"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.

Mary Juetten, Founder & CEO@traklight @maryjuetten

April 12, 2014

PROTECTING YOUR BUSINESS IDEAS, WHY FIRST!

Entrepreneurs’ World

Innovation Capture is Hard

Got Intellectual Property?Why Care…

• IP theft costs US companies $250 billion annually

• 100% of all companies have IP

• 700K new startups annually vs. 20% protected IP after 1st year

• IP is most valuable asset and not on your Balance Sheet

• Exclude competition; Attract investment (incl. crowdfunding); Leverage & license

• Avoid IP loss, infringement, or business failure

Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

Start on the Right Trak

Do NOT start with creating a:

Campaign

Pitch

or

Business Plan

THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

What is IP?

• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes

NO legal advice provided!

• Inventor• Website • Software• Restaurant• Traklight!

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Case Studies

IP Misconceptions

• IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors.

• Trade secrets are the easiest to protect because there is no registration.

• You can copy anything without a copyright ©

• You can copyright an idea.

• Domain = TM

• If I pay for it, I own it.

• Patents means right to make or sell.

WHO: IP Ownership Challenges

• Multiple Inventors• Who you are? Employee of another company• Proper Assignment of IP Rights – personal versus

company• Assume that Ownership automatically extends outside

the US

• Idea• URL• Name• Know how• Employees• Contractors

Startup Info

Strategies to Protect IP

• Do it Yourself:– USPTO.gov– Copyright.gov

• Hire a Professional:– Attorney, Consultant, Legal

Zoom, Rocket Lawyer

• Secrets:– Notary, IP Vault, Copyright software

CONTENT IS KING

Expert

Blogs

Speaking

Social Media

PR

Be very CAREFUL!

Traklight blog

Ignorance is NOT a Defense

Be Careful:

Video

Copy

Images

Music

READ READ READ

Read License & Permission to Use

Questions?

Mary Juetten

mejuetten@traklight.com

@traklight

IDENTIFY. PROTECT. SUCCEED.

www.traklight.com

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