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2014

Contents

2

Methodology

Awareness of forms of protecting children without parental care

Foster care in Montenegro

Attitudes towards foster care

Experience and interest in foster care

Communication channels

Effects of the campaign

Conclusions7

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8

3

Methodology

1

Methodology

• Ad hoc face-to-face survey with interviewing performed at respondents’ home

• Data collected on representative sample for population of Montenegro citizens aged 18 and more

• Target population size is: 474 655

• Sample size is : 1031 (with 130 sampling points)

• Sample type: stratified 3-staged probability sample with sampling stages :

─ Unit of the first stage - Polling station territory – approximately size of 200 HH (PPS with probabilities proportional to size)

─ Unit of the second stage- Households by random route technique starting from the given addresses (SRSWoR)

─ Unit of the third stage – Households member with same probability (SRSWoR) – Kish scheme

• Stratification is done according to:

─ Type of settlement – urban/rural

─ 4 geo-economic regions

• Post stratification is performed regarding: gender, age, type of settlement, geo-economical region

• Fieldwork control is done in 12% of totally interviewed in all strata proportionally to sample size, and logic and consistency control of collected data is performed in 100% of cases

• Period of data collection: from 1st – 5th February 2014.

• 95% confidence interval for incidence of 5% is +/- 1.2%



4

Sample

5

4852

22

1719

27

15

21

60

19

28

47

25

64

36

Mal

e

Fem

ale

18-2

9

30-3

9

40-4

9

50-6

4

65+

Prim

ary

and

less

Seco

ndar

y

Colle

ge,

univ

ersi

ty

Nor

th

Cent

er

Sout

h

Urb

an

Oth

er

Gender Age Education Region Type of settlement

6

Awareness of forms of protecting children

without parental care

2

12%

10%

6%

4%

3%

3%

52%

2%

4%

5%

3%

7%

9%

60 % Center for social work

State/ state institutions

Municipality

Safe house

Family/ relatives/ closepersons

NGO

Montenegrin Government

Providing support by the state for those who are at risk of abandoning the child

7

Do you think that the state helps sufficiently family/individual person/mother who are at risk of

abandoning the child due to various problems/circumstances?

Whom can such family / individual / mother turn to for help?

Base: Total target population.Do you think that the state helps sufficiently family/individual person/mother who are at risk of abandoning the child due to various problems circumstances?

Multiple responses; Base: Total target population.Whom can such family / individual / mother turn to for help?

Open ended

17%

5%

73%

21%

6%

78%No

Yes

Don't know

Statistically significant difference on the level of 0.05 relative to previous wave

The reasons for the separation of the child from the family

8

48%

47%

25%

20%

1%

68%

47%

42%

25%

19%

58%Poor financial situation andliving conditions of the family

Family violence

Negligence and reluctance ofparents to raise their children

Illness of parents

Insufficient support of the stateand competent institutions

Other

2012

2014

Multiple responses; Base: Total target populationWhy do you think that children are usually separated from family?


Mentioned forms of protection of children without parental care by the state

9

68%

35%

27%

2%

1%

63%

65%

46%

29%

2%

69%Placing the child in institutionsof social and child protection

(children's homes)

Adoption

Foster care

Guardianship

Other

None

20122014

Multiple responses; Base: Total target populationTo start with, please try to recall all forms of protection and ways the state can use to provide for or protect children without parents and without proper parental care?


Knowledge about foster care

10

Base: Total target populationAll things considered, how informed do you consider yourself about foster care – what it involves, what the legal regulations and procedures are like..?

26%

45%

71%

25%

4%

3%

1%

19%

36%

55%

38%

7%

6%

1%

I don't know anythingabout foster care

I know a little about foster care

I KNOW LITTLE

I know something aboutfoster care

I KNOW A LOT

I know much about foster care

I know very much about foster care

20122014


Perception of foster care

11

20%

10%

8%

6%

5%

3%

2%

5%

24%

26%

20%

13%

19%

8%

4%

5%

3%

3%

8%

27%Caring for a child, helping a child

Temporary child care, helping a child

Temporary accommodation / care about thechild in own home

Accommodation/ care of the child in ownhome

Child support (provision of food, clothing andshoes for the child / child education

expenses)Receiving monthly compensation from the

state for the care of the child

Taking care of the child's education andhealth

The same/ similar to adoption

Other

Don't know / Refuse

20122014

Multiple answers; Base: Total target populationIn your opinion, what is fostering?

