Web 2.0 and Social Web Challenges

A centre of expertise in digital information management

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Web 2.0 and Social Web Challenges

Ann ChapmanUKOLNUniversity of BathBath, UK

UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

About this TalkThis talk will focus on problems you may encounter and how you may be able to overcome them.

About this TalkThis talk will focus on problems you may encounter and how you may be able to overcome them.

http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/http://www.ukoln.ac.uk/cultural-heritage/events/social-web-birmingham-2010-10/

Twitter:http://twitter.com/ukolnculture/

Email:[email protected]


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Locked Door or Country Stile?

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Lack of Resources Technical Issues

Legal issues

Understanding


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Lack of Money

Web 2.0• Generally free to use• Sometimes extra level means fees

• LibraryThing – 200 items free, over that small fee

• Doesn’t require extra equipment• Opportunity for low cost staff development

Not completely cost free• Staff time to set up• Staff time to run


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Lack of Time

Plan ahead• Blogs

• Guest posts (remember contact time)• Staff or service features

• Use one service to update another• Either put Twitter feed on Facebook page• Or send Facebook updates to Twitter• NB – don’t do both the above

• Keep things simple


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Lack of Skills

Treat as opportunity for staff development• Use an existing 23 Things resource?

Don’t forget how quickly the Web changes• Develop your own?• Listen to podcasts

Build on skills learnt• Use wiki for staff manual• Use blog for project team communication• Make podcasts (e.g. oral history talks)


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Council Firewall

The reality• Useful Webs services do get blocked• There is dodgy/illegal/dangerous material on the

Web• It may be simple to have a blanket ban• The good news – councils are re-thinking policy

Suggested approaches• We can accept certain levels of risk• More sophisticated responses are needed• We should share the approaches we’ve taken


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Sustainability Concerns

What happens if Web services:• Are unreliable• Change their terms & conditions (e.g. Ning was

free then started charging in 2010)• Become bankrupt

Things to remember• Services may be unreliable (e.g. Twitter)• Market pressure can change things (e.g. Friends

Reunited became free)• Banks can go bankrupt too – but we still use

them• Need for risk assessment and risk management


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Interoperability Concerns

What happens if Social Web services host your data and:• You can’t get the data back out?• You only get unstructured or poor quality data

back out?• You can’t get the comments, annotations, tags

out?

There’s a need to:• Ensure data export capabilities or• Upload data from an alternative managed source• Understand limitations of data export / import and

make plans around limitations


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Accessibility ConcernsSocial Web services:

• Inaccessible to people with disabilities?People with disabilities and disability activists are using social web services

• Break accessibility guidelines (WCAG)?They are guidelines

• Leave us liable to be taken to court?DDA: Institutions must take ‘reasonable measures’ to ensure people with disabilities are not discriminated against. Is it discriminatory to fail to provide access to services?


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Privacy Concerns

Think about• What needs to be private• How to keep things private• Use settings provided

Facebook• Read the Help pages• Learn how to manage privacy settings• Choose what you want to share


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Legal ConcernsFactors to bear in mind:

• Commercial use: a rights owner who later becomes aware of the use of their work may be more likely to pursue an action for infringement of copyright than if the work is being purely used for educational purposes.

• Particularly sensitive subject areas: music, geographic data, literary works by eminent authors and artistic works including photographs and drawings.

• Is there any track record of the contributor ignoring legal niceties in the past?

• Is there any track record of a particular third party having complained before?


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Copyright Concerns

R = A x B x C x Dwhere

R is the financial risk;

A is the chances that what has been done is infringement;

B is the chances that the copyright owner becomes aware of such infringement;

C is the chances that having become aware, the owner sues;

D is the financial cost (damages, legal fees, opportunity costs in defending the action, plus loss of reputation) for such a legal action.

Prof Charles Oppenheim, Emeritus Professor of Information Science, Loughborough University


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Reducing the Legal Risks

Approaches• Have clear and robust notice and take down

policies• Have procedures with a clear address given for

complaints

Example

JORUM http://www.jorum.ac.uk/policies.html


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Develop a Business Case

Some tips• Use a template (West Dumbartonshire)

http://www.slainte.org.uk/files/pdf/web2/westdunbartonweb2.pdf

• Be clear about what you hope to achieve• Background is very important• Contextualise• Beef up the business need• Find great examples• Aim high – if you don’t ask, you don’t get!• Use a social media strategy framework


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Risks & Opportunities Framework

Be specific and document• Details of specific planned use• Perceived benefits• Perceived risks• Missed opportunities if fail to

use social web• Costs and other resource

implications• Approaches to minimise risks• Provide evidence for assertions


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Think about a Policy

Mosman Council (Australia) provides a good example of a lightweight policy


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Risk Management

What to do:• Establish Agreements• Use well-established services (e.g. Twitter,

Facebook, Wordpress)• Notifications: warnings that services could be

lost• User engagement in evaluation• Provision of alternative services• Use in non-critical areas (not for bookings)• Measure – usage stats


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Watch, Evaluate and ActIAVE (International Association of Volunteer Effort) was “founded in 1970 by people who saw volunteering as a means to make connections across cultures”

• Only has 4 members

• And no discussions

• Worth continuing?


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Be Well Informed

UKOLN provide briefing papers on Web 2.0 of specific relevance to the Cultural Heritage sector•Many are introductory – may be useful to pass on to your management team•Some are on addressing barriers•Cultural heritage covers areas of concernStay well informed!

UKOLN briefing papers available with Creative Commons licence (over 80 docs published)


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More from UKOLN

Brian Kelly has posted a number of podcasts on Web 2.0 topics on YouTube

On YouTube search for ‘brian kelly ukoln’


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Questions

Any questions?

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Name: Ann Chapman Address: UKOLN, University of Bath, BATH, UKEmail: [email protected] site: http://www.ukoln.ac.uk/Blog: http://blogs.ukoln.ac.uk/cultural-heritage/

Name: Ann Chapman Address: UKOLN, University of Bath, BATH, UKEmail: [email protected] site: http://www.ukoln.ac.uk/Blog: http://blogs.ukoln.ac.uk/cultural-heritage/

Web 2.0 and Social Web Challenges

Technology

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