WaysWebsite PersonalisationCan Help You Generate

More Business

LanguageShowlocalisedlanguagestoeachvisitor

Displaying your website content in the language your

visitor understands will help you reach

a larger market.

This means more people can find out what your company does and ultimately choose to buy your products orservices. 54

54

5454

LocationShow

localisedpricing

toeach

visitor

Showing pricing in a visitors localcurrency will help them quicklyunderstand how much your product or service willcost them.

Showing pricing in

currency will help

much your product

Even if you don’t bill in that currency, it can be useful for

them to know.This will help theirdecision process and lead to more

sales.

Even if you don’t bill in that currency, it can be useful for

This will help theirdecision process and lead to more

Referring ChannelsShowwelcomemessagesfordifferentreferralchannels

When a visitor comes to your site

from another site showing customised

content just for them will mean

your site ismore relevant.

And being more relevant will leadto increasedcustomerhappiness and hopefullymore sales.

SizeShow

differentsized

versionsof

yourwebsite

With so many different device sizes on the market it can be hard to appeal to everyone.

However using adesktop sized

website on a mobile device can be

extremely difficult.

Showing different sized versions with optimised layouts will make your site easier to navigate and use.

Number of visitsShow

welcomemessages

fordifferentreferral

channels

If a person visits your website a number of times, it’s likely that they will be in different stages of the buying /understandingprocess.

WELCOME!WELCOME!

By showing different messages to these

people you can give them a message that

is relevant to theirunderstanding at that

time helping youconvert more visitors

into leads.

Visited 24 timesVisited 24 timesVisited 24 timesShow: 20+ times20+ times version version

Visited 24 timesShow: 20+ times version

Visited 1 timeVisited 1 timeVisited 1 timeShow: 1-5 times1-5 times version

Visited 1 timeShow: 1-5 times version

Visited 12 timesVisited 12 timesVisited 12 timesShow: Show: 10-20 times10-20 times version

Visited 12 timesShow: 10-20 times version

Visited 6 timesVisited 6 timesShow: 5-10 times5-10 times version version

Visited 6 timesShow: 5-10 times version

Web BrowserDisplaydifferentcontentbasedonthebrowser

Did you know all browsers behavedifferently? What

shows well in onemay not show

well in another.

To get around this you could displaydifferent versions to people usingdifferent browsers.This makes sureeveryone gets the best experiencepossible when visiting your website.

AdvertsDisplayadverts

basedon

locationor

language

Want to make the most of your available ad space?

Advertise thisspace here.Advertise thisspace here. Annoncer cet

espace ici.

Werbung für diesenRaum hier.Werbung für diesenRaum hier.

Anunciar esteespacio aqui.Anunciar esteespacio aqui.рекламировать это

пространство здесь.рекламировать этопространство здесь.

在这里做广告这个空间

If you have a website that is visited by people around we world, showing

adverts to people in somelocations and not others will mean

the customer gets a better experience as they only see adverts

relevant to them and you canincrease the amount of ad space

you have available to sell.

BONUS SECTION

Reasons

PersonaliseYourWebsite

To

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