A conspectus of constitutional JAN-ABR 2019 challenges ... · the workplace during working hours...
Transcript of A conspectus of constitutional JAN-ABR 2019 challenges ... · the workplace during working hours...
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
A conspectus of constitutionalchallenges associated with the
dismissal of employees for socialmedia-related misconduct in the
South African workplace CONSPECTO DOS DESAFIOS CONSTITUCIONAIS ASSOCIADOS Agrave DEMISSAtildeO DE EMPREGADOSPOR MAacute CONDUTA RELACIONADA AO USO DE REDES SOCIAIS NO AMBIENTE DE TRABALHO
SUL-AFRICANO
Howard Chitimira1 e Kefilwe Lekopanye2
AbstractCurrently there is no legislation that specifically outlaws the misuse of social mediain the South African workplace Consequently the absence of a robust social medialegislation has culminated into several unlawful and unconstitutional dismissals ofemployees for social media-related misconduct in the South African workplaceConversely this gap has also given rise to rampant abuse of social media platformsby employees in the South African workplace This status quo has caused variousconstitutional and other related challenges to be experienced by both employees andemployers in South Africa For instance the abuse of social media by employees inthe workplace during working hours could affect the reputation productivity andprofitability of their employerrsquos business Similarly any employersrsquo draconian rulesprohibiting or monitoring the use of social-media in the workplace could infringeupon their employeesrsquo rights to freedom of expression privacy dignity and freedomof association Accordingly the article discusses constitutional challenges that couldresult from the unlawful dismissal of employees for social media-related miscon-duct in the South African workplace In this regard the article exposes challengesthat occur when balancing the employeesrsquo constitutional rights and the employersrsquobusiness reputation and related rights This is done to isolate constitutional prob-lems that ensue from the abuse of social media by employees in the workplaceduring office working hours The article also discusses constitutional and relatedproblems that stem from the unlawful dismissals of employees for social media-related misconduct in the South African workplace Lastly recommendations thatcould be adopted to combat employeesrsquo social media-related misconduct andenhance the regulation of social media in the South African workplace are provided
KeywordsSocial media-related misconduct workplace challenges Constitution South Africa
ResumoAtualmente natildeo haacute legislaccedilatildeo que proscreva especificamente o mau uso de redessociais no ambiente de trabalho sul-africano Consequentemente a ausecircncia de umarigorosa legislaccedilatildeo sobre redes sociais culminou em inuacutemeras demissotildees inconsti-tucionais relacionadas ao mau uso de redes sociais no ambiente de trabalho naAacutefrica do Sul Em contrapartida essa lacuna tambeacutem favoreceu o uso excessivo dasredes sociais pelos funcionaacuterios de empresas desse mesmo paiacutes Esse status quocausou vaacuterios desafios constitucionais e de outros tipos enfrentados tantos pelosempregados quanto pelos empregadores na Aacutefrica do Sul Por exemplo o usoexcessivo de redes sociais por empregados em seu horaacuterio de trabalho pode afetara reputaccedilatildeo a produtividade e a rentabilidade do negoacutecio do empregador De modo
1 North-West University ndash LawCorner University Drive amp Albert
Luthuli Drive Mmabatho South Africa
httpsorcidorg0000-0003-1881-1242
2 North-West University ndash LawMmabatho South Africa
httpsorcidorg0000-0001-6691-310X
Recebido 22042018Aprovado 22112018
DOI httpdxdoiorg1015902317-6172201909
V 15 N 1JAN-ABR 2019
ISSN 2317-6172
ARTIGOS
2A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
INTRODUCTIONCurrently there is no legislation that specifically outlaws the misuse of social media in theSouth African workplace Consequently the absence of a robust social media legislation hasculminated into several unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace1 Conversely this gap has alsogiven rise to rampant abuse of social media platforms by employees in the South Africanworkplace This status quo has caused various constitutional and other related challenges to
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semelhante qualquer regra muito rigorosa de proibiccedilatildeo ou monitoramento do usode redes sociais no ambiente de trabalho pode infringir os direitos dos empregadosde liberdade de expressatildeo de privacidade de dignidade e de liberdade de associa-ccedilatildeo Dessa maneira este artigo apresenta os desafios constitucionais que poderiamresultar de demissotildees ilegais de empregados em razatildeo de maacute conduta relacionadaao uso de redes sociais no ambiente de trabalho na Aacutefrica do Sul Sob esse aspectoo presente artigo apresenta os desafios que podem ocorrer na tentativa de equiliacutebrioentre os direitos constitucionais dos empregados e a reputaccedilatildeo e direitos conexos donegoacutecio do empregador Este texto foi escrito com o objetivo de isolar os problemasconstitucionais que resultam do uso excessivo de redes sociais por empregadosdurante seu horaacuterio de trabalho Discute tambeacutem os problemas constitucionais eoutros a eles relacionados que se originam de demissotildees contraacuterias agrave lei em razatildeodo mau uso de redes sociais por empregados no ambiente de trabalho sul-africanoPor fim satildeo fornecidas recomendaccedilotildees que poderiam ser adotadas para combater amaacute conduta relacionada ao mau uso das redes sociais e para aumentar a regulamen-taccedilatildeo das redes sociais no ambiente de trabalho da Aacutefrica do Sul
Palavras-chaveMaacute conduta relacionada ao uso de redes sociais ambiente de trabalho desafiosConstituiccedilatildeo Aacutefrica do Sul
This article was influenced in part by Kefilwe Lekopanyes LLM dissertation entitled Selected Challenges Associ-ated with the Dismissal of Employees for Social Media-Related Misconduct in the South African WorkplaceThis articlealso made use of Potchefstroom Electronic Law Journal standard of style and citation available at lthttpwwwnwuaczasiteswwwnwuaczafilesfilesp-perdocumentsPER_Standard20for20Style20and20Citation_ENGLISH_rev23-08-2016_FINALpdfgt Accessed 26 dec 2018
It must be noted that the article is only limited to the employeesrsquo misuse of social media during office work-1
ing hours and their subsequent dismissal for social media-related misconduct in the South African workplaceLekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconduct inthe South African Workplace (LLM dissertation North-West University 2018) 74-99
be experienced by both employees and employers in South Africa2 For instance the abuseof social media by employees in the workplace during working hours could affect the repu-tation productivity and profitability of their employerrsquos business3 Similarly any employersrsquodraconian rules prohibiting or monitoring the use of social-media in the workplace couldinfringe upon their employeesrsquo rights to freedom of expression privacy dignity and freedomof association4 Accordingly the article discusses constitutional challenges that could resultfrom the unlawful dismissal of employees for social media-related misconduct in the SouthAfrican workplace5 In this regard the article exposes challenges that occur when balancingthe employeesrsquo constitutional rights and the employersrsquo business reputation and relatedrights6 This is done to isolate constitutional problems that ensue from the abuse of socialmedia by employees in the workplace during office working hours This is further done toexplore constitutional and related problems that stem from the unlawful dismissals of employ-ees for social media-related misconduct in the South African workplace
Moreover the article points out that the Constitution7 is the supreme law of South AfricaConsequently any law or conduct that is inconsistent with the Constitution is invalid8
3A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 74-99 Visser A Freedom of Expression2
in the Workplace and Social Networking Systems (LLM dissertation University of Johannesburg 2016) 3-45
Russell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3 3-53
Davey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80 81-83 McDonald P and ThompsonP ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries in Employment Relationsrdquo 2016International Journal of Management Reviews 69 70-81 Broughton A Higgins T Hicks B and Cox A Workplacesand Social Networking The Implications for Employment Relations (Research Paper Ref 1111 The Institutefor Employment Studies 2009) 1-35
McGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UK Per-4
spectiverdquo 2013 Human Rights Law Review 125 125ndash151 Davey 2012 De Rebus 82-83 Cilliers FG ldquoThe Roleand Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review 567 568-592 Buchbach JSocial Media Policies and Work Reconciling Personal Autonomy Interests and Employer Risk (PHD thesis QueenslandUniversity of Technology 2017) 15-255
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 74-99 Visser Freedom of Expression in5
the Workplace 3-45 Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate ReputationalRisk (MBA University of Pretoria 2012) 1-112
Štefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 International Jour-6
nal for Legal Research 11 11-17 Justin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016 AlternativeLaw Journal 271 272-274 Mtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 WithoutPrejudice 18 18-20 Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode LegalStudies Research Paper No 082015 2015) 1 2-28 and Lam H ldquoSocial Media Dilemmas in the EmploymentContextrdquo 2016 Employee Relations 420 421-437
Constitution of the Republic of South Africa 1996 (Constitution)7
Sections 1(c) and 2 of the Constitution 8
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Thus any employee dismissal for social media-related misconduct would be unfair if thatemployeersquos use of social media in the workplace was bona fide andor did not constitute aserious misconduct In this regard a serious misconduct is conduct which could warrantor justify a dismissal of an employee by his or her employer for social media-related miscon-duct For instance when an employee posts defamatory racial or prejudicial remarks abouthis or her employer or other employees on social media platforms he or she can be lawfullydismissed by the employer for social media-related misconduct9 Such misconduct couldsubsequently damage the name of the employer and other employees in the workplace TheConstitution states that everyone has the right to fair labour practices10An unfair dismissaloccurs where an employer fails to provide justifiable reasons for the dismissal of the employ-ee in question11 Such justifiable reasons usually relate to the conduct or capacity of anemployee12 or based on the operational requirements of the employer13Therefore dismissalof employees without justifiable reasons constitute an unfair labour practice in terms ofthe South African Constitution For this reason the article analyses the rights to dignity14
privacy15 freedom of expression16 and freedom of association17 in relation to some Con-stitutional challenges associated with the dismissal of employees for social media-relatedmisconduct in South Africa For instance Constitutional challenges involving the employ-ersrsquo intrusion on their employeesrsquo personal social media accounts andor social mediaplatforms are discussed Obviously such intrusion on the part of the employer negativelyaffects the employeesrsquo rights to freedom of expression dignity freedom of association andprivacy by unlawfully restricting andor interfering with their use of social media in theworkplace18 Lastly recommendations that could be adopted to combat employeesrsquo social
4A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lam 2016 Employee Relations 421-437 Davey 2012 De Rebus 81-83 Štefko 2016 International Journal for9
Legal Research 11-17
Section 23(1) of the Constitution10
Section 188(1)(a) of the Labour Relations Act 66 of 1995 (LRA) as amended by the Labour Relations11
Amendment Act 6 of 2014
Section 188(1)(a)(i) of the LRA12
Section 188(1)(a)(ii) of the LRA13
Section 10 of the Constitution14
Section 14 of the Constitution15
Section 16 of the Constitution16
Section 18 of the Constitution17
Abril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-18
Century Employeerdquo 2012 American Business Law Journal 63 65-124
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media-related misconduct and enhance the regulation of social media in the South Africanworkplace are provided
1 SCOPE AND LIMITATION OF THE ARTICLEThe discussion on the broad aspects of the principle of constitutional subsidiarity is beyondthe scope of this article The article is only limited to the employeesrsquo misuse of social mediaduring office working hours and their subsequent dismissal for social media-related mis-conduct in the South African workplace This entails that any lawful use of social media byemployees in the South African workplace during normal working hours will not give riseto social media-related misconduct andor their dismissal Thus although it might not real-ly matter where and when (actual time) the misuse of social media by employees occursthe article does not cover any abuse of social media by employees at their own leisure timeoutside the workplace working hours In this regard the authors submit that although themisuse of social media use by employees at their own leisure time outside normal workinghours could affect their employersrsquo business or reputation the employees would ordinarilybe held personally liable for their conduct through civil proceedings other than theiremployersrsquo workplace social media-related rules It is submitted that the outlawing of theabuse of social media by employees outside the workplace working hours must be carefullyenforced to avoid over-criminalisation and undue restriction of their constitutional rightsto privacy and freedom of association19The article is mainly premised on the adequacy ofthe current labour-related laws and social media-related rules andor practices in theSouth African workplace Consequently social media-related practices and related laws inother countries are not covered in this article The article seeks to expose the problems thatnormally result from the negative content of social media posts of both employees andemployers in the South African workplace This is done to isolate the challenges that occursespecially for employees that are sometimes dismissed for expressing their views on socialmedia platforms including all electronic communications via emails bona fide For instanceif an employee write a non-derogatory email or social media post about their employerother employees work or any other person in the workplace during office working hourshe or she must not be liable for social media-related misconduct The authors submit thatthe strict and unfair application of social media rules and laws could violate the employeesrsquorights to privacy and freedom of expression On the other hand the absence of clear flexibleand adequate social media laws andor rules in the workplace could also affect the employerswho could be held vicariously liable for their employeesrsquo social media-related misconduct
5A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 19
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Such laws and rules must clearly define what social media entails and the acceptable andorprohibited social media conduct in the workplace to protect both employers and employeesfrom violating social media laws and rules ignorantly Social media-related laws and rulesmust also provide penalties and applicable factors that must be considered by employersandor the courts when dealing with social media-related misconduct cases in the SouthAfrican workplace Lastly social media-related laws and rules must carefully provide thenecessary boundaries between acceptable and prohibited conduct of both employees andemployers in the workplace This approach will empower employers courts and other rel-evant persons to strike a health balance between the employersrsquo right to good name and todismiss employees for social media-related misconduct and the employeesrsquo rights to priva-cy and freedom of expression
2 METHODOLOGYNo empirical research methods as well as questionnaires statistical and other quantitativemethods are employed in this article The article is mainly focused on the general statutoryand constitutional analysis of social media laws andor rules in the South African workplaceThe authors employ qualitative research methods in this article Nonetheless no specifictheories andor theoretical analysis on the use of social media in the workplace is employedin this article Moreover related general principles andor related arguments underlying socialmedia-related misconduct in the South African workplace will only be referred to wherenecessary for clarity and comparative purposes
3 DEFINITION OF KEY TERMSFor the purposes of this article the term ldquosocial media-related misconductrdquo is defined asthe improper andor unlawful use of social media by employees in the workplace duringoffice hours to the detriment of their employers employersrsquo business or other persons20 Itis submitted that social media-related misconduct occurs inter alia when employees delib-erately or recklessly post derogatory comments about other persons including their employ-errsquos conduct or business on social media platforms Accordingly such conduct could result inthe dismissal of employees in question for social media-related misconduct in the South Africanworkplace21 However the aforesaid definition does not expressly indicate whether derogatory
6A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 20
Davey R 2016 Off Duty Misconduct in the Age of Social Media httpwwwgolegalcozaoff-duty-mis-21
conduct-in-the-age-of-social-media accessed 24 February 2016 1 Visser Freedom of Expression in theWorkplace 3-45 and Cilliers 2013 Northern Kentucky Law Review 568-592
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comments should only include racial prejudicial and defamatory comments by employees onsocial media platforms Despite this the authors submit that social media-related misconductshould be statutorily outlawed to prohibit all the forms of social media-related misconduct inthe South African workplace
The term ldquosocial mediardquo includes social interactions between one person and anotherusing technology and related instruments such as the Internet and cell phones through anycombination of words pictures videos email sharing documents or audio sharing22 Socialmedia also constitutes mobile and web-based technologies that allow people to interact byboth sharing and consuming information through social media platforms or email commu-nication23 This definition is satisfactorily broad as it includes several factors andor con-duct that could be regarded as social media
Moreover a ldquomisconductrdquo could include any wrong doing or delinquency on the partof the employee Thus any intentional deliberate negligent unacceptable or improperconduct of an employee is regarded as misconduct in the workplace For instance a mis-conduct could occur when an employee culpably disregards the rules for the workplacethat are given or indicated by express or implied terms of his or her employment contractand the employerrsquos disciplinary code24 The definition of misconduct does not adequatelyoutline what constitutes a misconduct for the purposes of social media-related misconductin South Africa However the misconduct definition does not cause confusion as it is rel-atively clear and can be understood by a layperson This could suggest that employers andthe relevant courts can consistently apply the definition of misconduct in relation to socialmedia-related cases in South Africa
Generally in the LRA the word ldquoworkplacerdquo refers to a place or places where the employ-ees of an employer work25 Although the term ldquoworkplacerdquo is broadly defined with referenceto public service and other purposes under the LRA26 it is not clearly indicated whetherthis definition is applicable to all types of workplace where employees are required to pro-vide services irrespective of their different employment contracts Therefore in this articlethe term ldquoworkplacerdquo refers to a place of employment for employees where they work orconduct their duties on a temporal contract or permanent basis during normal office working
7A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Venezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social Media Revolu-22
tionrdquo 2012 New Hampshire Bar Journal 24 25-39
Kietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understanding23
the Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241 243-251
Grogan J Dismissal 5 ed (Juta Cape Town 2013) 14324
Section 213 of the LRA25
Section 213 of the LRA26
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hours In this regard social media-related misconduct by employees outside the workplaceor normal office working hours is beyond the scope of this article
The term ldquodismissalrdquo is broadly defined in the LRA This Act enumerates a number ofinstances where an employee can be dismissed by his or her employer27 For instance dismissalentails that an employer has terminated a contract of employment of an employee with orwithout prior notice28 Dismissal also occurs when an employee reasonably expected theemployer to renew a fixed term contract of employment on the same or similar terms butthe employer offered to renew it on less favourable terms or does not renew it29 In thisregard the expectation of the employee must be objectively assessed by the courts and otherinterested parties Moreover a dismissal occurs where the employer refuses to allow anemployee to resume work after she (a) took maternity leave30 or (b) was absent from workfor up to four weeks before the expected date and up to eight weeks after the actual dateof the birth of her child31 Dismissal also occurs when an employer who dismissed severalemployees for the same reasons offers to re-employ one or more of them but refuses to re-employ the other employees32 Dismissal further occurs when an employee terminates acontract of employment with or without prior notice after a transfer in terms of section 197or section 197A of the LRA because the new employer provides the employee with condi-tions or circumstances at work that are less favourable than those provided to the employeeby the old employer33The LRA also stipulates that a dismissal could occur when an employ-ee terminates a contract of employment with or without notice due to intolerable workingconditions from his or her employer34 This also amounts to constructive dismissal on thepart of the employer As indicated the definition of ldquodismissalrdquo as contained in the LRA issatisfactorily broad because it outlines a number of instances where a dismissal of an employ-ee could occur in the South African workplace This suggests that the same or similar instancescan also be employed in respect of employee dismissals for social media-related miscon-duct in the South African workplace
Furthermore ldquosocial media abuserdquo occurs inter alia where employees use social mediainappropriately by posting material that may be defamatory racist and prejudicial to the
8A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 186(1) of the LRA27
Section 186(1)(a) of the LRA28
Section 186(1)(b) of the LRA29
Section 186(1)(c)(i) of the LRA30
Section 186(1)(c)(ii) of the LRA31
Section 186(1)(d) of the LRA32
Section 186(1)(f) of the LRA33
Section 186(1)(e) of the LRA34
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employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
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This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
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to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
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In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
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is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
2A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
INTRODUCTIONCurrently there is no legislation that specifically outlaws the misuse of social media in theSouth African workplace Consequently the absence of a robust social media legislation hasculminated into several unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace1 Conversely this gap has alsogiven rise to rampant abuse of social media platforms by employees in the South Africanworkplace This status quo has caused various constitutional and other related challenges to
