011-11

19

Top-20 searched for products online

Figures in %

61

56

56

51

47

45

45

42

42

41

60

56

56

50

45

45

45

43

42

41

0 20 40 60 80

Books

Vacations

Tickets

Hotels

Shoes

Furniture

Airline Tickets

CDs

Train Ticktets

Telecommunication Products

2012-11

2011-11

40

39

38

36

36

36

35

35

34

34

39

38

39

37

37

35

35

35

34

33

0 20 40 60 80

Women's Clothing

Men's Clothing

Movies, Videos, DVDs

Computer-Hardware

Digital Cameras

Sports Equipment

Health Products, Medicine

Toys

Flatscreen TV

Used Cars

2012-11

2011-11

Books, vacations and tickets are the most searched

goods on the internet



20

Top-20 purchased products online

Figures in %

45

36

28

28

28

27

26

26

25

23

44

36

27

26

27

26

26

25

24

24

0 10 20 30 40 50

Books

Tickets

Women's Clothing

Shoes

Hotels

Vacations

CDs

Airline Tickets

Men's Clothing

Toys

2012-11

2011-11

22

21

19

18

18

18

16

16

14

14

22

21

20

18

18

17

16

16

14

14

0 10 20 30 40 50

Movies, DVDs

Train Tickets

Computer Hardware

Furniture

Health Products, Medicine

Sports Equipment

Computer Software

Telecommunication Products

Music, Movie Downloads

Computer- and Videogames

2012-11

2011-11

Books and tickets are most frequently purchased

goods



Profile AGOF internet facts 2012-11

Universe: 70,21 m (German speaking population in Germany

14 years and older)

Sample: 112.283 unweighted cases (101.316 onliners)

Time frame: November 2012

Reported websites: 756

Reported placement units: 3.983

Reported product categories: 59

Tel: +49 (0)89 2050 30

E-Mail: [email protected]

Web: www.plan-net.com

Facebook: facebook.com/plannet

Twitter: @plannet

contact

plan.net group

for digital communication gmbh & co.kg

House of Communication

80250 Munich, Germany

AGOF internet facts 2012-11 english version

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