An Introduction to Web 2.0 and the Social Web".

A centre of expertise in digital information management

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Sharing Made Simple

An Introduction to Web 2.0 and the Social WebBrian Kelly, UKOLN,

University of Bath

Bath, [email protected]:http://ukwebfocus.wordpress.com/

UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.

http://www.ukoln.ac.uk/cultural-heritage/events/sharing-made-simple-20080910/http://www.ukoln.ac.uk/cultural-heritage/events/sharing-made-simple-20080910/

Resources bookmarked using 'sharing-made-simple-20080910' tag Resources bookmarked using 'sharing-made-simple-20080910' tag


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About Me

Brian Kelly:• UK Web Focus: a national Web advisory

post• Based at UKOLN, a national centre of

expertise in digital information management• Located at the University of Bath• Funded by JISC and the MLA• Involved in Web since Jan 1993• Currently advising on best practices for

Web 2.0

Introduction


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About This Talk

This talk aims to provide:• A better understanding of ‘Web 2.0’• An awareness of how cultural

organisations may benefits from Web 2.0• An understanding of possible dangers,

both for users and the institution• An opportunity to discuss how we should

address the opportunities and challenges (and inevitabilities!)

The Facebook social networking service will be used to illustrate these points

Introduction


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About You

How many of you:• Have heard of Web 2.0?• Have read content in a blog or wiki?• Use Facebook?• Have used MSN Messenger, Skype, …?• Use photo sharing sites (e.g. Flickr)?• Have viewed video clips on YouTube?

Do you:• Use the tools for work? • Use the tools for social purposes (e.g.

communicating with your children)?

Introduction


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Contents

Web 2.0 – What Is It? (Talking …)• Blogs Wikis• Mashups Comms tools

Social Networks (… exploring …)• Facebook: opportunities and challenges• Ning – grow your own social network

Deployment Strategies (… doing)• User focus• Information literacy; staff development• Risk assessment & safe experimentation

Introduction


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Let’s Do It Now!

Let’s not just talk about Web 2.0 – let’s use it now (assuming WiFi network available!):Let’s Talk

• Go to http://www.gabbly.com/ and in box enter www.cymal.wales.gov.uk

Let’s Share Resources• Go to <http://del.icio.us/

lisbk/sharing-made-simple-20080910> to access resources

NoteYou can set up a chat facility in 10 seconds.But this doesn’t mean you should built a service using it!

NoteYou can set up a chat facility in 10 seconds.But this doesn’t mean you should built a service using it!

Introduction

http://www.gabbly.com/...http://www.gabbly.com/...


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Web2MemeMap, Tim O’Reilly, 2005 (or see Wikipedia )

Characteristics Of Web 2.0

• Network as platform• Easy-to-use (Ajax)• Always beta• Remix and mash-ups

Syndication (RSS)• Architecture of participation

Blogs & Wikis Social networking Social tagging

(folksonomies)• Trust and openness

Characteristics Of Web 2.0

• Network as platform• Easy-to-use (Ajax)• Always beta• Remix and mash-ups

Syndication (RSS)• Architecture of participation

Blogs & Wikis Social networking Social tagging

(folksonomies)• Trust and openness

Web 2.0

What Is Web 2.0?

Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”

Web

2.0

Web 2.0


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Web 2.0: Why?

Realisation of Sir Tim Berners-Lee’s dream:• Web was meant to be participative & user-driven

Technical infrastructure now in place• But only now are standards in place, use cases

tested, commercial infrastructure deployed, …

User acceptance:• Many users love it – look at popularity of SNs

Saving scarce in-house resources:• Institutions can now focus on relevant areas,

rather than duplicating services already available• Enhancing quality of what we do do• Developing digital citizenship• Addressing the gaps (e.g. information literacy, …)

Web

2.0


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BlogsBlogs – social phenomenon of the C21st?Need for information professionals to:

• Understand Blogging & related technologies (e.g. RSS, Technorati)

• Be able to find resources in the 'Bloggosphere'

• Explore how to Blogs to support business functions (support users, staff & organisation)

Web

2.0

http://piclib.nhm.ac.uk/antarctica/http://piclib.nhm.ac.uk/antarctica/

This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.

This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.

http://www.archiveshub.ac.uk/blog/

Increasingly professional (e.g. developers) use blogs to describe what they're doing.Note that a Comments field can allow you to engage in discussions

Increasingly professional (e.g. developers) use blogs to describe what they're doing.Note that a Comments field can allow you to engage in discussions

OpennessSyndication

Collaboration

Key Characteristics


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Blogs - Reading

How do you keep informed of developments?

• Do you use a dedicated Blog reader?

• Are you alerted of changes to key Blogs?

• Do you focus on the content, and avoid the distractions of ads, etc.

Web

2.0

Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page.

Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page.

http://www.bloglines.com/myblogshttp://www.bloglines.com/myblogs

BlogBridge – a desktop Blog reader. You are informed of changes since you last viewed the page.