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
semelhante qualquer regra muito rigorosa de proibiccedilatildeo ou monitoramento do usode redes sociais no ambiente de trabalho pode infringir os direitos dos empregadosde liberdade de expressatildeo de privacidade de dignidade e de liberdade de associa-ccedilatildeo Dessa maneira este artigo apresenta os desafios constitucionais que poderiamresultar de demissotildees ilegais de empregados em razatildeo de maacute conduta relacionadaao uso de redes sociais no ambiente de trabalho na Aacutefrica do Sul Sob esse aspectoo presente artigo apresenta os desafios que podem ocorrer na tentativa de equiliacutebrioentre os direitos constitucionais dos empregados e a reputaccedilatildeo e direitos conexos donegoacutecio do empregador Este texto foi escrito com o objetivo de isolar os problemasconstitucionais que resultam do uso excessivo de redes sociais por empregadosdurante seu horaacuterio de trabalho Discute tambeacutem os problemas constitucionais eoutros a eles relacionados que se originam de demissotildees contraacuterias agrave lei em razatildeodo mau uso de redes sociais por empregados no ambiente de trabalho sul-africanoPor fim satildeo fornecidas recomendaccedilotildees que poderiam ser adotadas para combater amaacute conduta relacionada ao mau uso das redes sociais e para aumentar a regulamen-taccedilatildeo das redes sociais no ambiente de trabalho da Aacutefrica do Sul
Palavras-chaveMaacute conduta relacionada ao uso de redes sociais ambiente de trabalho desafiosConstituiccedilatildeo Aacutefrica do Sul
This article was influenced in part by Kefilwe Lekopanyes LLM dissertation entitled Selected Challenges Associ-ated with the Dismissal of Employees for Social Media-Related Misconduct in the South African WorkplaceThis articlealso made use of Potchefstroom Electronic Law Journal standard of style and citation available at lthttpwwwnwuaczasiteswwwnwuaczafilesfilesp-perdocumentsPER_Standard20for20Style20and20Citation_ENGLISH_rev23-08-2016_FINALpdfgt Accessed 26 dec 2018
It must be noted that the article is only limited to the employeesrsquo misuse of social media during office work-1
ing hours and their subsequent dismissal for social media-related misconduct in the South African workplaceLekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconduct inthe South African Workplace (LLM dissertation North-West University 2018) 74-99
be experienced by both employees and employers in South Africa2 For instance the abuseof social media by employees in the workplace during working hours could affect the repu-tation productivity and profitability of their employerrsquos business3 Similarly any employersrsquodraconian rules prohibiting or monitoring the use of social-media in the workplace couldinfringe upon their employeesrsquo rights to freedom of expression privacy dignity and freedomof association4 Accordingly the article discusses constitutional challenges that could resultfrom the unlawful dismissal of employees for social media-related misconduct in the SouthAfrican workplace5 In this regard the article exposes challenges that occur when balancingthe employeesrsquo constitutional rights and the employersrsquo business reputation and relatedrights6 This is done to isolate constitutional problems that ensue from the abuse of socialmedia by employees in the workplace during office working hours This is further done toexplore constitutional and related problems that stem from the unlawful dismissals of employ-ees for social media-related misconduct in the South African workplace
Moreover the article points out that the Constitution7 is the supreme law of South AfricaConsequently any law or conduct that is inconsistent with the Constitution is invalid8
3A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 74-99 Visser A Freedom of Expression2
in the Workplace and Social Networking Systems (LLM dissertation University of Johannesburg 2016) 3-45
Russell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3 3-53
Davey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80 81-83 McDonald P and ThompsonP ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries in Employment Relationsrdquo 2016International Journal of Management Reviews 69 70-81 Broughton A Higgins T Hicks B and Cox A Workplacesand Social Networking The Implications for Employment Relations (Research Paper Ref 1111 The Institutefor Employment Studies 2009) 1-35
McGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UK Per-4
spectiverdquo 2013 Human Rights Law Review 125 125ndash151 Davey 2012 De Rebus 82-83 Cilliers FG ldquoThe Roleand Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review 567 568-592 Buchbach JSocial Media Policies and Work Reconciling Personal Autonomy Interests and Employer Risk (PHD thesis QueenslandUniversity of Technology 2017) 15-255
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 74-99 Visser Freedom of Expression in5
the Workplace 3-45 Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate ReputationalRisk (MBA University of Pretoria 2012) 1-112
Štefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 International Jour-6
nal for Legal Research 11 11-17 Justin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016 AlternativeLaw Journal 271 272-274 Mtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 WithoutPrejudice 18 18-20 Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode LegalStudies Research Paper No 082015 2015) 1 2-28 and Lam H ldquoSocial Media Dilemmas in the EmploymentContextrdquo 2016 Employee Relations 420 421-437
Constitution of the Republic of South Africa 1996 (Constitution)7
Sections 1(c) and 2 of the Constitution 8
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Thus any employee dismissal for social media-related misconduct would be unfair if thatemployeersquos use of social media in the workplace was bona fide andor did not constitute aserious misconduct In this regard a serious misconduct is conduct which could warrantor justify a dismissal of an employee by his or her employer for social media-related miscon-duct For instance when an employee posts defamatory racial or prejudicial remarks abouthis or her employer or other employees on social media platforms he or she can be lawfullydismissed by the employer for social media-related misconduct9 Such misconduct couldsubsequently damage the name of the employer and other employees in the workplace TheConstitution states that everyone has the right to fair labour practices10An unfair dismissaloccurs where an employer fails to provide justifiable reasons for the dismissal of the employ-ee in question11 Such justifiable reasons usually relate to the conduct or capacity of anemployee12 or based on the operational requirements of the employer13Therefore dismissalof employees without justifiable reasons constitute an unfair labour practice in terms ofthe South African Constitution For this reason the article analyses the rights to dignity14
privacy15 freedom of expression16 and freedom of association17 in relation to some Con-stitutional challenges associated with the dismissal of employees for social media-relatedmisconduct in South Africa For instance Constitutional challenges involving the employ-ersrsquo intrusion on their employeesrsquo personal social media accounts andor social mediaplatforms are discussed Obviously such intrusion on the part of the employer negativelyaffects the employeesrsquo rights to freedom of expression dignity freedom of association andprivacy by unlawfully restricting andor interfering with their use of social media in theworkplace18 Lastly recommendations that could be adopted to combat employeesrsquo social
4A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lam 2016 Employee Relations 421-437 Davey 2012 De Rebus 81-83 Štefko 2016 International Journal for9
Legal Research 11-17
Section 23(1) of the Constitution10
Section 188(1)(a) of the Labour Relations Act 66 of 1995 (LRA) as amended by the Labour Relations11
Amendment Act 6 of 2014
Section 188(1)(a)(i) of the LRA12
Section 188(1)(a)(ii) of the LRA13
Section 10 of the Constitution14
Section 14 of the Constitution15
Section 16 of the Constitution16
Section 18 of the Constitution17
Abril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-18
Century Employeerdquo 2012 American Business Law Journal 63 65-124
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
media-related misconduct and enhance the regulation of social media in the South Africanworkplace are provided
1 SCOPE AND LIMITATION OF THE ARTICLEThe discussion on the broad aspects of the principle of constitutional subsidiarity is beyondthe scope of this article The article is only limited to the employeesrsquo misuse of social mediaduring office working hours and their subsequent dismissal for social media-related mis-conduct in the South African workplace This entails that any lawful use of social media byemployees in the South African workplace during normal working hours will not give riseto social media-related misconduct andor their dismissal Thus although it might not real-ly matter where and when (actual time) the misuse of social media by employees occursthe article does not cover any abuse of social media by employees at their own leisure timeoutside the workplace working hours In this regard the authors submit that although themisuse of social media use by employees at their own leisure time outside normal workinghours could affect their employersrsquo business or reputation the employees would ordinarilybe held personally liable for their conduct through civil proceedings other than theiremployersrsquo workplace social media-related rules It is submitted that the outlawing of theabuse of social media by employees outside the workplace working hours must be carefullyenforced to avoid over-criminalisation and undue restriction of their constitutional rightsto privacy and freedom of association19The article is mainly premised on the adequacy ofthe current labour-related laws and social media-related rules andor practices in theSouth African workplace Consequently social media-related practices and related laws inother countries are not covered in this article The article seeks to expose the problems thatnormally result from the negative content of social media posts of both employees andemployers in the South African workplace This is done to isolate the challenges that occursespecially for employees that are sometimes dismissed for expressing their views on socialmedia platforms including all electronic communications via emails bona fide For instanceif an employee write a non-derogatory email or social media post about their employerother employees work or any other person in the workplace during office working hourshe or she must not be liable for social media-related misconduct The authors submit thatthe strict and unfair application of social media rules and laws could violate the employeesrsquorights to privacy and freedom of expression On the other hand the absence of clear flexibleand adequate social media laws andor rules in the workplace could also affect the employerswho could be held vicariously liable for their employeesrsquo social media-related misconduct
5A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 19
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Such laws and rules must clearly define what social media entails and the acceptable andorprohibited social media conduct in the workplace to protect both employers and employeesfrom violating social media laws and rules ignorantly Social media-related laws and rulesmust also provide penalties and applicable factors that must be considered by employersandor the courts when dealing with social media-related misconduct cases in the SouthAfrican workplace Lastly social media-related laws and rules must carefully provide thenecessary boundaries between acceptable and prohibited conduct of both employees andemployers in the workplace This approach will empower employers courts and other rel-evant persons to strike a health balance between the employersrsquo right to good name and todismiss employees for social media-related misconduct and the employeesrsquo rights to priva-cy and freedom of expression
2 METHODOLOGYNo empirical research methods as well as questionnaires statistical and other quantitativemethods are employed in this article The article is mainly focused on the general statutoryand constitutional analysis of social media laws andor rules in the South African workplaceThe authors employ qualitative research methods in this article Nonetheless no specifictheories andor theoretical analysis on the use of social media in the workplace is employedin this article Moreover related general principles andor related arguments underlying socialmedia-related misconduct in the South African workplace will only be referred to wherenecessary for clarity and comparative purposes
3 DEFINITION OF KEY TERMSFor the purposes of this article the term ldquosocial media-related misconductrdquo is defined asthe improper andor unlawful use of social media by employees in the workplace duringoffice hours to the detriment of their employers employersrsquo business or other persons20 Itis submitted that social media-related misconduct occurs inter alia when employees delib-erately or recklessly post derogatory comments about other persons including their employ-errsquos conduct or business on social media platforms Accordingly such conduct could result inthe dismissal of employees in question for social media-related misconduct in the South Africanworkplace21 However the aforesaid definition does not expressly indicate whether derogatory
6A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 20
Davey R 2016 Off Duty Misconduct in the Age of Social Media httpwwwgolegalcozaoff-duty-mis-21
conduct-in-the-age-of-social-media accessed 24 February 2016 1 Visser Freedom of Expression in theWorkplace 3-45 and Cilliers 2013 Northern Kentucky Law Review 568-592
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comments should only include racial prejudicial and defamatory comments by employees onsocial media platforms Despite this the authors submit that social media-related misconductshould be statutorily outlawed to prohibit all the forms of social media-related misconduct inthe South African workplace
The term ldquosocial mediardquo includes social interactions between one person and anotherusing technology and related instruments such as the Internet and cell phones through anycombination of words pictures videos email sharing documents or audio sharing22 Socialmedia also constitutes mobile and web-based technologies that allow people to interact byboth sharing and consuming information through social media platforms or email commu-nication23 This definition is satisfactorily broad as it includes several factors andor con-duct that could be regarded as social media
Moreover a ldquomisconductrdquo could include any wrong doing or delinquency on the partof the employee Thus any intentional deliberate negligent unacceptable or improperconduct of an employee is regarded as misconduct in the workplace For instance a mis-conduct could occur when an employee culpably disregards the rules for the workplacethat are given or indicated by express or implied terms of his or her employment contractand the employerrsquos disciplinary code24 The definition of misconduct does not adequatelyoutline what constitutes a misconduct for the purposes of social media-related misconductin South Africa However the misconduct definition does not cause confusion as it is rel-atively clear and can be understood by a layperson This could suggest that employers andthe relevant courts can consistently apply the definition of misconduct in relation to socialmedia-related cases in South Africa
Generally in the LRA the word ldquoworkplacerdquo refers to a place or places where the employ-ees of an employer work25 Although the term ldquoworkplacerdquo is broadly defined with referenceto public service and other purposes under the LRA26 it is not clearly indicated whetherthis definition is applicable to all types of workplace where employees are required to pro-vide services irrespective of their different employment contracts Therefore in this articlethe term ldquoworkplacerdquo refers to a place of employment for employees where they work orconduct their duties on a temporal contract or permanent basis during normal office working
7A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Venezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social Media Revolu-22
tionrdquo 2012 New Hampshire Bar Journal 24 25-39
Kietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understanding23
the Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241 243-251
Grogan J Dismissal 5 ed (Juta Cape Town 2013) 14324
Section 213 of the LRA25
Section 213 of the LRA26
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hours In this regard social media-related misconduct by employees outside the workplaceor normal office working hours is beyond the scope of this article
The term ldquodismissalrdquo is broadly defined in the LRA This Act enumerates a number ofinstances where an employee can be dismissed by his or her employer27 For instance dismissalentails that an employer has terminated a contract of employment of an employee with orwithout prior notice28 Dismissal also occurs when an employee reasonably expected theemployer to renew a fixed term contract of employment on the same or similar terms butthe employer offered to renew it on less favourable terms or does not renew it29 In thisregard the expectation of the employee must be objectively assessed by the courts and otherinterested parties Moreover a dismissal occurs where the employer refuses to allow anemployee to resume work after she (a) took maternity leave30 or (b) was absent from workfor up to four weeks before the expected date and up to eight weeks after the actual dateof the birth of her child31 Dismissal also occurs when an employer who dismissed severalemployees for the same reasons offers to re-employ one or more of them but refuses to re-employ the other employees32 Dismissal further occurs when an employee terminates acontract of employment with or without prior notice after a transfer in terms of section 197or section 197A of the LRA because the new employer provides the employee with condi-tions or circumstances at work that are less favourable than those provided to the employeeby the old employer33The LRA also stipulates that a dismissal could occur when an employ-ee terminates a contract of employment with or without notice due to intolerable workingconditions from his or her employer34 This also amounts to constructive dismissal on thepart of the employer As indicated the definition of ldquodismissalrdquo as contained in the LRA issatisfactorily broad because it outlines a number of instances where a dismissal of an employ-ee could occur in the South African workplace This suggests that the same or similar instancescan also be employed in respect of employee dismissals for social media-related miscon-duct in the South African workplace
Furthermore ldquosocial media abuserdquo occurs inter alia where employees use social mediainappropriately by posting material that may be defamatory racist and prejudicial to the
8A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 186(1) of the LRA27
Section 186(1)(a) of the LRA28
Section 186(1)(b) of the LRA29
Section 186(1)(c)(i) of the LRA30
Section 186(1)(c)(ii) of the LRA31
Section 186(1)(d) of the LRA32
Section 186(1)(f) of the LRA33
Section 186(1)(e) of the LRA34
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employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
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This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
be experienced by both employees and employers in South Africa2 For instance the abuseof social media by employees in the workplace during working hours could affect the repu-tation productivity and profitability of their employerrsquos business3 Similarly any employersrsquodraconian rules prohibiting or monitoring the use of social-media in the workplace couldinfringe upon their employeesrsquo rights to freedom of expression privacy dignity and freedomof association4 Accordingly the article discusses constitutional challenges that could resultfrom the unlawful dismissal of employees for social media-related misconduct in the SouthAfrican workplace5 In this regard the article exposes challenges that occur when balancingthe employeesrsquo constitutional rights and the employersrsquo business reputation and relatedrights6 This is done to isolate constitutional problems that ensue from the abuse of socialmedia by employees in the workplace during office working hours This is further done toexplore constitutional and related problems that stem from the unlawful dismissals of employ-ees for social media-related misconduct in the South African workplace
Moreover the article points out that the Constitution7 is the supreme law of South AfricaConsequently any law or conduct that is inconsistent with the Constitution is invalid8
3A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 74-99 Visser A Freedom of Expression2
in the Workplace and Social Networking Systems (LLM dissertation University of Johannesburg 2016) 3-45
Russell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3 3-53
Davey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80 81-83 McDonald P and ThompsonP ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries in Employment Relationsrdquo 2016International Journal of Management Reviews 69 70-81 Broughton A Higgins T Hicks B and Cox A Workplacesand Social Networking The Implications for Employment Relations (Research Paper Ref 1111 The Institutefor Employment Studies 2009) 1-35
McGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UK Per-4
spectiverdquo 2013 Human Rights Law Review 125 125ndash151 Davey 2012 De Rebus 82-83 Cilliers FG ldquoThe Roleand Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review 567 568-592 Buchbach JSocial Media Policies and Work Reconciling Personal Autonomy Interests and Employer Risk (PHD thesis QueenslandUniversity of Technology 2017) 15-255
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 74-99 Visser Freedom of Expression in5
the Workplace 3-45 Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate ReputationalRisk (MBA University of Pretoria 2012) 1-112
Štefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 International Jour-6
nal for Legal Research 11 11-17 Justin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016 AlternativeLaw Journal 271 272-274 Mtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 WithoutPrejudice 18 18-20 Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode LegalStudies Research Paper No 082015 2015) 1 2-28 and Lam H ldquoSocial Media Dilemmas in the EmploymentContextrdquo 2016 Employee Relations 420 421-437
Constitution of the Republic of South Africa 1996 (Constitution)7
Sections 1(c) and 2 of the Constitution 8
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Thus any employee dismissal for social media-related misconduct would be unfair if thatemployeersquos use of social media in the workplace was bona fide andor did not constitute aserious misconduct In this regard a serious misconduct is conduct which could warrantor justify a dismissal of an employee by his or her employer for social media-related miscon-duct For instance when an employee posts defamatory racial or prejudicial remarks abouthis or her employer or other employees on social media platforms he or she can be lawfullydismissed by the employer for social media-related misconduct9 Such misconduct couldsubsequently damage the name of the employer and other employees in the workplace TheConstitution states that everyone has the right to fair labour practices10An unfair dismissaloccurs where an employer fails to provide justifiable reasons for the dismissal of the employ-ee in question11 Such justifiable reasons usually relate to the conduct or capacity of anemployee12 or based on the operational requirements of the employer13Therefore dismissalof employees without justifiable reasons constitute an unfair labour practice in terms ofthe South African Constitution For this reason the article analyses the rights to dignity14
privacy15 freedom of expression16 and freedom of association17 in relation to some Con-stitutional challenges associated with the dismissal of employees for social media-relatedmisconduct in South Africa For instance Constitutional challenges involving the employ-ersrsquo intrusion on their employeesrsquo personal social media accounts andor social mediaplatforms are discussed Obviously such intrusion on the part of the employer negativelyaffects the employeesrsquo rights to freedom of expression dignity freedom of association andprivacy by unlawfully restricting andor interfering with their use of social media in theworkplace18 Lastly recommendations that could be adopted to combat employeesrsquo social
