5 MORE things you may not know about pr in Australia

Total Communications System Inc. 2014

5 MORE THINGS YOU MAY NOT KNOW ABOUT PR IN AUSTRALIA


A SHORT PRESENTATION FOR:- Foreign companies doing PR in Australia; and

- PR pros working with Australia-bound clients


Media Pitch > Media Release


Media releases are slowly proving to be less effective than email pitches.


When it comes to securing coverage in media titles serving key audiences …


A targeted email pitch articulating the topic, story concept and available spokespersons is a good approach.


Media Conferences Passé


The media conference is used less and less for two reasons …


First, direct communication is valued more in the PR-journalist relationship.


Emails and phone calls are quicker and help to build relationships.


Second, reporters are busy just don’t have time to leave the office and attend conferences.


Under-Resourcing ofMedia an Obstacle


Journalists in Australia have too much work and too few resources.


Journalists might love your pitch and story idea …


But not have the time to research and write the story.


Doing most of the work for themcould get your idea published.


Helping out can also build strong relationships for future pitches.


World’s Biggest Usersof Social Media


Australians use social media more than any other nation in the world


The average SNS user spends over 7 hours a day on social media sites.


Social media is a favorite channel for accessing peer recommendations about products and services.


Brand info is often drawn from FB and Twitter instead of brand websites …


So get social if you want to reach target audiences in Australia.


Weather Cross = Mass Audience


“Weather crosses” are live segments conducted by weather reporters.


A staple of morning TV, they are lighthearted and reach large audiences


Shows feature a different location every morning and like original ideas.


So consider a weather cross for event, product and service promotions.


THANK YOU AND GOOD NIGHT.


Icons made by Freepik: Slides 1-12, 15-16, 18-21, 23-29Icons made by Icomoon: Slide 10, 14, 22Icons made by Zurb: Slide 17Icons made by Coucou: Slides 21Icons made by Rani McMin: Slides 25All icons are from Flaticon.com and used under a Creative Commons 3.0 license.

PRESENTATION BY:

TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN

@TOCS_PR

http://www.pr-tocs.co.jp/?en

5 MORE things you may not know about pr in Australia

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