7 Ways Website Personalization Can Help You Generate More Business - Infographic
Transcript of 7 Ways Website Personalization Can Help You Generate More Business - Infographic
WaysWebsite PersonalisationCan Help You Generate
More Business
Displaying your website content in the language your visitor understands will
help you reach a larger market.
This means more people can find out what yourcompany does andultimately choose to buy your products or services.
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Language
Location
Showlocalisedlanguagestoeachvisitor
Referring ChannelsShowwelcomemessagesfordifferentreferralchannels
Number of visitsShowwelcomemessagesfordifferentreferralchannels
AdvertsDisplayadvertsbasedonlocationorlanguage
Showlocalised
pricingto
eachvisitor
SizeShow
differentsized
versionsof
yourwebsite
Web BrowserDisplay
differentcontent
basedon
thebrowser
Advertise thisspace here.Advertise thisspace here.
Annoncer cetespace ici.
Werbung für diesenRaum hier.Werbung für diesenRaum hier.
Anunciar esteAnunciar esteespacio aqui.Anunciar esteespacio aqui.
рекламировать этопространство здесь.
在这里做广告这个空间
BONUS SECTION
Reasons
PersonaliseYour
Website
To
Ways PersonalisationGenerateGenerateGenerate
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Personalisation
Business
PersonalisationYouYouYouYouBusiness
PersonalisationYouYouYouYouBusiness
PersonalisationWebsiteCan
WaysWays PersonalisationPersonalisationPersonalisationPersonalisationGenerate
PersonalisationPersonalisationPersonalisationPersonalisationGenerate
PersonalisationPersonalisationPersonalisationGenerate
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Business
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Showing pricing in a visitors local currency will help them quickly understand how much your product or service willcost them.
When a visitor comes to your site from another site showing customised
content just for them will meanyour site is more relevant.
With so many different device sizes on the market it can be hard to appeal to everyone.
If a person visits your website a number of times, it’s likely that they will
be in different stages of thebuying/understanding process.
By showing different messages to these people you can give them a message that is relevant to their understanding at that time helping you convert more visitors into leads.
To get around this you could display different versions to people using different browsers.
This makes sure everyone gets the best experience
possible when visitingyour website.
Did you know all browsers behavedifferently? What shows well in onemay not show well in another.
Want to make the most of your available ad space?
If you have a website that is visited by people around we world, showing adverts to people in somelocations and not others will mean the customer gets a better experience as they only see advertsrelevant to them and you can increase the amount of ad space you have available to sell.
Even if you don’t bill in that currency, it can be useful for them to know. This will help their
decision process and lead to more sales.
And being more relevant will lead to increased customer happinessand hopefullymore sales.
2Showlocalised
pricingto
eachvisitor
Showing pricing in a visitors local currency will help them quickly understand how much your product or service willcost them.
Even if you don’t bill in that currency, it can be useful for them to know. This will help their
decision process and lead to more sales.
However using adesktop sized website
on a mobile device can be extremely difficult.
Showing different sized versions with optimised layouts will make your site easier to navigate and use.
Visited 24 timesShow: 20+ times version
Visited 1 timeShow: 1-5 times version
Visited 12 timesShow: 10-20 times version
Visited 6 timesShow: 5-10 times version
WELCOME!WELCOME!
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