5 things you may not know about pr in Indonesia

Total Communications System Inc. 2014

5 THINGS YOU MAY NOT KNOW ABOUT PR IN INDONESIA


A SHORT PRESENTATION FOR:- Foreign companies doing PR in Indonesia; and

- PR pros working with Indonesia-bound clients


MILLI-MEDIA


GREATER FREEDOM HAS SPAWNED A VIBRANT MEDIA INDUSTRY


100s OF PAPERS, TABLOIDS, MAGS; SCORES OF RADIO STATIONS


A NEW ONLINE NEWS PORTAL IS LAUNCHED PRACTICALLY EVERY DAY


BUT CONGLOMERATES CONTROL ALMOST ALL OF THESE OUTLETS …


… ARE INVOLVED IN POLITICS … AND SUPPORT AN AGENDA OR PARTY


DO YOUR HOMEWORK: FIND OUT WHO OWNS WHAT, AND WHY

MEDIA


CLICK FACTORY


INDONESIANS ARE AMONG ASIA’S LEADING USERS OF SOCIAL MEDIA


MSM IS INFLUENCED BY, ENGAGES WITH TOP BLOGGERS/TWEETERS


YOUTH CONSUME MORE DIGITAL NEWS THAN MSM PRINT/BROADCAST


ROLLING COVERAGE IS TAKEN TO AN EXTREME IN THE BATTLE FOR CLICKS


NEWS SITES PARSE EVERY EVENT INTO SENSATIONAL MICRO-POSTS


STORIES ARE UPDATED MANY TIMES EVERY HOUR …

THIS JUST THIS JUST THIS JUST IN …


LEVERAGING ON SNS TO GENERATE PAGE VIEWS AND AD REVENUE


APPLES AND ORANGES


AT WESTERN MEDIA, MANY REPORTERS WRITE FOR BOTH PRINT AND WEB


IN INDONESIA, A WALL SEPARATES ONLINE AND PRINT REPORTERS


AND A MEDIA’S PRINT & ONLINE EDITIONS HAVE DIFFERENT CONTENT


SO MAKE SURE YOU KNOW TO WHOM YOU’RE PITCHING THAT STORY


Speed 1 – 0 Accuracy


JOURNALISTS SACRIFICE ACCURACY FOR SPEED IN QUEST OF CLICKS

HIT THE ROAD, JACK


TYPOS, FACTUAL ERRORS, AND PHOTO GAFFES ARE FREQUENT


PRs STRUGGLE TO ENSURE CLIENT MESSAGES ARE DELIVERED INTACT


AND CAN’T COUNT ON MEDIA TO CHECK WEBSITES, READ FACTSHEETS


TO GUARANTEE ACCURACY, GIVE MEDIA READY-TO-USE MATERIALS


DO THE BAHASA-NOVA


INDONESIANS STUDY ENGLISH IN H.S. BUT FEW HAVE ACHIEVED FLUENCY

AHH … ERM …


ENGLISH COMPREHENSION LEVELS VARY AMONG REPORTERS …


SO PLAY IT SAFE AND PROVIDE THEM WITH MATERIALS IN INDONESIAN …

BROSUR


ESPECIALLY WHEN YOUR STORYUSES TECHNICAL/SPECIALIZED TERMS


AND USE AN INTERPRETER FOR PRESS CONFERENCES, INTERVIEWS

ABC PERUSAHAAN MEMBUKA PABRIK BARU DI JAWA.

ABC COMPANY IS OPENING A NEW FACTORY IN JAVA.


THANK YOU AND GOOD NIGHT.


Icons made by Freepik: Slides 1-35Icons made by Daniel Bruce: Slide 5Icons made by Stephen Hutchings: Slide 12Icons made by Picol: Slides 19, 21Icons made by Situ Herrera: Slides 19, 21Icons made by Heydon: Slides 20-21All icons are from Flaticon.com and used under a Creative Commons 3.0 license.

PRESENTATION BY:

TOTAL COMMUNICATIONS SYSTEM INC.TOKYO, JAPAN

@TOCS_PR

http://www.pr-tocs.co.jp/?en

5 things you may not know about pr in Indonesia

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