Open ended


Perception of foster care - Yes

12

57%

49%

42%

88%

79%

62%

46%

81%Foster care is a temporary care about the child

Foster parent can be a total stranger to thechild

Biological parents of the child placed in fosterfamily have the right and obligation to

maintain personal relations with the child

Biological parents of the child placed in fosterfamily have the right and obligation to make

decisions important for the child together withfoster parents

20122014

Base: Total target populationNow I will read to you some statements. Please tell me whether you think that they are right or not.


Perception of foster care – No

13

33%

28%

9%

11%

36%

23%

6%

33%Foster parent can be a total stranger to the

child

Biological parents of the child placed in fosterfamily have the right and obligation to make

decisions important for the child together withfoster parents

Biological parents of the child placed in fosterfamily have the right and obligation to

maintain personal relations with the child

Foster care is temporary care about the child

20122014

Base: Total target populationNow I will read to you some statements. Please tell me whether you think that they are right or not..


Perception of foster care – obligations of foster parents towards the child

14

73%

66%

64%

64%

21%

22%

3%

87%

83%

55%

32%

15%

3%

91%Accepting the child in own home (the child lives

with other household members)

Taking care about raising the child, child'seducation and health

Child support (provision of food, clothing andshoes to the child, bearing the costs of child's

education)

Receiving monthly monetary compensationfrom the state for care of the child

Establishment of blood relations betweenfoster parents and the child

Management and disposal of the child'sproperty

Don't know

20122014

Base: Total target populationIn your opinion, which of the following means foster care, that is, what are the obligations of foster parent towards the child?

Statistički značajna razlika na nivou 0.05 u odnosu na prethodni talas

Differences between fostering and adoption

15

6%

5%

2%

2%

1%

1%

4%

28%

27%

5%

4%

6%

4%

2%

4%

9%

15%

2%

5%

15%

10%

43%50%Foster care is temporary/ adoption is permanent

Adoption creates parental/ family relationship,child has all the legal rights

Foster care includes compensation from the state/there is none for adoption

Adoption is more serious/ more responsible/more complete raising of children

Foster care is care/ provides material needs

Foster care also encompasses children who haveparents, and adoption does not

Duration of the period

Adoption is associated with love, wish, and fostercare with financial profit

Adoptive parent can manage child's property

Other

No difference/ very similar

Don't know / Refuse

No answer

20122014

Multiple responses; Base: Total target population.In your opinion, what are the most distinctive differences between fostering and adoption as two forms of care for children without parents or without proper parental care?

Open ended


78%

6%

15%

79%

6%

16%

No

Yes

Don't know 20122014

Process of foster care and adoption

16

Base: Total target population.Which institution is in charge of adoption and foster care processes?*2012 question referred both to adoption and foster care

Do you think that all children without parental care, regardless of their personal characteristics (gender, age,

nationality, mental health, physical health…) can be adopted or placed in foster family?

Which institution is in charge of adoption and foster care processes? *

1%

1%

4%

5%

0%

2%

3%

2%

1%

7%

86%90%

Centres for social work

Municipality

Primary health care center

Some other institution

Don't know

State/ Government/ competentministry

Institutions/ children's homes

20122014

Base: Total target population.Do you think that all children without parental care, regardless of their personal characteristics (gender, age, nationality, mental health, physical health…) can be adopted or placed in foster family?


12%

8%

3%

3%

80%

13%

2%

4%

1%

74%The closest relatives (grandparents,

aunts, uncles, etc)

Family which is not a relative to thechild , but which would adopt the child

Some state-owned institution of socialprotection and child care

Family which is not a relative to thechild, but which would be foster family

Don't know

20122014

Who would best take care of the child if parents can’t take care about the child?

17

Base: Total target population.If parents can't take care about the child (deceased or unable because of other reasons to care about the child), who, in your opinion, would best take care of the child?


Placing children without parental care in institutions

18

Base: Total target population.Do you think that a child growing up in an institution stands equal chances for growth and development as a child growing up in a family?

Do you think that placing a child without parental care in an institution is adequate form of protection?

Do you think that a child growing up in an institution stands equal chances for growth and development as a

child growing up in a family?

Base: Total target population.Do you think that placing a child without parental care in an institution is adequate form of protection?

58%

5%

44%

53%

4%

37%No

Yes

Don't know20122014

37%

5%

35%

3%

58%

62%No

Yes

Don't know20122014


Placing children without parental care in institutions against placing them in foster family

19

Don't know4%

To be placed in foster family

83%

To be placed in institution / home

for children without parental

care13%

Base: total target populationWhich of the following two options do you consider to be better for a child without parental care – to be placed in an institution / home for children without parental care or to be placed in foster family?