BlogBridge – a desktop Blog reader. You are informed of changes since you last viewed the page.

OpennessSyndication

Collaboration


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Blogs – Engaging With UsersThe ukwebfocus.wordpress.com blog provides:

• Discussions on Web 2.0 in culture, research and learning

• Comments option for all postings• A realtime chat facility

Benefits:• Feedback on my thoughts and

ideas• Evaluation • …

http://ukwebfocus.wordpress.com/2007/01/25/experiments-with-meebo/

http://ukwebfocus.wordpress.com/2007/01/25/experiments-with-meebo/

Blogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative WebBlogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative Web

See (and discuss) UK Web Focus blog post 25 Jan 2007

Blended blogging


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Web

2.0 What Are They Saying About Us?

Blogs are very interconnected with each other (bloggers discuss other blog postings).

This can help to provide feedback; measure impact; engage in discussions; etc.

http://piclib.nhm.ac.uk/antarctica/

Blogger Web Comments tool lights up if Blog comments about Web site have been made. Alternatively go to the Google Blog search

Blogger Web Comments tool lights up if Blog comments about Web site have been made. Alternatively go to the Google Blog search

http://pachome2.pacific.net.sg/~schizoid/para/ …


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Finding Resources

Technorati can help find Blog articles, etc.

Technorati search for "Museum of Antiquities" finds:

• Blog posting about current exhibition posted 11 minutes ago!

Google search finds:• Museum home page

Web

2.0

http://www.technorati.com/ …http://www.technorati.com/ …

What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both.

RSSSyndication


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WikisWikis – collaborative Web-based authoring tools

I use wikis for:• Collaborative

papers (avoiding emailed MS Word file around)

Web

2.0

Google Docs – Web-based word processor or Wiki? Does it matter, it does the job

Google Docs – Web-based word processor or Wiki? Does it matter, it does the job

http://docs.google.com/http://docs.google.com/http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Discussion_Group_Notes_for_Group_A

http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Discussion_Group_Notes_for_Group_A

• Note-taking at events

Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.

Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.

• Social discussions at events

http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Information_About_Social_Aspects

http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Information_About_Social_Aspects

OpennessSyndication

Collaboration


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Wikipedia

Wikipedia – not only a community-developed encyclopedia, but also a well-linked Web site, which boosts Google rankings

http://en.wikipedia.org/wiki/British_Museumhttp://en.wikipedia.org/wiki/British_Museumhttp://www.google.co.uk/search?q=british+museum

http://www.google.co.uk/search?q=british+museum

In top 10 in Google list

http://www.google.co.uk/search?q=culturehttp://www.google.co.uk/search?q=culture

Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective

Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective


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Sharing - Flickr

Web 2.0 includes community-buildingYou can help support your community-building by making it easy to share photos at events (e.g. this seminar)Simply suggest a tag e.g. ‘sharing-made-simple-20080910’ and encourage delegates to upload their photos with this tag

Web

2.0

http://www.flickr.com/search/?w=all&q=iwmw2006&m=text

http://www.flickr.com/search/?w=all&q=iwmw2006&m=texthttp://www.flickr.com/photos/tags/iwmw2006/interesting/?page=6

http://www.flickr.com/photos/tags/iwmw2006/interesting/?page=6

OpennessNetwork effect

SyndicationCollaboration


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Sharing – del.icio.us

Another aspect of sharing is sharing bookmarksThis can be used to:

• Manage your bookmarks• Allow others to contribute

resources• Allow lists of bookmarks

to be repurposed• Carry out impact analysis

Web

2.0

OpennessNetwork effect

SyndicationCollaboration

National Archives Web site bookmarked by 374 others:

• Who are they?• What else are they

interested in?

http://del.icio.us/lisbk/sharing-made-simple-20080310http://del.icio.us/lisbk/sharing-made-simple-20080310


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Podcasts

Podcasts are syndicated MP3 files

New items in a podcast can appear automatically in your Podcast client (e.g. iPod) or RSS reader

Resources can be accessed via iTunes

Web

2.0

OpennessSyndication

http://www.podanza.com/podcast/...http://www.podanza.com/podcast/...

The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost

The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost


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Video Blogs

Use of video is becoming more popular:

• Cheap consumer devices• Easy-to-use services

such as YouTube & Google Video

As well as Web interface, other tools can display video clipsAs well as Web interface, other tools can display video clips

I am experimenting with video chat tools such as Seesmic to:

• Encourage video debate• Reuse content in talks


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Web

2.0 Google Maps Mashups

Google Map ‘mashup’ used for IWMW 2006 event:

• ~ 20 lines of JavaScript.

• Code taken from Google Maps Web site and coordinates added

http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/maps/

http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/maps/http://northumbria.ac.uk/browse/radius5/http://northumbria.ac.uk/browse/radius5/

More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ.