4A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lam 2016 Employee Relations 421-437 Davey 2012 De Rebus 81-83 Štefko 2016 International Journal for9
Legal Research 11-17
Section 23(1) of the Constitution10
Section 188(1)(a) of the Labour Relations Act 66 of 1995 (LRA) as amended by the Labour Relations11
Amendment Act 6 of 2014
Section 188(1)(a)(i) of the LRA12
Section 188(1)(a)(ii) of the LRA13
Section 10 of the Constitution14
Section 14 of the Constitution15
Section 16 of the Constitution16
Section 18 of the Constitution17
Abril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-18
Century Employeerdquo 2012 American Business Law Journal 63 65-124
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media-related misconduct and enhance the regulation of social media in the South Africanworkplace are provided
1 SCOPE AND LIMITATION OF THE ARTICLEThe discussion on the broad aspects of the principle of constitutional subsidiarity is beyondthe scope of this article The article is only limited to the employeesrsquo misuse of social mediaduring office working hours and their subsequent dismissal for social media-related mis-conduct in the South African workplace This entails that any lawful use of social media byemployees in the South African workplace during normal working hours will not give riseto social media-related misconduct andor their dismissal Thus although it might not real-ly matter where and when (actual time) the misuse of social media by employees occursthe article does not cover any abuse of social media by employees at their own leisure timeoutside the workplace working hours In this regard the authors submit that although themisuse of social media use by employees at their own leisure time outside normal workinghours could affect their employersrsquo business or reputation the employees would ordinarilybe held personally liable for their conduct through civil proceedings other than theiremployersrsquo workplace social media-related rules It is submitted that the outlawing of theabuse of social media by employees outside the workplace working hours must be carefullyenforced to avoid over-criminalisation and undue restriction of their constitutional rightsto privacy and freedom of association19The article is mainly premised on the adequacy ofthe current labour-related laws and social media-related rules andor practices in theSouth African workplace Consequently social media-related practices and related laws inother countries are not covered in this article The article seeks to expose the problems thatnormally result from the negative content of social media posts of both employees andemployers in the South African workplace This is done to isolate the challenges that occursespecially for employees that are sometimes dismissed for expressing their views on socialmedia platforms including all electronic communications via emails bona fide For instanceif an employee write a non-derogatory email or social media post about their employerother employees work or any other person in the workplace during office working hourshe or she must not be liable for social media-related misconduct The authors submit thatthe strict and unfair application of social media rules and laws could violate the employeesrsquorights to privacy and freedom of expression On the other hand the absence of clear flexibleand adequate social media laws andor rules in the workplace could also affect the employerswho could be held vicariously liable for their employeesrsquo social media-related misconduct
5A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 19
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Such laws and rules must clearly define what social media entails and the acceptable andorprohibited social media conduct in the workplace to protect both employers and employeesfrom violating social media laws and rules ignorantly Social media-related laws and rulesmust also provide penalties and applicable factors that must be considered by employersandor the courts when dealing with social media-related misconduct cases in the SouthAfrican workplace Lastly social media-related laws and rules must carefully provide thenecessary boundaries between acceptable and prohibited conduct of both employees andemployers in the workplace This approach will empower employers courts and other rel-evant persons to strike a health balance between the employersrsquo right to good name and todismiss employees for social media-related misconduct and the employeesrsquo rights to priva-cy and freedom of expression
2 METHODOLOGYNo empirical research methods as well as questionnaires statistical and other quantitativemethods are employed in this article The article is mainly focused on the general statutoryand constitutional analysis of social media laws andor rules in the South African workplaceThe authors employ qualitative research methods in this article Nonetheless no specifictheories andor theoretical analysis on the use of social media in the workplace is employedin this article Moreover related general principles andor related arguments underlying socialmedia-related misconduct in the South African workplace will only be referred to wherenecessary for clarity and comparative purposes
3 DEFINITION OF KEY TERMSFor the purposes of this article the term ldquosocial media-related misconductrdquo is defined asthe improper andor unlawful use of social media by employees in the workplace duringoffice hours to the detriment of their employers employersrsquo business or other persons20 Itis submitted that social media-related misconduct occurs inter alia when employees delib-erately or recklessly post derogatory comments about other persons including their employ-errsquos conduct or business on social media platforms Accordingly such conduct could result inthe dismissal of employees in question for social media-related misconduct in the South Africanworkplace21 However the aforesaid definition does not expressly indicate whether derogatory
6A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 20
Davey R 2016 Off Duty Misconduct in the Age of Social Media httpwwwgolegalcozaoff-duty-mis-21
conduct-in-the-age-of-social-media accessed 24 February 2016 1 Visser Freedom of Expression in theWorkplace 3-45 and Cilliers 2013 Northern Kentucky Law Review 568-592
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comments should only include racial prejudicial and defamatory comments by employees onsocial media platforms Despite this the authors submit that social media-related misconductshould be statutorily outlawed to prohibit all the forms of social media-related misconduct inthe South African workplace
The term ldquosocial mediardquo includes social interactions between one person and anotherusing technology and related instruments such as the Internet and cell phones through anycombination of words pictures videos email sharing documents or audio sharing22 Socialmedia also constitutes mobile and web-based technologies that allow people to interact byboth sharing and consuming information through social media platforms or email commu-nication23 This definition is satisfactorily broad as it includes several factors andor con-duct that could be regarded as social media
Moreover a ldquomisconductrdquo could include any wrong doing or delinquency on the partof the employee Thus any intentional deliberate negligent unacceptable or improperconduct of an employee is regarded as misconduct in the workplace For instance a mis-conduct could occur when an employee culpably disregards the rules for the workplacethat are given or indicated by express or implied terms of his or her employment contractand the employerrsquos disciplinary code24 The definition of misconduct does not adequatelyoutline what constitutes a misconduct for the purposes of social media-related misconductin South Africa However the misconduct definition does not cause confusion as it is rel-atively clear and can be understood by a layperson This could suggest that employers andthe relevant courts can consistently apply the definition of misconduct in relation to socialmedia-related cases in South Africa
Generally in the LRA the word ldquoworkplacerdquo refers to a place or places where the employ-ees of an employer work25 Although the term ldquoworkplacerdquo is broadly defined with referenceto public service and other purposes under the LRA26 it is not clearly indicated whetherthis definition is applicable to all types of workplace where employees are required to pro-vide services irrespective of their different employment contracts Therefore in this articlethe term ldquoworkplacerdquo refers to a place of employment for employees where they work orconduct their duties on a temporal contract or permanent basis during normal office working
7A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Venezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social Media Revolu-22
tionrdquo 2012 New Hampshire Bar Journal 24 25-39
Kietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understanding23
the Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241 243-251
Grogan J Dismissal 5 ed (Juta Cape Town 2013) 14324
Section 213 of the LRA25
Section 213 of the LRA26
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hours In this regard social media-related misconduct by employees outside the workplaceor normal office working hours is beyond the scope of this article
The term ldquodismissalrdquo is broadly defined in the LRA This Act enumerates a number ofinstances where an employee can be dismissed by his or her employer27 For instance dismissalentails that an employer has terminated a contract of employment of an employee with orwithout prior notice28 Dismissal also occurs when an employee reasonably expected theemployer to renew a fixed term contract of employment on the same or similar terms butthe employer offered to renew it on less favourable terms or does not renew it29 In thisregard the expectation of the employee must be objectively assessed by the courts and otherinterested parties Moreover a dismissal occurs where the employer refuses to allow anemployee to resume work after she (a) took maternity leave30 or (b) was absent from workfor up to four weeks before the expected date and up to eight weeks after the actual dateof the birth of her child31 Dismissal also occurs when an employer who dismissed severalemployees for the same reasons offers to re-employ one or more of them but refuses to re-employ the other employees32 Dismissal further occurs when an employee terminates acontract of employment with or without prior notice after a transfer in terms of section 197or section 197A of the LRA because the new employer provides the employee with condi-tions or circumstances at work that are less favourable than those provided to the employeeby the old employer33The LRA also stipulates that a dismissal could occur when an employ-ee terminates a contract of employment with or without notice due to intolerable workingconditions from his or her employer34 This also amounts to constructive dismissal on thepart of the employer As indicated the definition of ldquodismissalrdquo as contained in the LRA issatisfactorily broad because it outlines a number of instances where a dismissal of an employ-ee could occur in the South African workplace This suggests that the same or similar instancescan also be employed in respect of employee dismissals for social media-related miscon-duct in the South African workplace
Furthermore ldquosocial media abuserdquo occurs inter alia where employees use social mediainappropriately by posting material that may be defamatory racist and prejudicial to the
8A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 186(1) of the LRA27
Section 186(1)(a) of the LRA28
Section 186(1)(b) of the LRA29
Section 186(1)(c)(i) of the LRA30
Section 186(1)(c)(ii) of the LRA31
Section 186(1)(d) of the LRA32
Section 186(1)(f) of the LRA33
Section 186(1)(e) of the LRA34
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employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
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This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Thus any employee dismissal for social media-related misconduct would be unfair if thatemployeersquos use of social media in the workplace was bona fide andor did not constitute aserious misconduct In this regard a serious misconduct is conduct which could warrantor justify a dismissal of an employee by his or her employer for social media-related miscon-duct For instance when an employee posts defamatory racial or prejudicial remarks abouthis or her employer or other employees on social media platforms he or she can be lawfullydismissed by the employer for social media-related misconduct9 Such misconduct couldsubsequently damage the name of the employer and other employees in the workplace TheConstitution states that everyone has the right to fair labour practices10An unfair dismissaloccurs where an employer fails to provide justifiable reasons for the dismissal of the employ-ee in question11 Such justifiable reasons usually relate to the conduct or capacity of anemployee12 or based on the operational requirements of the employer13Therefore dismissalof employees without justifiable reasons constitute an unfair labour practice in terms ofthe South African Constitution For this reason the article analyses the rights to dignity14
privacy15 freedom of expression16 and freedom of association17 in relation to some Con-stitutional challenges associated with the dismissal of employees for social media-relatedmisconduct in South Africa For instance Constitutional challenges involving the employ-ersrsquo intrusion on their employeesrsquo personal social media accounts andor social mediaplatforms are discussed Obviously such intrusion on the part of the employer negativelyaffects the employeesrsquo rights to freedom of expression dignity freedom of association andprivacy by unlawfully restricting andor interfering with their use of social media in theworkplace18 Lastly recommendations that could be adopted to combat employeesrsquo social
4A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lam 2016 Employee Relations 421-437 Davey 2012 De Rebus 81-83 Štefko 2016 International Journal for9
Legal Research 11-17
Section 23(1) of the Constitution10
Section 188(1)(a) of the Labour Relations Act 66 of 1995 (LRA) as amended by the Labour Relations11
Amendment Act 6 of 2014
Section 188(1)(a)(i) of the LRA12
Section 188(1)(a)(ii) of the LRA13
Section 10 of the Constitution14
Section 14 of the Constitution15
Section 16 of the Constitution16
Section 18 of the Constitution17
Abril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-18
Century Employeerdquo 2012 American Business Law Journal 63 65-124
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
media-related misconduct and enhance the regulation of social media in the South Africanworkplace are provided
1 SCOPE AND LIMITATION OF THE ARTICLEThe discussion on the broad aspects of the principle of constitutional subsidiarity is beyondthe scope of this article The article is only limited to the employeesrsquo misuse of social mediaduring office working hours and their subsequent dismissal for social media-related mis-conduct in the South African workplace This entails that any lawful use of social media byemployees in the South African workplace during normal working hours will not give riseto social media-related misconduct andor their dismissal Thus although it might not real-ly matter where and when (actual time) the misuse of social media by employees occursthe article does not cover any abuse of social media by employees at their own leisure timeoutside the workplace working hours In this regard the authors submit that although themisuse of social media use by employees at their own leisure time outside normal workinghours could affect their employersrsquo business or reputation the employees would ordinarilybe held personally liable for their conduct through civil proceedings other than theiremployersrsquo workplace social media-related rules It is submitted that the outlawing of theabuse of social media by employees outside the workplace working hours must be carefullyenforced to avoid over-criminalisation and undue restriction of their constitutional rightsto privacy and freedom of association19The article is mainly premised on the adequacy ofthe current labour-related laws and social media-related rules andor practices in theSouth African workplace Consequently social media-related practices and related laws inother countries are not covered in this article The article seeks to expose the problems thatnormally result from the negative content of social media posts of both employees andemployers in the South African workplace This is done to isolate the challenges that occursespecially for employees that are sometimes dismissed for expressing their views on socialmedia platforms including all electronic communications via emails bona fide For instanceif an employee write a non-derogatory email or social media post about their employerother employees work or any other person in the workplace during office working hourshe or she must not be liable for social media-related misconduct The authors submit thatthe strict and unfair application of social media rules and laws could violate the employeesrsquorights to privacy and freedom of expression On the other hand the absence of clear flexibleand adequate social media laws andor rules in the workplace could also affect the employerswho could be held vicariously liable for their employeesrsquo social media-related misconduct
5A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 19
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Such laws and rules must clearly define what social media entails and the acceptable andorprohibited social media conduct in the workplace to protect both employers and employeesfrom violating social media laws and rules ignorantly Social media-related laws and rulesmust also provide penalties and applicable factors that must be considered by employersandor the courts when dealing with social media-related misconduct cases in the SouthAfrican workplace Lastly social media-related laws and rules must carefully provide thenecessary boundaries between acceptable and prohibited conduct of both employees andemployers in the workplace This approach will empower employers courts and other rel-evant persons to strike a health balance between the employersrsquo right to good name and todismiss employees for social media-related misconduct and the employeesrsquo rights to priva-cy and freedom of expression
2 METHODOLOGYNo empirical research methods as well as questionnaires statistical and other quantitativemethods are employed in this article The article is mainly focused on the general statutoryand constitutional analysis of social media laws andor rules in the South African workplaceThe authors employ qualitative research methods in this article Nonetheless no specifictheories andor theoretical analysis on the use of social media in the workplace is employedin this article Moreover related general principles andor related arguments underlying socialmedia-related misconduct in the South African workplace will only be referred to wherenecessary for clarity and comparative purposes
3 DEFINITION OF KEY TERMSFor the purposes of this article the term ldquosocial media-related misconductrdquo is defined asthe improper andor unlawful use of social media by employees in the workplace duringoffice hours to the detriment of their employers employersrsquo business or other persons20 Itis submitted that social media-related misconduct occurs inter alia when employees delib-erately or recklessly post derogatory comments about other persons including their employ-errsquos conduct or business on social media platforms Accordingly such conduct could result inthe dismissal of employees in question for social media-related misconduct in the South Africanworkplace21 However the aforesaid definition does not expressly indicate whether derogatory
6A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 20
Davey R 2016 Off Duty Misconduct in the Age of Social Media httpwwwgolegalcozaoff-duty-mis-21
conduct-in-the-age-of-social-media accessed 24 February 2016 1 Visser Freedom of Expression in theWorkplace 3-45 and Cilliers 2013 Northern Kentucky Law Review 568-592
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
comments should only include racial prejudicial and defamatory comments by employees onsocial media platforms Despite this the authors submit that social media-related misconductshould be statutorily outlawed to prohibit all the forms of social media-related misconduct inthe South African workplace
The term ldquosocial mediardquo includes social interactions between one person and anotherusing technology and related instruments such as the Internet and cell phones through anycombination of words pictures videos email sharing documents or audio sharing22 Socialmedia also constitutes mobile and web-based technologies that allow people to interact byboth sharing and consuming information through social media platforms or email commu-nication23 This definition is satisfactorily broad as it includes several factors andor con-duct that could be regarded as social media
Moreover a ldquomisconductrdquo could include any wrong doing or delinquency on the partof the employee Thus any intentional deliberate negligent unacceptable or improperconduct of an employee is regarded as misconduct in the workplace For instance a mis-conduct could occur when an employee culpably disregards the rules for the workplacethat are given or indicated by express or implied terms of his or her employment contractand the employerrsquos disciplinary code24 The definition of misconduct does not adequatelyoutline what constitutes a misconduct for the purposes of social media-related misconductin South Africa However the misconduct definition does not cause confusion as it is rel-atively clear and can be understood by a layperson This could suggest that employers andthe relevant courts can consistently apply the definition of misconduct in relation to socialmedia-related cases in South Africa
Generally in the LRA the word ldquoworkplacerdquo refers to a place or places where the employ-ees of an employer work25 Although the term ldquoworkplacerdquo is broadly defined with referenceto public service and other purposes under the LRA26 it is not clearly indicated whetherthis definition is applicable to all types of workplace where employees are required to pro-vide services irrespective of their different employment contracts Therefore in this articlethe term ldquoworkplacerdquo refers to a place of employment for employees where they work orconduct their duties on a temporal contract or permanent basis during normal office working
7A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Venezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social Media Revolu-22
tionrdquo 2012 New Hampshire Bar Journal 24 25-39
Kietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understanding23
the Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241 243-251
Grogan J Dismissal 5 ed (Juta Cape Town 2013) 14324
Section 213 of the LRA25
Section 213 of the LRA26
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
hours In this regard social media-related misconduct by employees outside the workplaceor normal office working hours is beyond the scope of this article
The term ldquodismissalrdquo is broadly defined in the LRA This Act enumerates a number ofinstances where an employee can be dismissed by his or her employer27 For instance dismissalentails that an employer has terminated a contract of employment of an employee with orwithout prior notice28 Dismissal also occurs when an employee reasonably expected theemployer to renew a fixed term contract of employment on the same or similar terms butthe employer offered to renew it on less favourable terms or does not renew it29 In thisregard the expectation of the employee must be objectively assessed by the courts and otherinterested parties Moreover a dismissal occurs where the employer refuses to allow anemployee to resume work after she (a) took maternity leave30 or (b) was absent from workfor up to four weeks before the expected date and up to eight weeks after the actual dateof the birth of her child31 Dismissal also occurs when an employer who dismissed severalemployees for the same reasons offers to re-employ one or more of them but refuses to re-employ the other employees32 Dismissal further occurs when an employee terminates acontract of employment with or without prior notice after a transfer in terms of section 197or section 197A of the LRA because the new employer provides the employee with condi-tions or circumstances at work that are less favourable than those provided to the employeeby the old employer33The LRA also stipulates that a dismissal could occur when an employ-ee terminates a contract of employment with or without notice due to intolerable workingconditions from his or her employer34 This also amounts to constructive dismissal on thepart of the employer As indicated the definition of ldquodismissalrdquo as contained in the LRA issatisfactorily broad because it outlines a number of instances where a dismissal of an employ-ee could occur in the South African workplace This suggests that the same or similar instancescan also be employed in respect of employee dismissals for social media-related miscon-duct in the South African workplace
