Web 2.0 An Introduction
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Web 2.0 an introduction for MS MVP Org
Transcript of Web 2.0 An Introduction
Agenda
What is the Web 2.0 Profiles of the new consumer Is Microsoft web 2.0 ?
Web 1.0
Contents produced by big media companies
User is a lurker, a mere visitor
It’s difficult to create websites and web apps
Browsing from a PC is the only way to surf the web
Web 2.0
Web as a platform Harnessing collective intelligence Data is the next “intel inside” End of the software release
cycles Lightweight Programming Models Software Above the Level of a
Single Device Rich User Experience
Summin’ Up
Web 2.0 is the combination of: Tools and technologies Business models Social and cultural trendsWhich drive the individual creation and sharing of
contents on the Net
Web 1.0 was Commerce, Web 2.0 is People Ross Mayfield
1. Markets are conversations.
2. Markets consist of human beings, not demographic sectors.
6. The Internet is enabling conversations among human beings that were simply not
possible in the era of mass media.
9. These networked conversations are enabling powerful new forms of social
organization and knowledge exchange to emerge.
10. As a result, markets are getting smarter, more informed, more organized.
Participation in a networked market changes people fundamentally.
25. Companies need to come down from their Ivory Towers and talk to the people
with whom they hope to create relationships.
75. If you want us to talk to you, tell us something. Make it something interesting for a
change.
95 Theses of the Cluetrain Manifesto
The Cluetrain Manifesto: The End of Business as Usual: Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books ©2000
The Long Tail theory – Chris Anderson Online services carry far more inventory than traditional retailers. Rhapsody offers 19 times as many songs as Wal-Mart’s stock of 39,000 tunes. The appetite for Rhapsody’s more obscure tunes (charted in red) makes up the so-called Long Tail.Meanwhile, even as consumers flock to mainstream books, music, and films (bottom), there is real demand for niche fare found only online
We are the Social Media
Social Media are online tools and practices aimed
to share experiences,
opinions, creations.
Web 2.0 overview...
…hundreds of web services
Media by type of interaction
Many to ManyMany to One
One to ManyOne to One
Blogs
120 million weblogs worldwide
1. Japanese is the #1 blogging language at 37%
2. English at 36%,
3. Chinese at 8%
4. Italian at 3%
From blogs to social network
Content has a social role,it becomes a pretext to create social networks.
People don't connect in a void, they connect by sharing experiences or objects, and content (news, videos, pictures, music,
links, books, games, opinions, etc.) is an extremely powerful social object.
Social Network in the world
Every country has it’s own Social Network.
Culture is the connection between Country and Social Network
MySpace
Users: +11 million Gender: 63% female, 36% male Age:
20% <18 yrs, 40% 18-25 yrs 27% 26-35 yrs, 7% 36-45 yrs, 6% >45 yrs
% of users in other social network: 15% are on Facebook 17% are on Hi5, 9% are on Friendster 2% are on LinkedIn, 6% are on Plaxo
Users: +2.6 million Gender: 63% female, 36% male Age:
17% <18 yrs, 52% 18-25 yrs, 21% 26-35 yrs, 5% 36-45 yrs, 5% >45 yrs
% of users in other social network: 62% of FB users are on Myspace 22% are on Hi5 10% are on Plaxo 9% are on Friendster 5% are on LinkedIn
Social Network differences
MySpace Presentation of desired identity Meeting of new friends on center of interests “Monolog” space: additional applications are limited to
personal space
Facebook Presentation of a real identity Extension of real friendships “Dialog” space: additional applications are developed to
interact with other users
The New Power of the Consumer 2.0
Profiling the new consumer
Participation Ladder Study by Forrester Research
13%13%
Source: Forrester Research
Creators
They post on blogs Create podcasts Upload on YouTube Create Start Conversations
19%19%
Source: Forrester Research
Critics
They comment on blogs Partecipate in forums Rate movies or books Don’t Start Conversations, but
participate
15%15%
Source: Forrester Research
Collectors
They “social bookmark” favorite pages on de.licio.us
Use heavily RSS feeds Create metadata around
objects (e.g. tags)
19%19%
Source: Forrester Research
Joiners
They participate in Social Networking sites (e.g. Facebook, MySpace)
Connect with friends and have formal social activities
Could be tomorrow’s Creators or Critics
33%33%
Source: Forrester Research
Spectators
They consume contents Read blogs Watch videos on YouTube Listen to podcasts
Spectators of the forum are called “Lukers”
52%52%
Source: Forrester Research
Inactives
They do not participate in any kind of Social media activities on the Internet
Is Microsoft Web 2.0 ?
Some evidences: Microsoft Employees are Blogging Live Strategy: software + services Leveraging the Long Tail: X-Box Live Arcade
What do you think ?