OpennessMashup

APIs


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Communications

We said:• Content is king!

But maybe:• Communications is king!

Communications tool include:• Chat tools (MSN

Messenger)• Audio & video (including

MSN Messenger, Skype, …)• …

Usi

ng

Web

2.0

Web 2.0

Also note Web-based video chat services such as TokBox and Seesmic

Also note Web-based video chat services such as TokBox and Seesmic


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Creative Commons

Let’s allow others to legitimately reuse our content.

I do this for my event details:

• Creative Commons licence assigned to publicity details

I also do this for my blog posts, slides, etc

Web

2.0

http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/publicity/

http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/publicity/

OpennessTags

Collaboration

Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services

Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services


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Flickr Commons

Flickr Commons provides a repository of photographs which have a Creative Commons licence


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Searching For CC Resources

A number of search engines allow users to search for resources with various type of CC licences, e.g. can be used for commercial purpose

http://search.yahoo.com/cchttp://search.yahoo.com/cc

http://search.creativecommons.org/http://search.creativecommons.org/


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Integration of ServicesWeb 2.0 applications can be used in isolationThey can also be integration into other services (e.g. widgets in blogs and Web sites)Facebook is (currently) the leading platform for integrating many Web 2.0 tools

Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service

Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service

Facebook


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The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions

The Facebook PlatformFacebook


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What is Facebook?Facebook:

• A social networking Web site

• Had the largest number of registered users among college-focused sites with over 30 million members worldwide

• Ranked between top 10–20 Web sites

• Seventh most visited site in the US

From Wikipedia

Facebook

Let’s now look at one very popular Web 2.0 application – the Facebook social networking service

Let’s now look at one very popular Web 2.0 application – the Facebook social networking service


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Your Profile Page

Here’s an example of a profile page:

• Your details• Access to default

applications • Access to applications

your addedFacebook could be used as a personalised portal to various applications

And here’s how others may see your profileBoring isn’t it!

Facebook


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It’s a Social Network (1)

The strength of Facebook is when it is used as a social network. Here people can see:

• My updates to my Facebook account

• Applications I’ve installed

• Groups I’ve joined

• Photos & videos I’ve uploaded

• Blogs posts I’ve written

• Messages I’ve sent & received

• …

Facebook


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It’s a Social Network (2)

Here’s the page of a former colleague (now at Eduserv). This is valuable to me:

• Spot friends in common

• Keep informed of Andy’s professional interests (of interest to me)

• Keep informed of Andy’s discussions with others

• …

Facebook


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So

cial

Net

wo

rks Student Use (1)

Example of groups subscribed by a student:

• Student society

Facebook seems to be very popular for use withStudent union societies (nb is this a threat to similar services provided on Student Union Web site?)

Facebook seems to be very popular for use withStudent union societies (nb is this a threat to similar services provided on Student Union Web site?)

Facebook


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Student Use (1)


• Student society

Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?

Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?

So

cial

Net

wo

rks

Facebook


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Student Use (2)


• Student society• Social

Facebook is popular for various social activities – especially for keeping in touch over summer

Facebook is popular for various social activities – especially for keeping in touch over summer

So

cial

Net

wo

rks

Facebook


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Student Use (2)


• Student society• Social

Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?

Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?

So

cial

Net

wo

rks

Facebook


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The Opportunities

Facebook provides great opportunities for colleges and universities:

• It’s popular• It’s easy-to-use• No need for in-house development or to purchase

software• Useful for staff and post-graduate students too• We can easily integrate our resources into

Facebook (e.g. RSS feeds, blogs, etc.)• It can provide alternative access to our services

cf. MyNewport portal which took a day to port to Facebook

So

cial

Net

wo

rks

Facebook


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What’s The Downside?

Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …

Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …

Facebook


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You Can Manage Your Privacy

You have control over the information others can see about you


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You Can Manage Your Privacy

You have control over the information others can see about you

But how many users change the default settings?

And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions

And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions


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Deployment Strategies

I want to do use the Social Web but:

• The IT Services department bans it

• The council bans it• My boss doesn’t

approveArea of interest to UKOLN:

• “Just do it”• Subversive approach –

‘Friends of Foo’ if Foo can’t use it

• Encourage enthusiasts• Don’t get in the way

UKOLN briefing papers available (with CC licence). More to be released shortly.

UKOLN briefing papers available (with CC licence). More to be released shortly.


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Conclusions

To conclude:• Web 2.0 can provide real benefits for our

users• There are many opportunities for cultural

heritage organisations• We need to be seek ways we can exploit

such opportunities• We also need to acknowledge risks and

dangers Further discussions on Web 2.0 issues are

given on the UKWebFocus.wordpress.com blog

Co

ncl

usi

on

s


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Questions

Any questions?

An Introduction to Web 2.0 and the Social Web".

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Transcript of An Introduction to Web 2.0 and the Social Web".