Furthermore ldquosocial media abuserdquo occurs inter alia where employees use social mediainappropriately by posting material that may be defamatory racist and prejudicial to the
8A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 186(1) of the LRA27
Section 186(1)(a) of the LRA28
Section 186(1)(b) of the LRA29
Section 186(1)(c)(i) of the LRA30
Section 186(1)(c)(ii) of the LRA31
Section 186(1)(d) of the LRA32
Section 186(1)(f) of the LRA33
Section 186(1)(e) of the LRA34
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
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will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
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In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
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is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
media-related misconduct and enhance the regulation of social media in the South Africanworkplace are provided
1 SCOPE AND LIMITATION OF THE ARTICLEThe discussion on the broad aspects of the principle of constitutional subsidiarity is beyondthe scope of this article The article is only limited to the employeesrsquo misuse of social mediaduring office working hours and their subsequent dismissal for social media-related mis-conduct in the South African workplace This entails that any lawful use of social media byemployees in the South African workplace during normal working hours will not give riseto social media-related misconduct andor their dismissal Thus although it might not real-ly matter where and when (actual time) the misuse of social media by employees occursthe article does not cover any abuse of social media by employees at their own leisure timeoutside the workplace working hours In this regard the authors submit that although themisuse of social media use by employees at their own leisure time outside normal workinghours could affect their employersrsquo business or reputation the employees would ordinarilybe held personally liable for their conduct through civil proceedings other than theiremployersrsquo workplace social media-related rules It is submitted that the outlawing of theabuse of social media by employees outside the workplace working hours must be carefullyenforced to avoid over-criminalisation and undue restriction of their constitutional rightsto privacy and freedom of association19The article is mainly premised on the adequacy ofthe current labour-related laws and social media-related rules andor practices in theSouth African workplace Consequently social media-related practices and related laws inother countries are not covered in this article The article seeks to expose the problems thatnormally result from the negative content of social media posts of both employees andemployers in the South African workplace This is done to isolate the challenges that occursespecially for employees that are sometimes dismissed for expressing their views on socialmedia platforms including all electronic communications via emails bona fide For instanceif an employee write a non-derogatory email or social media post about their employerother employees work or any other person in the workplace during office working hourshe or she must not be liable for social media-related misconduct The authors submit thatthe strict and unfair application of social media rules and laws could violate the employeesrsquorights to privacy and freedom of expression On the other hand the absence of clear flexibleand adequate social media laws andor rules in the workplace could also affect the employerswho could be held vicariously liable for their employeesrsquo social media-related misconduct
5A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 19
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Such laws and rules must clearly define what social media entails and the acceptable andorprohibited social media conduct in the workplace to protect both employers and employeesfrom violating social media laws and rules ignorantly Social media-related laws and rulesmust also provide penalties and applicable factors that must be considered by employersandor the courts when dealing with social media-related misconduct cases in the SouthAfrican workplace Lastly social media-related laws and rules must carefully provide thenecessary boundaries between acceptable and prohibited conduct of both employees andemployers in the workplace This approach will empower employers courts and other rel-evant persons to strike a health balance between the employersrsquo right to good name and todismiss employees for social media-related misconduct and the employeesrsquo rights to priva-cy and freedom of expression
2 METHODOLOGYNo empirical research methods as well as questionnaires statistical and other quantitativemethods are employed in this article The article is mainly focused on the general statutoryand constitutional analysis of social media laws andor rules in the South African workplaceThe authors employ qualitative research methods in this article Nonetheless no specifictheories andor theoretical analysis on the use of social media in the workplace is employedin this article Moreover related general principles andor related arguments underlying socialmedia-related misconduct in the South African workplace will only be referred to wherenecessary for clarity and comparative purposes
3 DEFINITION OF KEY TERMSFor the purposes of this article the term ldquosocial media-related misconductrdquo is defined asthe improper andor unlawful use of social media by employees in the workplace duringoffice hours to the detriment of their employers employersrsquo business or other persons20 Itis submitted that social media-related misconduct occurs inter alia when employees delib-erately or recklessly post derogatory comments about other persons including their employ-errsquos conduct or business on social media platforms Accordingly such conduct could result inthe dismissal of employees in question for social media-related misconduct in the South Africanworkplace21 However the aforesaid definition does not expressly indicate whether derogatory
6A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 20
Davey R 2016 Off Duty Misconduct in the Age of Social Media httpwwwgolegalcozaoff-duty-mis-21
conduct-in-the-age-of-social-media accessed 24 February 2016 1 Visser Freedom of Expression in theWorkplace 3-45 and Cilliers 2013 Northern Kentucky Law Review 568-592
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
comments should only include racial prejudicial and defamatory comments by employees onsocial media platforms Despite this the authors submit that social media-related misconductshould be statutorily outlawed to prohibit all the forms of social media-related misconduct inthe South African workplace
The term ldquosocial mediardquo includes social interactions between one person and anotherusing technology and related instruments such as the Internet and cell phones through anycombination of words pictures videos email sharing documents or audio sharing22 Socialmedia also constitutes mobile and web-based technologies that allow people to interact byboth sharing and consuming information through social media platforms or email commu-nication23 This definition is satisfactorily broad as it includes several factors andor con-duct that could be regarded as social media
Moreover a ldquomisconductrdquo could include any wrong doing or delinquency on the partof the employee Thus any intentional deliberate negligent unacceptable or improperconduct of an employee is regarded as misconduct in the workplace For instance a mis-conduct could occur when an employee culpably disregards the rules for the workplacethat are given or indicated by express or implied terms of his or her employment contractand the employerrsquos disciplinary code24 The definition of misconduct does not adequatelyoutline what constitutes a misconduct for the purposes of social media-related misconductin South Africa However the misconduct definition does not cause confusion as it is rel-atively clear and can be understood by a layperson This could suggest that employers andthe relevant courts can consistently apply the definition of misconduct in relation to socialmedia-related cases in South Africa
Generally in the LRA the word ldquoworkplacerdquo refers to a place or places where the employ-ees of an employer work25 Although the term ldquoworkplacerdquo is broadly defined with referenceto public service and other purposes under the LRA26 it is not clearly indicated whetherthis definition is applicable to all types of workplace where employees are required to pro-vide services irrespective of their different employment contracts Therefore in this articlethe term ldquoworkplacerdquo refers to a place of employment for employees where they work orconduct their duties on a temporal contract or permanent basis during normal office working
7A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Venezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social Media Revolu-22
tionrdquo 2012 New Hampshire Bar Journal 24 25-39
Kietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understanding23
the Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241 243-251
Grogan J Dismissal 5 ed (Juta Cape Town 2013) 14324
Section 213 of the LRA25
Section 213 of the LRA26
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
hours In this regard social media-related misconduct by employees outside the workplaceor normal office working hours is beyond the scope of this article
The term ldquodismissalrdquo is broadly defined in the LRA This Act enumerates a number ofinstances where an employee can be dismissed by his or her employer27 For instance dismissalentails that an employer has terminated a contract of employment of an employee with orwithout prior notice28 Dismissal also occurs when an employee reasonably expected theemployer to renew a fixed term contract of employment on the same or similar terms butthe employer offered to renew it on less favourable terms or does not renew it29 In thisregard the expectation of the employee must be objectively assessed by the courts and otherinterested parties Moreover a dismissal occurs where the employer refuses to allow anemployee to resume work after she (a) took maternity leave30 or (b) was absent from workfor up to four weeks before the expected date and up to eight weeks after the actual dateof the birth of her child31 Dismissal also occurs when an employer who dismissed severalemployees for the same reasons offers to re-employ one or more of them but refuses to re-employ the other employees32 Dismissal further occurs when an employee terminates acontract of employment with or without prior notice after a transfer in terms of section 197or section 197A of the LRA because the new employer provides the employee with condi-tions or circumstances at work that are less favourable than those provided to the employeeby the old employer33The LRA also stipulates that a dismissal could occur when an employ-ee terminates a contract of employment with or without notice due to intolerable workingconditions from his or her employer34 This also amounts to constructive dismissal on thepart of the employer As indicated the definition of ldquodismissalrdquo as contained in the LRA issatisfactorily broad because it outlines a number of instances where a dismissal of an employ-ee could occur in the South African workplace This suggests that the same or similar instancescan also be employed in respect of employee dismissals for social media-related miscon-duct in the South African workplace
Furthermore ldquosocial media abuserdquo occurs inter alia where employees use social mediainappropriately by posting material that may be defamatory racist and prejudicial to the
8A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 186(1) of the LRA27
Section 186(1)(a) of the LRA28
Section 186(1)(b) of the LRA29
Section 186(1)(c)(i) of the LRA30
Section 186(1)(c)(ii) of the LRA31
Section 186(1)(d) of the LRA32
Section 186(1)(f) of the LRA33
Section 186(1)(e) of the LRA34
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employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
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This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
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Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Such laws and rules must clearly define what social media entails and the acceptable andorprohibited social media conduct in the workplace to protect both employers and employeesfrom violating social media laws and rules ignorantly Social media-related laws and rulesmust also provide penalties and applicable factors that must be considered by employersandor the courts when dealing with social media-related misconduct cases in the SouthAfrican workplace Lastly social media-related laws and rules must carefully provide thenecessary boundaries between acceptable and prohibited conduct of both employees andemployers in the workplace This approach will empower employers courts and other rel-evant persons to strike a health balance between the employersrsquo right to good name and todismiss employees for social media-related misconduct and the employeesrsquo rights to priva-cy and freedom of expression
2 METHODOLOGYNo empirical research methods as well as questionnaires statistical and other quantitativemethods are employed in this article The article is mainly focused on the general statutoryand constitutional analysis of social media laws andor rules in the South African workplaceThe authors employ qualitative research methods in this article Nonetheless no specifictheories andor theoretical analysis on the use of social media in the workplace is employedin this article Moreover related general principles andor related arguments underlying socialmedia-related misconduct in the South African workplace will only be referred to wherenecessary for clarity and comparative purposes
3 DEFINITION OF KEY TERMSFor the purposes of this article the term ldquosocial media-related misconductrdquo is defined asthe improper andor unlawful use of social media by employees in the workplace duringoffice hours to the detriment of their employers employersrsquo business or other persons20 Itis submitted that social media-related misconduct occurs inter alia when employees delib-erately or recklessly post derogatory comments about other persons including their employ-errsquos conduct or business on social media platforms Accordingly such conduct could result inthe dismissal of employees in question for social media-related misconduct in the South Africanworkplace21 However the aforesaid definition does not expressly indicate whether derogatory
6A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 20
Davey R 2016 Off Duty Misconduct in the Age of Social Media httpwwwgolegalcozaoff-duty-mis-21
conduct-in-the-age-of-social-media accessed 24 February 2016 1 Visser Freedom of Expression in theWorkplace 3-45 and Cilliers 2013 Northern Kentucky Law Review 568-592
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comments should only include racial prejudicial and defamatory comments by employees onsocial media platforms Despite this the authors submit that social media-related misconductshould be statutorily outlawed to prohibit all the forms of social media-related misconduct inthe South African workplace
The term ldquosocial mediardquo includes social interactions between one person and anotherusing technology and related instruments such as the Internet and cell phones through anycombination of words pictures videos email sharing documents or audio sharing22 Socialmedia also constitutes mobile and web-based technologies that allow people to interact byboth sharing and consuming information through social media platforms or email commu-nication23 This definition is satisfactorily broad as it includes several factors andor con-duct that could be regarded as social media
Moreover a ldquomisconductrdquo could include any wrong doing or delinquency on the partof the employee Thus any intentional deliberate negligent unacceptable or improperconduct of an employee is regarded as misconduct in the workplace For instance a mis-conduct could occur when an employee culpably disregards the rules for the workplacethat are given or indicated by express or implied terms of his or her employment contractand the employerrsquos disciplinary code24 The definition of misconduct does not adequatelyoutline what constitutes a misconduct for the purposes of social media-related misconductin South Africa However the misconduct definition does not cause confusion as it is rel-atively clear and can be understood by a layperson This could suggest that employers andthe relevant courts can consistently apply the definition of misconduct in relation to socialmedia-related cases in South Africa
Generally in the LRA the word ldquoworkplacerdquo refers to a place or places where the employ-ees of an employer work25 Although the term ldquoworkplacerdquo is broadly defined with referenceto public service and other purposes under the LRA26 it is not clearly indicated whetherthis definition is applicable to all types of workplace where employees are required to pro-vide services irrespective of their different employment contracts Therefore in this articlethe term ldquoworkplacerdquo refers to a place of employment for employees where they work orconduct their duties on a temporal contract or permanent basis during normal office working
7A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Venezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social Media Revolu-22
tionrdquo 2012 New Hampshire Bar Journal 24 25-39
Kietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understanding23
the Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241 243-251
Grogan J Dismissal 5 ed (Juta Cape Town 2013) 14324
Section 213 of the LRA25
Section 213 of the LRA26
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hours In this regard social media-related misconduct by employees outside the workplaceor normal office working hours is beyond the scope of this article
The term ldquodismissalrdquo is broadly defined in the LRA This Act enumerates a number ofinstances where an employee can be dismissed by his or her employer27 For instance dismissalentails that an employer has terminated a contract of employment of an employee with orwithout prior notice28 Dismissal also occurs when an employee reasonably expected theemployer to renew a fixed term contract of employment on the same or similar terms butthe employer offered to renew it on less favourable terms or does not renew it29 In thisregard the expectation of the employee must be objectively assessed by the courts and otherinterested parties Moreover a dismissal occurs where the employer refuses to allow anemployee to resume work after she (a) took maternity leave30 or (b) was absent from workfor up to four weeks before the expected date and up to eight weeks after the actual dateof the birth of her child31 Dismissal also occurs when an employer who dismissed severalemployees for the same reasons offers to re-employ one or more of them but refuses to re-employ the other employees32 Dismissal further occurs when an employee terminates acontract of employment with or without prior notice after a transfer in terms of section 197or section 197A of the LRA because the new employer provides the employee with condi-tions or circumstances at work that are less favourable than those provided to the employeeby the old employer33The LRA also stipulates that a dismissal could occur when an employ-ee terminates a contract of employment with or without notice due to intolerable workingconditions from his or her employer34 This also amounts to constructive dismissal on thepart of the employer As indicated the definition of ldquodismissalrdquo as contained in the LRA issatisfactorily broad because it outlines a number of instances where a dismissal of an employ-ee could occur in the South African workplace This suggests that the same or similar instancescan also be employed in respect of employee dismissals for social media-related miscon-duct in the South African workplace
Furthermore ldquosocial media abuserdquo occurs inter alia where employees use social mediainappropriately by posting material that may be defamatory racist and prejudicial to the
8A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 186(1) of the LRA27
Section 186(1)(a) of the LRA28
Section 186(1)(b) of the LRA29
Section 186(1)(c)(i) of the LRA30
Section 186(1)(c)(ii) of the LRA31
Section 186(1)(d) of the LRA32
Section 186(1)(f) of the LRA33
Section 186(1)(e) of the LRA34
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employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
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This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
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McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
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Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
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Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
comments should only include racial prejudicial and defamatory comments by employees onsocial media platforms Despite this the authors submit that social media-related misconductshould be statutorily outlawed to prohibit all the forms of social media-related misconduct inthe South African workplace
The term ldquosocial mediardquo includes social interactions between one person and anotherusing technology and related instruments such as the Internet and cell phones through anycombination of words pictures videos email sharing documents or audio sharing22 Socialmedia also constitutes mobile and web-based technologies that allow people to interact byboth sharing and consuming information through social media platforms or email commu-nication23 This definition is satisfactorily broad as it includes several factors andor con-duct that could be regarded as social media
Moreover a ldquomisconductrdquo could include any wrong doing or delinquency on the partof the employee Thus any intentional deliberate negligent unacceptable or improperconduct of an employee is regarded as misconduct in the workplace For instance a mis-conduct could occur when an employee culpably disregards the rules for the workplacethat are given or indicated by express or implied terms of his or her employment contractand the employerrsquos disciplinary code24 The definition of misconduct does not adequatelyoutline what constitutes a misconduct for the purposes of social media-related misconductin South Africa However the misconduct definition does not cause confusion as it is rel-atively clear and can be understood by a layperson This could suggest that employers andthe relevant courts can consistently apply the definition of misconduct in relation to socialmedia-related cases in South Africa
Generally in the LRA the word ldquoworkplacerdquo refers to a place or places where the employ-ees of an employer work25 Although the term ldquoworkplacerdquo is broadly defined with referenceto public service and other purposes under the LRA26 it is not clearly indicated whetherthis definition is applicable to all types of workplace where employees are required to pro-vide services irrespective of their different employment contracts Therefore in this articlethe term ldquoworkplacerdquo refers to a place of employment for employees where they work orconduct their duties on a temporal contract or permanent basis during normal office working
7A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Venezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social Media Revolu-22
tionrdquo 2012 New Hampshire Bar Journal 24 25-39
Kietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understanding23
the Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241 243-251
Grogan J Dismissal 5 ed (Juta Cape Town 2013) 14324
Section 213 of the LRA25
Section 213 of the LRA26
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hours In this regard social media-related misconduct by employees outside the workplaceor normal office working hours is beyond the scope of this article