• Majority of the citizens of Montenegro still express attitude that the state doesn't help enough persons or families being in situation where likelihood of abandoning a child is increased. Centre for social work is most frequently perceived as an institution to which such family or individual can turn for help. Furthermore, the role of the centre for social work is even more pronounced in comparison with the last survey wave (60% against 52%). The most frequently mentioned reasons why children are separated from family are still poor financial situation of the family (68%), family violence (47%), as well as negligence and reluctance of parents to raise their children (42%).

• In comparison with the period prior to campaign associated with foster care, smaller percentage of the citizens mention placement of children in institutions of social protection (63% against 69%), while, in comparison with the last wave, significantly higher percentage of the citizens point to foster care as an adequate form of child protection (46% against 35%).

• According to their own admission, citizens of Montenegro are currently more informed about foster care. While 71% claimed last year that they know a little about foster care, this percentage has currently fallen to 55%. In compliance with this, significantly higher percentage of them claim to know something about foster care (38% against 25%), or to know much about it (7% against 4%).

20


• No significant changes have occurred in perception of foster care – it is still mainly perceived as care about the child. Significant change is reflected in the fact that significantly lower percentage of the citizens are unable to specify their idea of fostering (in comparison with previous wave when 24% of the citizens could not specify it, in this wave this percentage fell to only 8%).

• It is obvious that the citizens of Montenegro are more familiar with details related to foster care – significantly higher percentage of them know that foster care is temporary care of the child (from 81% to 88%), and that foster parent can be a complete stranger to the child (from 57% to 79%). In compliance with this, higher percentage of the citizens are also familiar with rights and obligations of biological parents whose children are placed in foster family, that is, with the fact that biological parents have the right and obligation to maintain personal relations with the child (from 49% to 62%).

• The key distinctive characteristic of foster care in comparison with adoption is temporary character, which is mentioned by 50% of the citizens, in comparison with 43% in the last wave. Percentage of uninformed citizens is considerably lower (15% in comparison with 28% in the last survey wave).

21


• Similar to results of the last wave, more than three fourths of the citizens (79%) correctly think that all children without parental care can be adopted or accommodated in foster family, regardless of their personal characteristics, while significantly higher percentage of the citizens (90% against 86%), correctly perceive centre for social work as the competent institution for dealing with fostering process.

• The highest percentage of the citizens agree that the best solution is if the closest relatives take care about such child (80%). Nevertheless, the share of the citizens who believe that placing children without parental care in institution of social and child protection is a good solution has decreased (from 8% to 2%). In compliance with this finding is also the fact that higher percentage of the citizens disagree that accommodating children in institutions is an adequate form of protection (in previous wave 37% expressed their disagreement, and in this wave 44% do the same). Around two thirds of the citizens (62%) share the opinion that a child growing up in an institution does not stand the same chances for growth and development as the child growing up in the family.

• When comparing the adequacy of placing a child in an institution with placing him/her in foster family, great majority of the citizens realize the advantages of foster care (83%).

22

23


3

Obstacles to foster care

24

36%

36%

28%

18%

18%

17%

11%

11%

10%

9%

85%

35%

35%

9%

15%

21%

13%

11%

12%

11%

77%

27%

Poor financial situation

Insufficient support of society and state

Lack of housing conditions

Being uninformed

Complicated procedures

The way in which the environment looks atadopted children

No need for foster care because they havebiological children

Problems in upbringing or behavior as aconsequence of inherited traits or previous life

Fear whether the child will fit in newenvironment

Fear of inherited diseases

Later separation from child and uncertainduration of foster care

20122014

Multiple responses; Base: Total target population.In your opinion what are the most important obstacles due to which bigger number of families in Montenegro are not involved in Foster care?

External factors


The efforts of the state to stimulate foster care *

25

Base: Total target population.Observed in general, how would you evaluate efforts of the state aimed at stimulating foster care?*2012 question referred both to adoption and fostering

56%

4%

6%

22%

9%

6%

34%

63%

The state is not doinganything to stimulate

foster care

The state is doingsomething, but not

enough to stimulatefoster care

The state is makinggreat effort to

stimulate foster care

Don’t know

20122014


Stimulation of the foster care by the state *

26

17%

10%

6%

6%

4%

3%

3%

2%

3%

3%

25%

39%

19%

9%

11%

6%

5%

5%

2%

5%

2%

3%

7%

30%Financial support

More extensive informing/ education,raising awareness/ media campaign

More extensive, adequate assistance/engagement of the state/ all types of

Increasing monthly compensation

Benefits/ subsidies/ prizes

Adequate living conditions/ housing

Stimuli/ support/ including all factors

Simplification/ speeding up ofprocedures

Material assistance (food, clothes,textbooks...)

