Post on 28-Nov-2014
description
Web 2.0
Eh?
Confusion
Why?
• The web and our customers have moved on
• Social change being brought about because the way we communicate, form groups and collaborate has changed
Web 2.0
• Real simple syndication (RSS)
• Wikis
• Blogs
• Podcasts
• “Web as platform” and mashups
• Social networking
• Social bookmarking
Real simple syndication
The old way
News
Blogs
The old way
News
Blogs
?
?
The new way
News
Blogs
The new way
News
Blogs
New web site containing your favourite items• google reader• bloglines• newsgator
Desktop RSS news reader
iGoogle
RSS reader
The big conversation
Wikis
• Collaboration– Visibility– Version– Attach documents
The old way
The old way
The new way
Wiki
The new way
• Collaboration
• Visibility
• Version
Civic emergency
Event organisation
Project management
Blogs
• Confusion -blogs similar to message boards
• Not a replacement for message boards.• The content of a blog is controlled by a
single person• A blog doesn't require people to reply.• Blogs support the uploading of a wide
variety of media.• Blogs can be syndicated via RSS.
Social networking
• Social Network Services (Sites)
• Expose the links which exist between individuals and groups
• Viral marketing and customer targeting
• Six degrees of separation
Social bookmarking
• Saving your favourites onto a web site
• Available from any computer
• Tagged for grouping and retrieval
• Public - Can be shared
• Enables customer insight
Mashup
• Aggregation of information from 2 or more sources.
• Anybody can make APIs (Application Programing
Interfaces) available across the internet
• Internet as platform – Internet Operating System
Windows
APIs Network Display Files UI
Internet
APIs Yahoo Google eBay KMC
So what is Web 2.0• Direct control by individuals of web services and
tools– Inclusive of widgets that update pages without needing to
refresh, RSS feeds, on-demand video, file-sharing, blogs, wikis, and podcasting
• Philosophy– The whole is greater than the sum of the parts– Users should participate and produce their own content, not just
passively sit back and watch the web go by. – Engagement over broadcast
• Enabled by– Simple to use online applications with an agreed set of
standards across a range of areas that allow users to develop, skin or customise applications and share content / functionality more easily.
Content• Value is in the content and how you use it
– Not in the technology
• Users involved in embellishing content– Eg posting news, opinions, events, photos and media– Tagging content so it can be searched and classified
• Publish / recycle content– Give others rights to reuse through Creative Commons etc
• Enables people to be more independent of traditional web authors and those who would otherwise manipulate their content– Create their own website, blog on what ever subject they want or
their own communities.
• Users choose what they get, how they get it, when they get it, where they get it