The term ldquodismissalrdquo is broadly defined in the LRA This Act enumerates a number ofinstances where an employee can be dismissed by his or her employer27 For instance dismissalentails that an employer has terminated a contract of employment of an employee with orwithout prior notice28 Dismissal also occurs when an employee reasonably expected theemployer to renew a fixed term contract of employment on the same or similar terms butthe employer offered to renew it on less favourable terms or does not renew it29 In thisregard the expectation of the employee must be objectively assessed by the courts and otherinterested parties Moreover a dismissal occurs where the employer refuses to allow anemployee to resume work after she (a) took maternity leave30 or (b) was absent from workfor up to four weeks before the expected date and up to eight weeks after the actual dateof the birth of her child31 Dismissal also occurs when an employer who dismissed severalemployees for the same reasons offers to re-employ one or more of them but refuses to re-employ the other employees32 Dismissal further occurs when an employee terminates acontract of employment with or without prior notice after a transfer in terms of section 197or section 197A of the LRA because the new employer provides the employee with condi-tions or circumstances at work that are less favourable than those provided to the employeeby the old employer33The LRA also stipulates that a dismissal could occur when an employ-ee terminates a contract of employment with or without notice due to intolerable workingconditions from his or her employer34 This also amounts to constructive dismissal on thepart of the employer As indicated the definition of ldquodismissalrdquo as contained in the LRA issatisfactorily broad because it outlines a number of instances where a dismissal of an employ-ee could occur in the South African workplace This suggests that the same or similar instancescan also be employed in respect of employee dismissals for social media-related miscon-duct in the South African workplace
Furthermore ldquosocial media abuserdquo occurs inter alia where employees use social mediainappropriately by posting material that may be defamatory racist and prejudicial to the
8A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 186(1) of the LRA27
Section 186(1)(a) of the LRA28
Section 186(1)(b) of the LRA29
Section 186(1)(c)(i) of the LRA30
Section 186(1)(c)(ii) of the LRA31
Section 186(1)(d) of the LRA32
Section 186(1)(f) of the LRA33
Section 186(1)(e) of the LRA34
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employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
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This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
hours In this regard social media-related misconduct by employees outside the workplaceor normal office working hours is beyond the scope of this article
The term ldquodismissalrdquo is broadly defined in the LRA This Act enumerates a number ofinstances where an employee can be dismissed by his or her employer27 For instance dismissalentails that an employer has terminated a contract of employment of an employee with orwithout prior notice28 Dismissal also occurs when an employee reasonably expected theemployer to renew a fixed term contract of employment on the same or similar terms butthe employer offered to renew it on less favourable terms or does not renew it29 In thisregard the expectation of the employee must be objectively assessed by the courts and otherinterested parties Moreover a dismissal occurs where the employer refuses to allow anemployee to resume work after she (a) took maternity leave30 or (b) was absent from workfor up to four weeks before the expected date and up to eight weeks after the actual dateof the birth of her child31 Dismissal also occurs when an employer who dismissed severalemployees for the same reasons offers to re-employ one or more of them but refuses to re-employ the other employees32 Dismissal further occurs when an employee terminates acontract of employment with or without prior notice after a transfer in terms of section 197or section 197A of the LRA because the new employer provides the employee with condi-tions or circumstances at work that are less favourable than those provided to the employeeby the old employer33The LRA also stipulates that a dismissal could occur when an employ-ee terminates a contract of employment with or without notice due to intolerable workingconditions from his or her employer34 This also amounts to constructive dismissal on thepart of the employer As indicated the definition of ldquodismissalrdquo as contained in the LRA issatisfactorily broad because it outlines a number of instances where a dismissal of an employ-ee could occur in the South African workplace This suggests that the same or similar instancescan also be employed in respect of employee dismissals for social media-related miscon-duct in the South African workplace
Furthermore ldquosocial media abuserdquo occurs inter alia where employees use social mediainappropriately by posting material that may be defamatory racist and prejudicial to the
8A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 186(1) of the LRA27
Section 186(1)(a) of the LRA28
Section 186(1)(b) of the LRA29
Section 186(1)(c)(i) of the LRA30
Section 186(1)(c)(ii) of the LRA31
Section 186(1)(d) of the LRA32
Section 186(1)(f) of the LRA33
Section 186(1)(e) of the LRA34
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employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
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This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
employer and other persons35 This definition usefully provides some examples where employ-ees could abuse social media to the detriment of others by failing to take into considerationthe consequences of their social media comments or posts Employees should take respon-sibility for their social media abuse and they must face disciplinary sanctions for their socialmedia-related misconduct in the workplace
An ldquoemployerrdquo is a legal entity that controls and directs employees to perform their dutiesin the workplace in terms of the express or implied terms of the employment contract36 Inshort an employer is any person or organisation that hires or employs people in relation totheir various expertise and services The term ldquoemployerrdquo is not expressly defined in the BasicConditions of Employment Act37 and the LRA38 However the employer is obliged to payremuneration to employees under both the BCEA and the LRA39 It is submitted that boththe BCEA and the LRA should be amended to provide adequate definitions of the termldquoemployerrdquo which state the meaning of the employer and the obligations that could occurunder the employment contract in South Africa
The LRA and the BCEA provides that an ldquoemployeerdquo is any person excluding an inde-pendent contractor who works for another person or for the state and who receives oris entitled to receive a remuneration from the employer40 These Acts also stipulate thatan employee is any other person who assists in carrying on or conducting the business of anemployer in any manner41 This shows that a similar definition of the term ldquoemployeerdquo thatmerely provides that an employee is any person working for or employed by another personis duplicated in the BCEA and the LRA
Lastly the term ldquoemployment relationshiprdquo refers inter alia to a legal link betweenemployers and employees where reciprocal rights and obligations are created between them42
9A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Personnel 2016 Computer Misuse httpwwwpersonneltodaycomhr-practicecomputer-misuse accessed35
10 September 2016 1
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 36
75 of 1997 as amended (BCEA) see section 137
See section 21338
See sections 1 and 213 of the BCEA and the LRA respectively See further Gelms J ldquoHigh-Tech Harass-39
ment Employer Liability under Title VII for Employee Social Media Misconductrdquo 2012 Wash L Rev 249250-279
Section 1 of the BCEA section 213 of the LRA40
Section 1 of the BCEA section 213 of the LRA41
International Labour Organisation 2016 Employment Relationship httpiloorgifpdialareas-of-work42
labour-lawWCMS_CON_TXT_IFPDIAL_EMPREL_ENlangmdashenindexhtm accessed16 March 2016 1
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This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
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Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
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Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
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McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
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Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
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Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
This normally occurs when employees or any person renders his or her services or performssome duties andor work for another person or for the employer under certain condi-tions in return for remuneration Thus an employment relationship cannot exist withoutthe reciprocal rights and obligations between the employer and the employee Such rights andobligations assist in the running of the employerrsquos business for the benefit of both the employerand employee43
4 CONSTITUTIONAL RIGHTS AFFECTED BY THE DISMISSAL OF EMPLOYEES FORSOCIAL MEDIA-RELATED MISCONDUCT
41 THE RIGHT TO PRIVACY UNDER THE CONSTITUTION
Privacy can be defined as an individual condition of life which is characterised by seclusionfrom the public and publicity44A personrsquos right to privacy empowers him or her to have con-trol over his or her affairs free of unsolicited intrusions by employers and other employees45
The intrusions may arise when an employee is monitored in the workplace For instance theinformation obtained from such monitoring is sometimes erroneously and unlawfully regard-ed as social media-related misconduct by the employer46 The establishment of the right toprivacy has its origins in the proclamations stated in more than a century ago by Brandeisand Warren47 Brandeis and Warren submitted that privacy is an individualrsquos absolute rightto be left alone48
The right to privacy is constitutionally protected in South Africa49 Accordingly a two-stage enquiry is conducted by the courts in relation to the protection of the right to privacyin South Africa This enquiry is conducted to assess whether someonersquos right to privacy wasviolated by the state andor another person50The scope of the right to privacy is analysed to
10A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Lekopanye Dismissal of Employees for Social Media-Related Misconduct 15-19 43
Bernstein v Bester 1996 2 SA 751 (CC) para 9444
Neethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2 ed (Lexis Nexis Durban 2005) 3145
Davey 2012 De Rebus 80-8346
Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193 194-220 Baum KJ47
ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011 1012-1042
Warren and Brandeis 1890 Harvard Law Review 194-220 Baum 1997 Villanova Law Review 1041-104248
Section 14 of the Constitution49
Currie I and De Waal J The Bill of Rights Handbook 6 ed (Juta Cape Town 2013) 29550
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determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
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workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
determine whether conduct in this context social media-related misconduct has infringedsomeonersquos right to privacy51 If it is established that there was an infringement it must be de-termined whether such infringement is justifiable in accordance with the limitation clause52
In South Africa the right to privacy enjoys protection in terms of both the common lawand the Constitution However the right to privacy is not always consistently protected inthe South African workplace53 Prior to the advent of social media employees would voicetheir objections at social gatherings usually at the end of the workday or during a break atwork54 Nowadays derogatory remarks which may have been made in person at one timeare sometimes posted on an employeersquos social media platform55 In the 19th century employ-ers adopted a laissez-faire approach56 to employeesrsquo use of social media57 because therewas no abuse of social media by employees in the South African workplace Consequentlyemployees were encouraged by employers to become comfortable and familiar with newtechnologies and to explore the World Wide Web andor other relevant Internet-related tech-nologies58 Two reasons were cited for the adoption of the laissez-faire approach Firstlysome employers held that the laisser-faire approach could enable the employees to per-form their workplace duties much better59 Secondly the laisser-faire approach was adopt-ed because employers were ignorant of the inherent risk that social media imposes ontheir workplace duties and businesses60 Moreover various intrusions andor contraven-tions of employeesrsquo right to privacy by employers were not yet prevalent since employ-ers were not monitoring the activities of their employees on social media platforms in the
11A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 29551
Section 36 of the Constitution52
Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University of53
Stellenbosch 2011) 52
Mangan Osgoode Legal Studies Research Paper No 082015 2015 354
Mangan Osgoode Legal Studies Research Paper No 082015 2015 355
According to the Cambridge dictionary laissez-faire approach means inter alia the unwillingness to56
get involved in or influence other peoplersquos activities See further httpsdictionarycambridgeorgdic-tionary englishlaissez-faire accessed 18 January 2018
Pistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 200957
PER 1 2-21
McGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using the58
Internet and E-Mailrdquo 2004 SA Merc LJ 638 640-650
McGregor 2004 SA Merc LJ 638-64059
McGregor 2004 SA Merc LJ 640-65060
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
workplace61 However employers that monitor social media activities of their employees inthe South African workplace during office working hours may now easily violate such employ-eesrsquo right to privacy62
If the employer invades the employee (plaintiff)rsquos right to privacy a careful assessmentof such invasion of the right to privacy has to be made by the court Watermeyer AJ rejectedthe argument that the right to privacy should be equated with the right to dignity63 Nonethe-less the courts or any tribunal must carefully assess all the relevant factors when determin-ing the appropriate sanctions against employers that violate their employeesrsquo right to privacywhile trying to combat social media-related misconduct in the workplace This could be sup-ported in part by the fact that the OrsquoKeeffe case became the locus classicus for the recognitionof an independent right to privacy in the South African law64 Therefore it must be notedthat the right to privacy plays a crucial role in an individualrsquos life Accordingly the right toprivacy is important to an employee and the employer should not violate it through unlawfulmeasures aimed at curbing social media-related misconduct Where such violations occurand the employee is dismissed the dismissal will be unfair and unjustified Conversely a fairdismissal would not amount to a violation of the employeersquos right to privacy because it wouldbe justified For instance if the employee has posted derogatory comments about the employ-er on a social media platform the employer will be entitled to dismiss that employee65 Inthis regard it is submitted that the courts should consider the convictions of the society indetermining whether some violations by the employer entail the impairment or violation ofan employeersquos right to privacy66
The Constitution states that everyone has the right to privacy67 which includes the indi-vidualrsquos right not to have their (a) person or home searched68 (b) property searched69
(c) possessions seized70 andor (d) privacy of their communications intercepted without
12A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Mangan Osgoode Legal Studies Research Paper No 082015 2015 361
Davey 2012 De Rebus 80-8362
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C) 40 (OrsquoKeeffe case)63
Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in64
the Workplace (LLB-dissertation University of KwaZulu-Natal 2015) 13
Davey 2012 De Rebus 80-8365
Padayachee Employeersquos Right to Privacy 1366
Section 14 of the Constitution67
Section 14(a) of the Constitution68
Section 14(b) of the Constitution69
Section 14(c) of the Constitution70
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prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
prior consent or legal permission71 Therefore when an employer unlawfully interceptssocial media communications of an employee in the workplace during office working hoursthis could amount to an invasion or violation of that employeersquos right to privacy72
411 The right to privacy under common lawThe need to protect the right to privacy in South Africa can be traced back as early as the1950s73The right to privacy is protected by actio iniuriarum to remedy its breach by offend-ers under common law74The common law protection of the right to privacy involves a sin-gle enquiry by the courts which assesses whether the invasion of someonersquos privacy wasunlawful75The actio iniuriarum was recognised by the Roman jurists who discovered a num-ber of remedies for the impairment to constitutional rights76The actio iniuriarum was utilisedfor a wrong which could be interpreted as an impairment of the right to privacy such as theinvasion of the sanctity of another personrsquos home77 However in the early 1950s there wereno social media platforms therefore an employee could not be dismissed for social media-related misconduct78
As indicated above a person can rely on actio iniuriarum and other law of delict actionsfor the protection of his or her right to privacy under the South African common law79 Adelict is a wrongful culpable conduct of any person that causes harm to another80 In Finan-cial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another81 the court held that a breach ofthe right to privacy could occur through any unlawful intrusion by the employer upon thepersonal privacy of the employee or by the employerrsquos unlawful disclosure of private factsabout that employee to other persons The court held further that the unlawfulness of any
13A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 14(d) of the Constitution71
Cilliers 2013 Northern Kentucky Law Review 568-59272
Burchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 Electronic73
Journal of Comparative Law 1 2-26
Currie and De Waal The Bill of Rights Handbook 29574
Currie and De Waal The Bill of Rights Handbook 29575
Burchell 2009 Electronic Journal of Comparative Law 676
Burchell 2009 Electronic Journal of Comparative Law 677
Mangan Osgoode Legal Studies Research Paper No 082015 2015 1-2678
Papadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30 32-4379
Neethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18 20-2880
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W) (Financial Mail case)81
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infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
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workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
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will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
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to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
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is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
infringement upon someonersquos right to privacy is determined in light of the contemporaryboni mores and the general sense of the community as perceived by the court82
Social media is increasingly becoming a regular medium of communication for all per-sons globally However this has caused the protection of both employees and employersrsquoright to privacy to be relatively difficult in the workplace83 In this regard it is submittedthat the employeesrsquo right to privacy under both the common law and the Constitution is notabsolute since it can be lawfully limited by the employerrsquos policies that are aimed at curbingsocial media-related misconduct in the workplace This view is supported by Case v Ministerof Safety and Security84 where the court held that the protection of the right to privacy isbroad but it can be limited in appropriate circumstances85 Moreover section 36 of the Con-stitution enumerates the manner in which the right to privacy may be limited The limitationof the common law right to privacy in terms of the Constitution must be reasonable andjustifiable86 The limitation must be based on human dignity equality and freedom tak-ing into account all relevant factors including
a) the nature of the rightb) the importance of the purpose of the limitationc) the nature and extent of the limitationd) the relation between the limitation and its purpose ande) any other less restrictive means to achieve the purpose87
Accordingly the employeersquos common law right to privacy may be limited to a certainextent by the employer through social media policies and such limitation may be constitution-ally justified when an employeersquos use of social media affected his or her employment dutiesand the employerrsquos business reputation88
There is uncertainty whether information and communications that are normally con-sidered private but are later published to the public could still enjoy legal protection in the
14A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Financial Mail case 11 see further OrsquoKeeffe case 4582
Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015) 683
Case v Minister of Safety and Security 1996 (3) SA 617 (CC) (Case case)84
Case case 10685
Section 36(1) of the Constitution86
Section 36(1) of the Constitution87
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622 624-63788
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
workplace under common law andor the Constitution89According to Neethling90 individ-uals should be entitled to decide for themselves what personal information may be inter-cepted collected and used by employers It is submitted that the determination of whatpersonal information of the employee may be intercepted by the employer should be legal-ly recognised91This legal recognition should provide that an employee must be allowed todetermine the social media content that the employer is allowed to access92The employershould not recklessly use any information obtained from social media platforms to dismissan employee for social media-related misconduct unless such information is defamatory orharmful to other employees andor the employer93
The employment relationship between an employee and his or her employer is regardedas sui generis or unique Clarifying privacy is sometimes difficult to describe in the context ofan employment relationship because of such uniqueness94 Employees are usually under thebelief that the information they post on social-media platforms is private based on their pri-vacy settings95 Employees also believe that their right to privacy under both common law andthe Constitution will protect their information from being accessed or used against them bytheir employers for reprisals in the future96
In order to establish whether an employee or someonersquos right to privacy was violatedby the employer or another person under common law there has to be a link between thespace secrecy seclusion subject matter and privacy itself97This is evident from case law98
Moreover this could indicate that as an employee interacts on social media there are possi-bilities that his or her right to privacy may be lawfully limited in terms of the Constitution
15A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cilliers 2013 Northern Kentucky Law Review 581-58289
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1090
Neethling Potgieter and Visser Neethlingrsquos Law of Personality 1091
Cilliers 2013 Northern Kentucky Law Review 59292
Davey 2012 De Rebus 80-8393
Dekker 2004 SA Merc LJ 62694
Cilliers 2013 Northern Kentucky Law Review 56795
Facebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed96
12 January 2016 1
Papadopoulos 2009 Obiter 3797
Bernstein v Bester 1996 2 SA 751 (CC) 789 Investigating Directorate Serious Economic Offences and Others v Hyundai98
Motor Distributors (Pty) Ltd and Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others2000 BCLR 1079 (CC) 557
