Domain Orchestration: A new approach to...NETCRACKER CONFIDENTIAL AND PROPRIETARY. This document...

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Domain Orchestration:

A new approach to service automationAri Banerjee

Vice President, Strategy, Netcracker




Main challenges facing service automation today

Inability to support Day N operations

from the start

Silo approach (OSS, SDN, NFV) Orchestration focus is on Day 0/1 Multivendor hybrid environment

Automation is restricted to small

isolated areas

Complex interworking in “Best-of-Breed”

environment as standards are not ready yet

Operational

Support &

Readiness

Assurance

FulfillmentS

DN

Co

ntr

olle

rs

Tra

ditio

nal O

SS

NF

V O

rch

estr

atio

n

Day 0

Day 1

Day N

Get

service up

and runningAWSVMWare

VNFs

OpenStack

Cloud

PNFs




Requiring a new operations approach – Domain Orchestration

Orchestration of distributed self-sufficient

domains with full order-to-activation,

FCAPS and quality management

Breaks down the

SDN/NFV/OSS silos

Closed loop

automation

in each domain

Evolution to full

E2E automation –

step by step

Edge

servicesTransport

network

Core

services

• Services E.g. Edge, Core

• Network E.g. IP/MPLS, Optical

Domain examples




How can we use domain

orchestration to get to

E2E Service automation?




Typical SD-WAN Today

Next steps to add value

• Add multiple SD-WAN vendors

• Add multivendor value added services

• Enable a digital user experience

• Expand beyond connectivity services

• Zero-touch CPE provisioning

• Basic network security

• Multi-link support

• Self-service capabilities

Today

MPLS

Fiber

DSL

Cellular

SD-WAN

CONNECTIVITY

CloudApps

Technical Self-Service Portal

by SD-WAN vendor




Incrementally add value with Domain Orchestration

B2B Cloud ServicesHybrid SD-WANValue Added SD-WAN

Automation of multiple

SD-WAN and VASAutomation of connectivity

across SD-WAN and legacy MPLSAutomation of connectivity to public

SaaS/ PaaS/IaaS cloud services

Netcracker

Business Cloud

Increasing Business Value

Edge

Services

DO

Transport

Network

DO

Edge

Services

DO

Edge

Services

DO

Transport

Network

DO

Cross-domain

Service Orchestration




Phase 1: Add Edge Domain Orchestration to add choice of SD-WAN vendors and VAS

InternetVAS

VNFs

SD-WAN

VNF

Universal CPE

Enterprise 1

VAS

VNFs

SD-WAN

VNF

Universal CPE

Enterprise 2 Enterprise 3

SD-WAN CPE

Edge Services Domain Orchestration

InternetVAS

VNFs

Data Center




Cloud-native

applications

spanning NFV,

SDN and OSS

Reusable MS

components for

flexible DO

composition

Vendor agnostic

approach via

standard open

APIs

Operational design considerations to enable domain orchestration

Domain

Orchestration

Cross-domain SO binding

different geo-distributed

physical and virtual domains

DODO

Simplified evolution from legacy

network and operational silos to

fully automated operations

On demand scaling of new and

existing services

Capable of meeting future need,

such as 5G

Benefits




But service automation goes

beyond operations …




Automate from the business layer to enable differentiating customer experience

Digital customer experience

• Full control via shopping and self-service portals

• Personalized omnichannel customer journeys

Digital business enablement

• E2E Product lifecycle management

• Automated and simplified partner onboarding

and license management

• E2E lead-to-cash automation

• Flexible rating and discounting including

complex multi-partner settlements

Edge Services Domain

Orchestration

Network Domain

Orchestration

Cross-domain Service Orchestration

Partner

Management

Revenue

Management

Sales

Automation

Digital Marketplace Self-Service Portal

Product

Management




Case Study 1: Digital Experience for SD-WAN at Tier 1 CSP, NA

Goals

• Decrease SD-WAN operations costs

• New sources of revenue generation for B2B

• Improve customer experience

How this was achieved with Netcracker

Edge Domain Orchestration to automate

SD-WAN and VAS deployment

BSS for Digital Self-Service, Partner

Management, Sales Automation and

Product Management

Tier 1 CSP, NA Key Business Results

Lower time-to-marketfor new SD-WAN customers

70%of customers were upgraded

from a previous MPLS service

30%of SD-WAN customers are net-new




Case Study 2: Launch of Cloud Services at Major European IT Provider

Goals

• Diversify portfolio of services with value-added

SaaS/IaaS/PaaS

• Ensure automated connectivity to cloud

services with SD-WAN

• Become a single stop-shop for B2B customer

base

How this was achieved with Netcracker

Edge DO and Cross-domain SO to automate

SD-WAN and public cloud connectivity

BSS for Digital Marketplace, Partner

Settlements, Sales Automation and Product

Management

Major European IT Provider Key Business Results

Quick business start

in 3 key markets

Over 3000 new B2B customers

Revenue growth of 77%over 2 year period




Thank You

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