IDC European Retail Trends 2018 Infographic · PDF file Personalization In Europe, the top...

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Transcript of IDC European Retail Trends 2018 Infographic · PDF file Personalization In Europe, the top...

  • European Retail Trends in 2018: Accelerated Pathways Toward

    Innovation, AI, and CX

    SPAIN

    FRANCE

    GERMANY

    ITALY

    UK NETHERLANDS

    NORDICS

    SEGMENTS

    Apparel, footwear and accessory

    stores

    Eating and drinking places

    Consumer electronics

    General merchandise

    Other Specialty retail

    Food Stores

    eCommerce and other non-store

    retail

    In Europe, retailers' IT departments control the largest part of IT spending, but LOBs exercise significant control and influence.

    Entirely controlled by LoB

    28%

    European IT Spending

    35% Controlled by IT dept., influenced by LoB

    37% Entirely controlled by IT dept.

    Almost half of retailers´ IT budgets will be dedicated to modernization and innovation

    35% Maintain/ Run existing systems

    25% Innovation

    18% Regulatory compliance

    21% Modernize existing systems

    European IT Budget Allocation

    Customer experience drives expansion, innovation and marketing

    strategies for European Retailers

    Customer experience (CX) personalization

    New Markets

    Marketing

    Innovation

    Business Priorities

    69%

    53%

    55%

    Innovation will lead the growth of omni-channel profitability This will be favored by the adoption of a retail commerce platform that enables the piloting, implementing, and scaling innovative of use cases at speed.

    Omni-channel Profitability

    Innovation Supply chain optimization

    Sales performance improvement

    M&A CX Personalization

    In Europe, the top solution investments will span from ecommerce

    to machine learning/artificial intelligence (ML/AI) to the store.

    This infographic highlights the results of an IDC Retail Insights survey published in The European Retail Digital

    Transformation Strategies program. The survey examines the impact of digital transformation on the European

    retailers' business, technology, and organizational areas. Specific coverage is given to provide valuable insights into

    the European retail industry, with a specific focus on digital transformation strategies applied by retail companies to

    improve the omni-channel customer experience.

    IDC Retail Insights EMEA

    @IDCInsightEMEA | #idcretail

    www.idc.com | insightseurope@idc.com

    Merchandising

    43%

    43%

    eCommerce Platform

    ML/AI

    39% Self Checkout Loyalty Mgmt

    34%

    Mobile Apps

    33%

    32% Merchandising

    European retailers' interest in the IoT opportunity is clear, but still a minority of them use IoT-generated data to provide an impact on business

    IoT adoption Use IoT-generated data with direct impact on business

    56% 45% 43% 37% 27%

    50%