7 Things PR Students Need to Know About Social Media NOW

21
s Public Relations Students Need to Know About Social Media Barbara B. Nixon Assistant Professor :: Southeastern University Now .

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Transcript of 7 Things PR Students Need to Know About Social Media NOW

Page 1: 7 Things PR Students Need to Know About Social Media NOW

Things Public Relations Students

Need to Know About

Social Media

Barbara B. NixonAssistant Professor :: Southeastern University

Now.

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What the heck IS social media?

Video Credit: Social Media Revolution Refresh by Erik Qualman

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Where R U @?

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Where are your

customers?

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Listen first.

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Share

Then share.

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Social media is

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Be paranoid.

Just a little.

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The “Suck OR Die” Factor

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Google Yourself

“Just ask yourself: Would [potential employers] trust their organization’s reputation to someone who can’t keep his or her own intact?” — Felipe Benitez

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Keep learning.

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A Warning

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Beware of Shiny Object Syndrome

Get It

Get Tired of It

Want Something

New

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Three Challenges

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Read. This. Now.

Groundswell: Winning in a World Transformed by Social Technologies– Charlene Li & Josh Bernoff

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Join. This. Now.

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For links to sites mentioned today, see

bit.ly/fpralinks

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CONTACT ME

Barbara B. Nixon, Ph.D. (ABD)Public Relations FacultySoutheastern University & Georgia Southern University

Life Member & Past President of the International Listening Association (listen.org)

E-mail: [email protected]

Twitter: barbaranixon

Skype: barbara.b.nixon

Blog: publicrelationsmatters.com