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or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
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In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
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also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
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to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
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will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
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to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
or common law99 However it is questionable whether a reasonable expectancy of the rightto privacy on social media platforms exist in the South African workplace context100
Despite this it is submitted that everyone has the right not to have their private social mediaaccount hacked and personal information disseminated without their prior consent101 Alegitimate expectation of privacy comprises two components namely a subjective and objec-tive expectancy102The subjective component provides an explanation of the permissibilityof waivers of privacy103 For instance an employee may not have an expectancy of privacy ifconsent was given explicitly or implicitly to having such privacy invaded by the employer orother persons104 Furthermore an infringement on the employeersquos right to privacy may notbe considered when he or she allows social media friends to access and abuse his or her accountby posting derogatory information on social media platforms105This entails that an employ-ee may not claim an invasion of privacy of his or her social media communications if he orshe gave prior consent to the alleged offenders However there are certain instances whereconsent is not granted either explicitly or implicitly but an invasion of privacy still occursFor instance in Smith v Partners in Sexual Health (non-profit)106 an organisationrsquos chief execu-tive officer accessed an employeersquos private gmail e-mail account while she was on leave Accessto the employeersquos private email was unlawful as the employee did not give consent to suchinterception This constituted an invasion of the employeersquos right to privacy Unfortunatelythis invasion led to the unlawful dismissal of the employee for social media-related miscon-duct An email interaction may constitute social media communication as employees use e-mailto share information pictures and documents that can be published by other employees orpersons on their social media platforms107
16A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Cheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (Butterworths99
Durban 2000) 76
Ka Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and100
the Constitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfaccessed 14 November 2016 1-4
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf101
accessed 14 November 2016 1-4
Currie and De Waal The Bill of Rights Handbook 298102
Currie and De Waal The Bill of Rights Handbook 298103
Currie and De Waal The Bill of Rights Handbook 298104
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf105
accessed 14 November 2016 1-4
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)106
Venezia 2012 New Hampshire Bar Journal 25-30107
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
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will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
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In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
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is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
In Moonsamy v The Mailhouse108 the Commission for Conciliation Mediation and Arbitra-tion (CCMA) found that tape recordings recorded by the employer by way of interceptionlistening and recording device violated the privacy of the affected employee The recordingdevice was connected to the employeersquos telephone on the employerrsquos premises and the taperecordings were regarded as an invasion of the employeersquos privacy However the CCMAnoted that it is difficult to clarify the nature of the employeersquos right to privacy in workplaceduring office working hours This case did not directly deal with the abuse of social mediaplatforms and social media-related misconduct by employees but it shows how an employ-eersquos common law andor constitutional right to privacy can be violated by an employer inthe workplace The authors submit that social media rules and laws must clearly provideinstances where interception of employeesrsquo emails and social media accounts by employersin the workplace is acceptable and lawful The same rules and laws should further provideadequate factors and conditions that must be met by employers before they interceptemails and social media accounts of their employees in the workplace This will combat anyunlawful access of employeesrsquo emails and social media accounts by employers and the vio-lation of the employeesrsquo constitutional rights to privacy and freedom of association in theSouth African workplace In addition any interception of emails and social media accounts byemployers must be undertaken in accordance with the constitution the LRA109 schedule 8of the Code of Good Practice of the LRA110 the Regulation of Interception of Communica-tions and Provision of Communication-related Information Act111 and other relevant laws
In Cronje v Toyota Manufacturing112 an employee was dismissed because of a racist car-toon that he distributed at his workplace The applicant received an email that he printedout to other colleagues at a meeting The email consisted of a cartoon depicting an adultand a young gorilla both with the head of President Robert Mugabe pasted on them Thecaption stated ldquowe want to grow bananasrdquo He defended himself by stating that he did notregard the cartoon as racist but rather as a depiction of Zimbabwe as a banana republic Thehuman resources manager deposed that the respondentrsquos Internet and email usage was unlaw-ful and the display of such content was specifically outlawed at the workplace The manager
17A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)108
Section 188(1)(a) of the LRA as amended Currently no legislation expressly defines social media-109
related misconduct in South Africa
Notably this Code of Good Practice does not expressly deal with or define social media-related miscon-110
duct andor indicate whether such misconduct is merely the same or applied differently from other typesof workplace misconduct
70 of 2002 (RICA) see sections 2-57111
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)112
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
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will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
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Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
also stated that the transmission of any offensive racial sexual religious or political imagesandor documents on any company system was outlawed The factory employed 3500 blacksand 1000 whites and race related issues were very important on the factory floor The blackemployees were angered by the cartoon The CCMA found that it was reasonable to includea rule prohibiting the distribution of racist and inflammatory or offensive material in thecompanyrsquos code of conduct The applicant was aware of the rule which was applied con-sistently Consequently the CMMA found the dismissal to be fair This case does not direct-ly deal with the violation of employeesrsquo common law right to privacy through social media-related misconduct policies but it shows that an employee may be dismissed for breachingthe companyrsquos code of conduct by distributing material that is prohibited by the employerNonetheless the authors submit that the conduct of the employee constitutes social media-related misconduct committed through email because an email is also a social media platform
The right to privacy has to be reasonable enough to qualify for protection under the rel-evant laws common law and the Constitution This is the objective component of a legiti-mate expectation of privacy on the part of the employee in the workplace113 Reasonable-ness depends on what the courts may view as reasonable114 One should assess whether thecommon law andor constitutional right to privacy guarantees absolute privacy within theworkplace premises115 This is done to balance the rights of employees and their employ-ers If effectively enforced this could discourage employees from abusing their socialmedia platforms and also prevent employers from violating their employeesrsquo right to pri-vacy in the workplace during office working hours116 Employers are allowed to monitorthe electronic communications of their employees in the workplace Monitoring is impor-tant to discourage illicit social media-related activity and to limit liability on the compa-ny117 However the employerrsquos right to monitor all electronic communications of theiremployees in the workplace should be carefully balanced since it could negatively affect theemployeersquos right to privacy at common law or under the Constitution Such monitoringcould also create unnecessary stress that has a direct negative impact on the emotional andphysical health of the employees118 Consequently employees expect their employers not
18A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Currie and De Waal The Bill of Rights Handbook 298113
Currie and De Waal The Bill of Rights Handbook 298114
Modiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003115
SA Merc LJ 363 364-371
Modiba 2003 SA Merc LJ 365116
Hornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal117
of Corporate and Financial Law 115 117-160
Hornung 2005 Fordham Journal of Corporate and Financial Law 166118
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
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McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
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Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
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Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
to access their email communications unlawfully119 In the same vein the employers expectstheir employees not to engage in social media-related misconduct in the workplace duringoffice working hours Therefore it is imperative that the rights of the employees and thoseof the employers must be lawfully and carefully balanced at all times to combat social media-related misconduct challenges in the South African workplace
42 THE RIGHT TO FREEDOM OF EXPRESSION UNDER THE CONSTITUTION
An individualrsquos right to freedom of expression is constitutionally protected in South Africa120
Freedom of expression relates to the liberty that allows individuals to hold opinions and toreceive or impart those opinions as information and ideas on other individuals121 The sig-nificance of the right to freedom of expression was succinctly highlighted in South AfricanNational Defence Union v Minister of Defence and Another122 The court held that freedom ofexpression lies at the heart of a democracy The court also held that freedom of expressionis valuable for many reasons These reasons include its instrumental function as a guarantorof democracy and its implicit recognition and protection of the moral values of individualsin our society Furthermore the right to freedom of expression facilitates the search fortruth about any matter by individuals and the society at large on social media platforms Socialmedia platforms provide innovative ways for all South Africans to express their views freelyThis plays a pivotal role in safeguarding the right to freedom of expression123The right tofreedom of expression also allows individuals to voice their opinions on topical societalissues on social media platforms124Therefore any workplace policy that prohibit employeesfrom mentioning the employerrsquos name on a social media platform can be regarded as violat-ing the employeesrsquo right to freedom of expression125 This follows the fact that the LRArecognises employeesrsquo rights to freedom of association and freedom of expression regarding
19A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA) Philander v CSC Computer Sciences119
[2002] 3 BALR 304 (CCMA) Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Section 16 of the Constitution 120
Freedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-121
law accessed 12 June 2016 1
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC122
Davey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillancoza123
understanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 March 2016 1
Hastie L 2012 Freedom of Expression versus the Right to Dignity wwwpolityorgza articlefreedom-of-124
expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016 1
Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question wwwwerksmanscomwp-125
contentuploads201304150_JN5313 accessed 12 January 2016 2
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the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
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will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
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Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
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McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
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Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
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Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
the identity of their employers126 However employees may be dismissed for social media-related misconduct for their reckless and unlawful discussions of their employerrsquos name onsocial media platforms127 It is crucial to note that the right to freedom of expression mustbe interpreted in light of other fundamental rights as it is not an absolute right in SouthAfrica128 Furthermore the employeersquos of freedom of expression and employerrsquos right to agood name and reputation must be carefully balanced to avoid constitutional and related socialmedia-related challenges in the South African workplace
In Braithwaite vs McKenzie129 Chetty J held that there is a significant risk to a personrsquosreputational integrity due to the defamatory statements that may be made on a social mediaplatform by other persons130The fact that the Internet reaches a wide range of audiencesinstantly worsens the risk131 The judge also noted that in the present world the mosteffective efficient and immediate way to exercise the right to freedom of expression andvoice onersquos opinions and ideas is through the Internet in the form of social media plat-forms132 Therefore employees should use social media platforms carefully to avoid thenegative consequences of social media-related misconduct
In Robertson and Value Logistics133 the applicant Lynn Robertson made comments on hersocial media platform that she got retrenched before the retrenchment process was finalisedHer fellow employees saw the aforesaid comments on social media and alerted the employerMs Robertson was called for a disciplinary hearing and later dismissed However Ms Robert-son took the matter to the National Bargaining Council where she stated that she was notwell-knowledgeable with the use of computers The CCMA held that Ms Robertsonrsquos post onFacebook appeared to be an expression of hurt that she felt and as such it did not violate herright to freedom of expression The CCMA held further that it was not a critical attack of therespondentrsquos integrity and that her dismissal was substantively unfair The CCMA orderedthat Ms Robertson be reinstated under the same terms she was working under prior to the
20A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See sections 4 and 5 and related provisions under Chapters 2 and 3 of the LRA also see Van Wyk and Heyns126
2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2016 2
Van Wyk and Heyns 2012 wwwwerksmanscomwp-contentuploads201304150_JN5313 accessed127
12 January 2016 2
Le Roux and others v Dey 2011 (3) SA 274 (CC)128
Braithwaite v McKenzie 2015 (1) SA 270 (KZP) (Braithwaite case)129
Braithwaite case 28130
Braithwaite case 28131
Braithwaite case 28132
Robertson and Value Logistics (2016) 37 ILJ 286 (BCA)133
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dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
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of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
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The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
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will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
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Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
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to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
dismissal The CCMA also ordered that the conditions of employment that governed MsRobertsonrsquos employment before her dismissal should remain unchanged Furthermore theCCMA held that Ms Robertson should be paid her retrospective salary This case indicates thatemployees can be unlawfully dismissed for social media-related misconduct even in caseswhere they did not cause any harm to the employer In this case the employer violated theemployeersquos right to freedom of expression hence the dismissal was unfair
The scope of the right to freedom of expression is governed by the Constitution Theright to freedom of expression is treated as a fundamental right under the Constitution inSouth Africa The Constitution states that everyone has a right to freedom of expressionwhich includes the following
a) freedom of the press and other media b) freedom to receive or impart information or ideas c) freedom of artistic creativity and d) academic freedom and freedom of scientific research134
Nonetheless the Constitution further states that freedom of expression cannot extendto expression that enlists propaganda of war incite violence and advocate for hatred onthe basis of race ethnicity gender religion135Thus the freedom of expression that is pro-hibited constitute incitement by an individual to cause harm to others136 This entails thatthe right to freedom of expression has to be exercised within the boundaries of expressionthat does not advocate for war violence and hate speech137 Put differently the right to free-dom of expression is constitutionally limited to exclude the advocacy of hate speech and mustbe balanced against other rights such as human dignity and equality138Any careless exercise
21A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Section 16(1) of the Constitution134
Section 16(2) of the Constitution135
Section 16(2) of the Constitution The authors acknowledge the new draft legislation called the Prevention136
and Combating of Hate Crimes and Hate Speech Bill 698 of 2016 which gives effect to South Africarsquos obliga-tions regarding prejudice and intolerance in terms of the international law This Bill provides for the pros-ecution of persons who commit hate crimes and hate speech However the Bill does not expressly providefor hate speech which is advocated for on social media and social media-related misconduct Accordinglyit is submitted that the Bill should be revised to enact adequate provisions for hate speech which is advo-cated on social media and provide penalties for such social media-related misconduct
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12137
June 2016 1
Oosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-138
recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
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a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
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ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
of the right to freedom of expression by an employee or another person may infringe therights of the employer or other persons139Therefore employees or other persons must notrecklessly post derogatory comments on their social media platforms as that will not be pro-tected under the right to freedom of expression in South Africa140Any reckless use of socialmedia platforms by employees under the guise of the right to freedom of expression mayresult in consequences that may warrant grounds for their dismissal for social media-relatedmisconduct in the South African workplace141
In Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith142 the employer laid chargesagainst the employee for bringing the name of the company into disrepute The charges werelaid because of the employeersquos derogatory comments that were posted on a social media plat-form (Facebook) The employee posted inter alia that working for and with Indians is notenjoyable The employee stated further that Indians treat their own race poorly The employeedid not mention the name of the employer and relied on the right to freedom of expression Theemployer made an assumption that the Facebook comments directly referred to his boardof directors and employees as they are Indians The CCMA held that the right to free-dom of expression is not an absolute right and the employeersquos reliance on the right to freedomof expression was rejected Furthermore the CCMA held that the employeesrsquo right to free-dom of expression must be balanced with the right of the employers to maintain their reputa-tion The CCMA also held that the irresponsible remarks made on the social media platformby the employee had the potential to harm the business reputation of the employer Thereforethe dismissal of the employee was found to be substantively fair The employer correctly dis-missed the employee for social media-related misconduct since hate speech is prohibited in theConstitution143 Employees should guard against violating the rights of their employer whenexercising their right to freedom of expression on social media platforms144
In Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan taGlory Divinee World Ministries145 the defendant rented the buildings owned by the applicant (also
22A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016 1139
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employ-140
ees-on-social-media accessed 12 April 2016 1
Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouth-141
ern-africa2016 accessed 13 February 2016 1
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)142
Section 16(2) of the Constitution143
Davey 2012 De Rebus 80-83144
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee World145
Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012) (Dutch Reformed Church Case)
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
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or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
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the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
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to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
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is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
a religious body) for Christian religious services The applicant decided to sell the buildings toan Islamic academy and the defendant could not match the offer for the premises ThereforeRayan Soknunan ta Glory Divinee World Ministries was faced with the termination of its leaseof the premises and subsequent eviction Disgruntled with the process the defendant launcheda Facebook campaign to discredit the applicant and its leader an ordained minister and to lobbyagainst the sale of the church buildings146The Facebook posts stated inter alia that the differ-ence between Muslim leaders and Christian leaders is that when Muslim leaders believe theyare fighting a righteous battle they will be prepared to die The Christian leaders will standbehind the shadows and spectate for the outcome The court held that freedom of expressionmay often be robust angry vitriolic and even abusive This indicates that some persons abusethe right to freedom of expression for negative reasons and motives An employer may dismissan employee if such an employee has exceeded the boundaries of freedom of speech and hascommitted social media-related misconduct in the workplace147 Nevertheless the employerrsquospolicies for social media-related misconduct in the workplace should not deprive them theirright to express themselves on social media as long as such expression is bona fide148
