An Introduction to Web 2.0 and the Social Web

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Presentation given at MLA Social Web workshops November 2009 - March 2010http://www.ukoln.ac.uk/cultural-heritage/events/social-web-workshop/

Transcript of An Introduction to Web 2.0 and the Social Web

  • 1. UKOLN is supportedby: An Introduction to Web 2.0 and the Social Web MLA Marieke Guy, UKOLN Email: m.guy@ukoln.ac.uk Twitter: http://twitter.com/mariekeguy Blog: http://remoteworker.wordpress.com/ Acceptable Use Policy Recording of this talk, taking photos, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using mla-social-web-workshop' tag

2. SoWhat is Web 2.0?

  • Marketing term (derived from observing 'patterns') rather than technical standards - an attitude not a technology

Web2MemeMap, Tim OReilly, 2005

  • Characteristics Of Web 2.0
    • Network as platform
    • Always beta
    • Clean URIs
    • Remix and mash-ups
      • Syndication (RSS)
    • Architecture of participation
      • Blogs & Wikis
      • Social networking
      • Social tagging (folksonomies)
    • Trust and openness

3. 4. Social Web: tools that enable peopleto create, share and connect with each other 5. Note the focus on the individual rather than the institution 6. Benefits of Web 2.0

  • Delivery Mechanisms (network as platform):
    • Global outreach : maximise impact of and engagement with ideas
    • Outsourced services : allowing organisations to focus on their strengths and small institutions to engage on more equal terms
    • Exploits infrastructure : the standards (e,g. RSS) & services (Google, Amazon, ..) now in place
  • User Benefits:
    • User can create content
    • Can comment on others content
    • Users no longer passive consumers of content

7. Blogs Flickr: http://www.flickr.com/photos/cecio/259559422/ 8. About Blogs

  • About blogs:
    • A Web log/online diary (and more!)
    • Professionals are increasingly using blogs to describe what they are doing
    • Key characteristics are openness, collaboration and syndication
  • Theres a need for information professionals to:
    • Understand blogging and related technologies (e.g. RSS, blog rolls)
    • Be able to find resources in the 'Blogosphere (e.g. use blog search tools)
    • Explore how to use blogs to support business functions (support users, staff & organisation)

9. Why Blog?

  • Reasons for blogging:
    • Community of museum, archive or library professionals
    • Long tradition of sharing experiences and knowledge
    • New issues need to find new communities
  • Blogs can be a timely way to
    • Offer advice and commentary
    • Make new connections
    • Record discussion over time
    • Provide a different view to email discussion threads

10. Reading Blogs

  • There are lots of dedicated blog readers
    • Web-based e.g. Google Reader
    • Desktop applications
    • Email apps
  • You can sign up for RSS feeds to be alerted to changes

http://www.google.com/reader/ 11. Library Blogs

  • Lots of Individuals creating blogs:Phil Bradleys, Peter Scott, Technobiblio, Library Techtronics, Shifted Librarian, Free Range Librarian, DIY Librarian
  • Lots of themed blogs:Going Green at your library, Librarians for Human Rights, The M Word - Marketing Libraries
  • Lots of branch specific blogs:i Know Gateshead Libraries, Oxford University Library, Manchester Lit List
  • Some subject specialist and medical blogs, moving more towards library teams
  • British Librarian Bloggers list (lis-bloggers)
  • Hot Stuff 2.0 great list of library blogs (over 800) collated by Dave Pattern

12. Museum blogs

  • Lots of Individuals creating blogs:Dan Cull, mjwrites, electronic musuem, Museum blogging, Fresh and Newer - Powerhouse
  • Lots of themed blogs or group blogs:Liverpool stories, Museum 2.0, Design blog, Kids in museums
  • Lots of specific blogs for a particular museum:National Museums Liverpool, Walker Art Gallery
  • Some specific area blogs (e.g for a collection): Natural History museum conservation blog, V&As beach art blog, Henry VIIIth blog
  • Museums Computer Group
  • Museum blogs great directory of museum and museum-related blogs and aggregator. Sister site to museums podcasts.
  • Culture 24 collates museum details and blog details

13. Manchester Lit List - http://manchesterlitlist.blogspot.com/ 14. Joeyanne Libraryanne - http://www.joeyanne.co.uk/ 15. British Toy Making - http://www.vam.ac.uk/things-to-do/blogs/british-toy-making-blog/ 16. Fresh and Newer - http://www.powerhousemuseum.com/dmsblog/ 17. Using Blogs

  • Blogs:
    • Very interconnected : (trackbacks to see who has linked to you; Google juice; etc.)
    • Can help to provide feedback; measure impact; engage in discussions; etc.
    • Blog realtime search tools (e.g. Google, Technorati)can help find recent blog posts
    • Twitter can automatically post blog updates
    • The comments field can allow you to engage in discussions
  • Time for you to establish a blog?
  • Note UKOLN briefing docs on planning blogs

18. by Nina K Simon 19. Ideas For Blogs

  • A News Blog
    • Redevelopment blog, user services, service changes, opening hours, event info
  • From the Librarians Desk or from the Curator
    • Blogging about your daily work, provides transparency and openness
  • Resources Blog
    • Special collections, object of the week
  • Reflective Blog
    • Use as a try it out experience
  • Professional Development Blog
    • Chronicle daily activities, identify progression, use for annual appraisal

20. Issues To Consider

  • Issues:
    • Institutional Issues e.g. Can you have a corporate voice, do you want one?
    • Technical Issues e.g. what software?
    • Barriers to making the decision to blog e.g. do you want all ideas to be accessible to all? What about an internal blog?
  • Barriers to getting started:
    • Gaining momentum e.g. many blogs are little read & become abandoned
    • Keeping your momentum e.g. Will you be able to come up with new ideas?
    • Stopping?
    • Right person for the job!

21. Gaining Momentum

  • Participate: embed yourself in the community, social networks e.g. Ning, Facebook (need to be aware of privacy issues, ownership of data, dangers of data lock-in)
  • Identify and follow other blogs
  • Get a feed reader like Google Reader
  • Link, a lot, especially to other blogs
  • Comment, and use your URL when you do
  • Be fairly shameless in self-promoting: I like what youre saying but over on our blog weve taken a different approach..
  • Spread the URL around

22. Keeping Momentum

  • Use Technorati, Google Blog search, etc
  • Embed usage in regular workflows
  • Make sure you post regularly, and consistently:
    • Dont post because you haventfor a while
    • Do post when youve something to say
  • If youre losing momentum, is there a reason?
  • Do some evaluation of your blog: ask readers
  • Look for co-authors & guest posts.
  • if its getting stale, try some alternative approaches (interviews, podcasts, videos, surveys or polls, )

23. Wikis Flickr: http://www.flickr.com/photos/cogdog/1627257/ 24. About Wikis

  • Wikis are collaborative Web-based authoring tools read state and write state
  • They can be used for:
    • team work and collaborative papers (avoiding emailed MS Word file around)
    • Note-taking & social discussions