Other

Nothing

Don't know / Refuse

20122014

Multiple responses; Base: Total target population.Should the state stimulate or reward foster care and adoption of children in any other way? If yes, how?*2012 question referred both to adoption and fostering

Open ended


Support to foster parents by society

27

Don't know6%

The society doesn't have the obligation

to help foster parents

24%

Our society does not help the foster parents as much as

they deserve70%

Base: Total target populationPeople have different opinion about the persons who took a child in (family) foster care. While some of them think that our society doesn’t help these people – foster parents as much as they deserve, others think that this is their personal act, and that society has no obligation whatsoever or reason to help them. Which of these two opinions is closer to your own?


• For majority of Montenegrin citizens (85%) – poor financial situation is the key obstacle to fostering. Except poor financial situation, other perceived obstacles which are also mentioned in significant percentage are: lack of housing conditions, being uninformed, insufficient support by society and state, as well as absence of need for fostering a child because of having own, biological children.

• Significantly lower percentage of the citizens mention insufficient support from society and state as an obstacle to fostering (27% against 36% in the last wave). In compliance with this, there is a visible decrease in percentage of the citizens who claim that the state doesn’t do anything to support fostering (from 34% to 22%).

• In comparison with the previous wave, this wave shows that percentage of the citizens who do not know how the state should support fostering fell by 3,5 times. At the same time, percentage of those who recognize financial and material help as a stimulus to foster parents has increased significantly.

• Besides that, prevailing public opinion is that our society does not help foster parents as much as they deserve.

28

29


4

30

86%

88%

72%

64%

59%

49%

38%

93%

92%

91%

79%

74%

67%

52%

36%

85%Even if children abandoned by their parents are severely

traumatized and had a very tough childhood, care and stablefoster family can help them grow into healthy and capable

persons

Although genes are important, it is still more important whoand in what way is raising the child

Children placed in foster families are the same as all the otherchildren, when in stimulating environment: bright, beautiful,

curious, talented, successful, loved…

Children abandoned by biological parents are traumatizedbecause of that and faced with problems throughout life

Even the best foster family can't completely replace biglogicalfamily

Ideal fostering is the one which results in return of the child toits biological family

A child placed in foster family can not be loved as own child

Children from foster families usually have some behavioralproblems

20122014

Attitudes towards foster care* - I agree (3+4)

Base: total target populationTo what extent do you agree with each of the following statements? Please use the scale from 1 to 4, where 1 means you don’t agree at all, and 4 means you completely agree. .. *2012 question referred both to adoption and fostering


31

45%

35%

30%

25%

7%

12%

11%

58%

43%

24%

22%

20%

6%

4%

4%

55%Children from foster families usually have some behavioralproblems

A child accommodated in foster family can not be loved as ownchild

Even the best foster family can't completely replace biologicalfamily

Ideal foster care is the one which results in return of the childto his or her biological family

Children abandoned by biological parents are traumatizedbecause of that and faced with problems throughout life

Children placed in foster families are the same as all the otherchildren, when in stimulating environment: bright, beautiful,

curious, talented, successful, loved…

Although genes are important, it is still more important whoand in what way is raising the child

Even if children abandoned by their parents are severelytraumatized and had a very tough childhood, care and stable

foster family can help them grow into healthy and capablepersons

20122014

Attitudes towards foster care* – I don’t agree (1+2)

Base: total target populationTo what extent do you agree with each of the following statements? Please use the scale from 1 to 4, where 1 means you don’t agree at all, and 4 means you completely agree. .. *2012 question referred both to adoption and fostering



• Observed in general, the citizens of Montenegro express more positive attitudes towards fostering in comparison with the last year’s wave. For example, significantly higher percentage of the citizens are aware of the importance of child upbringing, although they do not deny the importance of genes (from 86% to 92%). Besides that, considerably higher percentage of population claim that foster family can help the child develop into a healthy person, even if the child was heavily traumatized in its childhood (from 85% to 93%).

• Nevertheless, despite significant positive changes, it seems that some attitudes are deeply rooted, like the one that children who are abandoned by their parents can not get rid of their traumas (79%), that even the best foster family can't completely replace biological family (74%), and that ideal fostering is the one which results in return of the child to his or her biological family (67%).

32

33


5

Helping children without parental care

34

37%

25%

32%

48%

34%

20%

Financial, in money

Food, clothes, hygieneproducts

Conversation, support 20122014

Base: Total target population. Have you ever been in a situation to help, directly or indirectly, a child without parental care (options: financially, with food/ clothes, conversation...)?


Actual interest in foster care

35

Base: Total target population.How interested would you be in being a foster parent to a child without parents or without adequate parental care at this moment?