Employees have the right to express themselves but this has to be exercised in accordancewith the reasonable expectations of their working environment149 The advances in socialmedia communications have enabled employees to voice their opinions to a broader audienceon their social media platforms150 Freedom of expression has become more important to bothemployers and employees in various workplaces in other countries including the South Africanworkplace151 In Motloung v The Market Theatre Foundation152 the employee was dismissed as aresult of a social media platform post that was regarded as hate speech and which had a negativeimpact on the employer The CCMA noted that the reliance upon the right to freedom ofexpression did not entitle the employee to conduct himself in a manner that he did The CCMAheld that the employer had correctly dismissed the employee for the social media post whichconstituted hate speech as outlawed by the Constitution153
23A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Dutch Reformed Church Case 1-15146
Davey 2012 De Rebus 80-83147
Davey 2012 De Rebus 80-83148
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016 1149
McGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in an150
Era of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75 78-119
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 78151
Motloung v The Market Theatre Foundation [GAJB4458-11] 2152
Section 16(2) of the Constitution153
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
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Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
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Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
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Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
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Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
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Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
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Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
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Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
The right to freedom of expression enables employees to engage other persons on socialmedia platforms and share their views without any fear This helps all individuals to know andattain the truth about topical issues154 The right to freedom of expression help employeesto tolerate the views of others and protect themselves from abuse by their employers155 Free-dom of expression is an important component in any constitutional democratic society156
However as stated earlier this right is restricted by the limitation clause157 This causes aproblem in that some employersrsquo social media policies arbitrarily and unlawfully restrictsemployees from stating their views about matters relating to their workplaces on socialmedia platforms158The restriction is intended to protect employers from detrimental con-sequences of their employeesrsquo social media-related misconduct159Although this conduct onthe part of the employer could be justifiable it must be consistently employed with dueregard to the employeersquos right to freedom of expression Consequently any unlawful dis-missal of employees for social media-related misconduct on the part of the employer con-tradicts and violates the employeesrsquo right to freedom of expression which is entrenched inthe Constitution Put differently the employeesrsquo right to freedom of expression on socialmedia platforms can be curtailed or restricted by employers in the workplace during officeworking hours in accordance with the Constitution160 However such restrictions must notintimidate employees to freely express their opinions on social media due to fear of reprisalsandor the fear to be dismissed for social media-related misconduct Thus both employeesand employers must consistently strike a balance when exercising their rights to avoid con-stitutional challenges for social media-related misconduct in the South African workplace
As stated above everyone has the right to freedom of expression161 which should be usedresponsibly162This right does not empower an employee or any other person to violate invade
24A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12154
June 2016 1
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June155
2016 1
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 75-119156
Section 36 of the Constitution157
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76158
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76159
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June160
2016 1
Section 16 of the Constitution161
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA) SA National Union case 7162
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
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Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
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to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
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In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
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is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
or disregard the rights of other individuals163According to Davis164 the interpretation of theright to freedom of expression depends on the manner in which the right conforms withinthe Constitution In R v VL165 an employee challenged her dismissal for posting some com-ments about her employer on Facebook The employee stated on her social media platformthat a senior employer had retrenched her without prior notice despite her 20 years of serv-ice Her employer contended that the post had put the employerrsquos company name into dis-repute and that it was factually incorrect The CCMA held that it was imperative to under-stand whether the employeersquos social media conduct constituted a justifiable reason for herto be dismissed for social media-related misconduct by the employer The CCMA held thatthe employeersquos social media post was an expression of hurt and the aforesaid inaccuracy wasof little relevance Additionally the CCMA held that there was no sufficient evidence ofdamage to the reputation of the employer The CCMA also held that it was unfair that duringa traumatic time the employee was prevented from discussing it by the employer The employ-ee was subsequently reinstated This indicates that the employee had correctly exercised herright to freedom of expression and was entitled to freely express her views without beingterrorised or afraid of losing her job
Furthermore the employeersquos right to freedom of expression may be violated by theemployers through draconian anti-social media polices that prohibit employees to freelyexpress their opinions and views in the workplace Accordingly the right to freedom ofexpression may give rise to constitutional disputes between employers and employeespertaining to the latterrsquos entitlement to express their views on social media platforms166
In this regard it is submitted that employees must freely express their views on social mediaplatforms without being deterred by their employers167 Nonetheless employees mustexercise their freedom of expression responsibly to avoid dismissal in the workplace Theright to freedom of expression does not amount to an exclusive right to defame others168
On the other hand employers should take reasonable steps to ensure that their employees areaware that certain conduct that is derogatory or harmful to others on social media platforms
25A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76163
Cheadle H Davis D and Haysom N South African Constitutional Law Bill of Rights 11 ed (LexisNexis Dur-164
ban 2013) 25
R v VL (NBCRFI) (RFBC 35099 31 August 2015) 1165
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76166
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law Journal 76167
Snail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contribution168
delivered at the ACFE 2013 Conference (16 October 2013) 4
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
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McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
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Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
will have negative consequences against them or any other offenders169 Be that as it maythe right to freedom of expression remains crucially important for the maintenance of anyconstitutional democracy in any country170 The right to freedom of expression is furtherimportant as it fosters open and free debate on issues pertaining to employment171 Neverthe-less like any other right the right to freedom of expression is limited by the Constitution172
In relation to this any such limitation of the right to freedom of expression should be reason-able and justifiable173The question that would then arise is what is deemed reasonable and jus-tifiable in relation to the limitation of this right In this regard it is submitted that the employ-ersrsquo limitation of the employeesrsquo right to freedom of expression should not unduly hinder theirenjoyment of this right and other related rights174Additionally employers should take appro-priate steps to ensure that their employeesrsquo freedom of expression is not unlawfully violatedthrough arbitrary social media policies during office working hours175
421 The right to freedom of expression under common lawThe right to freedom of expression is also recognised under the South African commonlaw176 For instance this right is uniquely regarded for its support for the defences againstany claims for actio iniuriarum under common law177 Moreover the common law right to free-dom of expression is regarded as an important right that positively influence other constitu-tional rights such as dignity and equality in South Africa178This does not mean that the rightto freedom of expression is more important than other constitutional rights179 Put differently
26A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Snail Attorneys Cyberlaw Privacy and Social Media 4169
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-law accessed 12 June170
2016 1
Balule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008171
CILSA 404 426-427
Section 36 of the Constitution172
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-173
workplace accessed 15 June 2016 1
Balule 2008 CILSA 427174
Balule 2008 CILSA 427175
Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-176
dissertation North West University 2015) 97
Homann The Legal Implications of Defamatory Statements 97177
Homann The Legal Implications of Defamatory Statements 97178
Homann The Legal Implications of Defamatory Statements 97179
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
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In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
the common law right to freedom of expression must be interpreted to reinforce and com-pliment other values and rights enshrined in the Constitution
In the early 1950s the common law right to freedom of expression was not regularlyviolated in the South African workplace because employees were not yet using social mediaplatforms180This status quo has since changed and social media has now transformed themanner in which employees express their opinions in the workplace181 Social media hasusefully afforded both employees and employers an expanded and convenient platform toexercise their common law right to freedom of expression in accordance with the Consti-tution182 In other words all persons must exercise their right to freedom of expressionresponsibly without violating other rights that are protected under both the Constitution andcommon law For instance if an employee negatively expresses his or her personal opinionsabout matters of the workplace during office working hours the employer could find suchexpression as a disruptive social media-related misconduct183
43 THE RIGHT TO DIGNITY UNDER THE CONSTITUTION
The Bill of Rights is the cornerstone of democracy in South Africa184The Bill of Rights pro-tects and affirms various rights and democratic values such as human dignity equality and pri-vacy185The Constitution stipulates that everyone has an inherent right to dignity and the rightto have their dignity respected and protected186 Defamation is probably the main source orcause of the violation of the right to dignity in South Africa Defamation usually occur throughthe intentional publication of words or behaviour relating to another individual that degradeshis or her status good name or reputation187 Defamation of the employer or another person
27A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Homann The Legal Implications of Defamatory Statements 13-24 96-97180
Balkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for the Infor-181
mation Societyrdquo 2004 NYU L Rev 1 3-58
Balkin 2004 NYU L Rev 2182
Jacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review of183
Public Personnel Administration 84 86-107
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-184
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-185
the-workplace accessed 15 June 2016 1
Section 10 of the Constitution186
Neethling J and Potgieter JM Law of Delict 6 ed (LexisNexis Durban 2010) 330-331 The law of defama-187
tion forms part of the South African common law of delict Therefore a victim who institutes an actionfor defamation will have to prove that all the elements of a delict are present For example an act either
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
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ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
by the employees can be effected through social media especially when employees post defam-atory comments about such persons or their employers on social media platforms188 In thisregard any defamatory comments posted by employees against their employers on socialmedia platforms in the workplace during office working hours may damage the personaland business reputation of such employers189 The South African Human Rights Commis-sion (SAHRC) accused Sunette Bridges an Afrikaans music artist of posting racial com-ments on her Facebook page It argued that such comments constituted hate speech underthe Promotion of Equality and Prevention of Unfair Discrimination Act190 The SAHRC arguedfurther that the racial comments on Bridgesrsquo Facebook page promoted racism Bridges deniedthe allegations that she incited violence and hate speech through her social media postsShe stated that she would continue to exercise her constitutional right to freedom of speechand work harder to expose the oppression of the white minority The Equality Court held thatBridgesrsquo conformation of controversial comments posted by other users on her page amount-ed to hate speech and harassment under the PEPUDA191The court correctly held that suchfreedom of expression ought not to be aimed at encouraging and spreading hatred defama-tory comments and impairing the dignity of certain groups of people in South Africa
The Equality Court held that Bridges should regularly monitor her Facebook pagesShe was also told to remove all content that amounted to hate speech harassment incite-ment of violence andor an infringement on the dignity of other persons Furthermoreshe was told to warn users of the court order block those who posted defamatory offend-ing comments and put up English and Afrikaans posts distancing herself from hate speechand comments that violates other personsrsquo right to dignity It is submitted that the courtshave been reluctant to interdict publications on social media platforms to due to conflictingpositions between the right to dignity and the right to freedom of expression192The Equal-ity Court held that it is more feasible to focus on the conduct of the wrongdoer than to order
28A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
in the form of a publication of words or behaviour an injury to personality (the defamatory effect of thewords or behaviour) wrongfulness (the infringement of a personrsquos right to a good name or reputation)either intention (animus iniuriandi) for actions against individuals or negligence as a form of fault
Davey 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-188
misconduct accessed 14 April 2016 1
Balule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence of189
Reasonable Publication in Botswanardquo 2013 CILSA 1 2-19
Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 (PEPUDA) see section 10190
Section 10 of the PEPUDA191
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-192
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
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Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
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Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
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Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
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Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
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Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Facebook to take down the offensive post Therefore users of Facebook bear an onus in tak-ing responsibility for what is posted on their social media platforms to eliminate defama-tory comments193 This usually occur where there is little control on what is posted onsocial media by employees in the workplace In this regard it will be difficult for employersto monitor the activities of such employees as some of them do not take responsibility of theirsocial media platforms194The consequences of failing to remove the defamatory or any com-ments that violate other peoplersquos right to dignity on social media platforms may lead to anemployeersquos dismissal for social media-related misconduct
The right to dignity andor good reputation is not limited to individuals alone TheConstitutional court affords juristic persons such as companies the right to a good rep-utation195 In Financial Mail case the applicant recorded a private meeting of the respondentand its executives196 The respondent sought an urgent application which prohibited thepublishing company (Financial Mail) from publishing information which it had obtained bya recording at a board meeting The interdict was made on the basis that this act infringedthe companyrsquos privacy and reputation The interdict also stipulated that publishing informa-tion which was obtained by a recording at a board meeting was not justified by sufficientpublic interest since the information was obtained unlawfully The court held that it wasonly proper that a company be afforded the usual legal processes to vindicate its reputa-tion197 Moreover the company is entitled to protection from any violation of its reputationandor any unlawful invasion of its privacy notwithstanding the fact that it cannot con-sciously grasp such an invasion198A misguided comment or an incorrect fact can go viralonce it is posted by an employee resulting in possible brand damage and other reputa-tional risks on the part of the employer199 In this regard the employer would be entitled
29A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-193
workplace accessed 15 June 2016 1
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-194
workplace accessed 15 June 2016 1
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1993 (2) SA 451 (A) 462 (Financial195
Mail case)
Financial Mail case 31196
Financial Mail case 462197
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and Others198
In Re Hyundai Motors Distributors (Pty) Ltd and Others v Smit NO and Others 2001 (1) SA 545 CC
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-199
workplace accessed 15 June 2016 1
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
to dismiss that employee for making a defamatory publication about the company on socialmedia platforms
In Herholdt v Wills200 the applicant sought an urgent application against the respon-dent interdicting and restraining the respondent from posting defamatory comments aboutthe applicant201The defamatory comments were posted on the respondentrsquos social mediaplatform (Facebook)202 It was stated that the failure to comply with the order could resultin the respondent being imprisoned for thirty days203 Nevertheless an open letter aboutthe defamatory statements was published by Herholdt on Facebook for public consumptionon 27 February 2012204 The content of these statements was regarded as defamatory byHigh Court The court held that such defamatory postings must be removed by the partyresponsible for posting them at the request of the aggrieved party205The court held furtherthat the dignity of the applicant was violated as a result of the respondentrsquos defamatory com-ments and unfounded allegations against the applicant
In OrsquoKeeffe v Argus Printing and Publishing Company Ltd206 the plaintiff (a well-known radiopersonality) consented to the publication of her photograph and a photograph was takenfrom close range for use by a newspaper for an article However the photograph was usedin the press for advertising purposes Consequently the plaintiff brought an action againstthe defendant on the basis that the advertisement had violated her dignity The defendantargued that the insult had to be present in an injuria This case illustrates that some personsmay be aware of the consequences that may follow hence the plaintiff in this case requestedthat her photograph be removed from publication If the photograph was published by anemployee of the respondent on social media platforms that employee could have been dis-missed by the employer for social media-related misconduct Moreover the publication ofthe photograph could have violated the dignity of the employee as well the reputation of theemployer Fortunately the photograph was not published on social media platforms
30A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Herholdt v Wills 2013 (2) SA 530 (GSJ) W (Herholdt case)200
Herholdt case 1201
Herholdt case 1 The respondentrsquos posts stipulated inter alia that I wonder too what happened to the per-202
son who I counted as a best friend for 15 years and how this behaviour is justified Remember I see thebroken-hearted faces of your girls every day Should we blame the alcohol the drugs the church or arethey more reasons for not taking responsibility for the consequences of your own behaviour But mostly Iwonder whether when you look in the mirror in your drunken testosterone haze do you still see a man
Herholdt case 1203
Herholdt case 2204
Herholdt case 43205
OrsquoKeeffe case206
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
In Isparta v Richter207 the plaintiff brought an action for defamation against the defendants asa result of the comments made by the defendants208 The plaintiff and the second defendantwere divorced but were still engaged in litigation concerning the payment of maintenance209
The first defendant posted several comments concerning the plaintiff on her Facebook andinvolved the second defendant210The judge found that the comments made on the social mediaplatform were defamatory211The court ordered the defendants to pay an amount of R40 000in damages for defamatory comments she made212The amount was awarded to the plaintiff asa result of the defendantsrsquo refusal to make an apology and retract the defamatory comments ontheir Facebook page213The conduct of the defendants constitute social media-related miscon-duct and could justify their dismissal in the workplace214 In a nutshell the court held that theconduct of the defendants violated the dignity and right of the plaintiff to a good name215
431 The right to dignity under common lawThe right to a good name or reputation is recognised as an integral part of the right to dignityunder the South African common law216 It is accepted that the right to a good name forms acrucial part of the right to dignity although it is not mentioned under the Bill of Rights in theConstitution217 In Garderner v Whitaker218 the court held that the right to respect onersquos dig-nity is something broader than the Roman Dutch concept of dignitas Any infringement of theright to dignity is actionable through actio iniuriarum219 Actio iniuriarum originated from theRoman and Roman-Dutch law of iniuria220The right to dignity is protected as a value which
31A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Isparta v Richter 2013 6 SA 4529 (GP) (Isparta case)207
Isparta case 8208
Isparta case 9209
Isparta case 12210
Isparta case 13211
Isparta case 41212
Isparta case 41213
Davey 2012 De Rebus 80-83214
Davey 2012 De Rebus 80-83215
Neethling and Potgieter Law of Delict 330216
Neethling and Potgieter Law of Delict 330217
Garderner v Whitaker 1995 2 SA 672 (E)218
Currie and De Waal The Bill of Rights Handbook 256219
Collier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch220
L Rev 21 23-44
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
