Matthew Scarff – Head of Learning, Pera Training

Using blended learning models and next generation technologies to

transform learning

• Established by UK Government in 1946

• Supported governments – local / national in technology , process and skills provision to improve economic growth and social inclusion

• Work commercially with small/medium and large enterprises to deliver tangible business benefit that can be evidenced and measured

Pera Training - Background

• Work collaboratively with stakeholders to deliver the best possible result to learners and clients

• Constantly seeking to deliver progressive learning solutions through developing and adopting new technology and approaches

Pera Training - Background

Begining the Journey?

Start with why

70:20:10

Formal Social On-the-Job

Greatest Impact Where the Money Goes

‘Formal’ vs ‘On the Job’

Formal

• Familiar

• Easy to measure

• Readily available

On the Job

• Distraction

• Complicated

• Of the shelf doesn’t fit

The social target

100% Usage

The reality

Our innovation journey

Functional Skills

• Maths

• English

• ICT

The Challenge

• Mandatory for all apprentices

• Increased competition

• Reduced price point

• Time to competence priority

What did we want to achieve?

“Smoother, better learning”

“Cheaper learning”

“Disruptive offer in

market place”

Successful?

• 1000’s learners

• Used within JLR, Next Retail and other large employers

• Improved achievement

• … but it was challenging

3 steps to success

People

Processes

Technology

Empowered staff teams

Disruptive technology

Powerful processes

Built on what we had

The right platform is only part of the solution. You need the right approach

and programmes.

Welcome to How to Attract Talent with Vocational

Programmes

Best Places to work in the UK

100% of the Top 10 “Greatest Places to Work”

in the UK have an vocational training scheme

Fresh approach to content

• Innovation as a taught discipline

• Improving quality and operational performance

• Social and digital marketing

Digital

Entry-Level Digital Social Vocational Programme

Advanced-Level Digital Social Vocational Programme

• Search Engine and Media Optimisation (SEO & SMO)

• Google Analytics Tools • Risks of Social Media • Social Media Tools for Business • Marketing and Branding • Creating Content • Social Media Policy • Blogging • CRM Systems • Google AdWords and PPC

• Understanding the evolving business environment

• Legal and ethical considerations in sales and marketing

• Using collaborative technology • Principles of marketing and

evaluation • Digital marketing metrics and

analytics • Imaging software • Video production & story telling

Golden rules for vocational training success!

1. Start with business needs – how will this apprentice help create value and grow my business? 2. Design a job role built around these specific objectives 3. Recruit for the behaviours that will fit your culture – the programme will develop knowledge and skill! 4. Innovate – try an apprenticeship that give you something you don’t already have 5. Work towards the 70:20:10 rule

Welcome to

peratraiing.com

Thank you