65%

26%

91%

4%

4%

3%

1%

1%

60%

26%

86%

7%

7%

6%

1%

1%

Not interested at all

Mainly not interested

NOT INTERESTED

Both yes and no

INTERESTED

Somewhat interested

Very interested

I am a foster parent/Iused to be a foster

parent

2012

2014


Interest in the foster care in the future

36

Base: Those who are not currently interested in being a foster to a child without parents or parental care (92% of target population). At some moment in your life (near or distant future), how interested would you be in being a foster parent to a child without parents or without adequate parental care?

61%

26%

88%

9%

3%

3%

0%

1%

67%

27%

94%

2%

3%

2%

1%

1%

Not interested at all

Mainly not interested

NOT INTERESTED

Both yes and no

INTERESTED

Somewhat interested

Very interested

Don't know

Near futureDistant future

Motives for foster care

37

21%

6%

3%

12%

55%

25%

5%

2%

4%

3%

3%

6%

65%A wish to help/ humanity

Love towards children/ providing a home,warmth, happiness to child

A wish to have children/ mutualsatisfaction, love, care

If they had financial/ housing conditions

If I can not get children of my own

Out of pity

Nothing (poor financial situation, havetheir own children...)

Don't now/Refusal

20122014

Multiple responses; Base: Those who are interested in being a foster to a child without parents or parental care (23% of target population). What motivates you most to be a foster parent?

Open ended


Acceptability of care of children without parental care with different characteristics – acceptable

38

61%

55%

53%

47%

35%

32%

24%

21%

20%

18%

18%

68%

74%

64%

69%

58%

47%

40%

30%

17%

20%

22%

18%

63%A child whose parents are unknown

A child victim of violence, abuse andneglect

A child who lived in Children’s Home

A child of underage parents

A child of foreign nationality

A child whose parents are unable to takecare of him because of imprisonment

A child whose parents are drug or alcohol addicts

Roma child

A child with behavior disorder

A child with disability (eye sight, hearing,speech, physical disability)

A child with a chronic disease

A child with intellectual disability

20122014

Open ended

Base: Those who are interested in being a foster to a child without parents or parental care (23% of target population)If you decided to be a foster parent, do you think you would be able to take care of...? Please use the scale from 1 to 5, where 1 means Not likely at all, and 5 means Very likely


Acceptability of care of children without parental care with different characteristics – not acceptable

39

50%

49%

47%

45%

35%

32%

26%

21%

20%

19%

16%

53%

39%

56%

43%

54%

33%

24%

18%

12%

15%

10%

13%

53%A child with intellectual disability

Roma child

A child with behavior disorder

A child with a chronic disease

A child with disability (eye sight,hearing, speech, physical disability)

A child whose parents are drug oralcohol addicts

A child whose parents are unable totake care of him because of

A child of foreign nationality

A child whose parents are unknown

A child of underage parents

A child who lived in Children’s Home

A child victim of violence, abuse andneglect

20122014

Base: Those who are interested in being a foster to a child without parents or parental care (23% of target population)If you decided to be a foster parent, do you think you would be able to take care of...? Please use the scale from 1 to 5, where 1 means Not likely at all, and 5 means Very likely


Different influences on the decision about foster care– would influence

40

56%

51%

45%

36%

23%

79%

60%

51%

27%

43%

12%

68%Family support

Support of SocialWelfare Center

Anamnesis ofchild’s biological

parents

Duration of thefoster care

establishing process

The amount ofmaterial allowance

Attitudes of thesurroundings

20122014

Base: Those who are interested in being a foster to a child without parents or parental care (23% of target population)If you decided to be a foster parent, to what extent would each of the following items influence your decision?


Different influences on the decision about foster care– wouldn’t influence

41

24%

27%

30%

40%

63%

8%

21%

30%

45%

34%

62%

19%Family support

Support of SocialWelfare Center

Anamnesis ofchild’s biological

parents

Duration of thefoster care

establishing process

The amount ofmaterial allowance

Attitudes of thesurroundings

20122014

Base: Those who are interested in being a foster to a child without parents or parental care (23% of target population)If you decided to be a foster parent, to what extent would each of the following items influence your decision?


The main reasons why citizens wouldn’t be foster parents to a child

42

15%

13%

8%

7%

4%

2%

2%

2%

2%

2%

1%

19%

42%

15%

18%

7%

5%

6%

2%

9%

3%

1%

1%

1%

2%

1%

37%Living conditions (financial, housing,unemployment)

I have my own children

Age/ health condition

No need/ they don't want to/ they are notthinking about that

Too big of a responsibility/ I am not ready forthat

Too many other responsibilities/ lack of time

I want to have my own, biological children

Family situation (family responsibilities/ bigfamily)

I'm too young

Fear of child's adaptation/ sick, problematicchild

Other

Nothing/ no reason

Don't know / Refuse

Because of child's parents (inheriteddiseases, drug addition, poverty,

20122014

Multiple responses; Base: Those who are not interested in being a foster to a child without parents or parental care (92% of target population)What are the main reasons why you would not take a child for foster care?