is essential to human beings both at common law and under the Constitution221The right todignity also entails that the essence of humanity must be recognised and respected in equalquantum under common law as well as the Constitution222 Nevertheless the increased useof social media in the workplace has expanded the potential liability of employers in respect oftheir employeesrsquo social media posts that violate the dignity andor harms the reputationof other persons (social media-related misconduct) during office working hours223
44 THE RIGHT TO FREEDOM OF ASSOCIATION UNDER THE CONSTITUTION
The Constitution states that everyone has a right to freedom of association224The right tofreedom of association prevents powerful social actors in this context the employer fromarbitrarily deciding how employees should exercise their freedom of association throughcoercion225The right to freedom of association is a fundamental right which facilitates therealisation of other rights rather than the right in itself226 Social media is a powerful toolwhich facilitates associations and professional relationships for employees to discuss topicalissues regarding work227 Employeesrsquo right to freedom of association should not be arbitrar-ily curtailed by employers to enable employees to freely associate with others through socialmedia networks in the workplace during working hours228 Social media has somewhatreshaped the nature of work and how such work is performed in the workplace229This fol-lows the fact that most employees are more likely to rely on social media platforms to startbuild and maintain their associations230 Social media further enables employees to activelyengage with each other so as to challenge pertinent contemporary issues relating to their
32A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Steinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1 3-32221
Steinmann 2016 PER 2222
Gelms 2012 Wash L Rev 250-255223
Section 18 of the Constitution224
Currie and De Waal The Bill of Rights Handbook 397225
Budeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An Historical226
Perspectiverdquo 2009 Fundamina 57 60-74
Swire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs Data Empower-227
mentrdquo 2012 NC L Rev 1371 1372-1415
Budeli 2009 Fundamina 57-60228
Bucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013 Infor-229
mation Communication and Society 1639 1642-1667
Swire 2012 NC L Rev 1377230
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
employment which could contribute to the proper functioning of the workplace231 Conse-quently any unlawful restriction of the use of social media platforms by employers in theworkplace during normal working hours could violate their employeesrsquo freedom of associa-tion232 Nevertheless any illicit associations and reckless comments of employees that areposted on social media platforms regarding their employers and other persons could giverise to the dismissal of such employees for social media-related misconduct in the work-place233 In other words any social media engagements by the employees must be done bonafide to avoid violating the employersrsquo rights and business reputation
Social media plays an important role in fostering employeesrsquo associations in the work-place234 Furthermore social media platforms also have a professional component such asLinkedin235 which is often used by employees to achieve their professional objectives236
Thus employers who unlawfully restrict or completely ban their employees from using socialmedia should be subjected to scrutiny as they limit their employeesrsquo right to freedom ofassociation237 In relation to this any social media-related dismissal of an employee who law-fully exercised his or her right to freedom of association through social media platforms inthe workplace during working hours is unlawful unconstitutional and unfair238The right tofreedom of association could further enhance and promote employeesrsquo social and work-related development through social media platforms in the workplace239The right to free-dom of association also allows employees to form good relations amongst each other whichis crucially important for the workplace environment240
441 The right to freedom of association under common lawThe right to freedom of association is recognised under common law It is submitted that the
33A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Balule 2008 CILSA 412231
Decker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies for232
School Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163 164-205 Swire 2012 NC L Rev 1377
Decker 2014 Northwestern Journal of Law and Social Policy 164-166233
Swire 2012 NC L Rev 1378234
Linkedin is a social network that described itself as the worldrsquos largest professional network on the235
Internet with more than 135 million members in over 200 countries and territories
Swire 2012 NC L Rev 1378236
Swire 2012 NC L Rev 1380237
Decker 2014 Northwestern Journal of Law and Social Policy 164-166238
Swire 2012 NC L Rev 1415239
Swire 2012 NC L Rev 1377240
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
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Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
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Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
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36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
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Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
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Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
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Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
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McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
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Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
common law right to freedom of association must be exercised andor utilised in accor-dance with the Constitution241 Thus employees whose right to freedom of association isunduly restricted or violated by employers in the workplace could rely and utilise their avail-able common law remedies to claim damages from the employers The right of employeesto associate was not a course of concern for most employers as there was little or no poten-tial chance of social media-related violations by employees in the workplace since they didnot use social media platforms in the early 1950s242 Nowadays the ability to access andutilise social media platforms has enhanced employeesrsquo freedom of association as a vital ele-ment for social interaction and unified workplace activities243 Social media has now provid-ed a useful platform for creating desirable associations amongst employees in the workplacealthough this was not immediately realised prior to the inception of social media244 Socialmedia provides employees with technological awareness and possibilities for their full par-ticipation in the bona fide utilisation of their right to freedom of association both at commonlaw and the Constitution245Thus the right to freedom of association both at common lawand the Constitution may lead to the dismissal of employees for social media-related mis-conduct if it is unlawfully exercised and utilised to commit conduct outlawed by employersin the workplace246
CONCLUDING REMARKSNotwithstanding the fact that all employees and employers must respect and consistentlyabide by the Constitution in South Africa247 the abuse of social media by employees in theworkplace during working hours as well as the employersrsquo draconian rules restricting the useof social-media in the workplace has given rise to various constitutional challenges involv-ing both the employers and employeesrsquo rights to freedom of expression privacy dignity andfreedom of association For instance the abuse of social media by employees in the work-place during working hours sometimes affects the reputation of their employerrsquos business
34A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
Swire 2012 NC L Rev 1386241
Mangan Osgoode Legal Studies Research Paper No 082015 2015 3242
Herbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky243
L Rev 427 430-506
Swire 2012 N C L Rev 1383244
Balkin 2004 NYU L Rev 6245
Davey De Rebus 2012 80-83246
Sections 1(c) and 2247
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Conversely employersrsquo draconian workplace rules that restricts or ban employees from usingsocial-media during working hours violates their rights to freedom of expression privacydignity and freedom of association The article also revealed that a number of employershave unlawfully and unconstitutionally dismissed some of their employees for social media-related misconduct in the South African workplace Given this background it is submittedthat the courts and all relevant persons should carefully consider the circumstances sur-rounding each case of employee dismissal for social media-related misconduct in order tobalance the employeesrsquo constitutional rights and the employersrsquo business reputation andrelated rights248 This approach could ameliorate problems and challenges associated withthe unlawful unconstitutional and unfair dismissal of employees for social media-related mis-conduct in the South African workplace
It is further submitted that the current labour-related legislation such as the LRA andthe BCEA should be amended to enact adequate provisions that deals with social media-related misconduct in the South African workplace The other option is for the policy makersto consider enacting an adequate legislation that specifically outlaws the misuse of socialmedia in the South African workplace Thus the enactment of a robust social media legis-lation could combat any unlawful and unconstitutional dismissals of employees for socialmedia-related misconduct in the South African workplace Such legislation will also curb thecurrent rampant abuse of social media platforms by employees in the South African work-place The aforesaid legislation could further curb various constitutional and other relatedsocial media-related challenges that are being experienced by both employees and employ-ers in South Africa
List of AbbreviationsLRA Labour Relations Act 66 of 1995NC L Rev North Carolina Law ReviewN Ky L Rev Northern Kentucky Law ReviewNwJ L and Soc Polrsquoy Northwestern Journal of Law and Social PolicyNYU L Rev New York University Law ReviewPEPUDA Protection of Equality and Prevention of Unfair Discrimination Act 4 of 2000PER Potchefstroom Electronic Law JournalSA Merc LJ South African Mercantile Law JournalStellenbosch L Rev Stellenbosch Law ReviewWash L Rev Washington Law Review
35A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
See related discussions under the headings and sub-headings in paragraph 5 above248
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
ACKNOWLEDGEMENTS
This article was supported in part by the National Research
Foundation (NRF) Grant Number 106056 In this regard
the authors wish to thank the NRF for its valuable support
Kefilwe Lekopanye wishes to acknowledge the expert input
of Professor Howard Chitimira
BIBLIOGRAPHY
Literature
Abril and Del Riego 2012 American Business Law JournalAbril PS Levin A and Del Riego A ldquoBlurred Boundaries Social Media Privacy and the Twenty-First-Century Employeerdquo 2012 American Business Law Journal 63-124
Antoniades Social Networks in the Workplace 6Antoniades L Social Networks in the Workplace (LLM-dissertation University of Pretoria 2015)
Balkin 2004 NYU L RevBalkin JM ldquoDigital Speech and Democratic Culture A Theory of Freedom of Expression for theInformation Societyrdquo 2004 NYU L Rev 1-58
Balule 2013 CILSABalule BT ldquoStriking a Balance between Media Freedom and Protection of Reputation The Defence ofReasonable Publication in Botswanardquo 2013 CILSA 1-19
Balule 2008 CILSABalule BT ldquoInsult laws A Challenge to Media Freedom in the SADCrsquos Fledgling Democraciesrdquo 2008CILSA 404-427
Baum 1997 Villanova Law ReviewBaum KJ ldquoE-mail in the Workplace and the Right of Privacyrdquo 1997 Villanova Law Review 1011-1042
Buchbach J Social media policies and workBuchbach J Social media policies and work Reconciling Personal Autonomy Interests and Employer Risk (PHDthesis Queensland University of Technology 2017)
36A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Bucher Fieseler and Suphan 2013 Information Communication and SocietyBucher E Fieseler C and Suphan A ldquoThe Stress Potential of Social Media in the Workplacerdquo 2013Information Communication and Society 1639-1667
Budeli 2009 FundaminaBudeli M ldquoWorkersrsquo Right to Freedom of Association and Trade Unionism in South Africa An HistoricalPerspectiverdquo 2009 Fundamina 57-74
Burchell 2009 Electronic Journal of Comparative LawBurchell J ldquoThe Legal Protection of Privacy in South Africa A Transplantable Hybridrdquo 2009 ElectronicJournal of Comparative Law 1-26
Broughton et al Workplaces and Social NetworkingBroughton A Higgins T Hicks B and Cox A Workplaces and Social Networking The Implications forEmployment Relations (Research Paper Ref 1111 The Institute for Employment Studies 2009)
Cheadle Davis and Haysom South African Constitutional Law Bill of RightsCheadle MH Davis DM and Haysom NRL South African Constitutional Law Bill of Rights (ButterworthsDurban 2000)
Cilliers 2013 Northern Kentucky Law ReviewCilliers FG ldquoThe Role and Effect of Social Media in the Workplacerdquo 2013 Northern Kentucky Law Review567-592
Collier 2005 Stellenbosch L RevCollier D ldquoFreedom of Expression in Cyberspace Real Limits in the Virtual Domainrdquo 2005 Stellenbosch LRev 21-44
Currie and De Waal The Bill of Rights Handbook 295Currie I and De Waal J The Bill of Rights Handbook 6th ed (Juta Cape Town 2013)
Davey 2012 De RebusDavey R ldquoDismissals for Social Media Misconductrdquo 2012 De Rebus 80-83
Decker 2014 Northwestern Journal of Law and Social PolicyDecker JR ldquoFacebook Phobia The Misguided Proliferation of Restrictive Social Networking Policies forSchool Employeesrdquo 2014 Northwestern Journal of Law and Social Policy 163-205
Dekker 2004 SA Merc LJ
37A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Dekker A ldquoVices or Device Employee Monitoring in the Workplacerdquo 2004 SA Merc LJ 622-637
Gelms 2012 Wash L RevGelms J ldquoHigh-Tech Harassment Employer Liability under Title VII for Employee Social MediaMisconductrdquo 2012 Wash L Rev 249-279
Gondwe The Protection of Privacy Gondwe M The Protection of Privacy in the Workplace A Comparative Study (LLD-dissertation University ofStellenbosch 2011)
Grogan Dismissal Grogan J Dismissal 5th ed (Juta Cape Town 2013)
Herbert 2013 N Ky L RevHerbert WA ldquoCanrsquot Escape from the Memory Social Media and Public Sector Labor Lawrdquo 2013 N Ky LRev 427-506
Homann The Legal Implications of Defamatory Statements 97Homann LH The Legal Implications of Defamatory Statements on Social Media Platforms in South Africa (LLM-dissertation North West University 2015)
Hornung 2005 Fordham Journal of Corporate and Financial LawHornung MS ldquoThink Before You Type A Look at Email Privacy in the Workplacerdquo 2005 Fordham Journal ofCorporate and Financial Law 115-160
Hoy Employee Behaviour in Social Media Environments Hoy JS Employee Behaviour in Social Media Environments Impacting Corporate Reputational Risk (MBA Universityof Pretoria 2012)
Jacobson and Tufts Review of Public Personnel AdministrationJacobson WS and Tufts SH ldquoTo Post or Not to Post Employee Rights and Social Mediardquo 2013 Review ofPublic Personnel Administration 84-107
Justin 2016Alternative Law JournalJustin P ldquolsquoNever Tweetrsquo Social Media and Unfair Dismissalrdquo 2016Alternative Law Journal 271-274
Kietzmann et al 2011 Business HorizonsKietzmann JH Hermkens K McCarthy IP and Silvestre BS ldquoSocial Media Get Serious Understandingthe Functional Building Blocks of Social Mediardquo 2011 Business Horizons 241-251
38A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Lam 2016 Employee RelationsLam H ldquoSocial Media Dilemmas in the Employment Contextrdquo 2016 Employee Relations 420-437
Lekopanye Dismissal of Employees for Social Media-Related Misconduct Lekopanye K Selected Challenges Associated with the Dismissal of Employees for Social Media-Related Misconductin the South African Workplace (LLM dissertation North-West University 2018)
Mangan Osgoode Legal Studies Research Paper No 082015 2015Mangan D A Platform for Discipline Social Media Speech and the Workplace (Osgoode Legal Studies ResearchPaper No 082015 2015)
McDonald and Thompson 2016 International Journal of Management ReviewsMcDonald P and Thompson P ldquoSocial Media(tion) and the Reshaping of PublicPrivate Boundaries inEmployment Relationsrdquo 2016 International Journal of Management Reviews 69-81
McGinley and McGinley-Stempel 2012 Hofstra Labor and Employment Law JournalMcGinley AC and McGinley-Stempel RP ldquoBeyond the Water Cooler Speech and the Workplace in anEra of Social Mediardquo 2012 Hofstra Labor and Employment Law Journal 75-119
McGoldrick 2013 Human Rights Law ReviewMcGoldrick D ldquoThe Limits of Freedom of Expression on Facebook and Social Networking Sites A UKPerspectiverdquo 2013 Human Rights Law Review 125ndash151
McGregor 2004 SA Merc LJMcGregor M ldquoThe Right to Privacy in the Workplace General Case Law and Guidelines for Using theInternet and E-Mailrdquo 2004 SA Merc LJ 638-650
Modiba M 2003 SA Merc LJModiba M ldquoInterpreting and Monitoring Employeesrsquo E-mail Communications and Internet Accessrdquo 2003SA Merc LJ 363-371
Mtuze and Snail 2016 Without PrejudiceMtuze K and Snail S ldquoSocial Media-Reasonable Use and Legal Risksrdquo 2016 Without Prejudice18-20
Neethling 2005 SALJNeethling J ldquoThe Concept of Privacy in South African Lawrdquo 2005 SALJ 18-28
Neethling and Potgieter Law of Delict Neethling J and Potgieter JM Law of Delict 6th ed (LexisNexis Durban 2010)
39A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Neethling Potgieter and Visser Neethlingrsquos Law of PersonalityNeethling J Potgieter JM and Visser PJ Neethlingrsquos Law of Personality 2nd ed (Lexis Nexis Durban 2005)
Padayachee Employeersquos Right to Privacy Padayachee C Employeersquos Right to Privacy versus the Employerrsquos Right to Monitor Electronic Communications in theWorkplace (LLB-dissertation University of KwaZulu-Natal 2015)
Papadopoulos 2009 ObiterPapadopoulos S ldquoRevisiting the Public Disclosure of Private Facts in a Cyberworldrdquo 2009 Obiter 30-43
Pistorius 2009 PERPistorius T ldquoMonitoring Interception and Big Boss in the Workplace Is the Devil in the Detailsrdquo 2009PER 1-26
Russell and Stutz 2014 Journal of Internet LawRussell R and Stutz M ldquoSocial Media What Employers Need to Knowrdquo 2014 Journal of Internet Law 3-6
Snail Attorneys Cyberlaw Privacy and Social MediaSnail Attorneys ldquoCyberlaw Privacy and Social Media the Workplacerdquo Unpublished contributiondelivered at the ACFE 2013 Conference (16 October 2013)
Štefko 2016 International Journal for Legal ResearchŠtefko M ldquoSocial Media in the Workplace in the Czech Republic Poland and Slovakiardquo 2016 InternationalJournal for Legal Research 11-17
Steinmann 2016 PERSteinmann R ldquoThe Core Meaning of Human Dignityrdquo 2016 PER 1-32
Swire 2012 NC L RevSwire P ldquoSocial Networks Privacy and Freedom of Association Data Protection vs DataEmpowermentrdquo 2012 NC L Rev 1371-1415
Venezia 2012 New Hampshire Bar JournalVenezia SJ ldquoThe Interaction of Social Media and the Law and How to Survive the Social MediaRevolutionrdquo 2012 New Hampshire Bar Journal 24-39
Visser Freedom of Expression in the Workplace Visser A Freedom of Expression in the Workplace and Social Networking Systems (LLM dissertationUniversity of Johannesburg 2016)
40A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Warren and Brandeis 1890 Harvard Law Review Warren SD and Brandeis LD ldquoThe Right to Privacyrdquo 1890 Harvard Law Review 193-220
Case Law
Bernstein v Bester 1996 2 SA 751 (CC)
Braithwaite v McKenzie 2015 (1) SA 270 (KZP)
Case v Minister of Safety and Security 1996 (3) SA 617 (CC)
Cronje v Toyota Manufacturing (2001) 22 ILJ 735 (CCMA)
Dauth and Brown v Wierrsquos Cash N Carry 2002 23 ILJ 1272 (CCMA)
Dewoonarain v Prestige Car Sales (Pty) Ltd ta Hyundai Ladysmith [2013] 7 BALR 689 (MIBC)
Dutch Reformed Church Vergesig Johannesburg Congregation and Another v Rayan Soknunan ta Glory Divinee
World Ministries [2012] ZAGPJHC 97 2012 (6) SA 201 (GSJ (14 May 2012)
Financial Mail (Pty) Ltd and Others v Sage Holdings Ltd and Another 1991 (2) SA 11 (W)
Garderner v Whitaker 1995 2 SA 672 (E)
Gouws v ScorePrice amp Pride Furnishers 2001 11 BALR 1155 (CCMA)
Herholdt v Wills 2013 (2) SA 530 (GSJ) W
Investigating Directorate Serious Economic Offences and Others v Hyundai Motor Distributors (Pty) Ltd and
Others In Re Hyundai Motor Distributors (Pty) Ltd and Others v Smit NO and Others 2000 BCLR 1079(CC) 557
Isparta v Richter 2013 6 SA 4529 (GP)
Le Roux and others v Dey 2011 (3) SA 274 (CC)
Moonsamy v The Mailhouse (1999) 20 ILJ 464 (CCMA)
41A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Motloung v The Market Theatre Foundation [GAJB4458-11] 2
National Media Ltd and others v Bogoshi 1998 (4) SA 1196 (SCA)
OrsquoKeeffe v Argus Printing and Publishing Company Ltd 1954 (3) SA 244 (C)
Philander v CSC Computer Sciences [2002] 3 BALR 304 (CCMA)
R v VL (NBCRFI) (RFBC 35099 31 August 2015)
Robertson v Value Logistics (2016) 37 ILJ 286 (BCA)
Smith v Partners in Sexual Health (non-profit) (2011) 32 ILJ 1470 (CCMA)
South African National Defence Union v Minister of Defence and Another 1999 (4) SA 469 CC
Legislation
Basic Conditions of Employment Act 75 of 1997 as amended
Labour Relations Act 66 of 1995 as amended
Promotion of Equality and Prevention of Unfair DiscriminationAct 4 of 2000
Constitution
Constitution of the Republic of South Africa 1996
Internet Sources
Davey 2015 httpBowanGilfillancozadismissal-for-social-media-misconductDavey R 2015 Dismissal for Social Media Misconduct httpBowanGilfillancozadismissal-for-social-media-misconduct accessed 14 April 2016
Davey 2015 httpBowanGilfillancozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplaceDavey R 2015 Understanding and Managing the Risks of Social Media in the Workplace httpBowanGilfillan
42A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
cozaunderstanding-and-managing-the-risks-of-social-media-in-the-workplace accessed 15 June 2016
Dube 2016 httpwwwcnbcafricacomnewssouthern-africa2016Dube T 2016 The Risks of Freedom on Social Media in South Africa httpwwwcnbcafricacomnewssouthern-africa2016 accessed 13 February 2016
Facebook 2013 httpwwwFacebookcomlegaltermsFacebook 2013 Statement of Rights and Responsibilities httpwwwFacebookcomlegalterms accessed12 January 2016
Freedom of Expression Institute 2007 httpwwwfxiorgzathe-media-and-the-lawFreedom of Expression Institute 2007 The Media and the Law httpwwwfxiorgzathe-media-and-the-law accessed 12 June 2016
Hastie 2012 httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31Hastie L 2012 Freedom of Expression versus the Right to Dignity httpwwwpolityorgzaarticlefreedom-of-expression-versus-the-right-to-dignity-2012-05-31 accessed 12 May 2016
Ka Mtuze 2015 httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdfKa Mtuze SS 2015 The Reasonable Use and Legal Risks Associated with Social Media ndash A Discussion of Cases and theConstitution httpwwwsnailattorneyscomwp-contentuploads201311social-media-casespdf accessed14 November 2016
Oosthuizen 2016 httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-mediaOosthuizen V 2016 How Far is Too Far for Employees on Social Media httpwwwlabourguidecozamost-recent2166-how-far-is-too-far-for-employees-on-social-media accessed 12 April 2016
Van Wyk and Heyns 2012 httpwwwwerksmanscomwp-contentuploads201304150_JN5313Van Wyk J and Heyns M 2012 To Name or Not to Name That is the Question httpwwwwerksmanscomwp-contentuploads201304150_JN5313 accessed 12 January 2012
43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
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43A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909
Howard ChitimiraPROFESSOR FACULTY OF LAW NORTH-WEST UNIVERSITY SOUTH
AFRICA LLB (CUM LAUDE) DEGREE AND LLM DEGREE IN CORPORATELAW FROM THE UNIVERSITY OF FORT HARE LLD DEGREE IN
SECURITIES AND FINANCIAL MARKETS LAW FROM THE NELSON
MANDELA METROPOLITAN UNIVERSITY
howardchitimiranwuacza
Kefilwe LekopanyeMASTER OF LAWS (LLM) IN MERCANTILE LAW AND BACHELOR OF
LAWS (LLB) AT NORTH-WEST UNIVERSITY SOUTH AFRICA
kefilwelekopanyegmailcom
44A CONSPECTUS OF CONSTITUTIONAL CHALLENGES ASSOCIATED WITH THE DISMISSAL OF EMPLOYEES
REVISTA DIREITO GV | SAtildeO PAULO | V 15 N 1 | e1909 | JAN-ABR 2019ESCOLA DE DIREITO DE SAtildeO PAULO DA FUNDACcedilAtildeO GETULIO VARGAS
COMO CITAR ESTE ARTIGO
CHITIMIRA Howard LEKOPANYEKefilwe A conspectus of constitutionalchallenges associated with thedismissal of employees for socialmedia-related misconduct in the SouthAfrican workplace Revista Direito GVv 15 n 1 janabr 2019 e1909 doihttpdxdoiorg1015902317-6172201909