Web 2.0 for BusinessIntroduction to a Webinar Series

Holger Nauheimer

March 2009

Photo: carrick on Flickr

What is Web 2.0 about?

from Wikipedia.org

The term "Web 2.0" refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, interoperability, and collaboration on the World Wide Web.

Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications; such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

The term was first used by Dale Dougherty and Craig Cline and shortly after became notable after the O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and end-users utilize the Web.

According to Tim O'Reilly: Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.

What is Web 2.0 about?

tag cloud from Wikipedia.org

Technological knowledge is constantly absorbed by any kind of organization, leading to constant change.

Social networks are becoming part of our working place. 10 years ago the slogan was you need a website. Today, you need a presence on the Web 2.0.

Digital processes democratize access to information.

Virtual tools give employess/citizens a bigger control of information.

IT are changing power structures in organizations and societies.

This is the age of collaboration. You are what you share.

Forget business models of the 20th century. Forget copyright.

Some Thoughts

1. It helps you to gain opinion leadership

2. It supports your network build up

3. You increase your visibility

4. It’s the future

5. The others have jumped on the band wagon already

6. It is quicker than other media

7. It helps you to learn and understand

8. It brings you up to date

9. It’s an instrument for change

Why Web 2.0 is important to you

What Web 2.0 is about

• Social Media, Web 2.0, Participatory Web.

• It is not about technology.

It is about conversations

enabled by

technology

Source: Simone Staiger

Why Web 2.0 should be important to you

Source: fasterfuture.blogspot.com

Clifford Stoll (astro-physicist and computer systems administrator)

wrote in NEWSWEEK Feb 27, 1995:

HYPE ALERT: WHY CYBERSPACE ISN'T, AND WILL NEVER BE, NIRVANA

Some Perspectives

“After two decades online, I'm perplexed. It's not that I haven't had a gas of a good time on the

Internet. I've met great people and even caught a hacker or two. But today, I'm uneasy about this

most trendy and oversold community. Visionaries see a future of telecommuting workers, interactive libraries and multimedia classrooms. They speak of electronic town meetings and virtual communities. Commerce and business will shift from offices and malls to networks and modems. And the freedom of digital networks will make government more

democratic.”

12 years ago

“Baloney. Do our computer pundits lack all common sense?“

“no CD-ROM can take the place of a competent teacher,”

“and no computer network will change the way government works.”

Baloney?

“The thruth is: no online database willreplace your daily newspaper“

“Then there's cyberbusiness. We're promised instant catalog shopping--just point and click for great deals. We'll

order airline tickets over the network, make restaurant reservations and negotiate sales contracts. Stores will

become obselete. So how come my local mall does more business in an afternoon than the entire Internet handles in

a month? Even if there were a trustworthy way to send money over the Internet--which there isn't--the network is

missing a most essential ingredient of capitalism: salespeople. Yet Nicholas Negroponte, director of the MIT

Media Lab, predicts that we'll soon buy books and newspapers straight over the Intenet. Uh, sure.“

Baloney?

What do you think about Web 2.0

In 2008?

Baloney?

Watch the movie of M. W

esch

http://www.youtube.com/watch?v=NLlGopyXT_g

YouTube: The Machine is Using Us (Final Version)

Virtual Cooperation

Research & Development 2.0

Sweatshop 2.0

Change the World 2.0

Microcredits 2.0

Enterprise 2.0

The history of Jams

Since 2001, IBM has used jams to involve its more than 300,000 employees around the world in far-reaching exploration and problem-solving. ValuesJam in 2003 gave IBM's workforce the opportunity to redefine the core IBM values for the first time in nearly 100 years. During IBM's 2006 Innovation JamTM - the largest IBM online brainstorming session ever held - IBM brought together more than 150,000 people from 104 countries and 67 companies. As a result, 10 new IBM businesses were launched with seed investment totaling $100 million.

Jams are not restricted to business. Their methods, tools and technology can also be applied to social issues. In 2005, over three days, the Government of Canada, UN-HABITAT and IBM hosted Habitat Jam. Tens of thousands of participants - from urban specialists, to government leaders, to residents from cities around the world - discussed issues of urban sustainability. Their ideas shaped the agenda for the UN World Urban Forum, held in June 2006. People from 158 countries registered for the jam and shared their ideas for action to improve the environment, health, safety and quality of life in the world's burgeoning cities.

Community of Practice 2.0

So, do you blog?

Webinar 1: Blogs, wikis, podcasts, slideshows, etc. - How you and your customers can enter into dialogue

Webinar 2: Twitter - A New Revolution on the Web?

Webinar 2: Twitter – A New Revolution on the Web?

Webinar 3: Networking and Nettiquette

Webinar 3: Networking and Nettiquette

Webinar 4: What’s new? What’s next?

Thanks for your attention!

If you want to attend the webinar series,

Register through

http://www.change-management-toolbook.com/course/view.php?id=117

or find an announcement on

http://www.change-management-blog.com

You can download this presentation from

http://www.slideshare.net/hnauheimer