Open-ended


20%

57%

77%

15%

12%

3%

8%

Very positive

Mainly positive

POSITIVE

NEGATIVE

Mainly negative

Very negative

Don't know

2014

Reaction of the surrounding to foster care

43

Base: Total target population.How would the people around you react if someone from your surrounding take a child into a foster care?

14%

74%

26%

86%

No

Yes

20122014

Knowing someone who provided foster home (foster care) to a child*

44

Base: Total target population.Do you know anyone who provided foster home (foster care) to a child? *the 2012 question referred to foster care and adoption



• When it comes to helping children without parental care, citizens are a lot more engaged in providing financial assistance (from 20% to 32%) food and clothes (from 37% to 48%), and also providing support through conversation (from 25% to 34%).

• More extensive knowledge of citizens is accompanied by their increased interest in foster care: so there is lower percentage of those claiming not to be interested in being foster parents, while there is higher percentage of the interested.

• Wish to help (55%), as well as love towards children (25%) usually motivate the interested citizens to be foster parents.

• Citizens of Montenegro are more open towards providing foster care to different kinds of children without parental care – so significantly larger number of citizens find acceptable to be foster parents of children who belong to different vulnerable groups. However, accepting to take care of children with different characteristics, such as children with behavioral disorders, with physical or mental disabilities, as well as with chronic diseases, is at low level, without significant change.

45


• Family support is mentioned as the most relevant factor for the decision on foster care and its relevance is perceived by even more citizens than last year (79% and 68%, respectively). Besides family, also relevant here is Center for Social Work (60%), but also medical history of child’s biological parents (51%).

• It is important to say that there is reduced number of citizens who find duration of the foster care establishing process (last year 45%, now only 27%), as well as attitude of the surroundings important and influential (from 23% to 12%). As for citizens interested in foster care in the future, they are a lot more likely to say that duration of the foster care establishing process would not influence their decision on foster care, relative to general population.

• Most citizens wouldn’t take a child for foster care due to poor financial situation (42%). In addition, other obstacles are age, health (18%), as well as the fact that they have their own children (15%).

• Significantly higher percentage of citizens claim to know someone who took a child for family accommodation (26% and 14%, respectively). Among the citizens interested in foster care, either now or in the future, there is significantly higher percentage of those who say that they know someone who accepted a child for foster care accommodation.

• However, this result should be considered with caution, since it might be a result of media campaign, or the fact that citizens don’t distinct their private from media environment.

46

47

Communication channels

6

Information on foster care*

48

37%

24%

11%

10%

1%

5%

14%

38%

53%

24%

21%

18%

2%

3%

60%

23%Not available at all

Mainly notavailable

NOT AVAILABLE

Neither availablenor unavailable

AVAILABLE

Mainly available

Fully available

Don't know

20122014

Base: Total target population.To what extent is information about foster care available to citizens? *the 2012 question referred to foster care and adoption


Sources of information about foster care*

49

25%

19%

9%

5%

5%

2%

1%

1%

47%

23%

20%

3%

2%

5%

1%

1%

40%Centre for SocialWork

Internet

TV

Friends,acquintances, family

Magazines, journals

Newspapers

Radio

Other

Don't know/ refusal

20122014

Multiple responses; Base: Total target populationIf you needed more information on this topic, where would you look for it? *the 2012 question referred to foster care and adoption


50

Effects of the campaign

7

Awareness of the campaign and initiators

51

Have you noticed any campaigns on foster care in the recent months, either on TV, radio, in newspapers,

through promotion of celebrities or interviews?

Base: those who have noticed the campaign on foster care (51% of total population). Do you know who initiated this campaign?

Base: Total target populationHave you noticed any campaigns on foster care in the recent months, either on TV, radio, in newspapers, through promotion of celebrities or interviews?

49 51

Yes No24

8

4

2

3

32

9

58UNICEF

Government of Montenegro

EU

NGO

Social Welfare Center

Celebrities ( Sergej Ćetković,Rambo Amadeus...)

Other

I don't remember

Do you know who initiated this campaign? SPONTANEOUS

Awareness of the campaign and slogans-spontaneous

52

Unicef, Government of Montenegro and the Delegation of the European Union have initiated a campaign on foster care. Have you noticed this Unicef campaign?

Base: those who have noticed the Unicef campaign (55% of target population)Can you remember the slogans from this campaign?

