Post on 01-Nov-2014
description
Social Media for Nonprofits
What is social media?Social media is any tool that lets you share information and interact with others on the Internet.
• It’s changing the face of marketing and public relations and, more importantly, the way we communicate with each other.
• Social media allows for real-time conversations among many people.
• It allows you to build relationships.
• And, at a relatively low cost to the organization!
• Because the conversations are happening…with or without you.
Why should we care?
Examples of Social Media:
Flickr
Digg
YouTube
Blogger
SurveyMonkey
And much, much more!
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Some Fast Facts:• There are over 500 million active users on Facebook and
50% log on in any given day
• There are over 100,000 nonprofits are using Facebook
• LinkedIn has over 60 million users worldwide
• Twitter has over 105 million users. New users are signing up at the rate of 300,000 per day.
• People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily.
Facts pulled from platform websites and articles.
How can a nonprofit organization benefit
from using social media?
1. Increase awareness2. Engage and interact3. Build relationships and reap
the rewards
Increase Awareness
Link to articles and press releases about
your organization
Increase Awareness
Post exciting news about your organization
Increase Awareness Promote
upcoming events and initiatives
Increase Awareness
Share photos and video about
your organization
Increase Awareness
Announce new partnerships and introduce new
members of the team
Increase Awareness
Further your brand through logo placement,
personalized backgrounds, colors, etc.
Engage and Interact
Ask questionsand comment on responses
Engage and Interact
Meet new people and
possible partners
Milan has been on Twitter since Aug. 27 andis being followed by over100 people, most from
Baltimore,including media, “movers and shakers”,city and state agencies, etc.
Plus, the restaurant is includedin 20 Lists created by followers.
Engage and Interact
Support and promote partners and others
Engage and Interact
Surveys and polls
Engage and Interact
Comment on blog posts,tweets, status updates,
etc. from others
Engage and Interact
Join and create “chats”
and “discussions”
Engage and Interact
Create lists (for you and your
followers)
Examples:•Saint Agnes Staff•Health reporters•Grateful patients•Board members
•Volunteers•Health Agencies
•Catonsville Businesses
Engage and Interact
Host a Tweetup, a contest
or promotion
Engage and Interact
Send updates to those who “Like” you and
target it
Engage and Interact
Allow others to postvideos, photos, comments
on your pages that arerelevant (you can delete
those that aren’t!)
Engage and Interact
Use social media on the go!Post photos, updates, etc.
from an event!
Engage and Interact
Create a landing page on Facebook that allows people to
sign up for newsletters,
shop, donate, etc.
Engage and Interact
Create a landing page on Facebook that allows people to
sign up for newsletters,
shop, donate, etc.
Engage and Interact
Use it forcustomer service!
•Answer questions•Handle complaints/concerns•Thank people for support
396 followers
251 friends
Engage and Interact
Mobile Giving
Engage and Interact
Communicate important
newsIMMEDIATELY.
Examples:•Weather delays/cancellations
•Phones are down•Emergencies
Engage and Interact
Call for volunteers
Ultimately, nonprofit organizations can:
•Meet new people
•Recruit volunteers
•Gain support for your cause
•Strengthen your brand
•Build a community of supporters and you can encourage them to contribute and spread the word about donations.
Things to note:Who has the time to manage social media?
There are lots of applications and tools that can make this manageable. Some let you monitor what is being said about your organization, some let you track how far your reach is and some help manage the time it takes to disseminate material through these platforms.
Won’t social media just allow people to air their negative comments about our organization?
A small fraction of your interactions will be negative. Having the ability to converse with someone who is upset or disappointed is positive!
But how will people know we’re on social media?
Promote it in your newsletters, on your website, in your email signatures, in your press releases and by word of mouth.
Questions that need to be asked before getting
into social media:Who is going to manage the social media
campaign and much time is to be allocated?
What is your response policy to questions/criticism/praise?
What are the benchmarks to measure usefulness/success?
Links:Twitter - www.twitter.com
Facebook - www.facebook.com
Nonprofits on Facebook - www.facebook.com/nonprofits
Flickr - www.flickr.com
Digg - www.digg.com
YouTube - www.youtube.com
YouTube Nonprofit Program - www.youtube.com/nonprofits
LinkedIn - www.linkedin.com
Blogger - www.blogger.com
SurveyMonkey - www.surveymonkey.com
Questions? Comments?
Contact me at:Amy Burke Friedman
Profiles, Inc.3000 Chestnut Avenue, Suite 201
Baltimore, MD 21211(410) 243-3790
www.profilespr.comaburke@profilespr.com
Twitter: @amyburke02 or @ProfilesBmore