5 MORE things you may not know about pr in Australia
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Transcript of 5 MORE things you may not know about pr in Australia
Total Communications System Inc. 2014
5 MORE THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA
Total Communications System Inc. 2014
A SHORT PRESENTATION FOR:- Foreign companies doing PR in Australia; and
- PR pros working with Australia-bound clients
Total Communications System Inc. 2014
Media Pitch > Media Release
Total Communications System Inc. 2014
Media releases are slowly proving to be less effective than email pitches.
Total Communications System Inc. 2014
When it comes to securing coverage in media titles serving key audiences …
Total Communications System Inc. 2014
A targeted email pitch articulating the topic, story concept and available spokespersons is a good approach.
Total Communications System Inc. 2014
Media Conferences Passé
Total Communications System Inc. 2014
The media conference is used less and less for two reasons …
Total Communications System Inc. 2014
First, direct communication is valued more in the PR-journalist relationship.
Total Communications System Inc. 2014
Emails and phone calls are quicker and help to build relationships.
Total Communications System Inc. 2014
Second, reporters are busy just don’t have time to leave the office and attend conferences.
Total Communications System Inc. 2014
Under-Resourcing ofMedia an Obstacle
Total Communications System Inc. 2014
Journalists in Australia have too much work and too few resources.
Total Communications System Inc. 2014
Journalists might love your pitch and story idea …
Total Communications System Inc. 2014
But not have the time to research and write the story.
Total Communications System Inc. 2014
Doing most of the work for themcould get your idea published.
Total Communications System Inc. 2014
Helping out can also build strong relationships for future pitches.
Total Communications System Inc. 2014
World’s Biggest Usersof Social Media
Total Communications System Inc. 2014
Australians use social media more than any other nation in the world
Total Communications System Inc. 2014
The average SNS user spends over 7 hours a day on social media sites.
Total Communications System Inc. 2014
Social media is a favorite channel for accessing peer recommendations about products and services.
Total Communications System Inc. 2014
Brand info is often drawn from FB and Twitter instead of brand websites …
Total Communications System Inc. 2014
So get social if you want to reach target audiences in Australia.
Total Communications System Inc. 2014
Weather Cross = Mass Audience
Total Communications System Inc. 2014
“Weather crosses” are live segments conducted by weather reporters.
Total Communications System Inc. 2014
A staple of morning TV, they are lighthearted and reach large audiences
Total Communications System Inc. 2014
Shows feature a different location every morning and like original ideas.
Total Communications System Inc. 2014
So consider a weather cross for event, product and service promotions.
Total Communications System Inc. 2014
THANK YOU AND GOOD NIGHT.
Total Communications System Inc. 2014
Icons made by Freepik: Slides 1-12, 15-16, 18-21, 23-29Icons made by Icomoon: Slide 10, 14, 22Icons made by Zurb: Slide 17Icons made by Coucou: Slides 21Icons made by Rani McMin: Slides 25All icons are from Flaticon.com and used under a Creative Commons 3.0 license.
PRESENTATION BY:
TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN
@TOCS_PR
http://www.pr-tocs.co.jp/?en