Base: Total target populationUnicef, Government of Montenegro and the Delegation of the European Union have initiated a campaign on foster care. Have you noticed this Unicef campaign?

Can you remember the slogans from this campaign? SPONTANEOUS

45

55

Yes No4

2

2

1

62

2

27Every child needs a family

Every child should have a home

Slogan about children who needhelp

Slogan on foster care/unprovided for children

It's about ability

Other

Don't know

AWARENESS OF SLOGANS - PROMPTED

53

76

47

24

53

Every child needs a family Foster care - supporting healthy growing up ofchildren

No

Yes

TV campaign

54

Have you seen the TVC promoting foster care in Montenegro? In this TVC, children are visiting a

museum, and one boy, upon closing of the museum, stays there and sleeps with dolls that symbolize mom

and dad.

Base: those who have seen the TVC promoting foster care in Montenegro (42% of total population)What is your general impression on this TVC? Rate on the scale from 1 to 5, where 1 means that the impression is very bad, and 5 that it is very good

Base: Total target populationHave you seen the TVC promoting foster care in Montenegro? In this TVC, children are visiting a museum, and one boy, upon closing of the museum, stays there and sleeps with dolls that symbolize mom and dad.

58

42

Yes No 3

14

82

38

44

1

3

1Very bad

Mainly bad

BAD

Neither goodnor bad

GOOD

Mainly good

Very good

Don't know

What is your general impression on this TVC? Rate on the scale from 1 to 5, where 1 means that the

impression is very bad, and 5 that it is very good

16%

14%

13%

12%

10%

10%

9%

4%

4%

2%

1%

6%

17%It is obvious how much children need a family, home, love

Child in the ad (child with dolls/ child looking fo rparents)

It triggers thinking/ it raises awareness/ it informs

Sad/ touching/ heart-breaking

Emotional, stirring emotions

Well designed TVC

Idea/ message

It motivates to help, care about children/ humanness

Realistic/ true/ credible

It motivates to accept children/ foster care/ adoption

Other

Nothing

Don't know/ No answer

IMPRESSION ON THE TV COMMERCIAL

55Base: those this TVC made good impression on (35% of target population) Why do you think so? What influenced you most to have positive impression on this TVC?

60

40

Yes No

Visibility of the campaign - events

56

13

11

7

6

2

2

2

1

1

23

12

26Promotion of foster care

Promotion of children's rights

UNICEF campaign

Helping children/ care forchildren/ protection of

Helping unprovided forchildren/ children without

Adoption of children

Humanitarian activities/ help/donations

Visiting the home in Bijela

Promotion/ campaign

Protection of human rights

Other

Don't know

Did you know that the English actor Nicholas Lyndhurst, known as Rodney from the TV series Only Fools and

Horses, visited Montenegro recently?Do you know the reason of his visit?

Base: Total target populationDid you know that the English actor Nicholas Lyndhurst, known as Rodney from the TV series Only Fools and Horses, visited Montenegro recently? Base: those who know that this English actor visited Montenegro (40% of

total population. Multiple, spontaneous responses)Do you know the reason of his visit?

61

28 22 15

39

72 78 85Haven'theard

Haveheard

AWARENESS OF THE CAMPAIGN EVENTS AND IMPRESSION ON THEM

57

What is your general impression on this event..?

Base: Total target population

Base: those who have heard of this event

Promotion of foster care in Podgorica, with Sergej

Ćetković

Promotion of foster care in Tivat and Kotor, with Rambo

AmadeusPromotion of foster care in

Nikšić, with Nina ŽižićOpen Days of Social Welfare Centers dedicated to foster

care

19 77 96 29 63 92 32 62 94 62 25 87

4 = mainly good 5 = very good Good

Which of these options do you consider best and most efficient for finding out something new about foster care in Montenegro, regardless of whether you wish to become foster parent at this moment or not?

58

21%

9%

4%

3%

6%

57%One personally gets in touch with Social Welfare Center,

by phone or going there

One visits Social Welfare Center on the Open Day,dedicated to foster care, when one finds out more aboutfoster care and has the opportunity to ask questions, and

then approaches to social workers to apply

One fills out a form on the web page and Social WelfareCenter employees contact him/ her based on that form

One fills out a leaflet with personal data and Social WelfareCenter employees contact him/ her based on that

None of the options suit me

Don't know

Base: Total target population

How much did the recent Unicef campaign “Every child needs a family” draw your attention?

59Base: those who have seen at least one segment of the campaign, 87% of total population

15%

28%

29%

18%

5%

4%

It drew my attention verymuch

It mainly drew myattention

It drew my attentionsomewhat

It drew my attention alittle

I didn't draw my attentionat all

Don't know

28%

48%

75%

16%

4%

2%

2%

5%

I liked it very much

I mainly liked it

LIKE

Neither yes nor no

DISLIKE

I mainly didn't like it

I didn't like it at all

Don't know

How did you like this campaign in general?


4%

29%

33%

14%

53%

10%

43%

I found out many newthings

I found out some newthings

YES

Neither yes, nor no

NO

I mainly didn't find outanything new

I didn't find out anythingnew

Have you found out anything from the campaign, something you never thought about or didn’t know, regarding foster care?

61

Base: those who have seen at least one segment of the campaign, 87% of total population

What is one, most important thing you found out in the campaign on foster care?

62

10%

7%

7%

6%

6%

6%

5%

3%

3%

3%

4%

8%

10%

14%Stimulating humanity/ greater help, taking care of children/ a way ofhelping

Raising awareness/ a campaign is initiated/ this problem is worked on

The state is trying to help/ it is developing foster care/ it givescompensation to foster parents

What foster care is/ how it functions/ importance of foster care

How important it is that children have a family, normal life

Every child needs a family, home

About foster care conditions/ who can be foster parent/ rights offoster parents

About the number of abandoned children/ children without parentalcare

Difference between adoption and foster care

That there are foster families/ that there are people willing to be fosterparents

Foster care is temporary

Other

Nothin in particular/ I knew everything already

Ne zna

Base: those who found out something from the campaign on foster care (50% of total population)

Open-ended

4%

13%

32%

30%

11%

11%

Very strong influence

Significant influence

Some influence

Little influence

No influence ta all

Don't know

In general, to what extent do you think this Unicef campaign has influenced people around you to seriously consider the possibility of becoming foster parents one day?


24%

17%

5%

55%

It has not influenced meat all, because all I have

seen in the campaignmatches my opinion on

foster care

It has not influenced me,my opinion is somewhat

different, but I don't thinkI should change it

It made me change someof my attitudes

Don't know/ refusal

Has this campaign influenced you to change your attitude towards foster care?


65

Visibility

87% of citizens of Montenegro have seen at least one segment of the

Unicef campaign on foster care.

66

Most noticed part of the campaign

Observed individually, the most noticed part of the

campaign was the TV commercial, watched by 42%

of general population. General impression on this TV

commercial is positive for 82% of those who have seen it,

while it is negative for only 3%. In addition, at least one

billboard used in the campaign was noticed by 74% of citizens

of Montenegro.

67

ImpressionThe campaign on foster care has made

positive impression on ¾ of citizens who had a chance to see at least one segment

of the campaign, and only 4% of those who have noticed the campaign say that

they do not like it

68

Influence

1/3 of those who have seen the campaign found out something new about foster care, and the campaign influenced change of attitudes of 1/6 of those who

had seen at least one segment of the campaign.

Influence

69

43

36

17

7

15%

29%

65%

87%

36

17

7

43

Citizens who changedtheir attitudes because

of the campaign

Citizens who have foundout something new

during the campaign

Citizens who like thecampaign

Citizens who have seenthe campaign

Percentages relative to those who have noticed at least one segment of the campaign on foster care17

%

33%

75%

70

• The campaign „Every child needs a family“ was noticed by 9 out of 10 citizens who live in central and southern part of Montenegro, while visibility is somewhat less extensive in the north – 8 out of 10

• The campaign is noticed somewhat more by women than by men (women are also more likely to evaluate the campaign more positively), by more educated part of population than by those with only elementary school education, while the elderly, 65+, noticed the campaign the least

• The campaign has, more than average, influenced change of attitudes in the category of young people (18-29 years of age), as well as those who live in the south of the country.

71

Conclusions

8

72

Share of citizens who consider placing of children in social and child protection institutions is a good solution for children without parental care is reduced significantly, while now vast majority perceive placing in foster family a more adequate form of protection.

Compared with the previous research wave, registered is substantially higher level of self-perceived knowledge, but also external indicators show that knowledge on foster care has expanded significantly, so foster care is a lot more likely to be recognized as a form of protection of children without parental care. In addition, the very attitudes towards foster care are a lot more positive compared with the period before the campaign „Every child needs a family“

GENERAL CONCLUSIONS:

1

2Although majority of citizens still think that the state is not doing enough on stimulating foster care, present is visible progress in perception of efforts of the state.

3Citizens of Montenegro are more open towards providing foster care to children without parental care with different characteristics – so (at least declaratively) significantly larger number of citizens find acceptable to be foster parents of children who belong to different vulnerable groups.

4

Among the citizens interested in foster care, either now or in the future, there is significantly higher percentage of those who say that they know someone who accepted to foster a child.

5

THANK YOU FOR YOUR ATTENTION!

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